Wisconsin State Cranberry Assn

What Wisconsin State Cranberry Assn does

The Wisconsin State Cranberry Growers Association (WSCGA) is a 501(c)5 non-profit trade association founded in 1887 and headquartered in Wisconsin Rapids, Wisconsin. It represents Wisconsin cranberry growers, industry vendors, and supporting crafters, serving the state that supplies 60 percent of the U.S. cranberry crop. The association delivers its mission — enabling Wisconsin cranberry growers to prosper through information sharing, environmental stewardship, governmental policy advocacy, and public communications — via a tiered membership program (Grower memberships priced on a cumulative declining per-acre scale from $175 to $41,950 plus a $50 base; Associate memberships at $300/$450 annually; Supporting memberships for crafters), an education program (Cranberry School, Wetherby Cranberry Library, field trips, FAQ), and more than 40 annual events co-hosted with WCREF and the Wisconsin Cranberry Board.

WSCGA is not a technology company; its platform is a Wild Apricot-powered membership website (wscga.wildapricot.org) augmented by Facebook, Instagram, and YouTube channels. Beyond grower services, the association has built consumer-facing tourism products including the 50-mile Wisconsin Cranberry Highway driving route from Wisconsin Rapids to Warrens, marsh tours, festivals, and a recipes/products directory linking consumers to member growers. Its GTM is entirely membership-based and event-based, with revenue driven by grower and associate dues, event/trade-show participation, and supporting programs. Operations are run by a 5-person staff led by Executive Director Grant Holley, governed by an 11-person grower board of directors.

There is no disclosed revenue, no funding rounds (consistent with non-profit status), no M&A activity, no API or developer platform, no AI/ML capability, and no patents or trademarks in the source material. The organization is stable and operating, with a published 2026 event calendar (e.g., Summer Field Day & Trade Show on August 12, 2026, Cranberry Clay Shoot on August 21, 2026).

Name

Wisconsin State Cranberry Assn

Legal name

Wisconsin State Cranberry Growers Association

Website

https://wiscran.org

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Berry (except Strawberry) Farming (111334), Noncitrus Fruit and Tree Nut Farming (11133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Cranberry industry association
• Agricultural trade group
• Grower membership programs
• Cranberry education resources
• Industry advocacy services

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

The Wisconsin State Cranberry Growers Association (WSCGA) is a 501(c)(5) non-profit trade association founded in 1887 that represents Wisconsin cranberry growers. It delivers value through tiered memberships (Grower, Associate, and Supporting), education programs such as Cranberry School and the Wetherby Cranberry Library, governmental policy advocacy, environmental stewardship initiatives, public communications, and tourism programs including the Cranberry Highway driving route, Marsh Tours, and cranberry festivals.

Product overview

The Wisconsin State Cranberry Growers Association is a 501(c)5 non-profit trade association founded in 1887 representing the state's cranberry industry. Rather than a unified technology platform, the organization provides a membership-based structure comprising Grower Membership, Associate Membership, and Supporting Membership tiers. The association offers educational programs (Cranberry School, Field Trips, Resources), tourism initiatives (Cranberry Highway driving route, Marsh Tours, Festivals), and maintains a Products directory connecting consumers with member grower products including fresh cranberries, dried cranberries, juices, and wine. The association organizes annual events for networking and education, and advocates for sound governmental policies and responsible environmental stewardship.

Differentiator

Problem solved

Functional benefit

Products and services

• Grower Membership Membership tier for Wisconsin cranberry growers providing education and advocacy programs, management practices guidance, research and educational resources, public policy advocacy, promotion of the industry and its products, and networking and stewardship opportunities. Dues are structured at $50 base plus per-acre charges on a cumulative declining scale, ranging from $175 (0-9 acres) to $41,950 (2,000-3,000 acres).
• Associate Membership

Quantifiable outcome

• Wisconsin leads the nation in cranberry production, supplying 60 percent of the nation's cranberry crop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cranberry Institute: National cranberry industry organization representing cranberry growers and handlers across the U.S. Closely comparable to WSCGA as a cranberry-specific trade and research association, but operating at the national rather than Wisconsin level.
• Cranberry Marketing Committee: Federal marketing order committee administering cranberry research, promotion, and generic advertising programs. Comparable as a cranberry-industry organization supporting growers, but federally chartered rather than a state-level non-profit.
• Cape Cod Cranberry Growers' Association: Massachusetts-based association of cranberry growers that provides advocacy, research, and education for its members. Directly comparable as a state-level cranberry growers association serving a competing producing region.

Regional players

• Oregon Cranberry Growers Association: Oregon-based cranberry grower organization. Comparable in function and scale to WSCGA but operating in a smaller Pacific Northwest producing region rather than the dominant Wisconsin producing region.
• British Columbia Cranberry Growers Association: Association representing cranberry growers in British Columbia, Canada. Comparable in mission and member structure to WSCGA but serving a Canadian producing region that competes with Wisconsin in the global cranberry market.
• Wisconsin Potato & Vegetable Growers Association: Wisconsin-based commodity association for potato and vegetable growers. Comparable in structure and mission as a state-level specialty crop association, but focused on a different commodity than cranberries.

Emerging players

• U.S. Highbush Blueberry Council: National research and promotion board for highbush blueberries. Comparable in structure as a berry-commodity industry organization with education and promotion mandates, though blueberry is a different crop segment than cranberries.

Broad incumbents

• American Farm Bureau Federation: National umbrella organization for U.S. state farm bureaus and agricultural advocacy. Comparable as an advocacy-oriented agricultural association, but with vastly broader scope across all commodities rather than a cranberry-specific focus.
• Ocean Spray Cranberries: Grower-owned agricultural cooperative marketing cranberries and cranberry products. Comparable as a grower-driven cranberry organization, but broader in scope as a global branded cooperative rather than a regional advocacy association.
• Wisconsin Farm Bureau Federation: Wisconsin's general agricultural advocacy organization representing all major farm commodities in the state. Comparable in structure as a Wisconsin-based membership association with policy advocacy, but broader in scope than WSCGA's cranberry-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wiscran
• Facebookfacebook.com/WisCranberries
• Instagraminstagram.com/wiscranberries
• LinkedInlinkedin.com/company/wisconsin-state-cranberry-assn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin State Cranberry Assn