Wingwoman

What Wingwoman does

Wingwoman is a coaching and personal development practice founded in approximately 2019 by Nancy Vanessa Lipman as a sole proprietorship, based in Sydney, Australia. The company delivers premium coaching services to creatives, artists, and business leaders through three core offerings: the Born for More Mastermind (a six-month group coaching program priced at AUD $6,666-$9,000), Starlight Intuitive CEO Coaching (one-on-one engagements offered in 3-, 6-, and 12-month formats), and Breakthrough Sessions (one-off intensive engagements). Delivery occurs via Zoom, Voxer, and messaging platforms, with no proprietary technology layer or platform architecture.

The business model is high-ticket individual and group coaching, marketed primarily through the founder's personal brand, content, and 20-year industry network. Client testimonials reference Grammy and ARIA award winners, music producers, and senior real estate executives, indicating a portfolio concentrated in the music and entertainment industries alongside broader executive and creative professional segments. The company self-describes revenue as "six figures," operates as a bootstrapped sole proprietorship without external funding, and co-leads Women in Music Australia (WIMA), an industry association that functions as both a positioning asset and a distribution channel.

Operationally, the practice is founder-led with a small support team (firmographic headcount of approximately 6). Strategic emphasis is on program-based recurring engagements rather than per-session volume, with tiered early-bird pricing introduced recently as a demand-urgency mechanism. The Wingwoman Vortex community provides an ongoing engagement layer for clients and prospects, though there is no evidence of multi-year alumni retention or large-scale cohort continuity.

Name

Wingwoman

Legal name

Nancy Vanessa Lipman t/as Wingwoman

Website

https://wingwoman.net.au

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Wingwoman is a Sydney-based coaching practice founded by Nancy Lipman that delivers high-ticket one-on-one and group coaching to creatives, artists, and business leaders, primarily via Zoom and messaging platforms.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Executive coaching services
• Business coaching programs
• Group mastermind programs
• Leadership coaching programs
• Career coaching services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Born for More Mastermind: A 6-month collaborative mastermind program for creative professionals. Offered at AUD $6,666 (early bird pay in full) or AUD $1,111/month (early bird payment plan). Includes group coaching, masterclasses, hot seat coaching, weekly manifestation calls, a private Voxer channel, networking, and a live Sydney event. Revenue is recognized through upfront payments or recurring monthly installments over the program duration.
2. Starlight Intuitive CEO Coaching: A bespoke 1:1 coaching program available in 3, 6, or 12-month options for leaders, executives, and artists. Delivered via Zoom calls, daily private messenger, and face-to-face meetings. Provides fierce accountability and high-level strategy for personal and professional transformation. Revenue is generated through monthly retainer or program-based pricing.
3. Breakthrough Sessions: One-off breakthrough coaching sessions for clients seeking to overcome persistent blocks and achieve specific goals. Clients receive immediate support, confidence building, and actionable strategies in a single session. Revenue is one-time per session.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wingwoman delivers premium personal and professional coaching services, including a 6-month group mastermind program, bespoke 1:1 intuitive CEO coaching, and one-off breakthrough sessions. Its offerings target creatives, artists, and senior executives seeking transformation in their careers and businesses.

Product overview

Wingwoman is a coaching company founded by Nancy Lipman (ABN 61335733430) that offers a portfolio of programs designed to help creatives, artists, and business leaders unlock their potential and achieve success. The core offerings consist of two main programs: Born for More - The Mastermind, a 6-month group coaching mastermind for creatives seeking transformation, and Starlight Intuitive CEO Coaching, a bespoke 1:1 coaching program for trailblazers and changemakers available in 3, 6, or 12-month durations. Additional offerings include one-off Breakthrough Sessions for targeted interventions. All programs combine elements of coaching, energetics, manifestation techniques, and personal development to address the unique challenges faced by creatives and high-performing individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Born for More - The Mastermind: A 6-month collaborative mastermind program for creatives designed to help them transform their careers and make global impact through coaching, masterclasses, and community support.
• Starlight - Intuitive CEO Coaching
• Breakthrough Session

Products and services

• Born for More - The Mastermind A six-month group coaching program designed for creative professionals, artists, and executives seeking accountability, structure, and peer community to advance their careers and businesses.
• Starlight Intuitive CEO Coaching A bespoke 1:1 coaching engagement using an intuitive methodology to support CEOs, founders, and creative leaders in personal and professional transformation.
• Breakthrough Session A standalone single-session intensive for prospective clients seeking a focused breakthrough experience before committing to longer engagements.

Quantifiable outcome

• Clients have booked international gigs (e.g., playing in Ibiza yearly), launched new businesses, secured high-profile partnerships, achieved ARIA Club Chart placements (#32), and generated consistent income from their art
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Women in Music Australia (WIMA)coreStrategic or Co-development PartnerNancy Lipman co-leads Women in Music Australia (WIMA), serving on the Executive and National Committee alongside volunteers including Amara Primero, Milly Petriella, Poppy Reid, and Chris Webby. WIMA provides a platform to empower women in the Australian music industry, organizing events and creating networking opportunities. Nancy's leadership role represents a core strategic partnership for community building and industry influence.
• WIMAirminorStrategic or Co-development PartnerWIMAir (@ausindies) is listed as a sister organization supporting Women in Music Australia. WIMA expresses gratitude for the support of WIMAir in empowering women in the Australian indie music scene.
• AWMAminorStrategic or Co-development PartnerAWMA (@womeninmusicaus) is listed as a sister organization supporting Women in Music Australia. WIMA acknowledges AWMA's support in providing a platform for women in music.
• One of OneminorStrategic or Co-development PartnerOne of One (@oneofoneau) is listed as a sister organization supporting Women in Music Australia. WIMA expresses gratitude for the support in empowering women in the Australian music industry.
• The Creative SolutionistminorOthersThe Creative Solutionist (thecreativesolutionist.com.au) is credited as the designer of the Wingwoman website. This appears to be a web design agency partnership for branding and digital presence.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marie Forleo: Marie Forleo runs MarieTV and B-School, coaching programs targeted at creative entrepreneurs and women seeking business success. Directly comparable niche, similar audience, and similar productized premium coaching model with mastermind-style programs.
• Denise Duffield-Thomas: Money mindset and business coaching specifically for female entrepreneurs; comparable niche, similar pricing tiers, similar promise of "energetic" transformation, and similar target demographic of high-earning women in creative/service businesses.
• Amy Porterfield: Online business coaching for entrepreneurs and course creators; comparable productized digital programs, premium pricing, and similar coaching/mastermind model aimed at female-led online businesses.
• Jenna Kutcher: Marketing and business coaching for creative female entrepreneurs (photographers, designers, makers); directly comparable target audience, premium digital programs, and similar "intuitive" business approach blending personal development with strategy.
• Chalene Johnson: Lifestyle, business, and wellness coaching for women with high-energy personal development focus; comparable premium program pricing, similar female entrepreneur target market, and overlap in mind-body/manifestation methodology.

Broad incumbents

• Tony Robbins: Global personal development and business coaching empire; serves a similar audience of high-performers, executives, and entrepreneurs with premium live and virtual programs, though at vastly larger scale and broader scope.
• Brendon Burchard: High-performance coaching empire for entrepreneurs and leaders; offers comparable premium masterminds, programs, and personal development content at much larger scale with broader business-strategy focus.

Emerging players

• Kris Carr: Wellness and lifestyle coaching brand for women focused on health, creativity, and personal transformation; comparable niche overlap in holistic wellbeing for female creatives, though more wellness/medical-narrative focused than Wingwoman's music-industry angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/nancylipman
• Instagraminstagram.com/wingwoman.net.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingwoman