Max Co., Ltd. (Japan)

What Max Co., Ltd. (Japan) does

Max Co., Ltd. (株式会社マックス) is a Tokyo-headquartered Japanese industrial manufacturer founded in 1942, operating across four verticals: Stationery/Office Equipment, Construction Tools, Housing Equipment, and Agriculture/Food Packaging. The company is best known for its Bepop free-cut label and sign printer line (used in factories, construction sites, and public facilities for safety signs, nameplates, and warning labels), the LETATWIN LM-500 series and LM-3000PRO tube markers for electrical equipment wire and cable marking, the NETIS-registered TWINTIER rebar tying machine for civil engineering, and legacy office products (staplers, punches, time recorders) plus residential bathroom dryers/ventilation systems. Manufacturing is concentrated at the Tamamura Factory (Gunma Prefecture) and Fujioka Factory, with corporate headquarters in Chuo-ku, Tokyo.

The company's core technology is proprietary electro-mechanical engineering rather than software: TWINTIER's NETIS-registered rebar tying architecture, thermal-transfer printing at 40mm/s, tube warmer for cold-environment operation, and a pitch feedback control system delivering 200%+ pitch accuracy improvement over the prior LM-390 model. The Bepop ecosystem supports free-cut custom labels from 1mm increments, barcode/QR code printing (16 types), and safety symbol libraries aligned to ISO 7010, SEMI, and JIS standards. The product roadmap is anchored by dedicated software (Bepop PC EX, LETAWIN PC Editor) that requires product registration.

MAX operates a sales-led, multi-channel B2B GTM combining a direct customer registration portal (wis.max-ltd.co.jp), toll-free phone support (0120-510-200), regional support offices per product category, and a community-led engagement layer built around the annual Safety Display Human Development Contest (running since 2018, with 80-150+ participating companies in recent years). Revenue is generated through one-time hardware sales (LETATWIN LM-500 series priced at ¥93,000-168,000), recurring consumables (tape cassettes ¥1,100-1,700, ink ribbons ¥2,500-3,600, drum tubes ¥4,900-6,200), and after-sales repair/maintenance services. Named enterprise customers include Mitsubishi Chemical, Nissan, Daikin, Sumitomo Chemical, Sumitomo Bakelite, GS Yuasa, Nissei, and DENSO, primarily in chemical, automotive, and electrical-equipment manufacturing.

Name

Max Co., Ltd. (Japan)

Legal name

MAX Co., Ltd.

Website

https://wis.max-ltd.co.jp

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Max Co., Ltd. is a Tokyo-based Japanese industrial manufacturer founded in 1942 that designs, produces, and sells Bepop label printers, LETATWIN tube markers, TWINTIER rebar tiers, and construction tools across office, construction, housing, and agriculture verticals for Japanese B2B customers.

Ownership category

akta.pro rank

Product category

Industrial marking, fastening, and labeling equipment manufacturing

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Cutlery, Handtools & General Hardware (3420), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Industrial marking equipment
• Label printers
• Construction tools
• Office stationery
• Agricultural packaging

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of manufactured tools and equipment including office products (staplers, printers), construction tools (nailers, laser tools), housing equipment (bathroom dryers), and agricultural equipment. Products include LETATWIN tube markers (¥93,000-168,000), Bepop label printers, and construction tools.
2. Consumables and Supplies: Recurring revenue from consumables including tubes (drum tubes ¥4,900-6,200 per roll), tape cassettes (¥1,100-1,700), ink ribbons (¥2,500-3,600), labels, and marking supplies for LETATWIN and Bepop systems.
3. After-Sales Service and Support: Repair services, maintenance support, customer registration systems, and technical support for registered products. Phone support (0120-510-200) and repair services available for all product categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Max Co., Ltd. manufactures and sells industrial marking, labeling, fastening, and ventilation products across four business categories: stationery/office equipment (staplers, Bepop free-cut label printers, LETATWIN tube markers), construction/building tools (air tools, power tools, gas nailers, compressors, TWINTIER rebar tying machines), housing equipment (bathroom dryers, ventilation/heat exchange systems), and agriculture/food packaging (tapeners, pruning shears, bag closers, greenhouse washers). Hardware sales are complemented by recurring revenue from consumables (tubes, tape cassettes, ink ribbons, labels) and after-sales repair services.

Product overview

Max Co., Ltd. is a diversified Japanese manufacturing company offering four main product categories: (1) Office/Stationery products including Bepop free-cut label/sign printers, LETATWIN tube markers, staplers, and related supplies; (2) Construction/Building tools including air tools, power tools, gas nailers, compressors, and fasteners; (3) Housing equipment including bathroom dryers, ventilation systems, and heat exchange systems; and (4) Agriculture/Food packaging including tapeners, pruning shears, bag closers, and greenhouse equipment. The Bepop and LETATWIN product lines represent the company's primary technology-focused offerings with software integration for editing and printing operations. The company also produces specialized equipment like TWINTIER reinforcement bar tying machines.

Differentiator

Problem solved

Functional benefit

Brands

• Bepop (ビーポップ): Free-cut label printer and sign printer product line for factories, construction sites, and public facilities
• LETATWIN (レタツイン)
• Bepop Fun

Products and services

• Bepop free-cut label/sign printer series Free-cut label and sign printer for creating safety signs, nameplates, product labels, warning displays, GHS labels, cable markings, and PL labels in factories, construction sites, and public facilities. Supports variable information printing, serial numbering, custom sizes from 1mm increments, laminate printing, and barcode/QR code printing (16 types) with embedded ISO 7010, SEMI, and JIS safety symbol libraries. Paired with Bepop PC EX editing software that requires product registration.
• LETATWIN LM-500 series portable tube markers Portable tube marker for printing on tubing, tape, device labels, and nameplates at 40mm/s (52 tubes/minute). Supports tube diameters Ø1.5mm–Ø8.0mm, rechargeable eneloop battery operation, built-in tube warmer for cold environments (5–15°C), and PC link via LETAWIN PC Editor. Available in LM-550W3 (¥168,000, full featured with tube warmer, PC link, device label printing), LM-500W3 (¥133,000, mid-range with tube warmer and PC link), and LM-500F3 (¥93,000, basic model).
• LETATWIN LM-3000PRO desktop tube marker Desktop tube marker with improved printing speed, seamless connectivity with portable LM-500 series models, and enhanced maintainability for next-generation marking operations in industrial labeling environments.
• TWINTIER rebar tying machine Reinforcement bar tying machine for construction applications using proprietary TWINTIER (Twin Tier) technology registered on Japan's NETIS (New Technology Information System) for civil engineering and public works projects. Designed to automate rebar binding on construction sites.
• Construction and building tools Air tools, power tools, gas nailers, hand tools, fasteners, compressors, and related equipment for construction applications. Includes the dedicated Air Compressor series marketed for reliability and field-proven performance.
• Bathroom dryer and ventilation systems Housing equipment including bathroom dryers, ventilation systems, air circulation systems, and heat exchange systems for residential applications. Includes registered product support for ES-1200/1210 series via the customer registration portal.
• Staplers and office supplies Traditional office products including staplers, punches, clips, stamps, time recorders, check writers, and related office equipment. Includes the "Kokoro no Hotchkiss Story" brand campaign and staple history content.
• Agriculture and food packaging equipment Taping machines, rechargeable pruning shears, vegetable tying machines, greenhouse washers, bag closers, and related equipment for agricultural and food packaging operations. Marketed via a dedicated food packaging special site.

Quantifiable outcome

• 40mm/second high-speed printing, 52 tubes per minute marking capacity
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panduit: Panduit offers industrial identification, safety signage, and labeling solutions that overlap with MAX's Bepop safety-display and cable-marking use cases in factories and data centers.
• Brady Corporation: Brady is a global leader in industrial identification, safety labeling, and printing systems — directly comparable to MAX's Bepop and LETATWIN product lines serving factories, construction sites, and regulated facilities.
• Brother Industries: Brother's P-touch label printers and office equipment portfolio directly competes with MAX's Bepop line and stapler/office supplies — both Japanese manufacturers with overlapping office and industrial labeling channels.
• Phoenix Contact: Phoenix Contact manufactures terminal block marking, cable labeling, and industrial identification printers that directly overlap with MAX's LETATWIN tube marker business in electrical equipment labeling.
• DYMO (Newell Brands): DYMO produces LabelWriter and Rhino industrial label makers, directly comparable to MAX's Bepop free-cut label printers for office, warehouse, and on-site labeling.
• Casio: Casio's label printer product line (KL, LW series) competes directly with MAX's Bepop in the Japanese and broader consumer/office label printing market; both Japanese brands with overlapping channel presence.
• Partex: Partex specializes in wire, cable, and component marking systems (Promark, Pax) — a specialist competitor to MAX's LETATWIN in industrial and electrical marking applications.
• Weidmüller: Weidmüller produces industrial marking and printing systems (PrintJet, THM MultiMark) for terminal and cable identification, directly overlapping with MAX's LETATWIN thermal-transfer marking technology in electrical and industrial applications.

Broad incumbents

• 3M: 3M offers industrial labeling, safety signage, and marking products as part of a much broader diversified industrial portfolio — an incumbent that competes with MAX's safety-signage and labeling lines but is not specialized in them.
• Makita: Makita is a leading Japanese power and air tool maker with overlap to MAX's construction tools segment (gas nailers, air tools, compressors), but operates across a vastly broader power-tool portfolio without specializing in niche labeling/marking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1EMLuLNo5IOMk5jpsNS4Dw
• Facebookfacebook.com/MAX.ltd.japan
• Instagraminstagram.com/max_bungu
• LinkedInlinkedin.com/company/max-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Co., Ltd. (Japan)