With Marine AS
- Company typePrivate
- Founded1956
- HeadquartersAsker (Leangbukta), Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
With Marine AS firmographics
Firmographics- Name
- With Marine AS
- Legal name
- With Marine AS
- Website
- https://withmarine.no
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
With Marine AS industry classification
Industry- Product category
- Sailmaking and Rigging Services
- NAICS
- Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)
Keywords
Where With Marine AS is headquartered
LocationHeadquarters
- HQ city
- Asker (Leangbukta)
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
With Marine AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Sail Sales: Sale of sails including Gennakers, Code sails, foresails, mainsails, and specialized racing sails through North Sails product range including 3Di, NPL Sport, NPL Tour, and NPC Radian (Dacron) products.
- Rigging Services: Rig installation, adjustment, inspection, and maintenance services including standing rigging, running rigging, mast stepping/removal, and rigging check reports with maintenance plans.
- Rig Equipment Sales: Sales of rigging equipment including mast, booms, standing rigging (rod/dyform wire), and deck equipment from suppliers such as Hall Spars, Southern Spars, Selden, Gottifredi Maffioli, Harken, and Karver Systems.
- Sail Service & Repair: Sail repair, maintenance, inspection, and care services including SailScan analysis and sail storage/seasonal service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Furling system for 35-42 foot boats |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
With Marine AS product offering
Product offeringCore offering
With Marine AS sells sails from North Sails (3Di, NPL Sport/Tour/Downwind, NPC Radian Dacron) and provides full rigging services — installation, inspection, mast stepping/removal, and rig trim — alongside sail-loft services (repair, maintenance, storage, SailScan analysis) and rigging-equipment supply from Harken, Gottifredi Maffioli, Karver, Hall Spars, Southern Spars, and Selden. Customers engage through the project-based "Ditt seilprosjekt" (Your Sailing Project) workflow across three Eastern Norway workshops (Asker, Drøbak, Sandefjord), serving both cruising sailors and competitive racers.
Product overview
With Marine AS is a Norwegian sailing equipment and services company that operates as an authorized North Sails dealer and rigging specialist with three locations (Leangbukta Asker, Drøbak, Sandefjord). The core offering combines sails (North Sails brand including 3Di, NPL, and NPC Radian product lines), rigging services, and sail loft services (repair, maintenance, storage, SailScan analysis). The portfolio extends to rigging equipment from Harken, Gottifredi Maffioli, Karver, Hall Spars, Southern Spars, and Selden. The company manages sail projects end-to-end under the 'Ditt Seilprosjekt' concept, covering both cruising and racing segments from club to international level.
Differentiator
Problem solved
Functional benefit
Products and services
- North Sails Sails (3Di, NPL, NPC Radian) Full North Sails sail range sold to Norwegian customers — one-design sails, custom racing sails, and cruising sails — including 3Di molded sails with delamination guarantee, NPL laminates for racing/cruising/downwind, and revolutionary woven Dacron NPC Radian for cruising and one-design classes.
- Rigging Services Full-service rigging for all sailboat types including standing rigging, running rigging, mast and boom inspection, rigging checks, rigging upgrades, mast stepping/removal, and custom spliced rigging packages — for boats from 1980s-era cruisers through modern racing yachts.
- Sail Loft Services Sail inspection, repair, maintenance, storage, logo application, and total makeover of sails to extend service life, delivered by certified sailmakers from the company's sail loft.
- Ditt Seilprosjekt (Your Sailing Project) Consultation Service End-to-end sail project management — customers initiate contact via the website form or phone, With Marine scopes the project together with the customer, and delivers a tailored solution covering sails, rigging, and deck equipment for any boat from Optimist to Club Swan 50 grand-prix racing yacht.
- Riggsjekk (Rig Check) Regular rigging inspection evaluating standing rigging, fittings, spreader tips, furling systems, booms, and anti-corrosion treatment, delivered with a PDF report and maintenance plan.
- SailScan Digital Sail-Shape Analysis Digital analysis that scans sail images to extract and quantify all important flying-shape parameters, comparing designed shape against flying shape against practical experience to develop faster sails and optimize trim.
- Easy Furling Gennaker / Code Sail Top-down furling Code sail that rolls in from the top down via a torsional cable in the luff, providing easy and safe handling in strong wind; recommended for true wind angles of 110–140°.
- Rulle Gennaker (Roller Furling Gennaker) G1 all-purpose gennaker with a guaranteed problem-free roller furling system, designed for fun sailing in light wind from broad reach to downwind.
- Bomtrekk / Lazy Bag (Boom Cover) Custom-designed boom covers in waterproof yet breathable fabric with high wear resistance, long lifespan, and protection against moisture, mold, and sun for sails and booms.
- Harken Deck Equipment Harken winches, blocks, and deck hardware specified and installed by With Marine for racing and cruising applications.
- Gottifredi Maffioli Rope (Running Rigging) Premium rope from Gottifredi Maffioli — recognized as the world's leading rope manufacturer for sailboats — used for running rigging and custom-spliced by With Marine's riggers to fit each customer's specific use.
- Karver Furling Systems and Blocks Innovative French furling systems and blocks supplied and installed by With Marine in furling Gennaker and furling foresail solutions; relationship with Karver since they started in 2003.
- Hall Spars Carbon Masts and Booms High-quality carbon fiber masts, booms, and carbon components from Hall Spars, a specialist in performance sailing rigging since 1980, sourced by With Marine for performance and racing applications.
- Southern Spars Carbon Masts and Booms Custom carbon fiber masts and booms from Southern Spars selected by With Marine for high-performance racing boats requiring extreme strength-to-weight ratios; complete mast and rig packages can be built together with customers.
- Selden Masts and Rigging Components Swedish-quality Selden masts and rigging systems for a wide range of sailboats; With Marine performs service, inspection, and replacement of Selden mast components as part of their rigging services.
- Aktersstagstrammer (Backstay Tensioner) Backstay tensioners in mechanical (winch-handle), mechanical (pulley-multiplication), or hydraulic variants, installed by With Marine to improve sail performance and protect furling systems.
- Dekkutstyr (Deck Equipment Solutions) Deck layout optimization service combining electric halyard winches, Code 0 sails, socked gennakers, lazy bags, mast furling systems, and self-tacking jibs to enable two-person crew operation.
Quantifiable outcome
- Sail speed equivalent to true wind speed in knots (e.g., 4 knop true wind = 4 knop boat speed) with Code/Gennaker sails in light wind (110-140° wind angle)
Companies that use With Marine AS
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
With Marine AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
With Marine AS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- North SailscoreWith Marine AS is the Norwegian partner/distributor of North Sails, the world's largest sailmaking chain. North Sails provides With Marine with the full range of sail technologies including 3Di moulded sails, NPL Sport/Tour/Downwind laminates, NPC Radian Dacron, and SailScan digital analysis. This partnership gives With Marine access to the largest network of sail designers and sailmakers worldwide, enabling knowledge sharing and premium product supply.
- Gottifredi MaffiolicoreGottifredi Maffioli is recognized as the world's leading manufacturer of rope for sailing boats. With Marine uses GM rope for running rigging, with their riggers splicing and customizing products to fit each customer's specific use. The partnership is valued for top racing quality applications.
- HarkencoreHarken is presented as the symbol of the best deck equipment. With Marine selects and installs Harken products for customers based on their specific goals, whether winning short-course regattas or cruising applications.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
With Marine AS competitors and assessment
Company assessmentBroad incumbents
- Hall Spars: Carbon fiber mast, boom, and rigging components manufacturer since 1980, used by With Marine for performance and racing projects. Broad incumbent because they operate as a specialized rigging manufacturer serving the same grand prix and performance-cruising customer segment, but at the upstream product level rather than as a sail loft.
- Kramp: Large European technical wholesaler of agricultural, forestry, and marine parts including sailing hardware. Broad incumbent because they distribute marine equipment to workshops and end-customers across Europe, partially overlapping With Marine's rigging-equipment distribution role but at much broader scale.
- Selden Mast: Swedish mast and rigging systems manufacturer that supplies With Marine and also offers service, inspection, and replacement of its own mast products. Broad incumbent because they participate in the same rigging value chain as a manufacturer-and-service provider, not as a sail-focused loft.
- Watski: Norwegian marine retailer (boats, engines, equipment, and accessories). Broad incumbent because they sell sailing equipment and accessories to Norwegian consumers in the same geography as With Marine, but across a much broader product range rather than specializing in sails and rigging.
Direct peers
- Elvstrøm Sails: Danish-origin global sailmaker with the same sail-loft + custom-sail + racing-cruising hybrid model. Direct peer because they compete for the same Scandinavian and European racing/cruising customers with similar one-design, grand prix, and recreational sail programs that With Marine delivers.
- Doyle Sails: Global sailmaker with regional lofts providing custom sail design, manufacturing, and service. Direct peer because they compete for the same cruising and racing customers with similar proprietary laminate and woven-Dacron product ranges that With Marine offers via North Sails.
- Quantum Sails: Global sailmaker with a loft-based service model covering one-design, grand prix, and cruising customers. Direct peer to With Marine because the business model — local loft with proprietary sail technology, rigging partnerships, and service offerings — is essentially identical.
- Heiberg Rigg: Norwegian rigging services company referenced in With Marine's own management data as a past employer of seasonal rigger Eiler Kamfjord. Direct peer because they offer overlapping rigging, mast, and standing-rigging services to Norwegian sailing customers in the same geography.
- Ullman Sails: Global sailmaker operating regional lofts that design, build, and service sails for cruising and racing customers. Direct peer to With Marine's North Sails distributorship because they offer the same sail-design, fabrication, and customer-service combination to boat owners.
- North Sails: Global sailmaker operating an identical sail-loft, custom-sail, and rigging service model worldwide, and With Marine's exclusive Norwegian affiliate. Direct peer because every North Sails loft replicates the same sailmaking, SailScan analysis, and project-based customer engagement that With Marine runs in Eastern Norway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
With Marine AS social profiles
Digital presenceWith Marine AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
With Marine AS leadership team
Management profileNumber of profiles
Profiles8 records
With Marine AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
With Marine AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about With Marine AS
What does With Marine AS do?
With Marine AS sells sails from North Sails (3Di, NPL Sport/Tour/Downwind, NPC Radian Dacron) and provides full rigging services — installation, inspection, mast stepping/removal, and rig trim — alongside sail-loft services (repair, maintenance, storage, SailScan analysis) and rigging-equipment supply from Harken, Gottifredi Maffioli, Karver, Hall Spars, Southern Spars, and Selden. Customers engage through the project-based "Ditt seilprosjekt" (Your Sailing Project) workflow across three Eastern Norway workshops (Asker, Drøbak, Sandefjord), serving both cruising sailors and competitive racers.
Is With Marine AS a public or private company?
With Marine AS is a private company. It is classified as family owned and is currently operating.
When was With Marine AS founded?
With Marine AS was founded in 1956. It employs 1 to 10 people.
Where is With Marine AS based?
With Marine AS is headquartered in Asker (Leangbukta), Norway, in the Europe region.
How does With Marine AS make money?
Four revenue lines are on record. Sail Sales are the primary driver. The others are rigging Services, rig Equipment Sales and sail Service & Repair.
Who are With Marine AS's main competitors?
Broad incumbents on record are Hall Spars, Kramp, Selden Mast and Watski. Direct peers are Elvstrøm Sails, Doyle Sails, Quantum Sails, Heiberg Rigg, Ullman Sails and North Sails.
Does With Marine AS have an API?
No public API is recorded for With Marine AS.
What industry is With Marine AS in?
With Marine AS's product category is Sailmaking and Rigging Services. Its primary akta.pro industry code is CRAMAIAG, Sailing & Rigging Retail (Sailboats, Sails, Hardware). Its NAICS code is 336611 and its SIC code is 3730.