WIP Group

What WIP Group does

WIP Group is an Australian privately-held insurance solutions provider founded in 2010 and headquartered in Rhodes, NSW. It operates as an integrated group of four wholly-owned subsidiaries — WIP (group accident and health insurance underwriting), n2n Claims Solutions (end-to-end claims management), IMA (Insurance Marketing Agency, providing marketing and consulting services), and Canopy Insurance (direct-to-consumer individual income and lifestyle protection). The group holds an Australian Financial Services Licence (AFSL) and serves superannuation funds, unions, corporations, and associations across NSW, QLD, and VIC.

Its product suite spans group income protection insurance, capital benefits programs, journey cover, individual income protection, and member/employee benefit programs. WIP Group differentiates from traditional 'Big Insurer' offerings through bespoke policy design and rapid amendment cycles. Its technology stack includes AI-assisted claims handling, NLP-driven communications and documentation review, document processing, and workflow automation. n2n Claims Solutions reports a 95%+ claims acceptance rate and 75% of first payments made within 15 days for approved claims, with over $250 million in claims payments managed and more than 10,000 Australians supported.

Revenue is generated through recurring group insurance premiums, managed-services fees from claims management, professional services fees from IMA marketing engagements, and subscription-style individual premiums via Canopy. Go-to-market is partnership-led B2B (and B2B2C through super funds and unions), supplemented by broker distribution and a self-serve consumer channel. Long-tenure contracts with named clients such as Hostplus (Intrust), UWU, NESS Super, MINE Super, AMIST, ETU, Energy Queensland/Powerlink, and CERTIS form the revenue backbone, with the company reporting 400% turnover growth over three years. Compliance posture includes adoption of the General Insurance Code of Practice, the Privacy Act 1988 (Cth), and the Modern Slavery Act 2018 (Cth).

Name

WIP Group

Legal name

WIP Group

Website

https://wipgroup.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Short description

WIP Group is an Australian integrated insurance solutions provider serving superannuation funds, unions, corporations, and associations through four subsidiaries offering group A&H underwriting, claims management, insurance marketing, and individual coverage.

Ownership category

akta.pro rank

Product category

Group Accident and Health Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAIAFAH

Association & PEO Group Health Plans (AHP/PEO-Sponsored)

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

SECONDARYFSAIAFAE

Large Group Health Insurance (Mid-Market & National Accounts)

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

Keywords

• Group accident insurance
• Claims management services
• Income protection insurance
• Insurance marketing agency
• Individual accident health insurance

Headquarters

HQ city

Rhodes

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Group Insurance Premiums: WIP Group generates revenue through group accident and health insurance policies sold to superannuation funds, unions, corporations, and associations. The company offers tailored policies that break free from traditional 'Big Insurer' constraints.
2. Claims Management Services: n2n Claims Solutions provides end-to-end claims management services, combining expertise, efficiency, and compassionate approach. Revenue derived from service fees for claims processing and management.
3. Insurance Marketing Services: IMA (Insurance Marketing Agency) generates revenue through tailored marketing strategies, member engagement programs, and employee benefit programs for partners.
4. Individual Insurance Products: Canopy Insurance provides online income and lifestyle protection insurance for individuals directly or through brokers, offering group rates to individuals.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WIP Group delivers tailored group accident and health insurance, end-to-end claims management, and insurance marketing services through four wholly-owned subsidiaries: WIP (group insurance), n2n Claims Solutions, IMA, and Canopy Insurance. The group serves superannuation funds, unions, corporations, and associations across Australia, with Canopy Insurance providing individual income and lifestyle protection products directly to consumers or via brokers.

Product overview

WIP Group is a multi-brand insurance solutions provider operating as an integrated group of four specialized companies: WIP (group income protection and accident & health insurance), n2n Claims Solutions (end-to-end claims management), IMA (insurance marketing and employee benefit programs), and Canopy Insurance (individual online insurance). The group delivers comprehensive coverage across the insurance lifecycle from policy design through claims management to marketing, serving superannuation funds, unions, corporations, and associations nationwide. With offices in NSW, QLD, and VIC, WIP Group has supported over 10,000 Australians and managed over $250 million in claims payments.

Differentiator

Problem solved

Functional benefit

Brands

• WIP: Group accident and health insurance solutions unconstrained by traditional 'Big Insurer' models, disrupting industry norms with innovative policy and benefit packages
• n2n Claims Solutions
• IMA (Insurance Marketing Agency)
• Canopy Insurance

Products and services

• WIP Group Insurance Group income protection insurance and tailored accident and health insurance solutions for superannuation funds, unions, and corporations, operating outside traditional 'Big Insurer' constraints to offer bespoke policy and benefit packages.
• n2n Claims Solutions End-to-end claims management services combining expertise, efficiency, and a compassionate approach. Manages over $250 million in claims payments with over 95% of claims accepted and 75% of first payments made within 15 days.
• IMA (Insurance Marketing Agency) Insurance marketing and consulting services offering targeted communication strategies, social and digital marketing solutions, and employee and member benefit programs to enhance member value and engagement.
• Canopy Insurance Individual accident and health insurance providing flexible coverage with group rates and personalized benefits, offering online income and lifestyle protection insurance directly or through brokers.
• Group Income Protection Insurance Insurance providing employees or members with financial security by replacing a percentage of their income in case of illness or injury, delivered to superannuation funds, unions, and corporations.
• Individual Income Protection Insurance Personal income protection coverage for individuals seeking financial security against illness or injury, offered through Canopy Insurance.
• Capital Benefits Programs Capital benefit insurance programs delivered as part of comprehensive group insurance solutions for partner organizations.
• Journey Cover Insurance Insurance coverage for journey-related incidents delivered as part of tailored benefit programs for members and employees.
• Member and Employee Benefit Programs Comprehensive benefit programs designed for members and employees of partner organizations, including engagement and tailored coverage offerings.
• Insurance Consulting Services Expert consulting services supporting partners with tailored insurance solutions and strategic guidance through IMA.

Quantifiable outcome

• Over 95% of claims accepted
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• SuperFriendcoreStrategic or Co-development PartnerWIP Group is a SuperFriend Partner, supporting their vision of mentally healthy workplaces. SuperFriend provides mental health and wellbeing solutions, advocacy and insights for super funds, insurers, and workplaces. Given that one in five Australians face mental health challenges annually, this partnership aligns with WIP Group's commitment to supporting workforce wellbeing beyond traditional insurance.
• Insurance Council of AustraliacoreStrategic or Co-development PartnerWIP Group has adopted the General Insurance Code of Practice developed by the Insurance Council of Australia. The Code is a voluntary self-regulatory code aimed at raising standards of practice and service in the insurance industry. All WIP Group companies have adopted the Code.
• HostplusflagshipStrategic or Co-development PartnerMajor superannuation fund partner through the Intrust program. WIP Group retained the Hostplus (Intrust) contract in 2022, providing group insurance solutions to fund members.
• United Workers Union (UWU)flagshipStrategic or Co-development PartnerLong-standing partnership with United Workers Union since 2011, providing tailored insurance solutions for union members.
• NESS SupercoreStrategic or Co-development PartnerPartnership with NESS Super secured in 2019, delivering group insurance services to super fund members.
• Energy Queensland/PowerlinkcoreStrategic or Co-development PartnerCorporate partnership commenced in 2023 to provide insurance and employee benefit solutions.
• ETU (Electrical Trades Union)coreStrategic or Co-development PartnerPartnership through Enterprise Bargaining Agreement (EBA) Program commenced in 2019, providing union-specific insurance benefits.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PSC Insurance Group: Australian specialty insurance broker and group with multiple operating businesses across placement, claims, and underwriting services. Closely comparable to WIP Group's multi-subsidiary model and Australian market focus.
• MGroup (Austbrokers Member): Australian insurance brokerage group serving SME, corporate, and affinity clients across multiple lines including group accident and health. Comparable headcount and target market to WIP.
• Honan Insurance Group: Australian mid-market insurance broker with corporate, strata, and employee benefits practices. Comparable to WIP in serving corporate and association clients across group insurance lines.

Broad incumbents

• Marsh Australia: Global insurance broker and risk adviser with substantial Australian operations across employee benefits, group health, and corporate lines. Comparable to WIP's super fund and corporate client base but at far greater scale.
• Aon Australia: Global insurance and reinsurance broker with a large Australian practice in health, benefits, and group risk. Overlaps with WIP in group accident and health insurance placement for corporate and institutional clients.
• Arthur J. Gallagher & Co (Australia): International insurance brokerage group with significant Australian operations focused on corporate, affinity, and benefits clients. Comparable service mix to WIP at much larger scale.
• Steadfast Group: Australasia's largest general insurance broker network, distributing through member brokers. Comparable distribution model to WIP's broker-channel placement, though Steadfast operates a network not a single firm.
• Insurance Australia Group (IAG): Australia's largest general insurer with group, commercial, and personal lines. Operates as a carrier that competes with WIP's carrier partners for the same group A&H risks, making it a structural counterparty in the market.

Emerging players

• MetLife Australia: Global life and group insurance carrier with an Australian group insurance offering for super funds and employers. Comparable to WIP's WIP subsidiary in targeting similar group A&H channels, but operates as a carrier rather than intermediary.
• TAL Australia (Dai-ichi Life): Leading Australian life and group insurance carrier with strong super fund partnerships. Comparable to WIP's institutional client set but TAL carries risk directly versus WIP's intermediary model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIP Group