Win Win Food Industries Sdn Bhd

What Win Win Food Industries Sdn Bhd does

Win Win Food Industries Sdn Bhd is a Malaysian private food manufacturing and distribution company headquartered at No. 6, Jalan Tahana, Kawasan Perindustrian Tampoi, Johor Bahru. Its marketing and distribution subsidiary, Win2 Food Marketing Sdn Bhd (Co No. 1287764-V), established in 2018, operates as the sole distributor of Win Win Food Industries and also supports sales for TA LIAN FOOD INDUSTRIES SDN BHD. The company runs the Winhoo online marketplace at winhoo.com.my, a direct-to-consumer halal snack storefront that delivers across Peninsular Malaysia with free shipping on orders above RM150.

The core product surface is a portfolio of more than 20 sub-brands spanning biscuits, wafers, wafer rolls, cakes, candy, cereal, corn snacks, sandwich crackers, croutons, egg cookies and gift boxes (e.g., Potato Crisp, Moroll, Bake Story, Kola Kids, Big Top, Joystix, Toasty). Underlying the marketplace is a Four-Checkpoint Quality Verification System covering supplier qualification, product and regulatory approval, inbound inspection and randomized batch testing. All products are 100% halal certified under JAKIM, with additional SGS ISO 9001, SGS ISO 22000, SGS MS 1480:2007, SGS HACCP, Standards Malaysia, and UKAS Management System 0005 accreditations underpinning the supply chain.

The company monetizes through three revenue streams: (i) B2C e-commerce sales of packaged snacks at unit/bulk pricing on Winhoo, (ii) B2B wholesale and reseller distribution via a merchant partnership program, and (iii) OEM manufacturing services for branded snack production. Go-to-market combines a direct-to-consumer marketplace with social media marketing on Instagram and TikTok, a merchant onboarding funnel for manufacturers, distributors and retailers, and enquiry-based wholesale and OEM contract flows. Customer segments are Malaysian consumers seeking verified halal snacks and SMB merchants/resellers seeking supply-chain access; the company has no named enterprise customers and operates within Peninsular Malaysia only, with East Malaysia currently unserved.

Name

Win Win Food Industries Sdn Bhd

Legal name

Win2 Food Marketing Sdn Bhd

Website

https://winhoo.com.my

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Win Win Food Industries is a Johor Bahru-based halal snack manufacturer and distributor operating the Winhoo marketplace (winhoo.com.my), selling 20+ branded snack lines to Malaysian consumers and merchant partners across Peninsular Malaysia.

Ownership category

akta.pro rank

Product category

Halal-certified packaged snack manufacturing

NAICS

Other Snack Food Manufacturing (311919), Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (311340)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industry

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

Keywords

• Halal snack distribution
• Packaged snack manufacturing
• Biscuit and wafer production
• OEM snack manufacturing
• Online snack marketplace

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Sales: Direct consumer sales through Winhoo online marketplace platform, selling packaged snacks and biscuits at wholesale quantities to individual Malaysian consumers.
2. B2B Wholesale Distribution: Wholesale and bulk sales to merchants, resellers, and businesses purchasing snack products for resale.
3. Marketplace Commission: Platform fees from merchant partners selling through the Winhoo marketplace.
4. OEM Manufacturing Services: Original equipment manufacturing services for branded snack products.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Win Win Food Industries manufactures and distributes halal-certified packaged snacks across 20+ own sub-brands including Potato Crisp, Moroll, 1 More, Tomo, Magic Crunch, Big Top, Bake Story, Joystix, Kola Kids, and Toasty. Products are sold direct-to-consumers via the Winhoo e-commerce marketplace (winhoo.com.my) and to merchants via wholesale and OEM manufacturing services.

Product overview

Win Win Food Industries Sdn Bhd operates as a Malaysian snack food manufacturer and distributor, with WIN2 FOOD MARKETING SDN BHD serving as its marketing arm and sole distributor. The company runs the Winhoo online marketplace (winhoo.com.my) as its official e-commerce platform. The product portfolio comprises 20 distinct snack sub-brands across the Winhoo marketplace: Potato Crisp (baked potato/sweet potato crisps in various flavors), Winstars, Moroll (wafer sticks and wafer rolls with various fillings), 1 More and 1 More 2 Sticks (coated wafer rolls), Toki, Tomo (crunchy sticks with flavored dips), Magic Crunch (corn snacks), Big Top (lollipops and salted candy), Lover (sandwich crackers), Bake Story (cakes, muffins, egg tarts), Win 2 Sticks, Tot's, Win2 (goodies boxes, gift boxes), Joystix (cream-coated biscuits), Kola Kids (cream-filled biscuits for children), Mini Pocket (miniature wafers), Happy Moo (chocolate biscuits), Toasty (croutons), and Pop Corn. Products are sold across multiple snack categories including biscuits, wafer rolls, gift boxes, cakes, candy, cereal, corn snacks, sandwich crackers, croutons, egg cookies, and wafers. All products are 100% halal certified and distributed primarily within Peninsular Malaysia with free delivery on orders over RM150.

Differentiator

Problem solved

Functional benefit

Brands

• Potato Crisp: Baked potato and sweet potato crisp snacks available in various flavors including BBQ, Himalayan Salt, Seafood, Sour Cream, Sweet Corn, Tomato, and Vegetable.
• Winstars
• Moroll
• 1 More
• 1 More 2 Sticks
• Toki
• Tomo
• Magic Crunch
• Big Top
• Lover
• Bake Story
• Win 2 Sticks
• Tot's
• Win2
• Joystix
• Kola Kids
• Mini Pocket
• Happy Moo
• Toasty
• Pop Corn

Products and services

• Potato Crisp Baked potato and sweet potato crisps in multiple flavors sold in multi-pack boxes, bags, and packets via the Winhoo online marketplace. Targeted at Malaysian consumers seeking halal-certified savory snacks.
• Moroll Crunch wafer sticks and wafer rolls with chocolate, milk, and strawberry fillings, marketed through the Winhoo marketplace.
• 1 More Mini chocolate and strawberry coated wafer rolls with milk-flavored cream filling.
• 1 More 2 Sticks Wafer stick snack products sold through the Winhoo marketplace.
• Toki Snack brand available on the Winhoo marketplace.
• Tomo Crunchy sticks with chocolate-based dipping sauces in five flavor variants: Double Chocolate, Chocolate and Durian, Chocolate and Peanut, Chocolate and Strawberry, and Chocolate and Vanilla.
• Magic Crunch Corn snacks with chocolate, strawberry, and vanilla fillings, also marketed as Black VS White corn snack.
• Big Top Confectionery brand with fire/spicy lollipops, mixed fruits lollipops, sour pops lollipops, traditional coconut candy, and salted candy in lemon mint, white peach mint, and yuzu mint flavors.
• Lover Cream sandwich crackers available in vanilla and chocolate cream flavors.
• Bake Story Bakery-style cakes including compound chocolate-coated layer cakes, mini muffin cakes in original and pandan flavors, egg tart cakes, kokopie chocolate-coated cakes, and layer cakes in original, lemon, and pandan flavors.
• Win 2 Sticks Wafer stick snack brand available on the Winhoo marketplace.
• Tot's Snack brand marketed for children, available on the Winhoo marketplace.
• Win2 Parent brand offering goodies boxes and gift box products for personal indulgence or gifting.
• Joystix Biscuits coated with chocolate, durian, strawberry, and vanilla cream varieties.
• Kola Kids Cream-filled biscuits for children available in cheese, chocolate, milk, and strawberry fillings.
• Mini Pocket Miniature wafers with chocolate and vanilla fillings.
• Happy Moo Chocolate biscuits marketed as a fun snack for children.
• Toasty Flavored croutons in garlic butter, honey mustard, and margarine sugar flavors, packaged in 100g bags.
• Pop Corn Popcorn snack brand available on the Winhoo marketplace.
• Winstars Snack brand available on the Winhoo marketplace.
• Winhoo Marketplace (Merchant Platform) Online marketplace platform at winhoo.com.my aggregating 20+ halal-certified snack brands for Malaysian consumers, with merchant partnership program enabling third-party sellers, distributors, and brands to list and sell snacks.
• OEM Manufacturing Services Original Equipment Manufacturing (OEM) services for brands seeking contract production of halal-certified snack products, accessed via the merchant partnership program.
• Wholesale Distribution Wholesale and bulk distribution of halal-certified snack products to merchants, resellers, and businesses for resale, managed via the merchant partnership program.

Quantifiable outcome

• Four-checkpoint quality verification system ensures every product meets industry standards before reaching customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TA LIAN FOOD INDUSTRIES SDN BHDcoreStrategic or Co-development PartnerWin2 Food Marketing Sdn Bhd (the marketing arm of Win Win Food Industries) supports TA LIAN FOOD INDUSTRIES SDN BHD's sales team, providing marketing and distribution support services.
• Licensed Suppliers and Brand AffiliatescoreChannel Partner/ Reseller/ DistributorStrategic partnerships with brand branches, authorised agencies, and formally recognised distributors who pass documented qualification review before being listed on the marketplace.
• Certified DistributorscoreChannel Partner/ Reseller/ DistributorPartnerships with certified distributors who provide valid certification and meet industry standards for product quality and authenticity.
• Merchant PartnersminorChannel Partner/ Reseller/ DistributorMerchant partnership program for manufacturers, distributors, and retailers to join the halal snack marketplace. Partners benefit from targeted snack audience, logistics support, and marketing assistance.
• Win2 Food Marketing Sdn BhdcoreStrategic or Co-development PartnerWin2 Food Marketing Sdn Bhd (Co No.1287764-V) is the marketing arm and sole distributor of Win Win Food Industries Sdn Bhd, established in 2018 to provide convenient product purchasing for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mamee-Double Decker: Malaysian snack manufacturer behind Mamee noodle snacks and Mister Potato chips, directly comparable as a domestic halal snack producer with branded packaged goods sold through Malaysian retail and online channels.
• Munchy Food Industries: Malaysian biscuit and cracker manufacturer (Munchy's Lexus, Oat Krunch, Muzic) with a comparable branded halal snack portfolio targeting Malaysian and regional consumers through retail and e-commerce.
• Hup Seng Industries: Malaysian cracker and biscuit maker (Hup Seng Cream Crackers) operating in the same halal snack category with branded packaged goods distributed across Malaysian retail and digital channels.
• Julie's Manufacturing: Malaysian biscuit and wafer manufacturer (Julie's Peanut Butter Sandwich, Love series) competing directly with Win2's wafer, sandwich cracker, and biscuit sub-brands in the halal packaged snack aisle.
• Apollo Food Holdings: Malaysian chocolate and confectionery manufacturer (Apollo Chocolate Layer Cake) whose bakery and confectionery products overlap with Win Win Food's Bake Story cakes and Big Top candy lines.
• Khee San Food Industries: Malaysian snack and confectionery producer (Crispy, Nutrigold) with a comparable multi-brand packaged snack portfolio targeting Malaysian retail and export markets.
• London Biscuits Berhad: Malaysian biscuit manufacturer producing branded cream crackers and wafers sold through Malaysian supermarkets, comparable to Win2's Lover, Joystix, and Kola Kids biscuit lines.

Broad incumbents

• Mayora Indah: Large Indonesian packaged food and snack conglomerate (Roma biscuits, Beng Beng, Kopiko) operating across Southeast Asia in biscuits, wafers, candy, and snacks — a broader incumbent in the same halal packaged snack category.

Emerging players

• Oishi Group of Companies: Regional snack and confectionery maker (Oishi Prawn Crackers, Hello Panda) with overlapping product formats in biscuits, wafer rolls, and extruded snacks sold across Southeast Asian halal markets.

Others

• Shopee Malaysia: Dominant Malaysian e-commerce marketplace where competing halal snack sellers are already listed; comparable as a channel that competes for consumer snack discovery and logistics traffic that Winhoo is trying to own directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/winwinfoodmalaysia
• TikToktiktok.com/@winwinfoodsmalaysia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Win Win Food Industries Sdn Bhd