WIN CORPORATION CO.,LTD.

What WIN CORPORATION CO.,LTD. does

WIN CORPORATION CO.,LTD., doing business as WinWin Interactive and Winner Group, is a Bangkok-based private entertainment company founded in 2012 that operates an integrated portfolio of online games, live streaming, social applications, and e-commerce services targeting Thai consumers. The company's product portfolio centers on free-to-play, virtual-currency-monetized entertainment, anchored by XSHOT (a multi-mode online FPS with PvP, PvE, social, and customization systems), Legend of Sword (martial-arts online RPG), M Live (24-hour VJ-led lifestyle streaming), and a suite of social apps (CallPlay for video chat, TakeMe for social discovery, Yumeco for cosplay). Technology infrastructure is provided through StarVision, the group's in-house software and application arm, while a unified Winner VIP membership program links all properties under a single sign-on.

The company's business model is B2C freemium with virtual currency as the primary monetization mechanism. Revenue streams include in-game microtransactions (virtual currency and items across XSHOT and Legend of Sword), physical and digital goods sales through Winner Shop Thailand, prepaid Winner Cards, and WinMall e-wallet services. Distribution is supported by a deep offline retail network for top-up cards across True Shops, 7-Eleven, Lotus, and dedicated agents nationwide, combined with digital payment integrations (Thai QR Payment / PromptPay, TrueMoney, Visa, MasterCard, JCB, UnionPay). All operations are concentrated in Thailand, with no disclosed international revenue.

Governance is exercised under the Winner Group Holding umbrella; WinWin Interactive maintains ten wholly-owned operating subsidiaries covering gaming, streaming, social, payments, and e-commerce functions. The firm runs a high-frequency product update cadence (notably for XSHOT, which received more than ten major content drops in 2024), and has begun signaling overseas intent via job postings for native-speaking Overseas Coordinators targeting English, Indonesian, Russian, and Brazilian markets.

Name

WIN CORPORATION CO.,LTD.

Legal name

WinWin Interactive Co., Ltd.

Website

https://winwin.co.th

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WIN CORPORATION CO.,LTD. (WinWin Interactive / Winner Group) is a Bangkok-based private entertainment company founded in 2012 that operates a Thai-focused ecosystem of free-to-play online games (XSHOT, Legend of Sword), 24-hour live streaming (M Live), social apps (CallPlay, TakeMe, Yumeco), and e-commerce, monetized through virtual currency microtransactions and prepaid top-ups.

Ownership category

akta.pro rank

Product category

Online Gaming

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

akta.pro secondary industry

In-Game Item Marketplaces & Trading Platforms (MPAFACAJ)

Keywords

• Online gaming
• Live streaming platform
• Social networking apps
• Virtual goods commerce
• Prepaid gaming cards

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Virtual Currency and In-Game Items: Players purchase virtual currency to buy in-game items, character upgrades, and cosmetic items. Revenue generated through microtransactions across XSHOT, Legend of Sword, and other game titles.
2. Winner Shop E-commerce: Sale of premium physical merchandise, game item codes, and game guides through the Winner Shop platform. Points earned through top-up can be exchanged for products.
3. Winner Card and Prepaid Cards: Physical and digital prepaid cards sold through retail partners (True Shops, 7-Eleven, Lotus) and dedicated agents for game credit top-up.
4. QR Payment and Digital Wallets: Digital payment processing through Thai QR Payment, PromptPay, credit/debit cards, TrueMoney wallet, and TrueMoney cash cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

WinWin Interactive develops and publishes free-to-play online games including the FPS title XSHOT and the martial arts RPG Legend of Sword, operates the 24-hour lifestyle live streaming platform M Live, and runs social mobile applications (CallPlay, TakeMe, Yumeco). The company also sells premium physical merchandise, item codes, and game guides through the Winner Shop e-commerce platform. The ecosystem is unified by the Winner VIP membership system with prepaid Winner Card top-ups and digital payments via QR Payment, TrueMoney, and credit cards, primarily serving consumers in Thailand.

Product overview

WIN CORPORATION CO.,LTD. (doing business as WinWin Interactive and Winner Group) operates a diversified entertainment ecosystem spanning online gaming, live streaming, and social applications. The core portfolio includes XSHOT (a free-to-play FPS with PvP and PvE modes), Legend of Sword (online RPG), M Live (24-hour streaming platform), CallPlay (video chat app), TakeMe (social discovery app), and Yumeco (cosplay social platform). The ecosystem is unified under the Winner VIP membership system and supported by Winner Shop Thailand (e-commerce for physical/digital goods), Winner Card prepaid cards, and Starvision (internal software innovation division). The company is based in Bangkok, Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• M Live: 24-hour lifestyle community live streaming platform featuring popular VJs
• CallPlay
• TakeMe
• Yumeco
• XSHOT
• Legend of Sword
• StarVision
• Winner Shop Thailand
• WinMall
• Game Extreme

Products and services

• XSHOT XSHOT is a free-to-play online first-person shooter (FPS) game for individual gamers in Thailand. It offers multiple PvP modes (Team Death, Solo, Ghost, Bomb, Mummy, Tank, Great War/MOBA) and PvE modes (AI, Snake King/FEAR, Ghost Door). It includes social features such as chat rooms, marriage systems, home/garage building, weapon enhancement (Gun Soul), and Glory Hall/Diamond Store progression systems. Supported on PC with top-up via QR Payment, TrueMoney cards, credit cards, and Winner Card.
• Legend of Sword Legend of Sword is an online role-playing game (RPG) featuring martial arts and adventure in a legendary internal-martial-arts world for individual gamers in Thailand. Distributed through the sword.winner.in.th website with the same payment/top-up ecosystem as XSHOT.
• M Live M Live is a 24-hour lifestyle community live streaming platform featuring popular VJs (video jockeys) and continuous live entertainment content. It targets Thai consumers interested in lifestyle streaming, celebrity/VJ interaction, and community engagement.
• CallPlay CallPlay is a mobile application for making video calls and private chat with friends, emphasizing safe and fun social interactions. It targets Thai consumers seeking social connections and video communication.
• TakeMe TakeMe is a social networking mobile application that connects users to find friends and activities in a new social format. It targets Thai consumers looking to discover new friends, activities, and social experiences.
• Yumeco Yumeco is a social platform connecting the world of Cosplay, allowing cosplayers to engage with each other within a dedicated community. It targets Thai consumers in the cosplay and lifestyle community space.
• Game Extreme Game Extreme is a mobile gaming platform operated under the Winner Group ecosystem, targeting mobile gamers with WinWin Interactive titles and game services distributed via gamerextreme.la.
• Winner Shop Thailand Winner Shop Thailand is an e-commerce platform for purchasing premium items, item codes, and game guides across WinWin Interactive's game portfolio. Users top up points via QR Payment, TrueMoney cards, credit cards, and Winner Card, then redeem points for physical and digital goods; physical items are shipped via Thailand Post EMS.
• Winner Card Winner Card is a prepaid top-up card available in denominations from 25 to 2,000 THB, used to purchase points and credits across WinWin Interactive game platforms and partner services. Distributed through True Shops, 7-Eleven, True Money Express, Lotus, and dedicated agents in Thailand.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TrueMoneycoreChannel Partner/ Reseller/ DistributorTrueMoney is a payment partner enabling TrueMoney Cash Card top-ups for Winner Group games. TrueMoney prepaid cards are distributed through True Shops, 7-Eleven, True Money Express, Lotus, and agents nationwide. This partnership provides convenient offline payment channels for game credit purchases.
• Thailand Post (EMS)minorOthersThailand Post provides EMS shipping services for physical merchandise ordered through Winner Shop. Customers can track their deliveries through the Thailand Post tracking system.
• Local Payment GatewayscoreTechnology or IntegrationIntegration with Thai QR Payment (PromptPay), major credit cards (Visa, MasterCard, JCB, UnionPay), and debit cards for digital top-up. Supports both THB and USD currencies for international payment options.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Garena (Sea Limited): Garena is the dominant Southeast Asian online game publisher, operating Free Fire and publishing major titles across the region. It competes directly with WinWin for Thai gamer wallet share and is the benchmark Southeast Asian gaming peer.
• True Digital Group (TrueMoney parent): True Digital is both a payment-rail partner (via TrueMoney) and operates gaming/entertainment platforms across Thailand. The integrated digital-wallet-plus-gaming model overlaps significantly with WinWin's WinMall + Winner Card + games stack.
• Asiasoft / PlayPark: Asiasoft's PlayPark is one of Thailand's largest online gaming platforms, publishing and operating multiple online games (including FPS and MMORPG titles) to Thai audiences with similar virtual currency and prepaid-card monetization.
• LINE Games (LINE Corporation / LY Corporation): LINE Games publishes mobile and online games across Asia with strong social/messaging integration. Comparable as an Asian publisher building a multi-title entertainment ecosystem tied to a unified identity.

Emerging players

• Webzen: Webzen is a Korean online game publisher (MU Online, ArcheAge) with MMORPG and FPS franchises distributed across Asia. Comparable as a niche Asian online game publisher competing in the same genre categories.

Broad incumbents

• NetEase Games: NetEase publishes major online games (Identity V, Marvel Rivals, Onmyoji) with strong Asian live-ops and IAP monetization. A broad incumbent Asian online game peer.
• Krafton: Krafton (PUBG/BGMI) is a major Asian FPS/multiplayer publisher with deep Southeast Asian reach. Comparable as a leading Asian online game publisher with similar target audience.
• Tencent Games: Tencent is the world's largest gaming company, publishing and investing in online/FPS games globally including in Southeast Asia. Serves as the ultimate competitive ceiling for any regional Asian online gaming operator.
• Nexon: Nexon is a major Asian/online game publisher (MapleStory, Counter-Strike Online, etc.) with long-running FPS and MMORPG franchises in Asia. Highly comparable business model around virtual currency and microtransaction monetization.

Regional players

• VNG Corporation (ZaloPay): VNG operates ZingPay/ZaloPay and publishes games (VLTK, War of Nations) across Vietnam and Southeast Asia. Comparable as a regional Southeast Asian company combining digital payments with online gaming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@WinnerOnlineClip
• Facebookfacebook.com/WinnerFanclub
• LinkedInlinkedin.com/company/win-corporation-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIN CORPORATION CO.,LTD.