Wineport Lodge

What Wineport Lodge does

Wineport Lodge is a privately held, family-owned 4-star luxury boutique hotel located on the shores of Lough Ree in Glasson, near Athlone, County Westmeath, Ireland. Founded in 1993 by husband-and-wife team Ray Byrne and Jane English as a small restaurant, the property has expanded organically over three decades into a 34-room lakeside lodge featuring multiple dining venues (The Restaurant, The Grapevine Bar, The Glasshouse, Afternoon Tea, and deck dining), the Cedarwood Spa, and a range of on-site water and outdoor activities (boat hire, kayaking, paddleboarding, biking). The company serves six primary customer segments: couples and romance seekers (its strongest segment, anchored by the 'Romantic Breaks' and 'Marry Me' proposal packages), food and wine enthusiasts, families, groups and celebrations (weddings, private parties), wellness and spa seekers, and women's groups on pampering getaways.

The business operates a multi-module revenue model spanning accommodation (rooms, suites, the M.V. Full Circle luxury cruiser), food and beverage across multiple venues, spa and wellness treatments using VOYA and Yon-Ka product lines, gift vouchers (which never expire), branded Domaine Ray-Jane wines, and activity rentals. Pricing is unit-based across all modules, with spa treatments priced from €110-170, room categories including premium 'Suites with Private Hot Tub' and a flagship 'Champagne Suite' with Roche Bobois furnishings, and activity rentals ranging from €20 (paddleboards) to €180 (captained boat trips). Go-to-market is direct-to-consumer via the company's own booking engine (Avvio) supplemented by earned media through Ireland's Blue Book listing, TripAdvisor Travellers' Choice recognition, and editorial coverage in The Irish Times and The Telegraph. The property employs approximately 37 staff, with 85% living within 10 km of the site, and remains under the active ownership and operational involvement of founders Ray Byrne and Jane English alongside General Manager Norma Wilson.

Wineport Lodge sits within Ireland's Hidden Heartlands tourism region, roughly one hour from Dublin and closer to Galway. Its competitive position rests on the irreplaceable waterfront site on Lough Ree, a curated multi-venue food and wellness product, deep staff tenure, and an established reputation across hospitality awards dating back to 2010. The technology stack is standard hospitality SaaS — Avvio, Hotsoft, Roomyield, Revinate, SiteMinder, ResDiary, Mailchimp, and AvvioCC for consent management — with no proprietary technology, AI capabilities, patents, or external institutional investment disclosed.

Name

Wineport Lodge

Legal name

Wineport Lodge

Website

https://wineport.ie

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Wineport Lodge is a family-owned 4-star luxury boutique hotel on Lough Ree near Athlone, Ireland, operating 34 rooms across multiple dining venues, the Cedarwood Spa, and water-based activities. Founded in 1993 by Ray Byrne and Jane English, it serves couples, families, food and wellness travelers, and small event groups via direct booking and earned-media channels.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Luxury boutique hotel
• Lakeside accommodation
• Spa and wellness
• Fine dining restaurant
• Wedding and events venue

Headquarters

HQ city

Glasson, Athlone

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accommodation: The hotel generates revenue primarily from room bookings across 34 rooms including Lakeview Rooms, Lakeview Suites, Champagne Suite, Suites with Private Hot Tub, and Family Rooms. The hotel also offers a Luxury Cruiser Stay on the M.V. Full Circle boat.
2. Food and Beverage: Revenue from The Restaurant (dinner service), The Grapevine Lounge (all-day dining), The Glasshouse (al fresco dining), Afternoon Tea service, and dining on the deck. The hotel began as a restaurant in 1993.
3. Spa and Wellness Services: Cedarwood Spa generates revenue from signature treatments using VOYA and Yon-ka products, bathing therapies (seaweed baths, mud baths, rice bathing rituals), hot tub experiences, infinity pool access, and various spa packages.
4. Gift Vouchers and Retail: Sale of gift vouchers for pampering, dining, or luxury stays. The hotel also sells Domaine Ray-Jane wines and spa beauty products.
5. Activity Rentals: Revenue from boat hire (Whaly boats, Ruban Bleu picnic boats), paddleboard hire, kayak hire, bicycle hire including electric bikes, and boat trips with Captain Pearse Connell.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wineport Lodge is a four-star luxury boutique hotel on the shores of Lough Ree in Glasson, Athlone, Ireland, providing 34 individually designed rooms and suites, lakeside fine and casual dining across four venues, the Cedarwood Spa with signature VOYA and Yon-ka treatments, on-property water and cycling activities, and intimate weddings, proposals, and celebration events. Founded in 1993 as a restaurant by Ray Byrne and Jane English, the property has grown into a single integrated hospitality destination combining accommodation, culinary, wellness, and experiential offerings.

Product overview

Wineport Lodge is a luxury boutique hotel operating as a unified hospitality offering with interconnected accommodation, dining, spa, and activity modules. The core product consists of 34 Lakeview Rooms and Suites (including Lakeview Rooms, Lakeview Suites, Suites with Private Hot Tub, Champagne Suite, and Family Rooms) offering lakeside accommodation with amenities like VOYA toiletries and under-floor heating. Accommodation can be enhanced with the M.V. Full Circle luxury cruiser stay. The Cedarwood Spa provides wellness services including signature treatments (VOYA seaweed and Yon-ka based), outdoor bathing experiences, infinity pool, and hot tub/sauna facilities. Dining operations span The Restaurant (fine dining), The Grapevine Bar (all-day dining), The Glasshouse (conservatory dining), and Afternoon Tea service, supported by local produce partnerships. Activities include boat hire, kayak/paddleboard hire, and bike hire. Event services cover weddings, proposals, private parties, and group dining. Special packages bundle experiences such as Romantic Breaks, Girlie Getaways, Midweek Breaks, Stay and Spa, and the seasonal Ree-set & Unwine-d escape. Additional amenities include EV charging via EasyGo and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lakeview Rooms Standard accommodation rooms located meters from the water's edge at Lough Ree, featuring super king size beds, goose down duvets, private balconies with lake views, and floor-to-ceiling windows. Aimed at leisure guests seeking a lakeside boutique experience.
• Lakeview Suites Spacious suites with sumptuous beds and bathrooms designed for indulgence, including separate standalone baths, air conditioning, and panoramic Lough Ree views. Targeted at guests seeking an upgraded lakeside stay.
• Suites with Private Hot Tub Luxury suites with private outdoor hot tubs on balconies, combining elegant interiors with an in-room therapeutic jacuzzi overlooking the lake. Targeted at couples and romance-focused guests.
• Champagne Suite Ultra-luxury suite with a mezzanine floating bedroom, double-height windows, Roche Bobois furnishings, and velvet and silk decor in midnight blues with gold accents, with a cradle bath and 4K smart TV. Targeted at premium celebration and milestone-stay guests.
• Family Rooms Dedicated family accommodation with double bed plus two singles or double bed plus pull-out sofa bed, with complimentary cots for infants available. Targeted at families with children of all ages.
• Luxury Cruiser Stay (M.V. Full Circle) Dutch Steel cruiser docked at the lodge that sleeps up to six guests in two double cabins, two bathrooms, and a bunk room with cherry wood interiors. Combines an overnight boating adventure with lodge amenities.
• Cedarwood Spa Tranquil lakeside spa sanctuary with VOYA seaweed-based treatments and Yon-ka plant-based aromatherapy, cedar-clad treatment cabins, outdoor bathing experiences, hot tubs, sauna, and infinity pool. Targeted at wellness-seeking guests and day visitors.
• Cedarwood Signature Treatment 60-minute spa treatment combining a relaxing hot oil back, neck and shoulder massage with a radiance-boosting facial, priced at €150 per person. Targeted at spa and wellness guests.
• Buoyancy Treatment 45-minute treatment featuring a rhythmic back, neck and shoulder massage with a soothing scalp massage using VOYA Buoyancy Body Butter infused with lavender and rosemary, priced at €110 per person.
• Cedarwood Top-to-Toe 90-minute head-to-toe deep muscle release massage followed by deep exfoliation and a nourishing facial treatment, priced at €170 per person.
• Ultimate Mum-To-Be Treatment 90-minute bespoke full body massage followed by a soothing taster facial designed for expectant mothers, priced at €165 per person.
• Hot Tub and Sauna Experience Outdoor hot tub session combined with a lakeside Nordic-design sauna experience including a glass of bubbly. 25 minutes hot tub and 15 minutes sauna at €30 per person (€40 for day guests).
• Seaweed Baths Outdoor baths featuring hand-harvested Atlantic seaweed for toxin removal and pain relief; also available as an in-room bathing ritual.
• Infinity Pool Access Heated infinity plunge pool with views over Lough Ree, available standalone for €25 per person for 30 minutes or complimentary when booking a spa treatment.
• The Restaurant Main fine dining restaurant open Monday to Sunday from 5.30pm, featuring rustic cuisine with hearty dishes and uninterrupted lake views. Targeted at dinner guests and food and wine enthusiasts.
• The Grapevine Bar Bar and lounge area offering all-day dining from 1pm daily, with newly refurbished snug booths and lake views. Winner of Georgina Campbell Bar of the Year 2023.
• The Glasshouse Lakeside conservatory providing al fresco dining experience with sheltered views of Lough Ree, ideal for private dining and celebrations.
• Afternoon Tea Traditional afternoon tea service daily from 1pm to 3.30pm, featuring mini finger sandwiches, quiches, tarts, scones, and cakes, with an optional Prosecco upgrade.
• Dining on the Deck Outdoor lakeside terrace dining experience offering al fresco meals with panoramic water views.
• Groups and Private Dining Private dining experiences for groups with customizable menus and settings, including options for moonlit outdoor dinners on private balconies overlooking the lake.
• Boat Hire Self-drive Whaly boat hire with 25hp engine (€85 for 2 hours, €150 half day, €190 full day), electric Ruban Bleu picnic boats, and captained boat trips on Lough Ree at €180 for 90 minutes with a maximum of six guests.
• Kayak and Paddleboard Hire Paddleboard hire at €20 per board for 2 hours and kayak hire at €35 for 2 hours, including lifejackets and oars. Available late March to mid-October.
• Bike Hire Complimentary traditional bike loan and electric bike hire at €20 per person for every two hours, with access to the Old Rail Trail (43 km) and local countryside routes.
• Weddings Intimate wedding venue accommodating approximately 20 guests, featuring a lakeside gazebo ceremony, personalized flower arrangements, and a wedding banquet with curated wine selection.
• Marry Me (Proposal Package) Romantic proposal planning service with candlelit settings, flowers, balloons, and Champagne, set on private balconies or lakeside locations.
• Private Parties Celebration hosting for anniversaries, birthdays, christenings, communions, and retirements with full event planning and access to spa and dining facilities.
• Midweek Breaks Lakeside luxury escape in Ireland's Hidden Heartlands offering relaxed midweek stays with access to spa, dining, and outdoor activities.
• Romantic Breaks Romantic escape package including hot tub experiences, cocktails, access to Cedarwood Spa, and options to explore local villages and attractions.
• Girlie Getaways Group experience package featuring spa treatments, hot tub sessions, afternoon tea, shopping excursions to Athlone, and group dining.
• Ree-set & Unwine-d Autumn reset escape including hot tub, lakeside sauna, dinner with Irish wine from County Louth, and leisurely breakfast, offered as a package rate.
• Electric Vehicle Charging On-site EV charging stations powered by EasyGo, Ireland's largest charging network, accessible via the EasyGo App for guest use during their stay.
• Gift Vouchers Online gift vouchers at secure.wineport.ie for pampering, dining, or luxury stays, redeemable across accommodation, spa, and dining. Vouchers never expire.
• Domaine Ray-Jane Wines Exclusive Irish stockist of Domaine Ray-Jane Provence wines (Red, White, and Rosé Var Country wines) from a Bandol winery co-owned by founders Ray Byrne and Jane English. €44 per bottle at the restaurant, €25 take-home, with an introductory three-wine bundle at €60.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Domaine Ray-JanecoreStrategic or Co-development Partner · 1 April 2024Domaine Ray-Jane is a Provence winery situated in the premium Bandol Appellation in the South of France. The winery name mirrors the hotel's founders Ray Byrne and Jane English. Wineport Lodge is the exclusive Irish stockist of Domaine Ray-Jane wines, including Red, White and Rosé Var Country wines. Wines are competitively priced at €44 per bottle at the restaurant.
• VOYAcoreStrategic or Co-development PartnerVOYA is an Irish skincare brand based in County Sligo. Wineport Lodge's Cedarwood Spa uses VOYA organic seaweed-based products for signature treatments. VOYA products are used for facial and body treatments including the Cedarwood Signature Treatment and Buoyancy Treatment.
• Yon-kacoreStrategic or Co-development PartnerYon-ka is a premium French skincare brand. Wineport Lodge's Cedarwood Spa uses Yon-ka's personalised and plant-based aromatic products containing essential oils, vitamins, fruit acids and trace elements for treatments.
• Ireland's Blue BookcoreMarketing PartnerIreland's Blue Book is a collection of Ireland's most distinguished hotels and restaurants. Wineport Lodge is listed in this prestigious collection, providing marketing visibility and credibility to targeted travelers seeking quality Irish hospitality.
• Lawlor Food AthloneminorOthersLocal family-run business that has been operating for 50 years, supplying eggs and chicken to Wineport Lodge's restaurant.
• Behan's Fruit and Veg AthloneminorOthersLocal family-run business passionate about sourcing produce from local farmers. Supplies fruit and vegetables to Wineport Lodge.
• Horan's Pork Shop AthloneminorOthersLocal supplier of pork products to Wineport Lodge.
• Irish Hereford PrimeminorOthersAward-winning Certified Hereford Beef suppliers. Irish Hereford cattle are raised on small farms on Ireland's lush green pastures, meeting Bord Bia Quality Assurance Scheme standards. Supplies premium beef steaks to Wineport Lodge.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cliff House Hotel: A small luxury 5-star boutique hotel in Ardmore, Co. Waterford, with comparable scale (~39 rooms), an in-house fine-dining restaurant, spa, and a coastal/location-led positioning. Direct comparable on boutique size, gastronomy focus, and owner-operator ethos.
• Sheen Falls Lodge: A 5-star luxury lodge in Kenmare, Co. Kerry, set on a waterfall and tidal estuary, with spa, fine dining, and outdoor activities. Comparable on lakeside/natural-setting luxury boutique positioning, F&B-led reputation, and small property scale.
• Harvey's Point: A 4-star family-owned luxury hotel on the shores of Lough Eske in Donegal with comparable room count, lakeside setting, spa, and fine dining. Direct comparable on owner-operated, scenic-waterfront, gastronomy-led boutique positioning.
• Lough Erne Resort: A 5-star resort on Lough Erne in Enniskillen with spa, multiple dining venues, and on-property activities (boating, golf). Comparable on Irish lakeside luxury positioning, integrated spa/activity offering, and meeting-celebration guest mix.
• Marlfield House: A small luxury country house hotel in Gorey, Co. Wexford, with award-winning restaurant, gardens, and intimate scale. Comparable on owner-run boutique ethos, gastronomy-led reputation, and discreet luxury positioning aimed at couples and celebrations.
• Parknasilla Resort & Spa: A 4-star resort in Sneem, Co. Kerry, on a sheltered Atlantic inlet, with spa, boat trips, and leisure activities. Comparable on Irish Hidden Heartlands–style scenic-waterfront setting, integrated activity offering, and family/celebration segment focus.
• Ballynahinch Castle: A 4-star country house estate hotel in Connemara with riverside/scenic setting, restaurant, and outdoor activities including fishing. Comparable on Irish luxury country estate boutique model, owner-led heritage property, and F&B-led reputation.

Broad incumbents

• Dromoland Castle: A larger 5-star castle hotel in Co. Clare with extensive spa, dining, golf, and event facilities. Comparable as a luxury Irish heritage hotel in the same premium segment, though operating at much larger scale and broader portfolio.
• The Merrion Hotel: A leading 5-star luxury hotel in central Dublin with restaurants, spa, and event facilities. Comparable as a luxury Irish hotel with strong food reputation, but city-center and significantly larger than the rural Wineport Lodge model.
• Adare Manor: A 5-star luxury castle resort in Co. Limerick with golf, spa, and multiple dining venues. Comparable as a top-tier Irish luxury heritage property pursuing gastronomy and experiential positioning, though at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wineport Lodge