Winter Wildlands Alliance

Name

Winter Wildlands Alliance

Legal name

Winter Wildlands Alliance

Website

https://winterwildlands.org

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Environmental Conservation Nonprofit

NAICS

Skiing Facilities (71392), Administration of Conservation Programs (92412)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Winter conservation advocacy
• Snow science education
• Public lands stewardship
• Backcountry recreation policy
• Nonprofit environmental programs

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Memberships and Donations: Individual members support the organization through annual membership contributions and donations. The Whitebark Pine Society recognizes donors giving $1,000+ annually.
2. Backcountry Film Festival Revenue: The Backcountry Film Festival tours to 100+ cities annually, raising over $200,000 each season for local grassroots groups, avalanche centers, and SnowSchool sites.
3. Corporate Partnerships: Backcountry Partner program for retailers, guide services, and small businesses that support the mission. Corporate sponsors for events and programs.
4. Event Registration: Grassroots Advocacy Conference (biennial) generates revenue through attendee registration. Backcountry Film Festival premiere events charge $10-$20 admission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Winter Wildlands Alliance is a national 501(c)(3) nonprofit that protects America's wild snowscapes and advocates for human-powered winter recreation. Its core offerings include the SnowSchool K-12 outdoor education program at 70+ sites, the Backcountry Film Festival touring to 100+ cities annually, policy and advocacy work with federal land managers and Congress, and the Ski Kind backcountry responsibility initiative.

Product overview

Winter Wildlands Alliance operates a portfolio of interconnected programs focused on protecting America's wild snowscapes through education, advocacy, and community engagement. The core offerings include SnowSchool (an educational K-12 program with 70 sites nationwide), the Backcountry Film Festival (touring annually to 100+ locations), Policy & Advocacy initiatives (engaging with federal land managers and Congress), and Ski Kind (a responsibility code initiative). Supporting programs include the biennial Grassroots Advocacy Conference, Trail Break Magazine (biannual publication), Trail Break Radio podcast, and The Stash Blog. The organization coordinates with 33 grassroots groups across 14 states and manages partnerships including the BSI Hut Trip collaborative event.

Differentiator

Problem solved

Functional benefit

Products and services

• SnowSchool Educational K-12 outdoor program introducing students to snow science, watersheds, and winter ecology through hands-on snowshoe field trips and classroom presentations. Operates at 70+ sites across the United States, reaching 35,000 students annually, with citizen science partnerships including NASA SnowEx.
• Backcountry Film Festival Annual touring film festival celebrating human-powered winter adventure, screening hand-picked films at 100+ cities and mountain towns worldwide each winter. Raises over $200,000 per season for grassroots snowsports groups, avalanche centers, SnowSchool sites, and conservation partners. Also available via online streaming.
• Policy & Advocacy Program National advocacy initiative working with land managers, elected officials, and grassroots groups to pursue balanced, adaptive, equitable winter recreation management. Engages with U.S. Forest Service, National Park Service, and Congressional representatives, comments on draft management plans, and issues action alerts to support skier-friendly policies.
• Ski Kind Backcountry Responsibility Code Backcountry responsibility initiative providing a code of conduct and community guidelines to promote responsible winter recreation ethics, humbleness, and stewardship practices for backcountry skiers and riders. Operates as a coalition initiative with 30+ partner organizations.
• Grassroots Advocacy Conference Biennial multi-day conference bringing together policymakers, athletes, grassroots activists, scientists, and recreation stakeholders for workshops, panel discussions, and networking on winter recreation and public lands issues. Hosted at University of Washington's Pack Forest near Seattle.

Quantifiable outcome

• 500,000+ youth educated about snow science, watersheds, and winter ecology since 2001
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• Granite Backcountry AlliancecoreStrategic or Co-development Partner · 1 January 2020Joint launch of Ski Kind Backcountry Responsibility Code in 2020. Collaborative effort to promote responsible winter recreation in backcountry areas.
• NASA SnowEx ProgrammajorStrategic or Co-development Partner · 1 January 2017SnowSchool students collect on-the-ground snowpack data to compare with NASA's remote sensors. Student data contributes to NASA's SnowEx mission developing technologies to measure snowpack remotely.
• U.S. Forest ServicecoreStrategic or Co-development Partner · 1 March 2014Formal Memorandum of Understanding established March 2014 between USDA Forest Service and Winter Wildlands Alliance for collaboration on winter recreation management, policy advocacy, and public lands stewardship.
• Outdoor AlliancecoreStrategic or Co-development Partner · 1 January 2005Co-founded by Winter Wildlands Alliance in 2005; WWA served as first fiscal sponsor. Outdoor Alliance is a coalition of outdoor recreation organizations advocating for public lands.
• Recreate ResponsiblymajorStrategic or Co-development PartnerDavid Page worked with Recreate Responsibly to integrate a winter version of their efforts into Ski Kind initiative, using open toolkit approach for users to share and learn.
• Colorado Mountain ClubmajorStrategic or Co-development PartnerPartner in Backcountry Snowsports Initiative (BSI) Summit and hut trip programs. BSI works statewide on Forest Service and OSV Planning, winter recreation mapping, and wildlife conservation.
• 10th Mountain Division Hut AssociationmajorStrategic or Co-development PartnerCo-host of BSI Hut Trip 2026 at Sangree M. Froelicher Hut. Partnership supports human-powered winter recreation education and community building.
• Grassroots Network (33 organizations)coreStrategic or Co-development PartnerNetwork of 33 grassroots snowsports and conservation organizations across 14 states. Members receive organizational profile, social media support, Backcountry Film Festival discounts, mini-grant eligibility, and advocacy resources.
• Backcountry Partner Program (12+ businesses)majorGTM or Marketing PartnerBackcountry-oriented retail stores, guide services, and small businesses that support WWA's mission. Partners include Tahoe Mountain Sports, San Juan Huts, Dan Bailey's Outdoor Co., Alpine Quest Sports, and others.
• Gallatin Forest PartnershipmajorStrategic or Co-development PartnerCollaborative effort resulting in 92,500-acre Gallatin Range Wilderness recommendation in Custer Gallatin Forest Plan - first time Forest Service recommended permanent protections for this landscape.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/winterwildlands
• YouTubeyoutube.com/@winterwildlandsalliance2194/podcasts
• Facebookfacebook.com/WinterWildlands
• Instagraminstagram.com/winterwildlandsalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winter Wildlands Alliance