Cafe Winkel 43
Winkel 43 is a single-location, privately held café-restaurant at Noordermarkt in Amsterdam's Jordaan neighborhood, famous for its appeltaart, serving breakfast through late-night drinks to international tourists and local residents via walk-in service and in-person pickup.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cafe Winkel 43 does
Cafe Winkel 43 (legal name: Winkel 43; also DBA: Winkel43) is a privately held, single-location café-restaurant operating at Noordermarkt 43, 1015 NA Amsterdam, in the historic Jordaan neighborhood. The company serves breakfast from 07:00/08:00, lunch, borrel (Dutch late-afternoon drinks with bar bites), and dinner, with a monthly rotating evening menu featuring Dutch bistro-style dishes at accessible price points (breakfast €4.50-€9.50, bar snacks €7-15, lunch/dinner entrees €11-23). Its signature product is the appeltaart, baked fresh daily and widely regarded as Amsterdam's best apple pie, sold by the slice on-premise and as whole pies (€35 each) pre-ordered online for in-person pickup.
The business operates on a no-reservations, walk-in-only model with no delivery, shipping, or third-party distribution. Technology infrastructure is minimal: an online pre-order form for appeltaart pickup reservations and a Gifty-powered gift card (cadeaubon) program are the only digital tools disclosed. The café employs approximately 14 staff and is open seven days per week with extended evening hours (Monday-Wednesday until 01:00, Thursday until 01:00, Friday-Saturday until 02:00, Sunday until 01:00).
Customers fall into three primary segments: international tourists drawn by the appeltaart's iconic reputation, local Jordaan residents using the café for regular meals and socializing, and shoppers at the Saturday farmers market (boerenmarkt) and Monday fabric market (lapjesmarkt) who visit during the café's 07:00 market-day opening. Demand is concentrated on weekends and market days, with the corner location and sunny terrace at Noordermarkt serving as a key differentiator. As of May 2026, the company expanded into the adjacent building to add seating capacity and reduce wait times, with planned restroom renovations (June 2026) and kitchen upgrades in progress. No revenue figures, ownership structure, or management team details are disclosed in available sources.
Cafe Winkel 43 firmographics
Firmographics- Name
- Cafe Winkel 43
- Legal name
- Winkel 43
- Website
- https://winkel43.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Winkel 43 is a single-location, privately held café-restaurant at Noordermarkt in Amsterdam's Jordaan neighborhood, famous for its appeltaart, serving breakfast through late-night drinks to international tourists and local residents via walk-in service and in-person pickup.
- Ownership category
- akta.pro rank
Cafe Winkel 43 industry classification
Industry- Product category
- Café and Restaurant Hospitality
- NAICS
- Full-Service Restaurants (722511), Retail Bakeries (311811), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
Keywords
Where Cafe Winkel 43 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Cafe Winkel 43 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in food and beverage service: Full-service café-restaurant offering breakfast, lunch, dinner, and drinks. Daily service from early morning to late evening. Features a monthly rotating evening menu with Dutch classics at affordable prices.
- Appeltaart sales: Daily fresh apple pie sold by the slice at tables and whole pies for pickup. Whole appeltaarten ordered via online form for customer pickup at selected date/time. No delivery or postal service offered.
- Terrace and bar service: Beverage service including coffee (recently upgraded espresso machine as of April), beer, wine, and casual bar bites like bitterballen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast items from €4.50 to €9.50 |
| Unit Pricing | Pay-as-you-go | Bitterballen and bar snacks €7-15 |
| Unit Pricing | Pay-as-you-go | Lunch and dinner entrees €11-23 |
| Unit Pricing | Pay-as-you-go | Whole appeltaart for pickup €35 each |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Cafe Winkel 43 product offering
Product offeringCore offering
Winkel 43 is a full-service walk-in café-restaurant in Amsterdam's Jordaan neighborhood serving breakfast, lunch, dinner, and drinks daily, with a signature freshly baked appeltaart sold by the slice or as whole pies for in-person pickup. The café operates from a historic corner property on the Noordermarkt and relies on traditional hospitality service with no reservations, delivery, or postal shipping.
Product overview
Winkel 43 is an iconic Amsterdam café-restaurant offering a full range of hospitality services. The core product is the café itself at Noordermarkt 43, which provides breakfast, lunch, dinner, and drinks in an authentic Amsterdam setting. The flagship product is the famous appeltaart (apple pie), baked fresh daily and served with whipped cream, available by the slice or for whole-pie takeout. Supporting services include a Gifty gift card program. The café recently expanded into an adjacent building to increase seating capacity and reduce wait times during peak periods.
Differentiator
Problem solved
Functional benefit
Products and services
- Winkel 43 Café Service Full-service walk-in Amsterdam café-restaurant at Noordermarkt 43 in the Jordaan neighborhood, open daily from early morning until late evening, serving breakfast, lunch, dinner, and drinks with a sunny outdoor terrace overlooking the Noordermarkt. No reservations are accepted; customers arrive directly and are seated as available.
- Appeltaart (Apple Pie) The signature dessert baked fresh daily and served with whipped cream, widely regarded as Amsterdam's most famous apple pie. Available by the slice to dine-in guests and as whole pies (€35 each) pre-ordered via an online form for in-person pickup at a chosen date and time between 08:00 and 23:00. No delivery or postal shipping is offered.
- Cadeaubon (Gift Card) Gift certificates available through the Gifty platform that allow customers to give the Winkel 43 café experience — including food, drinks, and the signature appeltaart — as a gift.
Companies that use Cafe Winkel 43
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Cafe Winkel 43 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cafe Winkel 43 partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Cafe Winkel 43 competitors and assessment
Company assessmentDirect peers
- Café Papeneiland: Historic Amsterdam café in the Jordaan known for its traditional Dutch ambiance and apple pie. Directly comparable as a long-standing Jordaan café-restaurant serving similar Dutch fare, beverages, and a signature dessert to a mixed tourist/local crowd.
- Café Brecht: Amsterdam canal-side café-restaurant in the Jordaan with breakfast, lunch, dinner and bar service. Comparable as a walk-in, full-daypart café serving tourists and locals with rotating menus and a similar price positioning.
- De Plantage: Long-established Amsterdam café-restaurant serving classic Dutch dishes and drinks in a historic setting. Comparable as a full-daypart café operation in Amsterdam with strong tourist and local patronage and a traditional Dutch bistro positioning.
- De Laatste Kruimel: Amsterdam Jordaan café-bakery famous for its cakes, quiches, and pastries. Comparable as a single-location Amsterdam café-bakery combining a pastry-led identity with café seating in the same neighborhood.
- Grand Café Het Pakhuis: Historic grand café in Amsterdam serving Dutch classics, lunch, and dinner in a converted warehouse setting. Comparable as a walk-in full-service Amsterdam café serving mixed tourist and local clientele with a signature destination status.
Broad incumbents
- Café Americain: Iconic grand café inside the Amsterdam American Hotel on Leidseplein. Comparable as a high-traffic Amsterdam café-restaurant destination with international tourist appeal and full-daypart service, though at a broader/hospitality-anchor scale.
Regional players
- Pompstation: Long-running Amsterdam grand café-restaurant on Jordaan-adjacent location serving classic Dutch dishes and bar bites. Comparable as a high-traffic Dutch café destination serving the same tourist/local mix with similar full-daypart operations.
- DopHerberg Jan Tabak: Historic Dutch café-restaurant-hotel near Amsterdam serving traditional fare and pastries. Comparable as an established Dutch countryside café offering traditional Dutch food and signature baked items with a similar daypart model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cafe Winkel 43 social profiles
Digital presenceCafe Winkel 43 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cafe Winkel 43 leadership team
Management profileNumber of profiles
Cafe Winkel 43 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cafe Winkel 43 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cafe Winkel 43
What does Cafe Winkel 43 do?
Winkel 43 is a full-service walk-in café-restaurant in Amsterdam's Jordaan neighborhood serving breakfast, lunch, dinner, and drinks daily, with a signature freshly baked appeltaart sold by the slice or as whole pies for in-person pickup. The café operates from a historic corner property on the Noordermarkt and relies on traditional hospitality service with no reservations, delivery, or postal shipping.
Is Cafe Winkel 43 a public or private company?
Cafe Winkel 43 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cafe Winkel 43 founded?
Cafe Winkel 43 was founded in -1. It employs 11 to 50 people.
Where is Cafe Winkel 43 based?
Cafe Winkel 43 is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Cafe Winkel 43 make money?
Three revenue lines are on record. Dine-in food and beverage service is the primary driver. The others are appeltaart sales and terrace and bar service.
Who are Cafe Winkel 43's main competitors?
Direct peers on record are Café Papeneiland, Café Brecht, De Plantage, De Laatste Kruimel and Grand Café Het Pakhuis. Café Americain is listed as a broad incumbent. Regional players are Pompstation and DopHerberg Jan Tabak.
Does Cafe Winkel 43 have an API?
No public API is recorded for Cafe Winkel 43.
What industry is Cafe Winkel 43 in?
Cafe Winkel 43's product category is Café and Restaurant Hospitality. Its primary akta.pro industry code is THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus), with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.