WinField United Canada
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
WinField United Canada firmographics
Firmographics- Name
- WinField United Canada
- Legal name
- Winfield United Canada, ULC
- Website
- https://winfieldunited.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Ownership category
- akta.pro rank
WinField United Canada industry classification
Industry- Product category
- Agricultural Inputs Distribution
- NAICS
- Farm Supplies Merchant Wholesalers (42491), Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)
Keywords
WinField United Canada business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Seed Sales: Sale of proprietary CROPLAN seed varieties including corn, soybean, alfalfa, canola, corn silage, sunflower, and specialty crops. Seeds are adapted to Canadian growing conditions and backed by local yield data.
- Crop Protection Products: Sale of adjuvants, herbicides, fungicides, and tank optimization products under WinField brands including MasterLock, StrikeLock, ProTank, Fast Break, and distributed partner brands.
- Plant Nutrition Products: Sale of micronutrients, plant nutrition products, and crop nutrients including MAX-IN Boron, Ultra-Che Zinc, and other specialty fertilizers.
- Wholesale Distribution: Distribution of third-party agricultural brands including ADAMA, Corteva, FMC, Nufarm, Syngenta, Bayer, and crop nutrient suppliers. Generates revenue through distribution margins and volume-based pricing.
- Professional Services: Training, organizational development, HR services, agronomic support, digital transformation, and marketing services provided to retail partners through WinField United Academy and Operational Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products sold through independent retail partners with quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
WinField United Canada product offering
Product offeringCore offering
WinField United Canada is a retail-owned agricultural distribution and service company that manufactures and supplies proprietary seeds (CROPLAN), crop protection products (adjuvants, herbicides, fungicides), and plant nutrition products to independent ag retailers across Canada. The company also distributes major third-party agricultural brands and provides agronomic services including field trials, training, operational support, and digital transformation to its retail partner network.
Product overview
WinField United Canada is an agricultural retail-owned distribution and service company that operates as a platform combining proprietary and distributed products with professional services. The core product portfolio includes the CROPLAN® seed brand (offering corn, soybean, canola, alfalfa, sunflower, and corn silage varieties), crop protection products (adjuvants like MasterLock® and StrikeLock®, herbicides including Antler® 360 and Stonewall® 540, and fungicides like Confine® Extra), and plant nutrition products (MAX-IN® Boron and Ultra-Che® Zinc). Supporting services include the Answer Plot® field trial program, the Innovation Center research facility, Spray Clinics for applicator training, WinField United Academy for professional development, Operational Services, Wholesale Distribution, and Digital Transformation support. Community initiatives include the Raise the Barn program and Journey 5km mental health event. The company also distributes third-party agricultural brands through its wholesale network while providing agronomic expertise and retail business support to independent ag retailers across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- CROPLAN: Seed brand offering elite genetics and traits in corn, soybean, alfalfa, canola, sunflower, and other crop varieties, with field trial data from Answer Plot and Zone Performance sites across North America.
- Answer Plot
- WinField United Academy
- Raise the Barn
- Journey 5km
Products and services
- CROPLAN Seed
Quantifiable outcome
- 200+ Zone Performance sites across North America providing localized yield data
- +2 more outcomes
Companies that use WinField United Canada
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
WinField United Canada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WinField United Canada partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Country Farm SeedscorePartnership since September 2020 combining WinField United traits and genetics with Country Farm Seeds' local knowledge and products from C & L Seeds production arm. Offers the best in locally grown corn and soybean products uniquely adapted to Canadian growing conditions.
- FMC CanadacoreCrop protection products distributed through WinField United Canada wholesale network.
- NufarmcoreCrop protection products distributed through WinField United Canada wholesale network.
- Corteva AgrisciencecoreMajor agricultural science company whose products are distributed through WinField United Canada wholesale distribution.
- Do More Agriculture FoundationcoreMental health foundation championing wellbeing in Canadian agriculture. Partner for Journey 5km initiative supporting mental health and combating burnout in farming communities. WinField donates $10 from each Journey 5km shirt sold to the foundation.
- ADAMAcoreCrop protection brand distributed through WinField United Canada wholesale network to independent ag retailers.
- SyngentacoreMajor agricultural company whose products are distributed through WinField United Canada wholesale network.
- Bayer CropSciencecoreRoundup Ready technology and crop protection products distributed through WinField United Canada wholesale network. Bayer CropScience Inc. is a member of CropLife Canada.
- CF IndustriesminorNitrogen fertilizer supplier in WinField United Canada crop nutrients partner network.
- NutriencoreMajor crop nutrients partner providing fertilizers through WinField United Canada crop nutrients program.
- MosaicminorPhosphate and potash supplier in WinField United Canada crop nutrients partner network.
- YaracoreCrop nutrition partner providing fertilizers and expertise through WinField United Canada.
- Koch IndustriesminorAgronomic services and crop nutrients partner through Koch Agronomic Services in WinField United Canada network.
- BREVANT SeedsminorSeed brand partner providing seed varieties through WinField United Canada distribution network.
- Corn StatesminorSeed brand partner in WinField United Canada seed distribution network.
- DL SeedsminorSeed brand partner in WinField United Canada distribution network.
- Forage Genetics InternationalminorForage seed genetics partner in WinField United Canada seed distribution.
- NexeraminorCanola seed brand partner in WinField United Canada distribution network.
- AlbaughminorCrop protection products distributed through WinField United Canada wholesale network.
- AMVACminorCrop protection products distributed through WinField United Canada wholesale network.
- BelchimminorCrop protection products distributed through WinField United Canada wholesale network.
- Gowan CanadaminorCrop protection products distributed through WinField United Canada wholesale network.
- UPL CanadaminorCrop protection products distributed through WinField United Canada wholesale network.
- BASFminorLibertyLink technology and crop protection products referenced in legal notes. WinField United distributes BASF products through retail network.
Scale indicators7 records
Recent moves6 records
WinField United Canada competitors and assessment
Company assessmentDirect peers
- WinField United (US): WinField United is the U.S. operating arm of the Land O'Lakes crop inputs business, sharing the CROPLAN seed brand, Answer Plot field trial network, and MasterLock/StrikeLock adjuvant portfolio with WinField United Canada. Operates the same retail-affiliated wholesale and service model across the U.S.
- Nutrien Ag Solutions: Nutrien Ag Solutions is the largest crop input retailer in Canada, distributing proprietary Loveland Products chemistries plus third-party seed, crop protection, and nutrition directly to growers. Directly competes with WinField United Canada's wholesale distribution and agronomic service model, although WinField serves independent retailers rather than going direct.
- GROWMARK: GROWMARK is a U.S. agricultural cooperative system distributing seed, crop protection, plant nutrition, and agronomy services through member-retailers, structurally similar to WinField United Canada's retailer-owned model. Comparable in product mix, services offering, and channel approach.
- Helena Agri-Enterprises: Helena Agri-Enterprises is a U.S. crop input distributor and formulator of agronomic products with operations covering seed treatments, crop protection, and specialty fertilizers. Comparable in formulation and distribution reach, particularly with adjuvants and specialty crop protection products similar to MasterLock/StrikeLock.
Broad incumbents
- Cargill Canada: Cargill is a global agribusiness with extensive Canadian origination, grain handling, and crop input operations. Overlaps WinField United Canada in crop inputs, agronomy, and grower services, but operates as a much larger vertically integrated incumbent.
- Wilbur-Ellis: Wilbur-Ellis is a privately held U.S. agribusiness distributing crop protection, seed, and plant nutrition through retail branches across North America. Comparable end-to-end distribution-to-grower model and agronomic service focus, although primarily U.S. footprint.
- CHS Inc. CHS Inc. is one of the largest U.S. agricultural cooperatives, with crop input retail and agronomy operations alongside energy, grain, and food businesses. Comparable scale of cooperative-driven retail distribution and breadth of farm-supply product offerings.
- Corteva Agriscience Canada: Corteva Agriscience is a global seed and crop protection manufacturer and a key WinField United Canada channel partner. Overlaps in seed genetics and crop protection chemistry distributed through Canadian retailers. Acts as a principal supplier to WinField United Canada while also competing through its own distribution.
- Syngenta Canada: Syngenta is a global crop protection and seed company with significant Canadian seed and chemistry distribution. Comparable product overlap in herbicides, fungicides, and seed, and is a channel partner to WinField United Canada for its retail network reach.
- UPL Limited: UPL is a global crop protection and seed company with Canadian operations distributing post-patent and proprietary chemistries. Comparable in crop protection manufacturing and distribution, serving similar Canadian retailers and growers through multi-brand networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WinField United Canada social profiles
Digital presenceWinField United Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinField United Canada leadership team
Management profileNumber of profiles
WinField United Canada subsidiaries and ownership
Company hierarchySubsidiaries1 record
WinField United Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinField United Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinField United Canada
What does WinField United Canada do?
WinField United Canada is a retail-owned agricultural distribution and service company that manufactures and supplies proprietary seeds (CROPLAN), crop protection products (adjuvants, herbicides, fungicides), and plant nutrition products to independent ag retailers across Canada. The company also distributes major third-party agricultural brands and provides agronomic services including field trials, training, operational support, and digital transformation to its retail partner network.
Is WinField United Canada a public or private company?
WinField United Canada is a private company. It is classified as corporate owned and is currently operating.
When was WinField United Canada founded?
WinField United Canada was founded in 2010.
How does WinField United Canada make money?
Five revenue lines are on record. Seed Sales are the primary driver. The others are crop Protection Products, plant Nutrition Products, wholesale Distribution and professional Services.
Who are WinField United Canada's main competitors?
Direct peers on record are WinField United (US), Nutrien Ag Solutions, GROWMARK and Helena Agri-Enterprises. Broad incumbents are Cargill Canada, Wilbur-Ellis, CHS Inc., Corteva Agriscience Canada, Syngenta Canada and UPL Limited.
Does WinField United Canada have an API?
No public API is recorded for WinField United Canada.
What industry is WinField United Canada in?
WinField United Canada's product category is Agricultural Inputs Distribution. Its primary akta.pro industry code is AFAGAIAM, Seed Distribution & Wholesale (Channel Sales). Its NAICS code is 42491 and its SIC code is 5150.