WINMART

What WINMART does

WinMart is a privately held, UK-based B2B online classified marketplace serving the window manufacturing industry, operating from its headquarters at Catalyst House, 27 Yarm Road, Stockton-on-Tees, England, with the website winmart.co.uk as its primary commercial surface. The platform, self-described as "the windowmaker's marketplace" and the busiest site of its kind in the UK, enables peer-to-peer transactions between window fabricators who list and browse new and used machinery across four core equipment categories: uPVC window fabrication (corner cleaners, welders, saws, CNC machining centres), aluminium machinery, glass and sealed-unit production equipment, and woodworking machinery. Users deal directly with one another; WinMart does not take a transaction cut or handle goods.

The underlying technology is a conventional web-based classified advertising platform, with no disclosed API, SDK, mobile app, or proprietary AI features. Inventory is organised into category-structured listing pages, a Wanted page, and a directory of approved new-machinery suppliers. The site spans more than 300 pages and supports cross-promotion through banner advertising slots placed by partner machinery brands.

Revenue is generated entirely through advertising: corporate banner ad placements sold on monthly (£50), six-month (£270) and 12-month (£480) terms, individual classified listing fees, and paid featured want-ad placements. Geographic reach is concentrated in the United Kingdom with emerging Ireland activity. The customer base consists of a long tail of small UK and Irish window manufacturers buying and selling equipment, plus a defined roster of machinery brand partners (Kombimatec, Stuga, TMS, Haffner, Atlantic Machinery and others) that serve as banner advertisers and reciprocal traffic sources.

Name

WINMART

Legal name

WinMart

Website

https://winmart.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

WinMart is a UK-based B2B online classified marketplace where window manufacturers buy and sell used and new machinery across uPVC, aluminium, timber, and glass categories. It monetises exclusively through advertising fees and serves primarily small UK and Irish fabricators.

Ownership category

akta.pro rank

Product category

Industrial Equipment Marketplace

NAICS

Building Material and Supplies Dealers (4441)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Window machinery marketplace
• B2B classified advertising
• Used equipment listings
• Window fabrication equipment
• Machinery supplier directory

Headquarters

HQ city

Stockton-on-Tees

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Banner Advertising: WinMart sells corporate banner advertising placements displayed across 300+ pages on the website to machinery suppliers and service providers targeting window manufacturers. Rates range from £50/month to £480 for 12 months with discounts for longer commitments.
2. Classified Advertising: WinMart charges fees for placing classified adverts for used window machinery and equipment. Featured listings are available at premium rates for increased visibility.
3. Featured Want Ad Listings: Want ads can be featured at the top of the Wanted page for an additional fee, providing enhanced visibility for buyers seeking machinery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WinMart operates a B2B online classified advertising marketplace where window manufacturers buy and sell new and used machinery for uPVC, timber, aluminium, and glass fabrication. Users (sellers and buyers) deal directly with one another through the platform. The company generates revenue from classified listing fees, featured/wanted ad placements, and corporate banner advertising sold to machinery suppliers and service providers.

Product overview

WinMart is a B2B online classified advertising marketplace serving window manufacturers. The platform operates as a classified ad hosting service where buyers and sellers of new and used window machinery deal directly with one another. The product portfolio consists of the core WinMart marketplace platform, which facilitates listings across four main machinery categories: uPVC window machinery (corner cleaners, groovers, millers, routers, saws, welding machines, and CNC machining centers), aluminium machinery, glass and sealed unit machinery, and woodworking equipment. Additional services include machinery package bundles, a directory of new machinery suppliers, wanted ad postings, and corporate banner advertising. WinMart does not manufacture or sell machinery directly—it functions solely as a marketplace intermediary.

Differentiator

Problem solved

Functional benefit

Products and services

• WinMart Classified Ad Marketplace B2B online classified advertising platform connecting buyers and sellers of new and used window machinery for uPVC, timber, aluminium, and glass fabrication. Users deal directly with one another through the site.
• Corporate Banner Advertising Banner advertising placement service for machinery suppliers and service providers targeting window manufacturers, displayed across 300+ pages of the WinMart website with monthly, 6-month, and annual rate options.
• New Machinery Supplier Directory Directory of approved suppliers for new window machinery, tools, consumables, and spare parts including brands such as Kombimatec, Stuga, Emmegi, Haffner, and others.
• Wanted Ads Service Service allowing businesses to post wanted advertisements for specific machinery they are seeking to purchase, with optional featured placement at the top of the Wanted page for an additional fee.

Quantifiable outcome

• 28 new adverts in current reporting period
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Antiference Window SystemsminorGTM or Marketing PartnerWindow machinery supplier advertising on WinMart; offers new and used uPVC and aluminium machinery along with repairs, maintenance, spares and consumables
• Bassra Machine Tools Ltd.minorGTM or Marketing PartnerNew and used uPVC and glass machinery supplier with spares and consumables; advertising partner on WinMart
• KombimateccoreGTM or Marketing PartnerMajor machinery manufacturer advertising on WinMart; manufacturers PVC and Aluminium machinery since 1984; supplies new and refurbished machines worldwide with packages from start-ups to CNC automated lines
• StugacoreGTM or Marketing PartnerSawing and machining centre specialist advertising on WinMart; offers Stuga ZX series and Flowline equipment with Hecht measuring and positioning equipment
• TMS (Total Machinery Solutions)minorGTM or Marketing PartnerMachinery service provider advertising on WinMart; supplies new machinery from Urban, Hollinger, Pertici, Rapid and PMS brands; offers 24/7 repairs, spares and removals
• Gemskill Ltd.minorGTM or Marketing PartnerNew and used machinery supplier for Emmegi and MEP brands; offers servicing, repairs and spares; advertising partner on WinMart
• Haffner Ltd.minorGTM or Marketing PartnerSupplies new and used machinery from Haffner, Fom Industrie and Graf Synergy brands; provides machine operation videos; advertising partner
• OZ Machine UKminorGTM or Marketing PartnerMachinery technology supplier with dedicated support; offers mitre saws to fully automated cutting and machining centres; advertising partner on WinMart
• Atlantic MachineryminorGTM or Marketing PartnerGlass machinery supplier advertising on WinMart; offers wide variety of new glass machinery and equipment; buys and sells used machines
• Install Machine Sales & ServiceminorGTM or Marketing PartneruPVC and aluminium industry specialist with over 14 years experience; offers new and used window machinery; provides turnkey packages

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winmart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINMART