Wine & More

Name

Wine & More

Legal name

Brza Distribucija d.o.o.

Website

https://wineandmore.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Croatian wine retail
• Online wine e-commerce
• Balkan wine sales
• Wine club membership
• Wine gift vouchers

Headquarters

HQ city

Not specified

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines to consumers through e-commerce platform. Transaction-based model with per-bottle pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wine & More is an online wine retailer that curates and ships more than 850 Croatian wines (1,297+ Croatian SKUs referenced) plus selections from Serbia, Slovenia, Bosnia and Herzegovina, France, Austria, Italy, North Macedonia, and the USA. The storefront sells bottles at unit prices ranging from about $14.99 to $229.99, supported by a Wine Club membership, gift vouchers, special cases, archive and awarded wines, magnum bottles, and complementary Croatian olive oils, with door-to-door shipping to Croatia, the EU, the UK, Switzerland, Norway, and the USA.

Product overview

Wine & More operates as an online wine e-commerce platform specializing in Croatian wines and Balkan wines. The core product is the online store featuring over 850 wines (with 1,297+ Croatian wines alone) from small local producers across Croatia, Serbia, Slovenia, Bosnia & Herzegovina, France, Austria, Italy, North Macedonia, and USA. The offering includes a comprehensive wine education platform with 482+ stories covering wine basics, winemaking regions, and food pairings. The business model combines e-commerce sales with membership services (Wine Club), gift products (vouchers), and curated collections (special cases, awarded wines, archive wines). Additional product lines include olive oils and wine accessories. The platform provides shipping to EU, UK, Switzerland, Norway, and USA markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Bottles (Magnum) Online offering of large-format wine bottles, including 1.5L magnums and larger, for special occasions and collectors.
• Wine & More Online Wine Storefront Direct-to-consumer e-commerce store selling more than 850 Croatian wines plus selections from Serbia, Slovenia, Bosnia and Herzegovina, France, Austria, Italy, North Macedonia, and the USA, with shipping to Croatia, EU, UK, Switzerland, Norway, and the USA.
• Croatian Wine Collection Extensive online catalog of over 1,297 Croatian wines featuring indigenous grape varieties such as Plavac Mali, Graševina, and Malvasia Istriana, drawn from 130+ indigenous Croatian grape varieties.
• Wine Club Membership program offering exclusive access to handpicked Croatian wines, member-only discounts, and wine-lover events for repeat customers and enthusiasts.
• Wine Gift Vouchers Digital gift vouchers for wine purchases sold through the Wine & More platform, allowing recipients to choose wines from the catalog.
• Croatian Olive Oils Selection of Croatian olive oils sold as a complementary offering alongside wines through the Wine & More storefront.
• Special Cases (Curated Wine Cases) Pre-selected wine case bundles featuring themed groupings of wines from specific regions or producers, often at volume discount.
• Archive Wines Collection of aged and vintage wines targeted at wine collectors and enthusiasts, available through the storefront.
• Awarded Wines Curated online selection of award-winning wines that have been recognized in international competitions.
• Discounts & Deals Promotional pricing offers and discounted deals on a curated selection of wines available through the storefront.
• Wine Expert Advice Expert consultation service provided by Wine & More's in-house team, including CEO Dario Drmac, wine educator Nenad Trifunovic, and sommelier Valentina Silovic, delivering personalized wine recommendations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wine.com: Largest US-based online wine retailer with broad SKU coverage and direct-to-consumer shipping. Comparable in DTC e-commerce model but operates at vastly larger scale across mainstream wine categories.

Direct peers

• Vivino: Global wine marketplace and discovery app combining community ratings, retailer integrations, and wine purchasing. Highly comparable DTC wine commerce experience with a strong content/community layer that mirrors Wine & More's educational angle.
• Naked Wines: Online wine subscription club connecting consumers with independent winemakers via a membership funding model. Directly comparable subscription structure to Wine & More's Wine Club and small-producer focus.
• Winc: Direct-to-consumer wine club offering personalized selections with curated small-batch producers. Comparable subscription/club model and emphasis on discovery of less-mainstream labels.
• Bright Cellars: Personalized wine subscription platform with a quiz-driven onboarding and curated monthly bottles. Comparable DTC, content-led, subscription wine business targeting enthusiasts.
• Wine Access: Online wine retailer specializing in limited-production and hard-to-find wines, with deep editorial content and curator-led recommendations. Direct comparison to Wine & More's niche curation and educational content strategy.
• Plonk Wine Merchants: Small online wine shop focused on organic, biodynamic, and small-production wines with strong editorial curation. Closely comparable to Wine & More in size, niche curation ethos, and content-driven DTC model.

Regional players

• Skurnik Wines: US-based importer and distributor specializing in family-owned European estates, including limited Croatian selections. Comparable as a niche importer of small European producers, though operating through wholesale rather than DTC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine & More