What Wittock Supply does

Wittock Supply, doing business as Wittock Kitchen and Bath, is a privately held specialty retailer of kitchen and bath plumbing fixtures and accessories serving consumers and trade professionals in Michigan. The company operates four physical showroom locations — in Birmingham (the headquarters at 950 S. Old Woodward Ave.), Gaylord, Shelby Township, and Traverse City — where customers can view, compare, and purchase a comprehensive assortment of bathroom faucets, kitchen faucets, bathroom and kitchen sinks, bathtubs, tub fillers, shower and tub/shower trims, toilets, vanities, accessories, and supply parts.

The underlying platform combines physical showroom retail with a Unilog CX1 Showroom-powered e-commerce website (showroom.wittock.com) that catalogs products and enables consultation bookings. The product portfolio spans more than 15 featured brands, including Kohler, Delta Faucet, Delta Commercial, Moen, Grohe, Hansgrohe, Brizo, Blanco, Elkay, Franke, MTI Baths, Victoria + Albert, Newport Brass, Mansfield Plumbing, and Top Knobs. The Shelby Township location also operates a dedicated contractor counter with extended morning hours specifically for trade professional accounts, distinguishing the trade channel from the retail homeowner flow.

Wittock generates revenue primarily through in-showroom hardware sales of kitchen and bath fixtures, supplemented by free design consultation services delivered by product specialists to drive project specification and conversion. Pricing is not publicly disclosed and is provided through in-showroom consultations. The go-to-market is sales-led and consultation-driven, with secondary top-of-funnel marketing through Facebook, Instagram, and Pinterest. The company employs approximately 17 people and serves exclusively the Michigan market, with the website referencing Standard Electric Co. for Terms & Conditions and main navigation — suggesting a potential corporate affiliation that is not formally documented in the available data.

Name

Wittock Supply

Legal name

Wittock Kitchen and Bath

Website

https://wittocksupply.com

Company type

Private

Operating status

Operating

Short description

Wittock Supply is a privately held Michigan retailer operating four Wittock Kitchen and Bath showrooms across the state, selling premium and mid-market plumbing fixtures, sinks, bathtubs, toilets, and vanities from 15+ major brands to homeowners and trade contractors.

Ownership category

akta.pro rank

Product category

Kitchen & Bath Plumbing Fixture Retail

NAICS

Hardware Merchant Wholesalers (423710)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Kitchen bath fixtures
• Plumbing showrooms
• Bathroom faucets
• Kitchen sinks
• Design consultation

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Kitchen and Bath Fixtures Sales: Sale of kitchen and bath fixtures including faucets, sinks, bathtubs, showers, toilets, vanities, and accessories from featured brand manufacturers.
2. Design Consultation Services: Free design consultation services provided by product specialists to help customers assess options and plan kitchen and bath projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wittock Supply (DBA Wittock Kitchen and Bath) is a regional retailer that sells kitchen and bath plumbing fixtures and related products through four physical showrooms in Michigan. Its catalog includes faucets, sinks, bathtubs, showers, toilets, vanities, accessories, hardware, and supply/parts sourced from more than 15 major plumbing brands, with free in-person design consultation provided by product specialists.

Product overview

Wittock Kitchen and Bath is a physical retail showroom business with 4 Michigan locations (Birmingham, Gaylord, Shelby Township, and Traverse City) offering a comprehensive portfolio of kitchen and bath plumbing fixtures and products. The product portfolio encompasses bathroom faucets (Single Hole, Centerset, Widespread, Vessel, Wall Mount, Bidet), kitchen faucets (Pull Down, Bridge, Wall Mount, Pot Fillers, Bar/Prep), bathroom sinks (Undermount, Drop In, Vessel, Pedestal), kitchen sinks (Undermount, Apron Front, Bar/Prep), bathtubs (Freestanding, Soaker, Whirlpool, Air), tub fillers, shower components (Shower Heads, Hand Showers, Rain Heads, Custom Showers, Steam Showers, Shower Doors), toilets, vanities, accessories (hardware, grab bars, drains, medicine cabinets, garbage disposals), and supply parts (pumps, valves, water heaters). The company features over 15 major plumbing brands including Kohler, Delta, Moen, Grohe, Hansgrohe, Brizo, Blanco, Elkay, MTI Baths, and others. Services include free design consultations to help customers assess options. This is not a software/technology product—it is a traditional brick-and-mortar retail operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Toilets Toilets in One Piece, Two Piece, and Commercial styles, plus Toilet Seats, Urinals, and Bidets, sold through Wittock showrooms.
• Bathroom Faucets Bathroom sink faucets in Single Hole, Centerset, Widespread, Vessel, Wall Mount, and Bidet styles, sourced from featured brands and sold through Wittock showrooms to homeowners and trade professionals.
• Kitchen Faucets Kitchen sink faucets in Single Hole, Multi Hole, Bridge, Pull Down, Wall Mount, Pot Filler, Bar/Prep, and Laundry/Utility styles, sold through Wittock showrooms to homeowners and trade professionals.
• Bathroom Sinks Bathroom sinks in Undermount, Drop In, Vessel, Wall Mount, and Pedestal styles, sold through Wittock showrooms.
• Kitchen Sinks Kitchen sinks in Undermount, Drop In, Apron Front, Bar/Prep, and Laundry/Utility styles, sold through Wittock showrooms.
• Bathtubs & Tub Fillers Bathtubs in Freestanding, Drop In, Undermount, Alcove, Soaker, Whirlpool, and Air styles, plus Floor Mount, Deck Mount, and Wall Mount tub fillers, sold through Wittock showrooms.
• Shower & Tub/Shower Trims Shower components including Shower Heads, Hand Showers, Body Sprays, Rain Heads, Shower Packages, Tub/Shower Packages, Custom Showers, Steam Showers, and Shower Doors, sold through Wittock showrooms.
• Vanities Bathroom vanities in Wall Mount, Floor Mount, Console, and Pedestal styles, plus Vanity Tops, sold through Wittock showrooms.
• Accessories & Hardware Bathroom and kitchen accessories including Cabinet Hardware, Grab Bars, Drains, Medicine Cabinets, Mirrors, Garbage Disposals, Soap Dispensers, Sink Racks, Baskets, and Cutting Boards, sold through Wittock showrooms.
• Supply and Parts Plumbing parts and supplies including Bathtub Parts, Faucet Parts, Shower Parts, Sink Parts, Toilet Parts, Pumps, Valves, Fittings, Disposals, and Water Heaters, sold through Wittock showrooms.
• Design Consultation Service Free consultation service in which Wittock product specialists help customers assess kitchen and bath fixture options, plan their projects, and coordinate product selections across the showroom's multi-brand catalog.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record.

• KohlerOthersFeatured brand in the Wittock Kitchen and Bath showrooms. Kohler products displayed and available for purchase through Wittock showrooms.
• Delta FaucetOthersFeatured brand offering bathroom and kitchen faucets. Products displayed in Wittock showrooms.
• Delta CommercialOthersCommercial plumbing products featured as part of the brand portfolio.
• MoenOthersFeatured faucet and plumbing brand available through Wittock showrooms.
• GroheOthersPremium faucet and plumbing fixtures brand featured in showrooms.
• HansgroheOthersPremium bathroom and kitchen fixtures brand showcased in Wittock showrooms.
• BrizoOthersDesigner faucet brand featured as part of the product portfolio.
• BlancoOthersKitchen sinks brand featured in product displays.
• ElkayOthersSink and drinking fountain manufacturer partnership.
• FrankeOthersKitchen sinks and accessories brand available through showrooms.
• MTI BathsOthersBathtub manufacturer featured in product displays.
• Victoria + AlbertOthersLuxury bathtub and plumbing fixtures brand in portfolio.
• Newport BrassOthersBrass plumbing fixtures brand available through Wittock.
• Mansfield PlumbingOthersToilets and plumbing products brand in product lineup.
• Top KnobsOthersCabinet hardware brand featured in accessory products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ferguson Enterprises: Largest US plumbing distributor operating Ferguson Bath, Kitchen & Lighting Galleries — a similar showroom retail format alongside its wholesale business. Comparable on product breadth, brand portfolio, and customer segments, though at vastly larger scale.
• Winsupply: Cooperative-style wholesale distributor of plumbing, heating and building materials serving contractors through local branches. Comparable business model (trade-focused, multi-brand distribution), though at substantially larger scale.

Direct peers

• Hajoca Corporation: Large independent US plumbing wholesale and supply distributor with showrooms serving both trade and consumer customers. Directly comparable in operating model — independent merchant offering multi-brand plumbing fixtures to contractors and homeowners.
• Kohler Signature Stores: OEM-operated kitchen and bath showrooms selling premium plumbing fixtures with design consultation services. Direct competitor on luxury showroom experience, though narrower in brand breadth than Wittock's multi-brand approach.
• Re-Bath: National kitchen and bath remodeling franchise that sells fixtures, tubs, and shower systems through its own showrooms. Comparable customer-facing model — homeowners making renovation decisions with showroom support.
• Bath Fitter: Bath renovation franchise with company-owned and franchised showrooms offering tubs, showers and related fixtures. Similar in focusing on bath renovation decision journey, though narrower product scope (acrylic systems primarily).

Regional players

• AJ Danboise Plumbing & Heating: Michigan-based plumbing and heating distributor with a showroom component serving the same metro Detroit and regional Michigan trade and consumer customer base as Wittock. Closest geographic comparable.
• D.S. Berdan & Company: Michigan-headquartered wholesale distributor of plumbing, heating and water systems serving trade contractors. Directly comparable regional competitor in the same Michigan plumbing distribution market.
• Apollo Plumbing & Heating: Michigan-based plumbing service and supply company with a retail counter, competing for both trade and consumer plumbing spend in the same Michigan geographies. Regional comparable on customer overlap rather than full product depth.

Others

• Standard Electric Co. The Wittock Kitchen and Bath website Terms & Conditions and main site navigation link to standardelectricco.com, suggesting an affiliated or related Michigan building services company. Closely tied through shared digital infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wittocksupply
• Instagraminstagram.com/wittockkitchenandbath
• Pinterestpinterest.com/wittock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wittock Supply