Winslow Farm

What Winslow Farm does

Winslow Farm (legal entity: Winslow Farm Animal Awareness, Inc.) is a non-profit charitable animal sanctuary established in 1996 by Debra White and headquartered at 37 Eddy Street, Norton, Massachusetts. The organization operates a "stay-for-life" sanctuary that rescues, rehabilitates, and provides permanent care for abandoned, abused, and neglected animals. As of the available data, over 200 animals reside on the property across categories including alpacas, birds, cats, dogs, donkeys, goats, horses, pigs, rabbits, and sheep. The sanctuary is GFAS-verified by the Global Federation of Animal Sanctuaries, lending third-party credibility to its operational standards.

The organization's revenue model is a mix of three streams: (1) per-visitor admission fees ($20 for adults 12+, $10 for children under 12, free for under 2) collected on-site during limited operating hours (Mon/Tue/Thu/Fri/Sat 11am–4pm, plus Holiday Mondays noon–3pm); (2) event-hosting revenue from weddings, group retreats, barn loft rentals, and private educational/rescue work tours; and (3) charitable donations processed through Network for Good, PayPal, and Amazon Smile, with additional contributions in the form of stocks, bonds, and insurance policy proceeds. The organization also maintains an adult volunteer program and an Amazon Wish List for in-kind supplies.

Winslow Farm is a single-site, sub-scale non-profit with a thin management team. The business is geographically constrained to one location in northeastern Massachusetts, has no venture or institutional funding, no parent company, no subsidiaries, and no technology platform or AI capabilities. The GTM motion is event-driven and locally distributed: visitors come to the physical sanctuary, supplemented by earned media coverage (Sun Chronicle, Boston Globe, Harvard Magazine, WJAR Channel 10), email newsletters, Instagram, and Facebook. The customer base is fragmented across individual visitors/families, event hosts, and a donor community — with no enterprise or institutional anchor customers and no recurring contracted revenue beyond informal donor relationships.

Name

Winslow Farm

Legal name

Winslow Farm Animal Awareness, Inc.

Website

https://winslowfarm.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Winslow Farm is a non-profit, GFAS-verified animal sanctuary in Norton, MA, founded in 1996 by Debra White, providing permanent care to over 200 rescued animals and serving individual visitors, event hosts, and donors via admissions, weddings/retreats, and charitable donations.

Ownership category

akta.pro rank

Product category

Animal Sanctuary Services

NAICS

Zoos and Botanical Gardens (712130)

SIC

Agricultural Services (700)

akta.pro primary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

Keywords

• Animal sanctuary
• Animal rescue
• Educational farm tours
• Event venue rentals
• Charitable donations

Headquarters

HQ city

Norton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Admission Fees: Visitors pay admission fees to tour the sanctuary: $20 for adults (12+), $10 for children, free for under 2. Special event pricing may vary.
2. Event Hosting: The farm hosts events including weddings, group retreats, and private tours, generating rental and service fees for the venue space.
3. Donations: Tax-deductible charitable donations accepted via Network for Good, PayPal, and Amazon Smile. The organization also accepts gift donations through direct contributions, monthly insurance policy donations, and stock/bond donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Winslow Farm operates a "stay-for-life" animal sanctuary that rescues, rehabilitates, and provides permanent care for abandoned, abused, and neglected animals. It monetizes the sanctuary through admission-based public visits, group educational tours, private rescue-work tours, and venue rentals for weddings and group retreats, while sustaining operations via tax-deductible charitable donations.

Product overview

Winslow Farm is an animal sanctuary operated by Winslow Farm Animal Awareness, Inc., a non-profit charitable organization established in 1996. The core offering is a 'stay-for-life' animal sanctuary where over 200 rescued animals receive care. The product portfolio includes public farm visits with admission tickets, the Animal Stories Experience showcasing resident animals across 11 categories (alpacas, birds, cats, dogs, donkeys, goats, horses, pigs, rabbits, sheep, and ambassadors), group educational tours, private rescue work tours, event hosting services (weddings, group retreats), a volunteer program, and charitable donation processing. The organization also accepts product donations and maintains an Amazon Wish List for needed supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Farm Visits Admission-based visits where the public can meet and interact with over 200 rescued animals during designated hours (Fridays and Saturdays from noon to 3:00, plus Holiday Mondays). Admission is $20 for adults 12+ and $10 for children under 12; under 2 admitted free.
• Animal Stories Experience Storytelling experience showcasing the unique rescue histories of individual resident animals, including alpacas, birds, cats, dogs, donkeys, goats, horses, pigs, rabbits, sheep, and designated ambassadors. Many animals were rescued from abuse, neglect, loss, or slaughter.
• Group Educational Tours Educational tours for groups that teach the public about neglected, abused, and abandoned animals, general animal care, and provide positive human interaction exposure for resident animals.
• Private Rescue Work Tours Private tours where visitors learn rescue-work fundamentals including farm responsibilities such as cleaning, feeding, routine care, and emergency care. Founder Debra White is available to answer questions following the tour.
• Event Hosting Venue rental for weddings, group retreats, and private gatherings in the barn loft or outdoor spaces. Booking handled via [email protected]; pricing subject to change for special events.
• Volunteer Program Volunteer opportunities at the farm for applicants 18 years and older who can provide their own transportation, handle heavy lifting, and commit to at least one hour per week of service.
• Charitable Donations Tax-deductible donation program accepting contributions through PayPal, Network for Good, and Amazon Smile. The sanctuary accepts direct donations, monthly insurance policy proceeds, stocks, and bonds as part of its non-profit fundraising activities.

Quantifiable outcome

• Over 200 animals rescued and cared for

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Network for GoodcoreGTM or Marketing PartnerNetwork for Good is a donation processing platform that enables secure charitable donations to Winslow Farm. Donations can be made through Network for Good's donation portal.
• Amazon SmilecoreGTM or Marketing PartnerAmazon Smile donates a portion of eligible purchases to Winslow Farm when customers select the sanctuary as their charitable organization before shopping.
• Global Federation of Animal SanctuariescoreOthersGFAS provides sanctuary verification and certification for animal welfare organizations meeting established standards. Winslow Farm has qualified for this certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Catskill Animal Sanctuary: New York farm animal sanctuary offering public tours, vegan events, and educational programming. Operates with a similar 'stay-for-life' model and revenue mix (admissions, events, donations).
• Farm Sanctuary: National farm animal rescue and advocacy organization operating sanctuary locations in New York and California. Closest direct peer: focuses on rescued farm animals, has public tours, and runs an education/donor model similar to Winslow Farm.
• Woodstock Farm Sanctuary: New York-based farm animal sanctuary with public visiting hours, educational programs, and a volunteer/donor model. Highly comparable in scope (farm animals), size, and Northeast positioning.
• The Gentle Barn: California-based farm animal sanctuary offering public visits, school field trips, and special events. Comparable in scale and the dual 'animal rescue + public engagement' business model.
• Harvest Home Animal Sanctuary: California farm animal sanctuary with public visitation, volunteer programs, and donor-driven operations. Similar size and scope to Winslow Farm.
• Sweet Farm: California-based sanctuary focused on farm animals with public visits, educational tours, and events. Comparable in mission, scale, and revenue mix.

Broad incumbents

• Best Friends Animal Society: Largest no-kill animal welfare organization in the US, operating sanctuaries and adoption centers. Most comparable to Winslow Farm as a national-scale rescue/sanctuary operator with public visitation and donor-driven funding.
• New England Aquarium: Major New England animal exhibit institution with admissions, memberships, and events. Provides a comparable scale reference for what a regional animal-visitor attraction can achieve operationally.

Regional players

• Roger Williams Park Zoo: Zoo and event venue in Providence, RI. Comparable as a New England animal exhibition venue offering public admission, educational programming, and event hosting — the zoo-style revenue and visitation model Winslow Farm also uses.
• Southwick's Zoo: Massachusetts-based zoo with public admission and event hosting. Comparable regional peer for the 'animals + public visits + events' business model in Winslow Farm's geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winslowsanctuary
• Instagraminstagram.com/winslowfarmanimalsanctuary1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winslow Farm