WineGB

What WineGB does

WineGB (Wines of Great Britain Limited) is the UK trade association representing English and Welsh vineyards and wineries, formed in 2016 from the merger of the UK Vineyards Association (founded 1967) and English Wine Producers (founded 1997). It operates a three-pillar strategy ('Make, Market, Tell') on behalf of 500+ grower and producer members that collectively account for roughly 70% of UK vineyard hectarage, and is supported by Royal patronage. The organisation administers the UK Government's Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) schemes for English and Welsh wines, runs the SWGB sustainability certification (the exclusive wine sustainability mark carried by M&S), and delivers member services including the WineGB Awards (described as the leading UK wine competition), the National Trade Tasting, English Wine Week, the Knowledge Hub, the Green Book, and the Golden 50 directory.

WineGB is structured as a non-profit company limited by guarantee with 18 employees based in Louth, Lincolnshire. Its revenue model rests on tiered membership subscriptions paid by growers and producers, augmented by event sponsorship and entry fees from the Awards, National Trade Tasting, English Wine Week, and SWGB certification. It works alongside seven affiliated regional associations (e.g., East Anglian Vineyard Association) and represents the sector in policy on excise duty, crop protection, wine tourism relief, and education funding. Under CEO Nicola Bates (appointed 2023) and Chair Nick Wenman (2025–2026), the organisation has launched a rebrand and the Create New Traditions campaign, expanded the National Trade Tasting venue, joined the Horticultural Crop Protection Group (2024), published its first Sustainability Impact Report (2024), and released a Hiring Toolkit (September 2025).

Name

WineGB

Legal name

Wines of Great Britain Limited

Website

https://winegb.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Short description

WineGB is the UK trade association for English and Welsh wine producers, representing 500+ growers and producers covering roughly 70% of UK vineyard hectarage. It administers PDO/PGI schemes, the SWGB sustainability certification, and delivers the WineGB Awards, National Trade Tasting, and English Wine Week.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Association

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine trade association
• Vineyard certification services
• PDO PGI wine schemes
• Wine producer membership
• Wine industry advocacy

Headquarters

HQ city

Louth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: WineGB cultivates success for its 500+ grower and producer members through membership fees. Members receive access to guidance, toolkits, training, marketing access, the Green Book protections listing, EAMU applications, carbon calculator, research reports, and discounts on business essentials through sponsors.
2. Event Sponsorships: Revenue is generated through sponsorships of major events including the WineGB National Trade Tasting, WineGB Awards (trophy sponsors), WineGB Conference (headline sponsor by Mayo Wynne Baxter), and regional competitions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

WineGB is a UK non-profit trade association that represents more than 500 wine growers and producers across England and Wales (covering roughly 70% of UK vine hectarage). Its core offering is an industry-wide membership that delivers advocacy to government, administration of the Sustainable Wines of Great Britain (SWGB) sustainability scheme and the UK PDO/PGI protected designation schemes, the WineGB Awards competition, an annual conference, and consumer-facing marketing campaigns such as English Wine Week. Members also gain access to industry data, training events, trade and press tastings, and curated marketing initiatives.

Product overview

WineGB is the trade association and marketing body for UK wine, representing over 500 grower and producer members who account for approximately 70% of UK vineyard hectarage. The organisation operates as a unified platform of services rather than a traditional product company, offering a comprehensive portfolio of member services including: the WineGB Awards (national quality benchmark), Golden 50 Wine List (curated award winners), National Trade and Press Tasting (annual flagship event), English Wine Week (consumer campaign), Visit a Vineyard interactive map, Sustainable Wines of Great Britain (SWGB) certification, PDO/PGI scheme administration, Knowledge Hub (member-only insights), Commercial Database, Hiring Toolkit, and the Create New Traditions category-wide marketing campaign. These services are designed to help members make, market, and tell the story of their wines.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainable Wines of Great Britain (SWGB): WineGB's own audited certification for sustainable wines
• Create New Traditions
• English Wine Week
• Golden 50

Products and services

• WineGB Awards Annual wine competition run by WineGB to recognise and reward excellence across multiple categories of English and Welsh wine; open to producer members, with judged awards and trophies awarded across categories.
• WineGB Conference Annual flagship event for UK wine producers bringing together members and trade for talks, technical updates, and networking across the English and Welsh wine industry.
• National Trade and Press Tasting Industry trade and press tasting event that enables member producers to present their wines to UK trade buyers, sommeliers, and journalists in a single curated setting.
• English Wine Week National consumer-facing campaign week promoting English and Welsh wine through vineyard open days, retail promotions, on-trade activations, and PR activity delivered across the UK.
• Golden 50 Wine List Curated wine list initiative that recognises on-trade venues (restaurants, bars, hotels) for stocking a strong selection of English and Welsh wines, providing visibility and marketing support for both venue and producer.
• Visit a Vineyard / Find a Wine Consumer-facing digital directory and map that helps members of the public locate member vineyards across England and Wales to visit, taste, and buy English and Welsh wines.
• Create New Traditions Marketing campaign positioning English and Welsh sparkling wines as the natural choice for celebration occasions, with consumer PR and on-trade activation aimed at creating new drinking traditions.
• Sustainable Wines of Great Britain (SWGB) Certification Sustainability certification scheme administered by WineGB under licence, providing a recognised accreditation for English and Welsh wine producers meeting defined sustainability criteria across vineyard and winery operations.
• UK PDO and PGI Schemes for English and Welsh Wine UK Government Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) schemes for English and Welsh wines, administered through WineGB as the applicant and managing body, providing formal provenance and quality frameworks.
• The Green Book Definitive published guide to the English and Welsh wine industry, produced by WineGB as a reference publication for members, trade and press.

Quantifiable outcome

• 200% sales growth from 2018 to 2024
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and supporting.

• Mayo Wynne BaxtercoreGTM or Marketing Partner · 10 July 2026Headline Sponsor of WineGB Conference 2026. Mayo Wynne Baxter is also confirmed as a new Patron, providing both conference sponsorship and ongoing patron support.
• Campden BRIcoreTechnology or IntegrationWineGB Partner providing wine analysis, training, advice and consultancy services to members. Campden BRI supports the sector with technical expertise in wine production and analysis.
• Knight FrankcoreOthersPartner specializing in establishing, purchasing and maximising land with technology. Supports members with land and property aspects of vineyard acquisition and development.
• NFU MutualcoreOthersPartner providing tailored insurance for growers and winemakers. NFU Mutual offers specialized coverage for the unique risks of viticulture and winemaking operations.
• Omnia Technologies UK LtdcoreTechnology or IntegrationPartner providing automated technologies for wineries. Supports members with modernizing production through automated winery technologies.
• RSN.UK Ltd (Riedel)supportingOthersPartner providing wine-specific crystal glassware. Riedel supports the sector with appropriate glassware for serving English and Welsh wines.
• Rankin Brothers & SonscoreGTM or Marketing PartnerTrophy sponsor for WineGB Wine Awards 2026. Long-standing industry supporter providing sponsorship for the annual awards competition.
• Bottlebooks GmbHsupportingTechnology or IntegrationCompliance partner providing wine production documentation and traceability solutions. Supports members with compliance requirements.
• Carpenter BoxsupportingOthersCompliance partner providing accounting services. Supports members with financial management and tax compliance.
• BevicasupportingTechnology or IntegrationCompliance partner supporting wine industry-specific business management solutions.
• De Facto SoftwaresupportingTechnology or IntegrationSoftware partner supporting business operations for wine producers.
• VinescapescoreStrategic or Co-development PartnerStrategic partner specializing in viticulture and climate adaptation for vineyards. Supports members with climate-resilient viticulture practices.
• Kelsey Publishing LtdsupportingGTM or Marketing PartnerPublishing partner providing media exposure for the wine sector through Kelsey Publishing's beverage and lifestyle publications.
• WBCcoreGTM or Marketing PartnerWine Bottle Components partner supporting wine packaging needs for producers.
• Boxes and PackagingsupportingGTM or Marketing PartnerProduction partner providing packaging solutions for wine producers.
• Vetreria Etrusca SpasupportingGTM or Marketing PartnerWine bottle manufacturer partner supporting glass packaging needs.
• Wyness VineyardssupportingGTM or Marketing PartnerProduction partner supporting the wine sector with vineyard services.
• Royston LabelssupportingGTM or Marketing PartnerSustainability partner providing sustainable labelling solutions for wine producers.
• N P SeymoursupportingOthersSustainability partner providing environmental consulting and sustainable practices support.
• Katie Warren, Coravin UK LimitedsupportingGTM or Marketing PartnerTourism partner providing wine preservation and serving solutions for hospitality and trade events.
• AE Chapman & Son LtdsupportingTechnology or IntegrationWinery equipment and services partner supporting production operations.
• Danstar Ferment AGcoreTechnology or IntegrationYeast and fermentation partner providing winemaking ingredients and fermentation solutions.
• Murphy and Son WinecoreTechnology or IntegrationProduction partner providing winemaking supplies and equipment for UK producers.
• Horticultural Crop Protection UK LimitedcoreOthersWineGB joined the Horticultural Crop Protection Group in 2024, providing vineyard protection through membership. The HCP risk register provides comprehensive overview of crop protection solutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Napa Valley Vintners: Trade association for Napa Valley wineries, mirroring WineGB's role of advocating for, marketing, and supporting wine producers in a defined region. Both organizations drive category promotion, member services, and event-led GTM.
• Wine Institute: California's statewide wine trade association that administers regulatory programs, runs export and education initiatives, and advocates on behalf of members — a larger-scale analogue of WineGB's combined regulatory, marketing, and advocacy mandate.
• Wines of South Africa (WOSA): National body promoting South African wine internationally, with a remit similar to WineGB's 'Create New Traditions' campaign in driving category awareness and trade access for producers.
• Wine Australia: Statutory authority supporting Australian wine producers through marketing, regulation, and research — comparable to WineGB's combination of advocacy, PDO/PGI administration, and sector data reporting.
• Comité Interprofessionnel du Vin de Champagne (CIVC): The Champagne region's interprofessional body that administers AOC rules, sets collective strategy, and runs marketing — the gold-standard analogue of WineGB's PDO/PGI + marketing + advocacy model for English and Welsh wines.
• Wines of Chile: Trade body promoting Chilean wine globally with a focus on category campaigns and export support, structurally similar to WineGB's export and trade-tasting-led GTM.
• Wine Growers Canada: National Canadian wine industry association representing producers on policy, regulation, and marketing — a direct peer given its similar cool-climate advocacy and VQA-equivalent administration role.
• Bodegas de Argentina: Argentine wine producer association that represents growers and wineries on policy, trade, and sustainability — comparable to WineGB's representation of UK producers and its sustainability certification program.
• New Zealand Winegrowers: National organization for New Zealand's wine industry, with sustainability programs and export marketing — a close peer to WineGB's sustainability certification and international trade fair activation.

Regional players

• Vineyards of New York: State-level wine industry association running regional marketing, events, and member services — a smaller, regional analogue of WineGB's regional association network structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WineGB
• LinkedInlinkedin.com/company/winegb
• Instagraminstagram.com/winegb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WineGB