Wittenborg University of Applied Sciences

What Wittenborg University of Applied Sciences does

Wittenborg University of Applied Sciences is a private Dutch higher education institution founded on 21 September 1987 in Deventer, Netherlands, and now headquartered in Apeldoorn. It positions itself as the most international university of applied sciences in the Netherlands, delivering BBA (18 specialisations), MBM/MSc (9 specialisations), and MBA (11+ specialisations) programmes entirely in English, alongside foundation/preparation programmes, postgraduate certificates and diplomas, summer schools, and corporate training. The student body is approximately 1,000 at any one time, drawn from over 120 nationalities, with 95% non-Dutch and management teams 90% international, supported by staff from 40+ countries. Additional study locations operate in Amsterdam (focused on Entrepreneurship and Technology) and Munich, Germany.\n\nThe institution's revenue model is tuition-driven, with annual billing across bachelor, master, MBA, and preparation programmes, supplemented by fees for summer schools, postgraduate certificates, and corporate training; scholarships (including Wittenborg Americas, EU, Holland, MBA, Tech Women, and others) and visa support package fees are integrated into the commercial structure. Tuition details are published on the Wittenborg website but are not aggregated as a single price list in publicly available materials, and overall revenue is not publicly disclosed. Go-to-market relies on a self-serve direct website application channel, a global agent/representative network, open days at Apeldoorn and Amsterdam, and active participation in international education fairs (ICEF, EAIE, Worldview Education Fair).\n\nThe platform runs standard higher education technology infrastructure: OSIRIS for student data management, Moodle as the learning management system, Office 365 for administration, and Drupal for the public-facing website, with a Wittenborg Online portal for students. There is no evidence of proprietary AI/ML systems, native applications, or public APIs. Credentialling is unusually broad for the institution's scale: NVAO (national), FIBAA (international), AACSB, AMBA Development Network, ACCA programme accreditation, ECA Quality in Internationalisation for BBA, NRTO membership, BGA membership, and CIS membership, supplemented by a QS Stars overall 4-Star rating with 5-Stars in Employability and Good Governance (2025). Governance is led by Peter Birdsall (MA.Ed), Chair of the Executive Board; Denis Schuh serves as Manager GDPR / Data Protection Officer.

Name

Wittenborg University of Applied Sciences

Legal name

Wittenborg University of Applied Sciences

Website

https://wittenborg.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Wittenborg University of Applied Sciences is a private Dutch higher education institution in Apeldoorn offering English-taught BBA, MBM/MSc, and MBA programmes to a primarily international student body of ~1,000, with campuses in Amsterdam and Munich.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH), Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

Keywords

• Higher education services
• Business administration degrees
• International student programmes
• Applied sciences university
• Corporate training programmes

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees - Bachelor Programs: Revenue from BBA degree programs across 18 specialisations including International Business Administration, Entrepreneurial Business Administration, Marketing Communication & Information, and Hospitality Business Administration pathways.
2. Tuition Fees - Master Programs: Revenue from graduate programs including MBA (11 specialisations) and MBM/MSc (9 specialisations) programs.
3. Corporate Training: Revenue from company training programs for business professionals.
4. Summer Schools: Revenue from 2-week full package summer school programs for students and professionals.
5. Foundation and Preparation Programs: Revenue from Pre-Bachelor, Pre-Master, and English & Business Preparation programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wittenborg University of Applied Sciences is a private, English-taught business school that delivers undergraduate (BBA), postgraduate (MBM/MSc, MBA) and short-course (Foundation, Summer School, Postgraduate Certificates/Diplomas, Corporate Training) programmes across 18 BBA specialisations, 9 MSc specialisations, and 11+ MBA specialisations. All programmes are taught in English and offered on campuses in Apeldoorn, Amsterdam and Munich, with tuition-funded revenue and six entry dates per year supporting a flexible, internationally focused applied-learning model.

Product overview

Wittenborg University of Applied Sciences is a double-accredited business school offering a portfolio of educational programmes taught entirely in English. The institution operates on a platform-plus-pathways model with three main accredited degree awards: BBA (18 specialisations), MBM/MSc (9 programmes), and MBA (11+ specialisations). Foundation programmes, summer schools, and corporate training serve as supplementary offerings. The institution has campuses in Apeldoorn (main campus), Amsterdam, and Munich, with a focus on international business and management education.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 120+ nationalities represented in student and staff body
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Salland Cricket ClubminorStrategic or Co-development PartnerWittenborg partnered with Salland Cricket Club to bring new sporting opportunities to students, enhancing the extracurricular experience and local community integration.

Scale indicators6 records

Recent moves6 records

Direct peers

• The Hague University of Applied Sciences: Dutch University of Applied Sciences with significant international student population and English-taught business programmes; comparable to Wittenborg in UAS-tier business education with strong internationalisation.
• Saxion University of Applied Sciences: Dutch UAS with multiple locations and English-taught business programmes aimed at international students; comparable in multi-campus Dutch UAS positioning and degree portfolio structure.
• Nyenrode Business Universiteit: Private Dutch business university offering BBA, MBA and executive programmes; closely comparable to Wittenborg in private Dutch business-school positioning and English-medium international cohort focus.
• Avans University of Applied Sciences: Dutch UAS with multiple locations and English-taught business programmes; comparable in multi-campus Dutch UAS business education positioning, though larger and broader in programme scope.
• Rotterdam University of Applied Sciences: Larger Dutch UAS with a portfolio of English-taught business and management programmes and international student body; comparable in Dutch UAS business-school positioning, though at greater scale.
• Tio Business School: Dutch private business school offering BBA and MBA programmes in English; comparable to Wittenborg as a Dutch private business-focused school with English-medium instruction and international recruitment.
• ISM University of Management and Economics: Lithuanian private business university with English-taught BBA, MSc and MBA programmes and an international student body; comparable to Wittenborg in being a smaller international private business school competing for global mobile students.
• Hotelschool The Hague: Dutch private University of Applied Sciences specialising in hospitality business education; comparable to Wittenborg as a similarly-sized Dutch UAS with a dedicated business/hospitality specialisation pathway and an international student mix.

Broad incumbents

• Maastricht University: Larger Dutch university with a strongly international student body and English-medium business/economics programmes (including Maastricht University School of Business and Economics); comparable as a Dutch internationalised business education provider, though at significantly greater scale and research standing.

Regional players

• ICHEC Brussels Management School: Belgian business school offering BBA, MSc, and MBA programmes with English-medium instruction and a strong international profile; comparable to Wittenborg as a smaller European business school with internationalisation focus, but serving the Belgian market.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wittenborguniversity?gl=US&hl=en
• Facebookfacebook.com/wittenborg.university.of.applied.sciences.eu
• LinkedInlinkedin.com/school/wittenborg-university-of-applied-sciences
• Instagraminstagram.com/wittenborg_nl
• TikToktiktok.com/@wittenborg_nl

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wittenborg University of Applied Sciences