Bakker Blom

What Bakker Blom does

Bakker Blom (legal name: Bakkerij Blom) is a family-owned Dutch artisan bakery founded in 1913 by Piet Blom in Genemuiden, currently in its fifth generation of family operation with Daphne and Patrick Blom joining the business in 2022. The company produces and sells artisan bread, cakes, and pastries made with 100% Dutch wheat sourced from Friesland polders, including signature products such as Desem Suol Donker (a 24-hour fermented loaf), the regional Zwets volkoren grof (named after the Zwartewaterland region), and heritage recipe items such as Opa Piet's Brok (recipe dating to the 1950s). Production runs from a central manufacturing facility on Industrieweg in Hasselt, with an in-house distribution fleet delivering six days per week.

The company operates six owned retail stores across Zwolle (Forelkolk, Pijmanstraat, AA-Landen, Stadshagen), Hasselt, and Hattem, and runs a dedicated B2B channel ('Zakelijk Bestellen') supplying supermarkets (Jumbo, Spar, Plus), healthcare institutions, hospitality businesses, and corporate canteens with next-day-before-08:00 delivery on orders placed by 12:00 the prior day. Customer-facing infrastructure includes a WooCommerce-based online storefront operated via the Bakkersmaat national platform, iDEAL payments, and a points-based loyalty program through the Piggy app (1 point per euro spent).

Revenue is generated through three streams: per-unit retail bakery sales at six stores, B2B/wholesale supply to supermarkets and institutional accounts, and custom cake orders (Taart Ontwerpen) priced from €23.05 to €45.50. Pricing is publicly listed on the website with daily promotional pricing across each weekday and weekend bundle offers. The business remains entirely founder/family-owned with no disclosed external capital, parent company, or subsidiary structure.

Name

Bakker Blom

Legal name

Bakkerij Blom

Website

https://wimblom.nl

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

Bakker Blom is a family-owned Dutch artisan bakery (founded 1913, fifth generation) that produces 100% Dutch-wheat breads, cakes, and pastries at its Hasselt facility and sells through six retail stores plus B2B delivery to Jumbo, Spar, Plus, healthcare, hospitality, and corporate canteens in the Overijssel region.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Premium/Artisanal Bakery Wholesale (AFAIAFAG), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bread bakery
• Dutch wheat baking
• Wholesale bakery supply
• Custom cake design
• Regional retail bakery

Headquarters

HQ city

Hasselt

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Bakery Sales: Direct sales of fresh bread, pastries, and cakes through 6 company-owned retail stores.
2. B2B / Wholesale Supply: Supply of daily fresh products to supermarkets (Jumbo, Spar, Plus), hospitality businesses, company canteens, healthcare institutions, and retail/specialty shops. Business customers can order online with a customer number.
3. Custom Cake / Pastry Orders: Custom-designed cakes for parties with personalization options (photos, messages) priced per serving.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Bakker Blom is a traditional Dutch artisan bakery that produces and sells bread, pastries, and cakes made from 100% Dutch wheat. Products are sold through 6 company-owned retail stores in the Zwolle/Hasselt/Hattem region and supplied wholesale to supermarkets (Jumbo, Spar, Plus), hospitality businesses, healthcare institutions, and corporate canteens. The company also offers a custom cake design service and seasonal specialties tied to Dutch holidays.

Product overview

Bakker Blom is a traditional Dutch bakery offering artisan bread, pastries, and custom cakes through its 6 retail locations in Hattem, Hasselt, and Zwolle, as well as B2B channels and supermarkets. The core product portfolio centers on bread (Brood) products including specialty items like IJsselstoet, Desem Suol Donker, and regional offerings such as Zwets Volkoren Grof, alongside a full range of cakes and pastries (Taart & Gebak), highlighted by customizable celebration cakes (Taart Ontwerpen). The company differentiates through using 100% Dutch wheat and traditional recipes passed down over five generations since 1913. Services include a loyalty program via Piggy-app, B2B corporate ordering with dedicated delivery, and seasonal specialties for Dutch holidays like Sinterklaas and King's Day.

Differentiator

Problem solved

Functional benefit

Products and services

• Brood (Artisan Bread) Artisan bread products made with 100% Dutch wheat, including various types such as whole grain, dark, wheat, and multi-grain breads. Sold at retail stores and supplied wholesale.
• Taart & Gebak (Cakes & Pastries)

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• InstagramminorGTM or Marketing PartnerSocial media platform used by Bakker Blom for marketing content. Embedded Instagram content on the website for promoting web pages on social networks.
• JumbominorChannel Partner/ Reseller/ DistributorDutch supermarket chain that carries Bakker Blom bakery products in its stores.
• SparminorChannel Partner/ Reseller/ DistributorDutch supermarket chain that carries Bakker Blom bakery products in its stores.
• PlusminorChannel Partner/ Reseller/ DistributorDutch supermarket chain that carries Bakker Blom bakery products in its stores.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• La Place: Dutch foodservice/grand-café concept with a strong bread, pastry and cake assortment. Comparable in combining retail bakery sales with foodservice supply across Dutch locations.
• Albert Heijn (AH Bakery): Largest Dutch supermarket chain with extensive own-brand and in-store bakery operations. Competes with Bakker Blom both at the shelf (its own-brand bread) and as a customer channel for artisan supply.
• HEMA: Dutch variety retailer with a longstanding own bakery line (toast, pastries) sold nationally. Comparable in producing and retailing branded Dutch bakery products, but at much larger national scale.
• Royal A-ware: Large Dutch dairy and bakery conglomerate with substantial bread and pastry manufacturing for private label and foodservice. Comparable because it serves the same supermarket and institutional bakery channels in the Netherlands, but operates at industrial scale.

Direct peers

• Continental Bakeries: Dutch-headquartered producer of biscuits, bread and bakery products supplying European retail and foodservice. Comparable product portfolio (bread and bakery) and Dutch/European distribution footprint; differs in being more industrial and brand-portfolio driven.
• MultiVlaai: Dutch specialty bakery chain focused on vlaaien (regional fruit pies) and pastries with both retail stores and online ordering. Comparable as a regional Dutch bakery chain selling celebration cakes and pastries through owned storefronts.
• Banketbakkerij Merks: Dutch industrial pastry and bakery producer specializing in viennoiserie, cakes and pastries for retail and foodservice. Closely comparable product mix (pastries and bakery) and Dutch B2B channel overlap with Bakker Blom.
• Bakkersland: Largest independent Dutch bakery group producing fresh and frozen bread, pastries and viennoiserie for retail and foodservice. Comparable as a Dutch bakery manufacturer supplying supermarkets and institutional customers, though at significantly larger scale than Bakker Blom.

Others

• Jumbo Supermarkten: Customer and channel partner for Bakker Blom bread; a major Dutch supermarket chain that both resells Bakker Blom products and competes via its own in-store bakery and private label.
• Spar Nederland: Listed as a Bakker Blom B2B customer carrying its products; also a relevant industry counterparty because of its independent retailer model and in-store bakery offerings in the same regional Dutch market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ambachtsbakker-wim-blom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakker Blom