Winter Sun & Summer Moon

What Winter Sun & Summer Moon does

Winter Sun & Summer Moon is a privately held, family-owned retail business founded in 2007 and headquartered at 10-14 East Market Street in Rhinebeck, New York. The company operates a single physical boutique storefront open daily (Mon-Sat 10am-6pm, Sunday 11am-5pm) and an e-commerce website (wintersunsummermoon.com) that ships to customers globally. It serves individual retail consumers seeking a curated, eclectic mix of products spanning women's and men's clothing, footwear, jewelry, personal care, home decor, handcrafts, sacred arts, accessories, and stationery, with assortments sourced from around the world and from local artisans.

The product portfolio is deliberately broad and horizontally segmented rather than vertically specialized, with price points ranging from approximately $2.50 (incense) to $150 (footwear). The store operates as an authorized multi-brand retailer carrying established third-party brands including Dansko (professional footwear), Boody (bamboo viscose clothing), Dr. Hauschka (natural skincare), Kneipp (body care), European Soaps (shea butter soaps), and Young Living (essential oils). Underlying technology is conventional retail e-commerce infrastructure built on the RAIN POS platform, with standard payment integrations (PayPal, Apple Pay, Google Pay) and no proprietary technology, API, AI/ML capabilities, or mobile app. The company is not venture-backed, has no subsidiaries, and maintains no disclosed institutional ownership.

Revenue is generated through one-time direct-to-consumer sales of physical goods via in-store purchases and online orders, with gift cards available in denominations of $25-$200 as a secondary revenue mechanism. Marketing is conducted primarily through organic social media (Facebook, Instagram) and an email newsletter. The company has no disclosed funding rounds, no M&A activity, no patents or trademarks, and no formal management team beyond the founding family — reflecting a lifestyle-oriented, single-location independent retail operation.

Name

Winter Sun & Summer Moon

Legal name

Winter Sun & Summer Moon

Website

https://wintersunsummermoon.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Winter Sun & Summer Moon is a family-owned boutique retailer founded in 2007 in Rhinebeck, NY, selling a curated eclectic mix of clothing, jewelry, shoes, personal care, home decor, handcrafts, and sacred arts through a single storefront and e-commerce website to general retail consumers.

Ownership category

akta.pro rank

Product category

Specialty Boutique Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Boutique retail store
• Women's clothing
• Handcrafted gifts
• Natural personal care
• Home decor accessories

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time retail sales of physical products including clothing, jewelry, accessories, home decor, personal care, handcrafts, and sacred arts items. Revenue is generated through in-store purchases at the Rhinebeck, NY location and online orders through the e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Winter Sun & Summer Moon is a family-owned boutique retailer that sells an eclectic, curated assortment of women's and men's clothing, footwear, jewelry, personal care items, home decor, handcrafts, sacred arts, accessories, bags, eyewear, stationery, and chimes through a single physical store in Rhinebeck, NY and an e-commerce website. The assortment is sourced both internationally and from local artisans and includes branded lines such as Boody, Dansko, Dr. Hauschka, European Soaps, Kneipp, and Young Living. Revenue is generated primarily through one-time retail product sales (in-store, online, and by phone), supplemented by gift card sales in fixed denominations.

Product overview

Winter Sun & Summer Moon is a family-owned retail store located in Rhinebeck, NY, operating both a physical storefront and an e-commerce website. The store offers a diverse eclectic mix of products across multiple categories: women's and men's clothing (including loungewear, underwear, tops, pants, skirts, and outerwear), footwear (notably Dansko professional clogs), jewelry (earrings, necklaces, rings), personal care (body care, face care, essential oils, soaps, perfume, makeup), home decor (candles, candle holders, ceramic items), accessories (bags, socks), handcrafts from around the world, sacred arts (incense, statues), chimes, stationery, and more. The store carries numerous branded products including Boody (bamboo viscose sustainable clothing), Dr. Hauschka (natural skincare), European Soaps (shea butter soaps), Kneipp (body care), Young Living (essential oils), and Dansko (professional footwear). The product portfolio also includes gift cards and features various specialty items sourced globally. The company positions itself as an eclectic, friendly store with products ranging from everyday basics to unique handcrafted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Women's apparel assortment including tops, bottoms, skirts, dresses, coats/jackets, outerwear, and loungewear from multiple brands and designers, sold to individual retail consumers in-store and online.
• Men's Clothing Men's apparel including pants and other clothing items from various brands, sold to individual retail consumers in-store and online.
• Jewelry Jewelry collection including earrings, necklaces, rings, bracelets, and other accessories from multiple designers, available to individual retail consumers in-store and online.
• Shoes Footwear assortment including Dansko professional clogs, waterproof shoes, and other men's and women's footwear, sold to individual retail consumers in-store and online.
• Personal Care Personal care assortment including body care, face care, essential oils, perfume, soap, and makeup from brands such as Dr. Hauschka, Kneipp, European Soaps, and Young Living, sold to individual retail consumers in-store and online.
• Home Decor Home accessories including candles, candle holders, pillows, ceramic ornaments, beeswax tapers, timber tapers, and other home goods, sold to individual retail consumers in-store and online.
• Handcrafts Handcrafted items sourced from artisans around the world, sold to individual retail consumers in-store and online.
• Sacred Arts Sacred arts items including incense, brass and other statues, and religious/spiritual artifacts, sold to individual retail consumers in-store and online.
• Accessories General accessories including bags, socks, and other small accessories, sold to individual retail consumers in-store and online.
• Bags Bag assortment including handbags, crossbody bags, backpacks, shoulder bags, wallets, and cardholders from various brands, sold to individual retail consumers in-store and online.
• Eyewear Eyewear products carried in the store's online and in-store assortment.
• Stationery & Cards Stationery items including greeting cards for various occasions, sold to individual retail consumers in-store and online.
• Chimes Musical chimes including clay shapes, hummer, and piccolo designs, sold to individual retail consumers in-store and online.
• Winter Sun Summer Moon Gift Card Gift cards sold in denominations of $25, $50, $75, $100, and $200 that can be redeemed for purchases at the Rhinebeck, NY store or via the e-commerce website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Ten Thousand Villages: Fair-trade gift retailer operating physical stores and e-commerce with curated handcrafts, jewelry, home decor, and personal care sourced globally from artisans - structurally the closest peer to Winter Sun & Summer Moon's curated eclectic model.
• Uncommon Goods: Online-first curated retailer of unique gifts, jewelry, home goods, and handcrafts, including many artisan-sourced SKUs that overlap directly with Winter Sun & Summer Moon's handcrafts, jewelry, and home assortments.

Broad incumbents

• Cost Plus World Market: National multi-category retailer offering eclectic international goods including home decor, jewelry, clothing, and personal care with a discovery-driven shopping experience; broader portfolio but overlapping product universe.
• Anthropologie: Multi-category lifestyle boutique selling curated women's apparel, accessories, jewelry, home decor, and gifts to a similar customer seeking distinctive, non-mass-market merchandise.
• The Vermont Country Store: Multi-channel catalog and store retailer offering eclectic mix of home goods, personal care, gifts, and classic Americana - similar boutique-curation philosophy with broader catalog scale.
• Etsy: Online marketplace for handcrafted jewelry, home decor, personal care, sacred arts, and artisan goods - competes directly with WS&SM's curated handcrafts assortment and ships globally.
• L.L. Bean: Multi-channel retailer combining multi-category outdoor, apparel, home, and gift categories with a curated heritage brand identity - useful benchmark for how a family-founded boutique can scale across physical and digital channels.

Emerging players

• Made Trade: Online fair-trade and sustainable marketplace for clothing, jewelry, home goods, and gifts sourced from global artisans; mirrors WS&SM's ethical and globally-sourced merchandising approach without a physical footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WSunSMoon
• Facebookfacebook.com/Winter-Sun-Summer-Moon-126066917418647
• Instagraminstagram.com/wintersunsummermoon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winter Sun & Summer Moon