Welcome To Windale Primary School

What Welcome To Windale Primary School does

Windale Primary School is an academy primary school located on Windale Avenue in Oxford (OX4 6JD), United Kingdom. It joined United Learning Trust in September 2018 and operates under United Learning's governance structure alongside a Local Governing Body. The school provides continuous education from a two-year-old placement and nursery provision through to Year 6, including an EYFS, KS1 and KS2 curriculum. Its catchment is the Blackbird Leys area of Oxford, and the school explicitly targets families needing wraparound childcare, SEND and EAL support, and pupils from disadvantaged backgrounds. The head teacher is Ms Katie Geran-Haq; the leadership team includes a Deputy Head/SENCo (Miss K Whiteley), an Assistant Head (Mrs L Watson), and an EYFS Lead (Mrs R Austin), supported by a School Manager and senior administrative staff.

The school's core product is its full National Curriculum primary education, delivered through subject-specific programmes including White Rose Maths, RWInc Phonics, United Learning English and Science, REAL PE, Discovery RE, Teach Computing, Language Angels (French/Spanish), Kapow (DT/Music) and Jigsaw PSHE. This academic core is wrapped in two proprietary frameworks: the Windale Wheel of Wishes (WWW), a character-development framework co-created with children and staff organised around eight fortnightly 'Golden Thread' sections, and an Education with Character enrichment programme incorporating Service Pledges, residential trips (Youlbury, PGL Liddington, Isle of Wight) and the Cradle to Career aspiration-raising pathway. Underpinning pedagogy is research-informed — Rosenshine's Principles of Instruction, Voice 21 Oracy and Knowledge Nuggets spaced retrieval. The school also operates a SEND service using the graduated approach, Zones of Regulation, Lego therapy and barrier games, and partners with MHST.

The revenue model is that of a UK state academy: the vast majority of income is per-pupil government grant funding routed through United Learning, supplemented by Sports Premium (£17,460 disclosed for the year), Pupil Premium, Early Years funding (15 free hours universal and 30 funded hours for eligible working families), and a small amount of parent-paid income from extended childcare (£6.00 per 45-minute session) and wraparound services. School meals are procured through the Arbor system and uniform through Swis Schoolwear — these are not revenue lines but vendor relationships. Distribution is direct: families self-refer via school tours (scheduled for October–November 2025 for Reception 2026 starters), online registration forms and a Microsoft Forms booking system, with the school office handling admissions. Marketing is largely community- and word-of-mouth-driven, amplified by the on-site Oxford Hub Community Centre, school website, and Microsoft Sway newsletters. The school holds an Ofsted Good rating with Outstanding Personal Development (September 2022), plus Eco-Schools Silver, Artsmark Silver, Music Mark and Oxford Brookes ITET Partnership accreditations, and reports above-national KS2 outcomes (73% combined Reading/Writing/Maths vs 62% national, 2025).

Name

Welcome To Windale Primary School

Legal name

Windale Primary School

Website

https://windaleprimary.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Windale Primary School is an Ofsted-rated Good (Outstanding Personal Development) United Learning academy in Oxford serving children aged 2–11 through Early Years, KS1 and KS2, with an on-site Oxford Hub Community Centre and partnerships with Radley College, The Dragon School and St John's College Oxford.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

Full-Day Nursery Programs (EDACACAD), Nursery School Programs (2–4 Years) (EDACACAB)

Keywords

• Primary education
• Early years education
• Academy schooling
• National curriculum delivery
• SEND support services

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Windale Primary School delivers state-funded primary education from two-year-old provision through Year 6, following the English National Curriculum with subject-specific schemes (White Rose Maths, RWInc Phonics, United Learning English). The school offers 15 and 30 funded nursery hours, full-day Reception through Year 6 instruction, SEND support services, and an Education with Character enrichment programme including residential trips, leadership roles, and the Windale Wheel of Wishes pastoral framework.

Product overview

Windale Primary School is a United Learning primary school offering a unified educational programme from 2-year-old provision through Year 6. The core product is its academic curriculum delivered through subject-specific programmes (White Rose Maths, United Learning English, RWInc Phonics, Science, Computing, RE, PE, Languages, Arts, Music, DT, PSHE), underpinned by the Windale Wheel of Wishes pastoral framework and Education with Character enrichment. The school provides SEND support services, operates a Windale Community Hub partnership with Oxford Hub, and participates in the United Teaching initial teacher training programme. Early Years, Primary Education, and Enrichment/Community services form the integrated educational offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Education (2-Year-Old, Nursery and Reception) Early childhood education programme for 2-year-olds through Reception age, including 15 and 30 funded nursery hours, with sessions running from 8:30am to 11:30am, 12:15-15:15, or full-day 8:30-14:30. The programme follows a learning-through-play approach balancing adult-led and child-initiated activities for young children.
• Primary School Education (Years 1-6) Full National Curriculum primary education for Years 1 through 6, covering core subjects (English, Maths, Science), foundation subjects (History, Geography, Computing, Art, DT, Music, PE, French/Spanish, RE, PSHE), with opening hours of 37.5 hours per week.
• Curriculum Programmes by Subject Subject-specific curriculum programmes using supporting schemes: White Rose Maths, United Learning English, RWInc Phonics, United Learning Science, REAL PE, Discovery RE, Teach Computing, Language Angels (French/Spanish), Kapow (DT/Music), and Jigsaw PSHE. Knowledge organisers provided each half-term to support retention.
• Windale Wheel of Wishes (WWW) A visual framework capturing eight learning behaviours and values (Golden Threads) that underpin teaching and learning, with each fortnight focusing on one wheel section. The eight sections represent readiness to learn, challenge, belonging, independence, enjoyment, understanding, and working better together.
• Education with Character Character development programme including Service Pledges, partnerships with external organisations, trips and residentials (Youlbury, PGL Liddington, Isle of Wight), the Cradle to Career programme, and the Windale Community Hub.
• SEND Support Services Special Educational Needs and Disabilities support including SENCo-led graduated approach, barrier games for social communication, Lego therapy resources, Zones of Regulation emotional regulation tools, visual timetables, and partnerships with MHST (Mental Health Support Teams).
• Windale Community Hub Community facility operated by Oxford Hub on the school site, offering parent and toddler drop-ins, English language classes, adult learning short courses, after-school tutoring, mentoring programmes, and health and wellbeing support in partnership with local GP surgeries.
• United Teaching Initial Teacher Training Ofsted-rated Outstanding teacher training programme offering QTS and optional PGCE with 60 Master's credits. Features 12-month school-centred training, day-one teaching, placement in main school plus second placement, weekly observations, and career progression support across 100+ schools.
• Oracy Programme Spoken language and vocabulary development programme informed by Voice 21, supporting children to become confident speakers, attentive listeners and thoughtful collaborators. Explicit vocabulary teaching and regular opportunities to rehearse ideas aloud are embedded across the curriculum.
• Extended Childcare Provision Extended childcare session covering 8:30-15:15 with an additional 45 minutes of childcare beyond the 30 funded hours, charged at £6.00 per session.

Quantifiable outcome

• 73% of children achieved expected standard in combined Reading, Writing and Maths at KS2 (vs 62% national average)
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• United Learning TrustcoreOthers · 1 September 2018Windale Primary School joined United Learning Trust in September 2018. United Learning is a group of schools providing excellent education across state and independent sectors. Trustees hold ultimate responsibility for governance with Local Governing Body handling day-to-day oversight. The school restarted with new DfE number 931/2025 following the trust takeover.
• Oxford HubcoreStrategic or Co-development PartnerOxford Hub has relocated to the Windale Primary School site following the closure of Blackbird Leys Community Centre. The charity runs activities including after-school tutoring, mentoring programme, free English language classes, parent and toddler drop-ins, and adult learning short courses. The hub also runs the Blackbird Leys Community Fund for local residents.
• Radley CollegeminorStrategic or Co-development PartnerPartnership enhances learning through sport and the arts, supporting the school's Education with Character programme.
• The Dragon SchoolminorStrategic or Co-development PartnerPartnership enriches curriculum through collaboration on arts and educational activities.
• Into UniversityminorStrategic or Co-development PartnerUniversity partnership supporting aspiration and career-related learning as part of Cradle to Career programme.
• St John's College, OxfordminorStrategic or Co-development PartnerPartnership with Oxford college enhances educational opportunities and aspiration-raising activities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• United Learning: United Learning is the multi-academy trust that governs Windale Primary School and 80+ other schools across England. It is the direct parent/incumbent and operates Windale's curriculum frameworks, teacher training, and governance — a structurally comparable incumbent with a much broader portfolio.
• Harris Federation: Harris Federation is one of the largest UK multi-academy trusts, operating 50+ primary and secondary schools across London and southern England. It shares the same operating model as Windale's parent (centralised curriculum, governance, and school improvement support) and serves comparable state-funded primary audiences.
• Ark Schools: Ark Schools is a UK multi-academy trust operating primary and secondary academies with a focus on high-performing schools serving disadvantaged communities. It mirrors Windale's mission (academic rigour plus enrichment for pupils from lower-income areas) and competes in the same regulatory and funding environment.
• Oasis Community Learning: Oasis Community Learning operates 50+ academies across England, including primaries with community-hub models that closely parallel Windale's Oxford Hub partnership. The structural integration of community services into a school site is a defining shared characteristic.
• Greenshaw Learning Trust: Greenshaw Learning Trust is a UK multi-academy trust operating a portfolio of primary and secondary schools, including in the South of England. It shares Windale's structural context — a trust-governed primary within a multi-academy framework — and competes in the same regulatory and Ofsted environment.
• Outwood Grange Academies Trust: Outwood Grange Academies Trust is one of England's largest MATs, operating 40+ primary and secondary schools with a focus on school improvement. Comparable to United Learning in scale and structure, and a relevant incumbent benchmark for Windale's operating model.
• Dixons Academies Trust: Dixons Academies Trust operates a portfolio of primary and secondary academies in northern England, recognised for strong outcomes comparable to Windale's above-national KS2 performance. Comparable as a trust-led primary operator with a track record of above-average academic results.
• Academies Enterprise Trust: Academies Enterprise Trust is a UK multi-academy trust operating a large portfolio of primary and secondary schools. It shares Windale's structural context — state-funded, trust-governed, primary-focused — and operates in the same Ofsted and funding environment.
• Pioneer Educational Trust: Pioneer Educational Trust is a smaller UK multi-academy trust operating primary and secondary schools with a focus on school improvement and inclusion. Comparable in size and operating model to Windale's parent context, and serves a similarly state-funded primary audience.

Direct peers

• Reach Academy Feltham: Reach Academy Feltham is a small UK primary serving a similarly diverse, disadvantaged catchment in West London, recognised for strong outcomes and a values-driven curriculum. As a single-site academy with comparable size, demographic, and outcomes profile, it is one of the closest direct peers to Windale.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome To Windale Primary School