Lake Winnipesaukee Alliance

What Lake Winnipesaukee Alliance does

The Lake Winnipesaukee Alliance (LWA, formerly the Lake Winnipesaukee Association) is a 501(c)-style nonprofit environmental organization founded in 1976 and headquartered in Meredith, New Hampshire, with 13 employees. Its mission is to protect Lake Winnipesaukee — the largest lake in New Hampshire at approximately 72 square miles, 240 miles of shoreline, and 236,200 acres of watershed — through four integrated program pillars: monitoring, science, education, and restoration. The organization serves shoreline property owners, municipal governments in the watershed, and the broader public who use or value the lake.

LWA's core technical product is its water quality monitoring program, which maintains 50+ sampling sites around the lake (some continuously monitored since the early 1980s in partnership with the University of New Hampshire's Lakes Lay Monitoring Program), tracking Total Phosphorus, Chlorophyll-a, and water clarity. Monitoring output is delivered through interactive web dashboards and an ArcGIS StoryMap, plus a weekly-updated Winni Bloom Watch map for cyanobacteria advisories during the summer season. The organization also produces science-based Watershed Management Plans at the subwatershed level (e.g., Center Harbor Bay, the Broads, Alton Bay, Wolfeboro Bay) and an interactive Restoration Sites Map. LakeSmart and the Keep Winnipesaukee Blue program deliver free, voluntary on-property assessments to shoreline residents.

LWA does not sell products or charge for core programs; it operates on donations, memberships, business sponsorships, and public/private grants (including U.S. EPA funding for watershed-based plans). Go-to-market is entirely mission-driven: direct community outreach, educational events, newsletters, cyanobacteria alerts, volunteer coordination, and legislative advocacy at the New Hampshire State Capitol. The organization holds a Charity Navigator Four-Star Rating, a Candid Silver Transparency Seal (2024), and is a 1% for the Planet Environmental Partner. In 2025, LWA is undergoing leadership transition (President Patricia Tarpey's announced retirement, national executive search via Kittleman & Associates), board expansion (addition of Jon Dayton and John W. Marriott III), and a relocation to new headquarters in Meredith.

Name

Lake Winnipesaukee Alliance

Legal name

Lake Winnipesaukee Alliance

Website

https://winnipesaukee.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lake Winnipesaukee Alliance is a New Hampshire nonprofit that protects Lake Winnipesaukee through water quality monitoring at 50+ sites, watershed management plans, free shoreline property assessments, cyanobacteria tracking, and legislative advocacy, serving shoreline owners, municipal governments, and lake visitors.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industry

Water Resources & Watershed Protection (BPAGAGAK)

Keywords

• Water quality monitoring
• Watershed management plans
• Lake conservation advocacy
• Cyanobacteria tracking
• Shoreline property assessments

Headquarters

HQ city

Meredith

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Memberships: The organization accepts donations and membership contributions to support lake protection efforts. Donations can be made through their secure online portal.
2. Business Sponsorships: Corporate sponsorship program allowing businesses to support lake protection while gaining visibility with the lake community.
3. Public and Private Grants: The organization has attracted its largest-ever public and private grants including support from U.S. EPA for watershed-based plans.

Distribution channels1 record

Marketing channels6 records

Core offering

Lake Winnipesaukee Alliance is a nonprofit that protects Lake Winnipesaukee through scientific water quality monitoring at 50+ sites, free shoreline property assessments (LakeSmart and Keep Winnipesaukee Blue / Winnipesaukee Blue Crew), subwatershed-level Watershed Management Plans, cyanobacteria tracking and public alerts, restoration project coordination, and legislative advocacy for water quality protection. All core programs are offered free of charge to property owners, residents, and municipalities within the Lake Winnipesaukee watershed.

Product overview

The Lake Winnipesaukee Alliance operates as a nonprofit organization offering a portfolio of environmental protection programs centered on water quality monitoring, education, advocacy, and restoration. Core offerings include the Water Quality Monitoring Dashboard and Report Card providing scientific data from over 50 sampling locations, the LakeSmart and Keep Winnipesaukee Blue property assessment programs offering free voluntary evaluations for shoreline residents, Watershed Management Plans developed at subwatershed level to guide community action, and seasonal cyanobacteria bloom tracking through the Bloom Watch Map. The organization publishes regular newsletters and annual reports documenting findings and progress. These programs work together as an integrated approach to lake protection, combining scientific monitoring, public education, property-level stewardship, and policy advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Quality Monitoring & Results Dashboard Interactive dashboard displaying water quality monitoring results from over 50 sampling locations around Lake Winnipesaukee, including Total Phosphorus, Chlorophyll-a, and Water Clarity measurements, for shoreline residents, municipalities, researchers, and the general public.
• Winni Bloom Watch Map (Cyanobacteria Tracker) Interactive map showing cyanobacteria observations, alerts, and advisories on Lake Winnipesaukee, updated weekly during the summer season for lake users, residents, and public health responders.
• LakeSmart Program Free, voluntary, and non-regulatory property assessment program that helps shoreline homeowners understand how their property impacts lake water quality and provides actionable recommendations to reduce polluted runoff, delivered in partnership with NH LAKES.
• Keep Winnipesaukee Blue Program (Winnipesaukee Blue Crew) Free and confidential property assessments delivered by the Winnipesaukee Blue Crew to help residents identify, evaluate, and fix stormwater runoff problems on their properties.
• Watershed Management Plans Science-based planning documents developed at the subwatershed level (e.g., Center Harbor Bay, Wolfeboro Bay, the Broads, Alton Bay) that identify pollution sources, model nutrient loading, and create action plans to reduce pollutants reaching the lake, for municipalities and stakeholders.
• Restoration Sites Map Interactive ArcGIS-based mapping tool displaying restoration project sites and completed restoration work throughout the Lake Winnipesaukee watershed, for stakeholders tracking restoration progress.

Quantifiable outcome

• 85-90% of lake pollution comes from stormwater runoff
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NH LAKEScoreStrategic or Co-development PartnerNH LAKES is a state-wide lake association that partners with LWA on programs including the LakeSmart property assessment program. This partnership enables LWA to offer the LakeSmart program which helps property owners take steps to reduce pollution and protect the lake through free voluntary property assessments.
• University of New Hampshire (UNH)coreStrategic or Co-development PartnerLWA partners with UNH's Lakes Lay Monitoring Program for water quality data collection and analysis. UNH provides technical support and data management for monitoring efforts at over 50 sampling locations around Lake Winnipesaukee.
• New Hampshire Department of Environmental Services (NHDES)coreStrategic or Co-development PartnerLWA works closely with NHDES on cyanobacteria monitoring and reporting, water quality assessments, and watershed management planning. NHDES receives bloom reports from LWA and provides HAB Hotline for reporting.
• Belknap and Carroll County Conservation DistrictsminorStrategic or Co-development PartnerAnnual tree and shrub sales held in April (ordering deadline Feb/Mar) offering native plants for vegetative buffers and conservation. LWA refers property owners to these sales for native planting projects.
• Moultonborough Cyanobacteria CommitteecoreStrategic or Co-development PartnerJoint partnership for cyanobacteria monitoring and public education. The committee coordinates with LWA on identification and reporting of cyanobacteria blooms affecting the Moultonborough area of the lake.
• Lake Kanasatka Watershed AssociationminorStrategic or Co-development PartnerCollaborates on watershed management planning for shared water quality protection goals. Lake Kanasatka's watershed plan is coordinated with Center Harbor Bay watershed planning efforts.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lake Sunapee Protective Association: New Hampshire lake-focused conservation nonprofit operating a watershed protection, water quality monitoring, and education program on Lake Sunapee — closely comparable in mission, scale, and program mix to LWA.
• Lake Champlain Basin Program: Binational lake-conservation program combining water quality monitoring, watershed planning, education, and policy coordination at scale; LWA is structurally modeled after basin programs like this one and pursues an analogous role for Winnipesaukee.
• Lake Kanasatka Watershed Association: Smaller NH watershed association that coordinates with LWA on Center Harbor Bay watershed planning; directly comparable as a small, lake-focused volunteer- and member-driven conservation organization in the same region.
• Squam Lakes Association: Squam Lakes-focused New Hampshire conservation organization delivering water quality monitoring, watershed protection, and education — directly comparable peer in geography, mission, and program portfolio.
• NH LAKES: Statewide New Hampshire lake association that co-delivers the LakeSmart program with LWA. Highly comparable mission, member-based funding model, and overlapping shoreline-property-owner audience across New Hampshire.
• Lake Hopatcong Foundation: Lake-focused conservation foundation that delivers water quality monitoring, cyanobacteria response, and advocacy on Lake Hopatcong (NJ); directly comparable mission and program mix at a similar organizational scale.

Broad incumbents

• Alliance for the Great Lakes: Larger lake-focused advocacy and monitoring nonprofit; comparable in combining science, policy, and volunteer engagement on lake protection, but at a much larger geographic and organizational scale.
• The Nature Conservancy (New Hampshire): Large global conservation nonprofit with active freshwater and land conservation programs across New Hampshire; overlaps with LWA on lake and watershed protection but operates across a much broader portfolio.

Regional players

• Charles River Watershed Association: Watershed-focused nonprofit combining monitoring, advocacy, and education on the Charles River in Massachusetts; comparable operating model but applied to a river/watershed rather than a lake.
• Lake Stewards of Maine (Maine Lakes): Maine-based lake monitoring and conservation organization with a comparable volunteer lake-monitors model; same programmatic approach but operating in a different New England state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lake-winnipesaukee-alliance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Winnipesaukee Alliance