What WINDROSE airlines - ТОВ Авіаційна компанія "РОЗА ВІТРІВ" does

WINDROSE airlines is a privately held Ukrainian aviation company founded in 2003 and headquartered at Boryspil International Airport in Kyiv. The airline operates a mixed fleet of ATR-72-600 regional turboprops (70 passengers), Airbus A320/A321 narrow-body jets (180 passengers), Embraer ERJ-145 regional jets, and Airbus A330-200 P2F converted freighters, all equipped with HEPA cabin air filtration providing up to 30 air changes per hour. WINDROSE held IATA Operational Safety Audit (IOSA) certification — one of only two Ukrainian airlines in the IOSA registry and the company has passed the audit five consecutive times.

The business model centers on three revenue streams: scheduled domestic passenger flights connecting 9+ Ukrainian cities (Kyiv, Kharkiv, Dnipro, Lviv, Odesa, Mykolaiv, Ivano-Frankivsk, Chernivtsi, Uzhhorod, Kryvyi Rih); charter and scheduled international leisure flights to 14+ Mediterranean and Balkan destinations (Antalya, Heraklion, Larnaca, Barcelona, Split, Tivat, Sofia, etc.); and a scheduled cargo operation launched in February 2021 on the Kyiv-Hong Kong corridor with Ukrposhta JSC. Ticketing uses a three-tier Light/Standard/Plus fare structure; recurring revenue comes from the prepaid Skypass travel card program, government-subsidized ePidtrymka certificates, and ancillary services (seat selection, SKY Menu catering via DO & CO, FASTLINE priority boarding, business lounge access, SKY Flowers, SKY PARTY, insurance, hotel and car bookings).

Go-to-market is primarily direct-to-consumer via the windrose.aero website and 24/7 contact center, complemented by tour-operator and travel-agency distribution for charters, and a corporate/VIP charter desk. The airline carried 1.4 million passengers at an average of 28 flights per day in 2019 and held a 21% share of Ukraine's tourist air traffic per the State Aviation Service. All flight operations have been suspended indefinitely since February 24, 2022 due to the imposition of martial law following the Russian invasion of Ukraine; the website and contact channels remain active.

Name

WINDROSE airlines - ТОВ Авіаційна компанія "РОЗА ВІТРІВ"

Legal name

ТОВ Авіаційна компанія "РОЗА ВІТРІВ"

Website

https://windrose.aero

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

WINDROSE airlines is a privately held Ukrainian carrier providing scheduled domestic passenger flights, international leisure charters to Mediterranean destinations, and Kyiv-Hong Kong cargo services using a mixed ATR/Airbus/Embraer fleet. Operations remain suspended indefinitely due to martial law since February 2022.

Ownership category

akta.pro rank

Product category

Passenger Air Transportation

NAICS

Scheduled Passenger Air Transportation (481111), Scheduled Freight Air Transportation (481112)

SIC

Air Transportation, Scheduled (4512), Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Regional Network Full-Service Airlines (Hub-and-Spoke) (THABAAAC)

akta.pro secondary industries

Scheduled Air Cargo Airlines (All-Cargo Carriers) (THABAEAA), Full-Service Airlines (Passenger + Belly Cargo Integrated) (THABAAAF)

Keywords

• Scheduled passenger flights
• Charter flight services
• Cargo air transportation
• Domestic airline services
• Aviation travel services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Passenger Ticket Sales: Primary revenue stream from sale of tickets for scheduled domestic Ukraine flights connecting Kyiv, Kharkiv, Dnipro, Lviv, Odesa, Mykolaiv, Ivano-Frankivsk, Kherson, Chernivtsi, Uzhhorod, Kryvyi Rih, and international routes to Mediterranean destinations (Turkey, Greece, Cyprus, Spain, Italy, Montenegro, Croatia, Bulgaria, Romania) and long-haul cargo services.
2. Charter Flight Services: Organization and operation of charter flights for tour operators and corporate clients, including tourist flights to Egypt and seasonal leisure destinations.
3. Cargo Transportation: Scheduled cargo flights between Kyiv and Hong Kong using modified A330-200 P2F aircraft. First long-term cargo program launched February 2021, with weekly operations. Previously operated cargo to New York with Ukrposhta.
4. Ancillary Services: Additional revenue from seat selection, extra baggage, extra seat purchases (UAH 1100 for domestic flights), priority check-in, business lounge access, SKY Menu catering, SKY Flowers (in-flight flower delivery), SKY PARTY celebrations, online insurance sales, hotel bookings, car rental bookings.
5. Travel Cards (Skypass): Prepaid travel card programs allowing multiple flights within Ukraine at discounted rates. Various card types available with different benefits and validity periods.
6. Flight Certificates: Sale of flight certificates in denominations of 500, 1000, 3000, 5000 UAH for domestic flights. Also participates in government ePidtrymka program allowing vaccinated citizens to purchase certificates at 500-1000 UAH subsidized rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

WINDROSE airlines is a Ukrainian air carrier that sells scheduled domestic passenger flights connecting major Ukrainian cities (Kyiv, Kharkiv, Dnipro, Lviv, Odesa, Mykolaiv, Chernivtsi, Uzhhorod, Kryvyi Rih, Ivano-Frankivsk) and international charter/scheduled leisure flights to Mediterranean and European destinations (Turkey, Greece, Cyprus, Spain, Italy, Croatia, Montenegro, Bulgaria, Romania). The airline also operates scheduled cargo flights using a converted A330-200 P2F freighter on routes including Kyiv-Hong Kong, and offers ancillary services such as seat reservation, FASTLINE priority boarding, SKY Menu in-flight catering, business lounge access, prepaid Skypass travel cards, and the ePidtrymka government-subsidized flight certificates.

Product overview

WINDROSE airlines is a Ukrainian aviation company offering a comprehensive portfolio of air travel services. The core offering includes scheduled domestic passenger flights connecting major Ukrainian cities (Kyiv, Kharkiv, Dnipro, Lviv, Odesa, Mykolaiv, Kherson, Chernivtsi, Uzhhorod, Kryvyi Rih, Ivano-Frankivsk, Zaporizhzhia), international charter flights to European destinations and tourist hotspots, and scheduled cargo flights (Kyiv-Hong Kong using A330-200 P2F). The product portfolio comprises the core flight services enhanced by service class tiers (Economy and Premium Economy), the Skypass prepaid travel card loyalty program for domestic routes, and a suite of ancillary add-on modules including online check-in, seat reservation, FASTLINE priority boarding, Business Lounge access, SKY Menu in-flight dining, SKY Flowers and SKY PARTY celebration services, priority check-in, travel insurance, hotel booking, car rental, extra seat, SKY Shop in-flight retail, and digital gift/voucher certificates. Additional services include charter flight booking and aircraft technical maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduled Passenger Flights Regular passenger flights on fixed schedules to domestic Ukrainian cities and international leisure destinations in Europe and the Mediterranean, offered with Light, Standard, and Plus fare classes.
• Charter Flights Charter flight services for tour operators, group bookings, and corporate/VIP clients, including tourist flights to Egypt and seasonal leisure destinations.
• Scheduled Cargo Flights Long-term scheduled international air cargo service operated with a converted Airbus A330-200 P2F freighter, currently on the Kyiv-Hong Kong route.
• Skypass Prepaid Travel Card (Авіапроїзний) Prepaid travel card program allowing multiple domestic flights within Ukraine at discounted rates, available in multiple types with flexible terms and validity periods, ordered online at skypass.windrose.aero.
• Aircraft Technical Maintenance Services Aircraft maintenance and technical services provided by the airline's maintenance organization.

Quantifiable outcome

• 1.4 million passengers transported in 2019
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Matrice JewelryminorGTM or Marketing Partner · 9 November 2021Joint promotion for St. Valentine's Day 2022. Airline passengers could participate in a prize draw for an exclusive silver pendant with diamond by purchasing tickets and entering promo code GOLDENPLANE. Promotion ran November 4-22, 2021 with winner selection on November 23.
• Ukrposhta JSCcoreStrategic or Co-development Partner · 9 February 2021Partnership for scheduled cargo flight operations. WINDROSE launched cargo transportation to New York with Ukrposhta in 2020, and subsequently established the Kyiv-Hong Kong-Kyiv scheduled cargo program in February 2021 using modified A330-200 P2F aircraft. This represents the airline's first long-term scheduled cargo flight program.
• UklonminorGTM or Marketing Partner · 9 July 2019Transportation partnership providing airport transfer services. Customers purchasing seat reservation service online received a 75 UAH discount promo code for Uklon rides to/from Boryspil airport. Promotion ran August 15 - October 31, 2019.
• DO & COcoreStrategic or Co-development Partner · 5 March 2019Catering partnership for onboard dining. DO & CO collaborated with WINDROSE to create the 'Taste Your Journey' onboard menu featuring balanced meals with quality ingredients including premium options like salmon croissant breakfast, American hamburger, and vegetarian selections. Menu launched May 24, 2019 across the fleet.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Ryanair: Europe's largest LCC, which entered the Ukrainian market with multiple bases pre-war. Overlaps with WINDROSE on Ukrainian domestic routes and European leisure destinations, and dwarfs WINDROSE in scale and cost advantage.
• Wizz Air: Large European ultra-low-cost carrier with significant Ukraine operations (multiple Ukrainian bases pre-war). Competes with WINDROSE on price-sensitive domestic and short-haul European routes from Ukraine.

Direct peers

• Bees Airline: Ukrainian scheduled and charter airline operating from Ukrainian airports to leisure destinations in Europe and the Middle East. Overlaps with WINDROSE on charter/tourist segment and competes for the same Ukrainian leisure traveler base.
• Ukraine International Airlines (UIA): Flag carrier of Ukraine and largest Ukrainian airline, operating scheduled passenger flights from Boryspil hub to European, North American, and Middle Eastern destinations. Closest direct competitor to WINDROSE on domestic Ukrainian routes and international leisure routes from Kyiv.
• SkyUp Airlines: Ukrainian low-cost carrier operating scheduled and charter flights from Ukrainian airports to leisure destinations across Europe, Middle East, and North Africa. Competes directly with WINDROSE on price-sensitive Mediterranean leisure routes and Ukrainian charter market.
• Azur Air Ukraine: Ukrainian charter airline specializing in tour-operator flights to Mediterranean and resort destinations. Directly competes with WINDROSE's charter business for tour-operator contracts in the Ukrainian leisure market.

Regional players

• Pegasus Airlines: Turkish low-cost carrier that operates many of the same Turkey-bound leisure routes from Ukraine that WINDROSE serves, and competes for Ukrainian tourists traveling to Antalya and other Mediterranean resorts.
• Motor Sich Airlines: Ukrainian regional airline that historically operated domestic and charter flights from Zaporizhzhia and Kyiv. Comparable mid-sized Ukrainian operator serving similar domestic and short-haul leisure segments as WINDROSE.

Emerging players

• Ellinair: Greek regional leisure carrier (part of Aegean group) operating scheduled and charter flights from Greece to Ukrainian and Eastern European destinations, overlapping with WINDROSE on key Greece-Ukraine routes (Heraklion, Rhodes, Athens).
• SmartLynx Airlines: Latvian ACMI/charter carrier specializing in wet-lease and charter passenger operations across Europe, Middle East, and Africa. Operates a similar mixed fleet (A320 family) and competes in the same European charter segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/windroseairlines
• Instagraminstagram.com/windrose_airlines
• LinkedInlinkedin.com/company/wind-rose-aviation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINDROSE airlines - ТОВ Авіаційна компанія "РОЗА ВІТРІВ"