Wisconsin Academy Basketball

What Wisconsin Academy Basketball does

Wisconsin Academy Basketball is a privately held, family-owned youth AAU basketball organization founded in 2007 and based in Stoughton, Wisconsin. The program fields 50+ teams for boys and girls across age groups 9U through 17U, competing at Regional, National, UA Rise, and UA Future competitive tiers. Its core product is the Wisconsin Academy AAU team franchise, supplemented by Slaby Basketball Academy (SBA), a wholly-owned subsidiary launched in 2020 that delivers individual skills training, small group workouts, summer camps, and Dr Dish shooting machine rentals. The program emphasizes a fundamentals-first development philosophy built on daily repetition, motion-based offense, man-to-man defense, and character-building (integrity, discipline, academics, leadership).

Revenue is generated through per-player seasonal fees charged via the LeagueApps registration platform, including $525 for the Fall Season (covering practices, four tournaments, a jersey, and bi-weekly skill sessions), $215 for SBA summer camp series, and $25 for tryout registration. Distribution is direct-to-consumer to athletes and families, delivered at Sports Enhancement Academy facilities in Stoughton and Verona, WI, with national tournament travel for UA Rise and UA Future teams. The program holds an exclusive grassroots affiliation with Under Armour circuits, providing structured competitive pathways and national exposure. Three Program Directors — Troy Slaby (boys recruiting), Matt Slaby (girls program and marketing), and Annalise DeMuth (girls recruiting) — provide leadership, with a broader network of 50+ contracted coaches supporting team operations. Wisconsin Academy has placed multiple athletes into NCAA Division I, II, and III programs, with seven documented 2026 UA Rise team collegiate placements.

Name

Wisconsin Academy Basketball

Legal name

Wisconsin Academy Basketball

Website

https://wisconsinacademybasketball.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Wisconsin Academy Basketball is a family-owned, Stoughton, Wisconsin-based AAU youth basketball program serving 50+ boys and girls teams ages 9U-17U on Under Armour circuits, offering seasonal team play, skills training, and college recruiting coordination.

Ownership category

akta.pro rank

Product category

Youth AAU Basketball Programs & Training

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Youth basketball training
• AAU basketball programs
• Basketball skills development
• College recruiting support
• Competitive travel basketball

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AAU Season Program Fees: Athletes pay seasonal fees to participate in Wisconsin Academy's AAU basketball programs. The Fall Season costs $525 per player, which includes team practices, four tournaments, a reversible jersey top, and bi-weekly skill development sessions. Spring/summer season fees are charged separately via LeagueApps.
2. Camps and Training Sessions: Slaby Basketball Academy generates revenue through camp registration fees (e.g., $215 for Summer Camp Series), small group training, and individual training sessions. Dr Dish shooting machine rental is also offered as an add-on.
3. Tryout Registration Fees: Players pay a $25 tryout registration fee to participate in tryouts for AAU teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wisconsin Academy Basketball runs premier boys' and girls' AAU basketball teams (ages 9U-17U) competing on Under Armour Rise and UA Future circuits. Athletes register through seasonal programs (Fall, Spring/Summer) and annual tryouts, with supplemental training delivered through the Slaby Basketball Academy (camps, small group workouts, individual sessions). The program emphasizes daily fundamentals repetition, character development, and direct college recruiting coordination.

Product overview

Wisconsin Academy Basketball is a premier boys' and girls' AAU basketball program offering a multi-tiered product portfolio centered on competitive team-based basketball (9U-17U age groups) competing on Under Armour circuits. The core offering consists of AAU basketball teams, supplemented by skill development through Slaby Basketball Academy, SBA Summer Series, and Skills Sessions. Additional programs include a Fall Season offering and annual tryouts. The program emphasizes fundamental skill development through daily repetition, character building, and preparing athletes for high school and collegiate competition.

Differentiator

Problem solved

Functional benefit

Brands

• Slaby Basketball Academy (SBA): A skills training subsidiary offering camps, small group workouts, individual training, and the Dr Dish shooting machine for basketball player development.

Quantifiable outcome

• Seven athletes from Wisconsin Academy's 2026 UA Rise team placed into collegiate basketball programs.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Under Armour (UA Rise and UA Future)coreStrategic or Co-development PartnerWisconsin Academy Basketball is affiliated with Under Armour's grassroots basketball platform, competing on the UA Rise and UA Future circuits. These affiliations provide high-level competition, consistent standards, and national exposure for boys and girls teams. Teams compete at UA Rise Regionals and Finals events across the country.
• Slaby Basketball Academy (SBA)coreStrategic or Co-development PartnerWisconsin Academy partners with Slaby Basketball Academy, led by Troy Slaby, to provide supplemental skills training including camps, small group workouts, and individual training. SBA training aligns with Wisconsin Academy's fundamentals-first approach and supports player development across all age groups and team levels.
• Sports Enhancement Academy (SEA)minorOthersWisconsin Academy teams practice at Sports Enhancement Academy facilities in Stoughton and Verona, WI. SEA hosts tournament events including the Girls Rock Spring Classic, June Jam, and Summer Finale. Fall Season teams practice once per week at SEA locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wisconsin Blizzard: Wisconsin-based AAU basketball club offering competitive boys and girls teams across multiple age groups. Directly comparable as a regional Wisconsin AAU program competing in similar circuits and serving the same youth basketball athlete pool.
• Wisconsin Flight: Wisconsin AAU girls and boys basketball program fielding teams across youth age groups. Comparable in geography, AAU season structure, and fundamentals-based coaching philosophy targeting college-bound athletes.
• Phenom Wisconsin: Wisconsin-based AAU program operating teams at multiple competitive levels. Comparable as a regional competitor targeting the same families, age groups, and college recruiting outcomes in the Wisconsin market.
• All Ohio: Established Ohio AAU basketball club competing on national circuits. Comparable as a Midwest AAU program with multi-tier team structure, college recruiting support, and similar seasonal fee model.
• Spiece Indy Heat: Indiana-based AAU basketball program with national tournament participation. Comparable as a Midwest AAU club with multi-age-group team structure, college recruiting emphasis, and fundamentals-driven development philosophy.
• Illinois Wolves: Illinois AAU basketball club with national-level competition. Comparable as a Midwest AAU program offering multi-tier team ladders, college recruiting coordination, and circuit-based competition.

Regional players

• Northern Lights (Minnesota): Minnesota-based AAU basketball program with similar team structure and development focus. Comparable in Midwestern AAU market positioning but operating in a separate geography from Wisconsin Academy.
• Iowa Barnstormers: Iowa-based AAU basketball organization with comparable age-group team offerings. Comparable in Midwest AAU market structure but serving athletes primarily in Iowa rather than Wisconsin.

Broad incumbents

• Team Final: Established national AAU basketball program based in Pennsylvania. Comparable as a multi-tier AAU organization with national exposure and college recruiting outcomes, though operating at larger scale across broader geographies.

Others

• Under Armour (Grassroots Basketball): Athletic apparel and grassroots sports platform that operates the UA Rise and UA Future circuits in which Wisconsin Academy competes. Comparable not as a competitor but as the strategic platform partner whose affiliation underwrites Wisconsin Academy's national exposure proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Academy Basketball