Wirtschafts- und Tourismusfördergesellschaft Landkreis Peine mbH (wito gmbh)

What Wirtschafts- und Tourismusfördergesellschaft Landkreis Peine mbH (wito gmbh) does

wito gmbh is a public-private limited liability company (GmbH) headquartered at Ilseder Hütte 10 in Ilsede, Lower Saxony, that delivers economic development and tourism promotion services for Landkreis Peine. Founded in 2004 and operating for two decades, the organization is majority-owned by Landkreis Peine (51%), with Stadt Peine holding 14% and the remaining shares distributed across six additional municipalities (Edemissen, Hohenhameln, Lengede, Vechelde, Wendeburg). It employs 16 staff organized under Managing Director Matthias Adamski (Diplom-Kaufmann), with flat hierarchies and a multi-disciplinary team covering business advisory, startup consulting, tourism promotion, event management, climate protection, and international partnerships.

The company's core service portfolio comprises five interconnected pillars: Unternehmensservice (business advisory covering energy efficiency, skilled worker recruitment, innovation and digitalization, health management, and climate protection); Gründungsservice (startup formation, funding brokerage, and business succession support); Standortmarketing/Investorenservice (location marketing and investor relations); Tourismusförderung (tourism promotion including cycling routes, garden tourism, and the Peiner Land regional brand); and operation of the Gebläsehalle, a 120-year-old industrial-heritage event venue at Ilseder Hütte that hosted the 10th Ilseder Jobbörse in 2026 with 40+ exhibitors and approximately 1,600 students. Supporting offerings include the PEAK-Netzwerk for international recruitment, WOMEN in Business networking series, the EU-funded 'Kreatives digitales Storytelling' SME project (2026-2027), and recurring campaigns such as STADTRADELN and Offene Pforte Peine.

wito gmbh's business model is grounded in public funding rather than commercial revenue. It is financed through municipal budget contributions, service fees (e.g., a €15 ticket for WOMEN in Business), project-specific grants (e.g., €122,708 from EU/Zukunftsregion SüdOstNiedersachsen in 2026), and ancillary income from event venue operations. Services to businesses, founders, and municipalities are largely subsidized and delivered at no direct charge. Distribution is direct and regional: in-person consulting at Ilsede, on-site event execution at the Gebläsehalle, structured programs across seven municipalities, and digital channels including a weekly email newsletter, social media (Facebook 'Im Peiner Land', Instagram 'im_peiner_land'), and a YouTube channel. The organization is also the regional coordinator of long-standing international partnerships with Heinola (Finland, since ~1988), Nanchang (China), and Oppeln (Poland), and a partner in the TransferHub knowledge-transfer initiative with Ostfalia Hochschule and TU Braunschweig.

Name

Wirtschafts- und Tourismusfördergesellschaft Landkreis Peine mbH (wito gmbh)

Legal name

Wirtschafts- und Tourismusfördergesellschaft Landkreis Peine mbH

Website

https://wito-gmbh.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

wito gmbh is a publicly funded economic development and tourism promotion agency serving Landkreis Peine, Germany, delivering business advisory, startup consulting, and event venue management through a 16-person team under majority municipal ownership.

Ownership category

akta.pro rank

Product category

Economic Development Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Venue Sourcing & Site Selection (HSACADAC)

akta.pro secondary industries

Program & Project Management (PMO) Consulting (BPAHACAL), Venue Sourcing & Contracting (Hotels, Conference Centers) (THACAFAC)

Keywords

• Economic development services
• Tourism promotion services
• Startup consulting
• Event venue management
• Regional business advisory

Headquarters

HQ city

Ilsede

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public funding and municipal contributions: As a public-private company (Tochterunternehmen) majority-owned by Landkreis Peine (51%) and partially by municipalities, wito gmbh is funded through public budget contributions, municipal fees, and service revenues. Revenue supports its mission of regional economic development, tourism promotion, business services, and event management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

wito gmbh is a public-private economic development and tourism promotion agency operating in Landkreis Peine, Lower Saxony, Germany. It delivers business consulting, startup advisory, skilled worker recruitment support, location marketing and investor services, tourism promotion, and management of the historic Gebläsehalle event venue. The company also coordinates international municipal partnerships and EU-funded projects to support SMEs and regional development.

Product overview

Wito gmbh is a public-private economic development and tourism promotion company offering a diverse portfolio of services rather than a unified tech product. Core services include Unternehmensservice (business consulting, skilled worker recruitment, innovation support), Gründungsservice (startup consulting), Standortmarketing (location marketing/investor relations), Tourismusförderung (tourism promotion), and Gebläsehalle event venue management. Supporting offerings include the Radler-Pass and GPS cycling tours for tourism, PEAK-Netzwerk for international recruitment, WOMEN in Business networking events, the EU-funded digital storytelling project for SMEs, and seasonal campaigns like STADTRADELN and Offene Pforte. International partnership coordination (Heinola, Nanchang, Oppeln) and municipal support services for seven local municipalities complete the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Gebläsehalle: Historic event venue located at Ilseder Hütte, managed by wito gmbh. The Gebläsehalle is a 120-year-old industrial heritage building used for events, conferences, and the annual Ilseder Jobbörse.
• Peiner Land
• Tourismus-Peine

Products and services

• Unternehmensservice (Business Services) Comprehensive consulting and advisory services for local SMEs and businesses, covering energy efficiency, skilled worker recruitment, health management, innovation, digitalization, climate protection, and networking.
• Gründungsservice (Startup Services) Startup and founder consulting services including first-step guidance to self-employment, funding and grant advisory, business succession planning, and business/investment plan support for aspiring entrepreneurs.
• Standortmarketing / Investorenservice (Location Marketing & Investor Services) Location marketing and investor relations services promoting Landkreis Peine as a business location to attract companies, investment, and economic activity to the region.
• Tourismusförderung (Tourism Promotion) Tourism promotion services for the Peine region including cycling tourism (Radler-Pass, GPS tours, Lieblings-Radschwärmer), garden tours (Offene Pforte), and STADTRADELN campaign coordination.
• Gebläsehalle Eventlocation Management and rental of the Gebläsehalle, a 120-year-old industrial heritage event venue at Ilseder Hütte, used for conferences, trade fairs, career fairs (e.g., Ilseder Jobbörse), concerts, and cultural events.
• Internationale Partnerschaften (International Partnership Coordination) Coordination and management of international municipal partnerships including Heinola (Finland, since 1988), Nanchang (China), Oppeln (Poland), and school exchange programs with India, including student exchanges, cultural visits, and political delegations.
• Kommunalbetreuung (Municipal Support Services) Municipal support services for the seven municipalities of Landkreis Peine (Stadt Peine, Edemissen, Hohenhameln, Ilsede, Lengede, Vechelde, Wendeburg), including data and statistics, international partnerships, and climate action planning.

Quantifiable outcome

• 688 handcraft businesses supported with €446.6M annual revenue in Landkreis Peine (2021)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Zukunftsregion SüdOstNiedersachsen (SON)coreStrategic or Co-development Partner · 1 March 2026Regional development framework providing EU funding and project coordination. Supports the Storytelling project and other regional initiatives. Ralf Sygusch chairs the steering group.
• Verein zur Förderung der Partnerschaft mit Heinola/Finnland e.V.minorGTM or Marketing Partner · 1 January 2022Non-profit association supporting the Heinola partnership with funding for student exchanges and delegations. Chairman Frank Hoffmann (also IHK president).
• Verein 'Schulpartnerschaften International e.V.'minorGTM or Marketing Partner · 1 January 2021Non-profit association supporting international school partnerships, particularly the India exchange program. Melitta Arz serves as chair.
• Landkreis PeinecoreStrategic or Co-development PartnerMajority shareholder with 51% ownership. Core public-sector partner providing funding and strategic direction for regional economic and tourism development.
• Stadt PeinecoreStrategic or Co-development PartnerSecond-largest shareholder with 14% ownership; co-provider of municipal services and economic development in the city of Peine.
• Gemeinden Edemissen, Hohenhameln, Lengede, Ilsede, Vechelde, WendeburgcoreStrategic or Co-development PartnerMunicipal co-owners sharing remaining 35% of society shares. Key partners for local economic and tourism initiatives.
• Sparkasse Hildesheim Goslar PeineminorGTM or Marketing PartnerSponsor of STADTRADELN and other regional events. Provides financial support for prize donations in cycling campaigns and career fairs.
• Die Region (Regionalentwicklung)minorStrategic or Co-development PartnerRegional development partner organization co-branded in marketing materials for regional promotion.
• Ostfalia Hochschule für angewandte WissenschaftencoreStrategic or Co-development PartnerPartner in TransferHub knowledge transfer initiative and co-implementer of the EU-funded 'Kreatives digitales Storytelling für KMU' project. Also partner in GrowIn 4.0 digitalization project.
• TransferHub (Ostfalia Hochschule & TU Braunschweig)coreStrategic or Co-development PartnerJoint knowledge and technology transfer hub bringing together universities and regional businesses. wito gmbh serves as the local contact point for companies and founders in Landkreis Peine.
• Stadt Heinola, FinnlandminorStrategic or Co-development Partner37-year municipal partnership (since 1988) including student exchanges, cultural visits, and political delegations. wito gmbh coordinates the partnership since 2014.
• Landkreis Opole, PolenminorStrategic or Co-development PartnerMunicipal partnership with Polish partner Kreis Oppeln, including humanitarian aid coordination (e.g., Ukraine relief transport to Kalusch).
• Stadt Nanchang, ChinaminorStrategic or Co-development PartnerInternational partnership city relationship. Nanchang donated 20,000 protective masks during the COVID-19 pandemic.
• IHK BraunschweigcoreStrategic or Co-development PartnerKey partner for business surveys, enterprise services, and international specialist recruitment programs (e.g., DIHK 'Hand in Hand for International Talents').
• Agentur für Arbeit HildesheimcoreStrategic or Co-development PartnerPartner in specialist recruitment initiatives, career fairs (PEAK network), and international talent programs. Collaborates on PEAK network survey and DIHK Recruiting Days.
• Wirtschafts- und Innovationsförderung Salzgitter GmbH (WIS)coreStrategic or Co-development PartnerCo-implementer of the EU-funded 'Kreatives digitales Storytelling für KMU' project, working together with Ostfalia Hochschule.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Braunschweig Zukunft GmbH: Economic development and location marketing agency for the city of Braunschweig in an adjacent geographic area. Performs overlapping functions in business consulting, startup support, and regional location marketing for the Braunschweig region.
• Hannover Marketing und Tourismus GmbH: Tourism and location marketing organization for the Hannover region. Comparable combination of tourism promotion, event venue management, and regional location marketing functions under a public mandate.

Broad incumbents

• NRW.Global Business GmbH: North Rhine-Westphalia's state-level economic development agency. Operates at state level with a comparable mix of business consulting, talent attraction, international partnership management, and EU funding advisory.
• Hessen Trade & Invest GmbH: Hessen's state-level economic development agency. Comparable portfolio spanning business consulting, international partnerships, location marketing, and EU funding advisory at a larger geographic scale.
• Berlin Partner für Wirtschaft und Technologie GmbH: Berlin's business and technology promotion agency. Larger economic development organization with overlapping functions in business consulting, talent recruitment, and international location marketing across a much broader mandate.

Direct peers

• Wirtschafts- und Innovationsförderung Salzgitter GmbH (WIS): Salzgitter's economic development agency, co-implementer of the EU digital storytelling project with wito gmbh. Operates the same public-private municipal GmbH model serving an adjacent region in SüdOstNiedersachsen with comparable economic development and SME support functions.
• Wolfsburg AG: Public-private economic development agency for Wolfsburg combining business development, tourism, and event management. Operates with similar GmbH structure combining municipal and corporate shareholders, addressing comparable regional development mandates.
• Allianz für die Region GmbH: Regional development initiative coordinating economic development across the Braunschweig-Salzgitter-Wolfsburg region including Landkreis Peine. Coordinates cross-municipal projects such as the PEAK talent recruitment network in which wito gmbh participates.

Others

• IHK Braunschweig: Chamber of Commerce and Industry for the Braunschweig region. Key strategic partner of wito gmbh for business surveys, enterprise services, and the international 'Hand in Hand for International Talents' recruitment program.
• Metropolregion Hannover Braunschweig Göttingen Wolfsburg GmbH: Cross-regional development organization covering the metropolitan region including Landkreis Peine. Provides regional coordination and project funding that overlaps with wito gmbh's regional development and EU funding mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wito-gmbh
• Facebookfacebook.com/impeinerland
• LinkedInlinkedin.com/company/witogmbh
• Instagraminstagram.com/im_peiner_land

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtschafts- und Tourismusfördergesellschaft Landkreis Peine mbH (wito gmbh)