WinField United Canada

Name

WinField United Canada

Legal name

Winfield United Canada, ULC

Website

https://winfieldunited.ca

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

Keywords

• Agricultural inputs distribution
• Crop protection products
• Proprietary seed genetics
• Agronomic services
• Plant nutrition solutions

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Seed Sales: Sale of proprietary CROPLAN seed varieties including corn, soybean, alfalfa, canola, corn silage, sunflower, and specialty crops. Seeds are adapted to Canadian growing conditions and backed by local yield data.
2. Crop Protection Products: Sale of adjuvants, herbicides, fungicides, and tank optimization products under WinField brands including MasterLock, StrikeLock, ProTank, Fast Break, and distributed partner brands.
3. Plant Nutrition Products: Sale of micronutrients, plant nutrition products, and crop nutrients including MAX-IN Boron, Ultra-Che Zinc, and other specialty fertilizers.
4. Wholesale Distribution: Distribution of third-party agricultural brands including ADAMA, Corteva, FMC, Nufarm, Syngenta, Bayer, and crop nutrient suppliers. Generates revenue through distribution margins and volume-based pricing.
5. Professional Services: Training, organizational development, HR services, agronomic support, digital transformation, and marketing services provided to retail partners through WinField United Academy and Operational Services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

WinField United Canada is a retail-owned agricultural distribution and service company that manufactures and supplies proprietary seeds (CROPLAN), crop protection products (adjuvants, herbicides, fungicides), and plant nutrition products to independent ag retailers across Canada. The company also distributes major third-party agricultural brands and provides agronomic services including field trials, training, operational support, and digital transformation to its retail partner network.

Product overview

WinField United Canada is an agricultural retail-owned distribution and service company that operates as a platform combining proprietary and distributed products with professional services. The core product portfolio includes the CROPLAN® seed brand (offering corn, soybean, canola, alfalfa, sunflower, and corn silage varieties), crop protection products (adjuvants like MasterLock® and StrikeLock®, herbicides including Antler® 360 and Stonewall® 540, and fungicides like Confine® Extra), and plant nutrition products (MAX-IN® Boron and Ultra-Che® Zinc). Supporting services include the Answer Plot® field trial program, the Innovation Center research facility, Spray Clinics for applicator training, WinField United Academy for professional development, Operational Services, Wholesale Distribution, and Digital Transformation support. Community initiatives include the Raise the Barn program and Journey 5km mental health event. The company also distributes third-party agricultural brands through its wholesale network while providing agronomic expertise and retail business support to independent ag retailers across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• CROPLAN: Seed brand offering elite genetics and traits in corn, soybean, alfalfa, canola, sunflower, and other crop varieties, with field trial data from Answer Plot and Zone Performance sites across North America.
• Answer Plot
• WinField United Academy
• Raise the Barn
• Journey 5km

Products and services

• CROPLAN Seed

Quantifiable outcome

• 200+ Zone Performance sites across North America providing localized yield data
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Country Farm SeedscoreStrategic or Co-development Partner · 1 September 2020Partnership since September 2020 combining WinField United traits and genetics with Country Farm Seeds' local knowledge and products from C & L Seeds production arm. Offers the best in locally grown corn and soybean products uniquely adapted to Canadian growing conditions.
• FMC CanadacoreChannel Partner/ Reseller/ DistributorCrop protection products distributed through WinField United Canada wholesale network.
• NufarmcoreChannel Partner/ Reseller/ DistributorCrop protection products distributed through WinField United Canada wholesale network.
• Corteva AgrisciencecoreChannel Partner/ Reseller/ DistributorMajor agricultural science company whose products are distributed through WinField United Canada wholesale distribution.
• Do More Agriculture FoundationcoreStrategic or Co-development PartnerMental health foundation championing wellbeing in Canadian agriculture. Partner for Journey 5km initiative supporting mental health and combating burnout in farming communities. WinField donates $10 from each Journey 5km shirt sold to the foundation.
• ADAMAcoreChannel Partner/ Reseller/ DistributorCrop protection brand distributed through WinField United Canada wholesale network to independent ag retailers.
• SyngentacoreChannel Partner/ Reseller/ DistributorMajor agricultural company whose products are distributed through WinField United Canada wholesale network.
• Bayer CropSciencecoreChannel Partner/ Reseller/ DistributorRoundup Ready technology and crop protection products distributed through WinField United Canada wholesale network. Bayer CropScience Inc. is a member of CropLife Canada.
• CF IndustriesminorChannel Partner/ Reseller/ DistributorNitrogen fertilizer supplier in WinField United Canada crop nutrients partner network.
• NutriencoreChannel Partner/ Reseller/ DistributorMajor crop nutrients partner providing fertilizers through WinField United Canada crop nutrients program.
• MosaicminorChannel Partner/ Reseller/ DistributorPhosphate and potash supplier in WinField United Canada crop nutrients partner network.
• YaracoreChannel Partner/ Reseller/ DistributorCrop nutrition partner providing fertilizers and expertise through WinField United Canada.
• Koch IndustriesminorChannel Partner/ Reseller/ DistributorAgronomic services and crop nutrients partner through Koch Agronomic Services in WinField United Canada network.
• BREVANT SeedsminorChannel Partner/ Reseller/ DistributorSeed brand partner providing seed varieties through WinField United Canada distribution network.
• Corn StatesminorChannel Partner/ Reseller/ DistributorSeed brand partner in WinField United Canada seed distribution network.
• DL SeedsminorChannel Partner/ Reseller/ DistributorSeed brand partner in WinField United Canada distribution network.
• Forage Genetics InternationalminorChannel Partner/ Reseller/ DistributorForage seed genetics partner in WinField United Canada seed distribution.
• NexeraminorChannel Partner/ Reseller/ DistributorCanola seed brand partner in WinField United Canada distribution network.
• AlbaughminorChannel Partner/ Reseller/ DistributorCrop protection products distributed through WinField United Canada wholesale network.
• AMVACminorChannel Partner/ Reseller/ DistributorCrop protection products distributed through WinField United Canada wholesale network.
• BelchimminorChannel Partner/ Reseller/ DistributorCrop protection products distributed through WinField United Canada wholesale network.
• Gowan CanadaminorChannel Partner/ Reseller/ DistributorCrop protection products distributed through WinField United Canada wholesale network.
• UPL CanadaminorChannel Partner/ Reseller/ DistributorCrop protection products distributed through WinField United Canada wholesale network.
• BASFminorChannel Partner/ Reseller/ DistributorLibertyLink technology and crop protection products referenced in legal notes. WinField United distributes BASF products through retail network.

Scale indicators7 records

Recent moves6 records

Direct peers

• WinField United (US): WinField United is the U.S. operating arm of the Land O'Lakes crop inputs business, sharing the CROPLAN seed brand, Answer Plot field trial network, and MasterLock/StrikeLock adjuvant portfolio with WinField United Canada. Operates the same retail-affiliated wholesale and service model across the U.S.
• Nutrien Ag Solutions: Nutrien Ag Solutions is the largest crop input retailer in Canada, distributing proprietary Loveland Products chemistries plus third-party seed, crop protection, and nutrition directly to growers. Directly competes with WinField United Canada's wholesale distribution and agronomic service model, although WinField serves independent retailers rather than going direct.
• GROWMARK: GROWMARK is a U.S. agricultural cooperative system distributing seed, crop protection, plant nutrition, and agronomy services through member-retailers, structurally similar to WinField United Canada's retailer-owned model. Comparable in product mix, services offering, and channel approach.
• Helena Agri-Enterprises: Helena Agri-Enterprises is a U.S. crop input distributor and formulator of agronomic products with operations covering seed treatments, crop protection, and specialty fertilizers. Comparable in formulation and distribution reach, particularly with adjuvants and specialty crop protection products similar to MasterLock/StrikeLock.

Broad incumbents

• Cargill Canada: Cargill is a global agribusiness with extensive Canadian origination, grain handling, and crop input operations. Overlaps WinField United Canada in crop inputs, agronomy, and grower services, but operates as a much larger vertically integrated incumbent.
• Wilbur-Ellis: Wilbur-Ellis is a privately held U.S. agribusiness distributing crop protection, seed, and plant nutrition through retail branches across North America. Comparable end-to-end distribution-to-grower model and agronomic service focus, although primarily U.S. footprint.
• CHS Inc. CHS Inc. is one of the largest U.S. agricultural cooperatives, with crop input retail and agronomy operations alongside energy, grain, and food businesses. Comparable scale of cooperative-driven retail distribution and breadth of farm-supply product offerings.
• Corteva Agriscience Canada: Corteva Agriscience is a global seed and crop protection manufacturer and a key WinField United Canada channel partner. Overlaps in seed genetics and crop protection chemistry distributed through Canadian retailers. Acts as a principal supplier to WinField United Canada while also competing through its own distribution.
• Syngenta Canada: Syngenta is a global crop protection and seed company with significant Canadian seed and chemistry distribution. Comparable product overlap in herbicides, fungicides, and seed, and is a channel partner to WinField United Canada for its retail network reach.
• UPL Limited: UPL is a global crop protection and seed company with Canadian operations distributing post-patent and proprietary chemistries. Comparable in crop protection manufacturing and distribution, serving similar Canadian retailers and growers through multi-brand networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC52qoT_flmar_Q96tgvwVLg
• Facebookfacebook.com/WinFieldUnitedCanada
• LinkedInlinkedin.com/company/winfield-united-canada
• Instagraminstagram.com/winfieldunitedcanada

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinField United Canada