Wir Lieben Aktien GmbH

What Wir Lieben Aktien GmbH does

Wir Lieben Aktien GmbH ("WLA") is a Munich-headquartered, German-language stock research, education, and portfolio-management subscription platform targeting retail/private investors across the DACH region (Germany, Austria, Switzerland). The company was founded in 2023 by Jan Fuhrmann and Adrian Rogl, with Tilman Reichel heading research; the 5-person team combines academic finance credentials with practitioner experience as former investor-relations professionals at listed companies and active full-time traders.

WLA's product stack centers on a proprietary Stock Screening Tool driven by two in-house ratings — WLATA (technical analysis) and WLAFA (fundamental analysis) — both backtested on over 100 years of market history and layered with algorithmic and AI-assisted monitoring of thousands of stocks for real-time buy signals. The content engine publishes 40–60-page weekly multi-factor stock analyses (website, PDF, podcast), Saturday market updates ("Börse Aktuell"), and 100+ page monthly thematic reports ("Beste Aktien"). Around the research core, WLA sells a video-based Börsen Akademie, four themed stock-analysis packages (Globale Raketen, Renten-Booster, Gelddrucker, Hidden-Champions), and three actively managed portfolios (Wachstumsdepot, Dividendendepot, Cashflowdepot) with real-time trade notifications, all wrapped in an All-Inclusive Paket bundling webinars and country/industry reports.

The business model is a direct-to-consumer, self-serve monthly subscription with no contract lock-in; pricing is not publicly disclosed. WLA claims 400,000+ private investors in its trust base, 94% customer satisfaction in its 2023 member survey, and EUR 100M+ deployed by customers, distributed via organic content marketing, a free newsletter, and an active community on Discord, WhatsApp, Telegram, Instagram, YouTube, and podcast platforms. No external funding, enterprise customers, or geographic expansion beyond DACH is disclosed.

Name

Wir Lieben Aktien GmbH

Legal name

Wir Lieben Aktien GmbH

Website

https://wir-lieben-aktien.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wir Lieben Aktien GmbH is a Munich-based German-language subscription platform that provides stock screening, research, education, and managed portfolio services to retail investors across the DACH region via proprietary WLATA/WLAFA ratings and an active community.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Premium Membership Subscriptions: Monthly or annual subscription providing access to video courses (Basis Paket), stock analysis packages (Aktien-Pakete), screening tools, community access (Discord premium forum), and direct support from the team.
2. Managed Depot Services: Full portfolio management services (Wachstumsdepot, Dividendendepot, Cashflowdepot) with fundamental and technical management by professional investors, including real-time trade notifications.
3. Stock Analysis Packages: Access to themed stock packages (Globale Raketen, Renten-Booster, Gelddrucker, Hidden-Champions) with ongoing analysis updates for each stock in the package.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Wir Lieben Aktien GmbH operates a subscription-based German stock research, education, and managed portfolio platform for DACH retail investors. Its core offering combines a proprietary AI-powered stock screening tool with the WLATA and WLAFA proprietary rating systems, weekly 40–60 page multi-factor stock analyses, a video-based investment academy, and three fully managed portfolio strategies (Wachstumsdepot, Dividendendepot, Cashflowdepot) with real-time trade notifications.

Product overview

Wir Lieben Aktien is a German stock research and education platform offering a multi-tier subscription service. The core offering consists of a proprietary Stock Screener with WLATA/WLAFA ratings, weekly 40-60 page multi-factor Stock Analyses (fundamental + technical), and a Stock Market Academy with video courses. The managed portfolio service (Gemanagte Depots) provides three strategy types: Wachstumsdepot for growth (5-50 years), Dividendendepot for dividend growth (15+ years), and Cashflowdepot for income generation (3-25 years). Subscription stock packages include Globale Raketen (growth), Renten-Booster (capital gains + dividends), Gelddrucker (high dividends), and Hidden-Champions (unknown winners). Additional services include monthly Beste Aktien reports on sectors/countries, weekly Börse Aktuell market updates, and a Premium Forum with Discord community access.

Differentiator

Problem solved

Functional benefit

Products and services

• Aktien Screening-Tool (Stock Screener) Proprietary AI-assisted stock screening tool for DACH retail investors, using the in-house WLATA (technical) and WLAFA (fundamental) rating systems to surface opportunities and risks, with real-time buy signals.
• Aktienanalysen (Weekly Stock Analyses) Weekly multi-factor stock research reports (40–60 pages) covering fundamental and technical analysis, published every Sunday in website, PDF, and podcast formats for German-speaking retail investors.
• Börsen Akademie (Stock Market Academy) Subscription video course teaching the fundamentals of technical and fundamental analysis plus professional investment strategies for long-term stock market success, available to all paid members.
• Gemanagte Depots (Managed Portfolios) Fully managed portfolio service for retail investors, sending real-time notifications when the team buys or sells stocks in the chosen strategy, with portfolios tailored to individual risk tolerance and financial goals.
• Wachstumsdepot (Growth Managed Portfolio) Managed portfolio variant targeting maximum capital growth with 20%+ growth targets, elevated risk, and global diversification for a 5–50 year investment horizon.
• Dividendendepot (Dividend Managed Portfolio) Managed portfolio variant focused on dividend growth with moderate risk, medium volatility, and global diversification for a 15+ year investment horizon.
• Cashflowdepot (Cashflow Managed Portfolio) Managed portfolio variant focused on generating passive income through reliable dividend payers with low risk, low volatility, and global diversification over a 3–25 year horizon.
• Globale Raketen Stock Package Subscription themed stock package focused on maximum capital gains, targeting growth stocks with 20%+ growth potential and elevated risk, with ongoing analysis updates for each stock in the package.
• Renten-Booster Stock Package Subscription themed stock package combining capital gains with dividend growth, targeting high dividend growth with moderate risk for retirement-focused DACH investors.
• Gelddrucker Stock Package Subscription themed stock package focused on high-yield dividend strategies featuring reliable dividend payers and a low risk profile for income generation.
• Hidden-Champions Stock Package Subscription themed stock package featuring lesser-known winning stocks with a cross-strategy approach targeting clear outperformance for DACH retail investors.
• Börse Aktuell (Weekly Market Update) Weekly Saturday-published market update covering four stocks from a primarily technical analysis perspective, providing short-term commentary and forecasts for subscribers.
• Beste Aktien Reports Monthly in-depth industry and country reports of 100+ pages covering long-term runner stocks and thematic extensions (e.g., defense, emerging markets, robotics), bundled in the All-Inclusive package.
• Premium Forum & Community Premium community access via a Discord server with 24/7 Q&A, direct team contact, and a network of like-minded DACH-region investors, bundled with paid subscriptions.

Quantifiable outcome

• 94% customer satisfaction rate (2023 member survey)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Börse Online: German subscription stock research and education platform owned by boerse Stuttgart group. Competes directly with Wir Lieben Aktien for paying DACH retail investors seeking analysis, screening, and trading ideas.
• Der Aktionär: German-language subscription magazine and platform for stock recommendations and managed portfolio ideas targeting retail investors in DACH. Highly comparable in product (themed stock packages, model portfolios) and audience to Wir Lieben Aktien.
• Wallstreet Online: Long-standing German stock community and research portal with subscription products (Wallstreet Online Premium). Closely comparable target audience and subscription-based research/community model.
• The Motley Fool (Germany): Subscription stock advisory service operating in Germany under the Motley Fool brand. Highly comparable in product (long-term stock picks, premium newsletter, model portfolios) targeting German-speaking retail investors.

Broad incumbents

• Scalable Capital: German broker and robo-advisor offering managed portfolios and ETF savings plans. Competes for the same wealth-building DACH retail investor as Wir Lieben Aktien's managed depot services.
• TradingView (DACH): Global charting and social-trading platform widely used in DACH; provides free screening and community features. Featured on Wir Lieben Aktien's homepage and competes at the top of the analysis-funnel.
• finanzen.net: Largest German-language finance portal with free stock data, news, and screening — referenced on Wir Lieben Aktien's homepage. Acts as a broad incumbent funnel that competes for attention and partially substitutes for paid research.
• extraETF: German retail-investing platform focused on ETFs and portfolio construction, with educational content. Overlaps in the German long-term-wealth-building audience that Wir Lieben Aktien targets.

Emerging players

• Seeking Alpha: Global subscription-based stock-research platform with premium tiers and model portfolios. Comparable product and business model even though outside DACH — analogous international peer for premium retail research.
• getquin: German social-investing app allowing users to track portfolios, share trades, and discuss stocks. Overlaps with Wir Lieben Aktien's community-and-discovery value proposition, especially for younger DACH retail investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wir-lieben-aktien
• Instagraminstagram.com/wirliebenaktien/?hl=de
• LinkedInlinkedin.com/company/wir-lieben-aktien

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wir Lieben Aktien GmbH