Witch’s Hat Brewing Company
Witch's Hat Brewing Company is a single-location microbrewery in South Lyon, Michigan, founded in 2011, serving fresh craft beer and scratch food to local consumers through a taproom, Mug Club membership, and ToastTab online ordering.
- Company typePrivate
- Founded2011
- HeadquartersSouth Lyon, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Witch’s Hat Brewing Company does
Witch's Hat Brewing Company is a single-location microbrewery founded in 2011 by Ryan and Erin in South Lyon, Michigan. The company operates a taproom at 601 S Lafayette St where it sells fresh-brewed craft beer (year-round, seasonal, and limited barrel-aged releases) and a scratch food menu sourced from local suppliers including Empire Malting, Top Hops Farm, and Guernsey Farms Dairy. Distribution is entirely direct-to-consumer through on-site consumption, ToastTab-enabled online ordering for pickup, gift cards, and off-premise keg sales.
The business generates revenue across five streams: on-site beer and food sales, the $75/year Mug Club subscription (which provides pour discounts, upgraded pour sizes, half-off growler fills, first access to can releases, and a personalized hand-blown glass mug from partner Adam Thomas Glass), online ordering via ToastTab, keg orders for private events, and gift cards. The Mug Club is the primary recurring revenue lever, while charitable programming (Fury for a Feast, St. Pats for St. Jude's, Thanksgiving meals for 500+ residents) and a company-wide composting program function as community-marketing and brand-equity activities rather than direct revenue drivers.
Witch's Hat operates as a founder-owned independent microbrewery with no external institutional investors, no parent company, no wholesale distribution, and no multi-location footprint. Technology adoption is limited to standard hospitality tooling — ToastTab for commerce and Wix for the website — with no proprietary software, no AI/ML capabilities, and no disclosed digital revenue channels beyond ToastTab. Customer base is local craft beer consumers and community members, with the Mug Club representing the only structured retention mechanism.
Witch’s Hat Brewing Company firmographics
Firmographics- Name
- Witch’s Hat Brewing Company
- Legal name
- Witch's Hat Brewing Co.
- Website
- https://witchshatbrewing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Witch's Hat Brewing Company is a single-location microbrewery in South Lyon, Michigan, founded in 2011, serving fresh craft beer and scratch food to local consumers through a taproom, Mug Club membership, and ToastTab online ordering.
- Ownership category
- akta.pro rank
Witch’s Hat Brewing Company industry classification
Industry- Product category
- Microbrewery / Craft Beer Taproom
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Witch’s Hat Brewing Company is headquartered
LocationHeadquarters
- HQ city
- South Lyon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Witch’s Hat Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-site beer and food sales: Direct sales of craft beers and scratch-made food through the taproom. Beer offerings include standard pours (10 oz, 16 oz) and growler fills. 16 oz pints are upgraded to 20 oz pours for Mug Club members.
- Mug Club Membership: Annual membership program at $75 providing perks including $1 off pours, upgraded pour sizes, half off growler fills, first access to can releases, and birthday bonuses. Generates recurring annual subscription revenue.
- Online ordering (ToastTab): Digital ordering platform for pickup orders of food and potentially packaged beer products through ToastTab integration.
- Keg orders: Off-site keg sales for customers wanting to serve Witch's Hat beer at private events or locations.
- Gift cards: Digital and potentially physical gift card sales through ToastTab platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Mug Club Membership - $75/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Witch’s Hat Brewing Company product offering
Product offeringCore offering
Witch's Hat Brewing Company is a microbrewery operating a single taproom at 601 S Lafayette St, South Lyon, Michigan, founded in 2011. It produces and serves award-winning fresh brewed craft beers (year-round, seasonal, and limited releases including barrel-aged stouts) alongside a scratch-made food menu. The business is anchored by the Mug Club annual membership program and supported by gift cards, off-premise keg orders, online ordering via ToastTab, and party reservation services.
Product overview
Witch's Hat Brewing Company operates as a microbrewery offering a single unified taproom experience centered on craft beer and scratch food. The core product portfolio includes award-winning fresh brewed beers (year-round and seasonal/limited releases) and a high-quality scratch food menu. The business integrates a Mug Club membership program as its primary loyalty offering, which includes access to hand-blown glass mugs crafted by Adam Thomas Glass. Additional offerings include reservation services, keg orders, and gift cards, all facilitated through Toast Tab's online ordering platform. The company also hosts recurring community events like Fury for a Feast and St. Pats for St. Jude's as part of its charitable giving initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer Award-winning fresh brewed beers including year-round, seasonal, barrel-aged stouts, and limited release offerings, served at the taproom or in growlers. Targeted at craft beer enthusiasts.
- Scratch Food Menu High-quality scratch food menu featuring burgers, American fare, and seasonal items prepared using locally sourced ingredients. Served at the taproom for dine-in guests.
- Mug Club Membership Annual membership program priced at $75 providing $1 off 10oz and 16oz pours, upgraded 20oz pours, half-off growler fills Monday-Thursday, first access to can releases, and birthday perks (free appetizer and half off two beers). Targeted at frequent taproom visitors and craft beer enthusiasts.
- Hand-Blown Glass Mugs One-of-a-kind hand-blown glass mugs created exclusively for Mug Club members through a partnership with Adam Thomas Glass, released periodically as collectibles.
- Reservations Table reservation service for parties of 5-20 people, taken by phone via the Bat Line, with confirmation within 48 hours. Targeted at groups hosting special occasions or private gatherings.
- Keg Orders Keg order service for off-premise consumption available through the ToastTab online ordering platform, enabling customers to serve Witch's Hat beer at private events.
- Gift Cards Digital gift card purchases available through the ToastTab platform for craft beer and food purchases at the taproom.
Quantifiable outcome
- Over $250,000 donated to local charities and non-profits
- +2 more outcomes
Companies that use Witch’s Hat Brewing Company
Customer profileSegments3 records
Ideal customer profiles3 records
Witch’s Hat Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Witch’s Hat Brewing Company partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Active Faith Community ServicescoreCharitable partner for the annual Fury for a Feast food drive and fundraiser. Active Faith is a local charity serving the South Lyon community. Over 11 years, the partnership has generated over $130,000 and 13,000+ lbs of food donations.
- Blessings in a Backpack - South Lyon ChaptercoreAnnual partnership for Fury for a Feast food drive and the Thanksgiving meal program. Blessings in a Backpack provides meals to children on the federal hot lunch program. Witch's Hat helps deliver Thanksgiving meals to families in the South Lyon School District.
- St. Jude's Children's Research HospitalcoreAnnual St. Pats for St. Jude's fundraiser held every March. Witch's Hat has helped raise and donate nearly $29,000 over the last decade through special beer releases and events.
- House That Beer BuiltminorWitch's Hat is a proud sponsor of House That Beer Built, a program celebrating Michigan's craft beer industry's dedication to community by funding affordable homeownership opportunities in Washtenaw County.
- Humane Society of Huron ValleyminorAnnual sponsorship of 5 cages at this no-kill shelter. Witch's Hat brews Edward's Portly Brown beer in honor of the Humane Society, with proceeds supporting animal welfare.
- Empire Malting Co.minorLocal malt supplier for Witch's Hat brewing operations. Part of the brewery's commitment to sourcing ingredients close to home.
- Top Hops FarmminorLocal hops supplier supporting Witch's Hat's commitment to sourcing ingredients from nearby farms.
- Adam Thomas GlassminorExclusive partnership for hand-blown glass mugs sold through Witch's Hat's Mug Club. New mugs are released randomly every several weeks, creating unique collectible items for members.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Witch’s Hat Brewing Company competitors and assessment
Company assessmentDirect peers
- Founders Brewing Company: Grand Rapids-based Michigan craft brewery operating a large taproom with scratch food and merchandise, comparable in its brewpub-style model, local community focus, and direct-to-consumer emphasis to Witch's Hat.
- Short's Brewing Company: Bellaire, MI microbrewery producing award-winning craft beers with a taproom food menu; matches Witch's Hat on small-scale Michigan brewing, taproom-driven revenue, and quality-focused positioning.
- Arcadia Brewing Company: Battle Creek, MI craft brewer with an in-house taproom and scratch food service; comparable in size, Michigan roots, and brewpub-style direct-to-consumer sales.
- Jolly Pumpkin Pizzeria & Brewery: Michigan-based brewpub chain producing sour and farmhouse ales alongside a scratch food menu; comparable on brewery + restaurant hybrid model and Michigan craft positioning.
- Dark Horse Brewery: Marshall, MI craft brewery with a taproom and food service; closely comparable as a small, independent Michigan microbrewery with on-site consumption.
- New Holland Brewing: Holland, MI craft brewery combining beer and spirits production with a taproom and full restaurant; parallels Witch's Hat's craft beer + scratch food model in the Michigan market.
- Atwater Brewery: Detroit-based Michigan craft brewery with taproom locations; comparable in craft beer manufacturing paired with on-premise dining and Michigan identity.
- Brewery Vivant: Grand Rapids, MI craft brewer combining a European-inspired taproom with sustainability focus; similar in size, taproom-forward model, and emphasis on local/community sourcing.
Broad incumbents
- Bell's Brewery: Michigan craft beer pioneer with an established Kalamazoo-area taproom and Eccentric Café; similar brewpub model and Michigan community orientation, though at much larger scale.
Regional players
- HopCat: Midwest craft beer bar chain with Michigan roots; comparable as a craft-beer-centric taproom with food, though broader in geographic scope and more bar than brewery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Witch’s Hat Brewing Company social profiles
Digital presenceWitch’s Hat Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Witch’s Hat Brewing Company leadership team
Management profileNumber of profiles
Profiles2 records
Witch’s Hat Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Witch’s Hat Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Witch’s Hat Brewing Company
What does Witch’s Hat Brewing Company do?
Witch's Hat Brewing Company is a microbrewery operating a single taproom at 601 S Lafayette St, South Lyon, Michigan, founded in 2011. It produces and serves award-winning fresh brewed craft beers (year-round, seasonal, and limited releases including barrel-aged stouts) alongside a scratch-made food menu. The business is anchored by the Mug Club annual membership program and supported by gift cards, off-premise keg orders, online ordering via ToastTab, and party reservation services.
Is Witch’s Hat Brewing Company a public or private company?
Witch’s Hat Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Witch’s Hat Brewing Company founded?
Witch’s Hat Brewing Company was founded in 2011.
Where is Witch’s Hat Brewing Company based?
Witch’s Hat Brewing Company is headquartered in South Lyon, United States, in the North America region.
How does Witch’s Hat Brewing Company make money?
Five revenue lines are on record. On-site beer and food sales are the primary driver. The others are mug Club Membership, online ordering (ToastTab), keg orders and gift cards.
Who are Witch’s Hat Brewing Company's main competitors?
Direct peers on record are Founders Brewing Company, Short's Brewing Company, Arcadia Brewing Company, Jolly Pumpkin Pizzeria & Brewery, Dark Horse Brewery, New Holland Brewing, Atwater Brewery and Brewery Vivant. Bell's Brewery is listed as a broad incumbent. HopCat is listed as a regional player.
Does Witch’s Hat Brewing Company have an API?
No public API is recorded for Witch’s Hat Brewing Company.
What industry is Witch’s Hat Brewing Company in?
Witch’s Hat Brewing Company's product category is Microbrewery / Craft Beer Taproom. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.