Winter Wildlands Alliance
- Company typePrivate
- Founded2000
- HeadquartersBoise, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Winter Wildlands Alliance firmographics
Firmographics- Name
- Winter Wildlands Alliance
- Legal name
- Winter Wildlands Alliance
- Website
- https://winterwildlands.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Ownership category
- akta.pro rank
Winter Wildlands Alliance industry classification
Industry- Product category
- Environmental Conservation Nonprofit
- NAICS
- Skiing Facilities (71392), Administration of Conservation Programs (92412)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)
- akta.pro secondary industries
- Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Winter Wildlands Alliance is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Winter Wildlands Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Memberships and Donations: Individual members support the organization through annual membership contributions and donations. The Whitebark Pine Society recognizes donors giving $1,000+ annually.
- Backcountry Film Festival Revenue: The Backcountry Film Festival tours to 100+ cities annually, raising over $200,000 each season for local grassroots groups, avalanche centers, and SnowSchool sites.
- Corporate Partnerships: Backcountry Partner program for retailers, guide services, and small businesses that support the mission. Corporate sponsors for events and programs.
- Event Registration: Grassroots Advocacy Conference (biennial) generates revenue through attendee registration. Backcountry Film Festival premiere events charge $10-$20 admission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Backcountry Film Festival premiere tickets |
| Subscription | Annual | Annual Membership |
| Other | Monthly | Donation Levels |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Winter Wildlands Alliance product offering
Product offeringCore offering
Winter Wildlands Alliance is a national 501(c)(3) nonprofit that protects America's wild snowscapes and advocates for human-powered winter recreation. Its core offerings include the SnowSchool K-12 outdoor education program at 70+ sites, the Backcountry Film Festival touring to 100+ cities annually, policy and advocacy work with federal land managers and Congress, and the Ski Kind backcountry responsibility initiative.
Product overview
Winter Wildlands Alliance operates a portfolio of interconnected programs focused on protecting America's wild snowscapes through education, advocacy, and community engagement. The core offerings include SnowSchool (an educational K-12 program with 70 sites nationwide), the Backcountry Film Festival (touring annually to 100+ locations), Policy & Advocacy initiatives (engaging with federal land managers and Congress), and Ski Kind (a responsibility code initiative). Supporting programs include the biennial Grassroots Advocacy Conference, Trail Break Magazine (biannual publication), Trail Break Radio podcast, and The Stash Blog. The organization coordinates with 33 grassroots groups across 14 states and manages partnerships including the BSI Hut Trip collaborative event.
Differentiator
Problem solved
Functional benefit
Products and services
- SnowSchool Educational K-12 outdoor program introducing students to snow science, watersheds, and winter ecology through hands-on snowshoe field trips and classroom presentations. Operates at 70+ sites across the United States, reaching 35,000 students annually, with citizen science partnerships including NASA SnowEx.
- Backcountry Film Festival Annual touring film festival celebrating human-powered winter adventure, screening hand-picked films at 100+ cities and mountain towns worldwide each winter. Raises over $200,000 per season for grassroots snowsports groups, avalanche centers, SnowSchool sites, and conservation partners. Also available via online streaming.
- Policy & Advocacy Program National advocacy initiative working with land managers, elected officials, and grassroots groups to pursue balanced, adaptive, equitable winter recreation management. Engages with U.S. Forest Service, National Park Service, and Congressional representatives, comments on draft management plans, and issues action alerts to support skier-friendly policies.
- Ski Kind Backcountry Responsibility Code Backcountry responsibility initiative providing a code of conduct and community guidelines to promote responsible winter recreation ethics, humbleness, and stewardship practices for backcountry skiers and riders. Operates as a coalition initiative with 30+ partner organizations.
- Grassroots Advocacy Conference Biennial multi-day conference bringing together policymakers, athletes, grassroots activists, scientists, and recreation stakeholders for workshops, panel discussions, and networking on winter recreation and public lands issues. Hosted at University of Washington's Pack Forest near Seattle.
Quantifiable outcome
- 500,000+ youth educated about snow science, watersheds, and winter ecology since 2001
- +4 more outcomes
Companies that use Winter Wildlands Alliance
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Winter Wildlands Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winter Wildlands Alliance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Granite Backcountry AlliancecoreJoint launch of Ski Kind Backcountry Responsibility Code in 2020. Collaborative effort to promote responsible winter recreation in backcountry areas.
- NASA SnowEx ProgrammajorSnowSchool students collect on-the-ground snowpack data to compare with NASA's remote sensors. Student data contributes to NASA's SnowEx mission developing technologies to measure snowpack remotely.
- U.S. Forest ServicecoreFormal Memorandum of Understanding established March 2014 between USDA Forest Service and Winter Wildlands Alliance for collaboration on winter recreation management, policy advocacy, and public lands stewardship.
- Outdoor AlliancecoreCo-founded by Winter Wildlands Alliance in 2005; WWA served as first fiscal sponsor. Outdoor Alliance is a coalition of outdoor recreation organizations advocating for public lands.
- Recreate ResponsiblymajorDavid Page worked with Recreate Responsibly to integrate a winter version of their efforts into Ski Kind initiative, using open toolkit approach for users to share and learn.
- Colorado Mountain ClubmajorPartner in Backcountry Snowsports Initiative (BSI) Summit and hut trip programs. BSI works statewide on Forest Service and OSV Planning, winter recreation mapping, and wildlife conservation.
- 10th Mountain Division Hut AssociationmajorCo-host of BSI Hut Trip 2026 at Sangree M. Froelicher Hut. Partnership supports human-powered winter recreation education and community building.
- Grassroots Network (33 organizations)coreNetwork of 33 grassroots snowsports and conservation organizations across 14 states. Members receive organizational profile, social media support, Backcountry Film Festival discounts, mini-grant eligibility, and advocacy resources.
- Backcountry Partner Program (12+ businesses)majorBackcountry-oriented retail stores, guide services, and small businesses that support WWA's mission. Partners include Tahoe Mountain Sports, San Juan Huts, Dan Bailey's Outdoor Co., Alpine Quest Sports, and others.
- Gallatin Forest PartnershipmajorCollaborative effort resulting in 92,500-acre Gallatin Range Wilderness recommendation in Custer Gallatin Forest Plan - first time Forest Service recommended permanent protections for this landscape.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Winter Wildlands Alliance competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Winter Wildlands Alliance social profiles
Digital presenceWinter Wildlands Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winter Wildlands Alliance leadership team
Management profileNumber of profiles
Profiles8 records
Winter Wildlands Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winter Wildlands Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winter Wildlands Alliance
What does Winter Wildlands Alliance do?
Winter Wildlands Alliance is a national 501(c)(3) nonprofit that protects America's wild snowscapes and advocates for human-powered winter recreation. Its core offerings include the SnowSchool K-12 outdoor education program at 70+ sites, the Backcountry Film Festival touring to 100+ cities annually, policy and advocacy work with federal land managers and Congress, and the Ski Kind backcountry responsibility initiative.
Is Winter Wildlands Alliance a public or private company?
Winter Wildlands Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Winter Wildlands Alliance founded?
Winter Wildlands Alliance was founded in 2000.
Where is Winter Wildlands Alliance based?
Winter Wildlands Alliance is headquartered in Boise, United States, in the North America region.
How does Winter Wildlands Alliance make money?
Four revenue lines are on record. Individual Memberships and Donations are the primary driver. The others are backcountry Film Festival Revenue, corporate Partnerships and event Registration.
Does Winter Wildlands Alliance have an API?
No public API is recorded for Winter Wildlands Alliance.
What industry is Winter Wildlands Alliance in?
Winter Wildlands Alliance's product category is Environmental Conservation Nonprofit. Its primary akta.pro industry code is MPAKAJAI, Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports), with a secondary code of THAJABAH, Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding). Its NAICS code is 71392 and its SIC code is 8600.