Women in Male-Dominated Industries (WIMDI)

What Women in Male-Dominated Industries (WIMDI) does

Women in Male-Dominated Industries (WIMDI) is a Vancouver, Canada-based community and coaching organization founded in 2015 by Holly Burton, a former mining engineer turned executive coach. It serves intermediate and senior women working in male-dominated industries such as technology, mining, engineering, finance, and pharmaceuticals. WIMDI's offering comprises two layers: a free community and content layer, and a paid coaching services layer. The free layer includes monthly Speaker Series webinars (24 events per year, 40-200 attendees each), in-person networking events (Art Gallery Lunches, picnics), and a content library of articles, videos, guides, and cheat sheets distributed via the website, email newsletter, YouTube, LinkedIn, Instagram, and TikTok. The paid layer consists of one-on-one Leadership Coaching, Career Strategy Coaching, The Game Changing Year (a year-long program), Resume Writing, Job Interview Prep & Practice, and Negotiation services, booked directly through the website via Calendly.

The organization operates with a five-person team (the founder plus four additional people per headcount data) supplemented by a substantial volunteer network handling social media, partnerships, design, and website functions. Corporate hosts provide in-kind venue, food, and drink for in-person events. There is no proprietary technology platform; WIMDI runs on standard SaaS tools (WordPress, MailChimp, LeadPages, Calendly, YouTube). The organization explicitly characterizes itself as a "slightly money-losing venture" with a minimal operating budget (one stated expense line item: name tags), and there is no evidence of institutional investment, venture funding, or parent-company affiliation. WIMDI monetizes primarily through individual coaching fees and a community membership, with sponsorship value captured in-kind rather than as cash revenue.

WIMDI serves a long tail of individual members — totaling over 4,000 across its community — and a smaller subset of paid coaching clients. The competitive advantage lies in its targeted niche, founder credibility, and accumulated content and speaker library rather than any technology moat. Geographic operations are concentrated in Vancouver, BC, with digital content distribution extending reach beyond the local in-person market.

Name

Women in Male-Dominated Industries (WIMDI)

Legal name

Women in Male-Dominated Industries

Website

https://wimdi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WIMDI is a Vancouver-based community and coaching organization founded in 2015 that serves intermediate and senior women working in male-dominated industries through free monthly Speaker Series events, an online content library, networking events, and paid one-on-one leadership and career coaching services.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

akta.pro secondary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Executive coaching services
• Career strategy coaching
• Professional networking community
• Leadership development programs
• Women in industry community

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching Services: WIMDI generates revenue through paid coaching services including Leadership Coaching, Career Strategy Coaching, The Game Changing Year program, Resume Writing, Job Interview Prep & Practice, and Negotiation coaching. These are one-on-one or program-based services with individual clients.
2. Membership/JOIN Program: The organization appears to have a membership model ('Join Us') suggesting recurring subscription revenue from community members.
3. Event Sponsorships & In-Kind Donations: Corporate hosts and sponsors provide venue, food, and drink for in-person events. The organization notes it is a 'slightly money-losing venture' and relies on volunteer support and super-generous corporate hosts to deliver free or low-cost events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WIMDI provides paid one-on-one coaching services (Leadership Coaching, Career Strategy Coaching, The Game Changing Year, Resume Writing, Job Interview Prep & Practice, and Negotiation) alongside a free community, monthly Speaker Series webinars, networking events, articles, videos, and downloadable guides aimed at helping intermediate and senior women advance their careers in male-dominated industries.

Product overview

WIMDI is a community and coaching platform for ambitious intermediate and senior women in male-dominated industries. The offering consists of paid coaching services (Leadership Coaching, Career Strategy Coaching, The Game Changing Year, Resume Writing, Job Interview Prep, and Negotiation) and free content resources (Articles, Videos, Guides & Cheat Sheets). The core services include monthly Speaker Series events and a networking community, all focused on practical, actionable career and leadership skill development.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Coaching One-on-one executive and leadership coaching for women in male-dominated industries, focused on developing leadership skills, advancing careers, and navigating workplace challenges.
• Career Strategy Coaching Coaching engagement focused on career direction, career transitions, and long-term career management for professional women.
• The Game Changing Year Structured year-long coaching program designed to help women make significant career advancement and leadership development.
• Resume Writing Professional resume writing service to help women present their qualifications effectively for career advancement.
• Job Interview Prep & Practice Coaching and practice sessions to help women prepare for and excel in job interviews.
• Negotiation Services Coaching and support for salary, promotion, and workplace negotiation skills.

Quantifiable outcome

• Member raised her raise amount tripled after using WIMDI performance review training
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catalyst: Global nonprofit advancing women in the workplace through research, consulting, and employer partnerships. Comparable workplace-equity mission but operates at a much larger institutional scale.

Direct peers

• Springboard: Women's professional development platform with events, workshops, and a community. Comparable events-plus-coaching model serving ambitious women, primarily in North America.
• Ellevate Network: A global membership community for professional women focused on career advancement and networking. Directly comparable to WIMDI in its community-led, peer-support model serving ambitious women.
• Chief: A private membership network and peer community for senior women executives. Comparable curated-community-plus-content model, though positioned at the executive tier versus WIMDI's intermediate-and-senior focus.
• Lean In Foundation: Sheryl Sandberg-founded nonprofit offering Circles, education, and community to support women in the workplace. Comparable mission and free community-event-driven model targeting working women.
• Watermark: A women's leadership organization delivering events, networking, and development programs for women in tech and beyond. Comparable community-events-plus-content business model with a regional footprint.

Emerging players

• Women in Mining: Industry-specific organization supporting women in mining careers. Highly comparable niche targeting (mining is one of WIMDI's named male-dominated verticals), though broader advocacy-focused than WIMDI's coaching model.
• The Memo: Careers, money, and lifestyle platform for working women. Comparable content-and-coaching offering aimed at professional women, though UK-focused and broader than WIMDI's niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@WIMDI
• LinkedInlinkedin.com/company/women-in-male-dominated-industries
• Instagraminstagram.com/hellowimdi
• TikToktiktok.com/@hellowimdi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Male-Dominated Industries (WIMDI)