Marketing-Department - Freie Universität Berlin
The Marketing-Department at Freie Universität Berlin is a public university department within the School of Business & Economics, offering Bachelor, Master, and doctoral programs in business administration with marketing specialization and conducting DFG- and BMWi-funded research in information systems, digital entrepreneurship, and AI applications.
- Company typePrivate
- Founded1948
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Marketing-Department - Freie Universität Berlin does
The Marketing-Department is one of four business administration departments within the School of Business & Economics (Fachbereich Wirtschaftswissenschaft) at Freie Universität Berlin, a public university established in 1948 and funded under German state law. The department offers Bachelor and Master programs in Business Administration with marketing specializations, alongside doctoral training, and serves undergraduate students, graduate students, PhD researchers, and industry partners collaborating on research and recruitment. Its faculty conduct research across marketing, digital entrepreneurship, information systems, healthcare IT, operations research, and game theory, with funding from DFG, BMWi, and EU programs.
Technology assets include the university-wide Learn@FU learning management system (newly launched for winter semester 2026/2027) and the E-LAP digital entrepreneurship learning platform developed under the ENU initiative. Decision support systems work focuses on optimization for public transportation, delay management, and airline revenue management. Research outputs include AI-based fall prevention using generative deep learning models and econometric work in labor economics and organizational behavior. The department participates in the Berlin University Alliance, the Einstein Center for Digital Future, and bilateral research partnerships including with Charité – Universitätsmedizin Berlin.
Revenue is non-commercial: the department is funded through German federal and state educational allocations and competitive research grants, with only nominal semester fees charged to students (public Berlin universities do not charge tuition). Distribution occurs through on-campus instruction at Garystraße 21 and Thielallee 73 in Berlin-Dahlem, online LMS delivery, and Erasmus/bilateral international exchange programs. Recognition includes consecutive Claudio Ciborra Awards (2014 runner-up, 2019 winner, 2026 winner) at ECIS, an AMCIS Best Paper Runner-up, and a SAP-sponsored ICT Special Prize.
Marketing-Department - Freie Universität Berlin firmographics
Firmographics- Name
- Marketing-Department - Freie Universität Berlin
- Legal name
- Freie Universität Berlin
- Website
- https://wiwiss.fu-berlin.de
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Marketing-Department at Freie Universität Berlin is a public university department within the School of Business & Economics, offering Bachelor, Master, and doctoral programs in business administration with marketing specialization and conducting DFG- and BMWi-funded research in information systems, digital entrepreneurship, and AI applications.
- Ownership category
- akta.pro rank
Marketing-Department - Freie Universität Berlin industry classification
Industry- Product category
- Higher Education
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- akta.pro primary industry
- Marketing, Sales & Brand Management Schools (EDAHAHAE)
- akta.pro secondary industries
- Sales, Marketing & Digital Marketing Certifications (EDAAANAF), Corporate Leadership & Management (EDAGANAA)
Keywords
Where Marketing-Department - Freie Universität Berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Marketing-Department - Freie Universität Berlin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Public Higher Education Funding: Funded through German federal and state government education funding. As part of Freie Universität Berlin, the department receives institutional funding based on student enrollment, research output, and institutional agreements.
- Student Fees and Tuition: Public universities in Berlin charge only semester fees (Semesterbeitrag) rather than tuition fees. The semester fee covers student services, public transportation, and administrative costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Semester Fee (Semesterbeitrag) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Marketing-Department - Freie Universität Berlin product offering
Product offeringCore offering
The Marketing Department is an academic unit within Freie Universität Berlin's School of Business & Economics that delivers Bachelor and Master degree programs in Business Administration with a marketing specialization, runs PhD programs, and conducts research in marketing, digital transformation, information systems, and entrepreneurship. It also hosts industry collaborations, academic conferences, and digital learning platforms such as Learn@FU and E-LAP.
Product overview
The School of Business & Economics at Freie Universität Berlin is an academic institution offering educational programs rather than commercial products. Its technology offerings include Learn@FU (a learning management system for course delivery) and E-LAP (a digital platform for entrepreneurship education within the ENU initiative). Research activities include AI applications in healthcare, digital health technologies, and operations research. The institution organizes conferences, workshops, and educational programs across business administration, economics, and information systems disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Bachelor Programs in Business Administration with Marketing specialization Undergraduate degree programs offered by the Marketing Department at Freie Universität Berlin, providing students with foundational and specialized knowledge in business administration and marketing.
- Master Programs in Business Administration with Marketing specialization Graduate degree programs at Freie Universität Berlin providing advanced business and marketing education, with the same free-tuition public university model as bachelor programs.
- PhD Programs in Business Administration Doctoral research programs in marketing, management, business administration, and information systems, including DFG-funded graduate colleges such as the Pfadkolleg that supported three cohorts of doctoral students.
- E-LAP (Entrepreneurial Learning and Assistance Platform) Digital platform for entrepreneurship education developed as part of the Entrepreneurial Network University (ENU) initiative, providing web-based learning materials and resources for startup and business development education at FU Berlin and Charité.
Companies that use Marketing-Department - Freie Universität Berlin
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Marketing-Department - Freie Universität Berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Marketing-Department - Freie Universität Berlin partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Charité - Universitätsmedizin BerlincoreLong-standing strategic partnership for the Entrepreneurial Network University (ENU) project and DynAge focus area on Disease in Human Aging. Joint research initiatives combining medical and business administration expertise. Includes coordination of entrepreneurship education across both institutions.
- Einstein Center for Digital Future (ECDF)coreECDF is a joint digital research initiative involving multiple Berlin universities. Professors Gersch and Fürstenau serve on the ECDF board, contributing to digital transformation research agenda.
- Berlin University Alliance (BUA)coreConsortium of Berlin universities (Freie Universität, Humboldt-Universität, Technische Universität, Charité) for collaborative research and education initiatives. Funded X-Student Research Groups and other joint projects.
- Competence Center E-Commerce (CCEC)coreAffiliated competence center focused on e-commerce research and industry collaborations. Joint activities with industry partners in digital commerce.
- German Operations Research Society (GOR)minorOR2017 International Conference on Operations Research hosted at Freie Universität Berlin with over 800 participants. Academic conference organization partnership.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Marketing-Department - Freie Universität Berlin competitors and assessment
Company assessmentDirect peers
- University of St. Gallen (HSG): Leading European business school with strong management and marketing research output. Comparable as a research-active European business school competing in the same international student and faculty markets.
- HHL Leipzig Graduate School of Management: German private business school offering management and marketing-related programs with strong research output. Comparable in providing specialized business education in Germany and competing for similar graduate student profiles.
- Mannheim Business School: Affiliated with the University of Mannheim, Mannheim Business School offers marketing-relevant Master and MBA programs. Directly comparable as a German business school tied to a public university, competing for similar student and faculty talent.
- WHU – Otto Beisheim School of Management: One of Germany's leading private business schools offering Bachelor, Master, and MBA programs with strong marketing tracks. Comparable to FU Berlin's School of Business & Economics in serving German and international students pursuing business administration degrees with marketing specialization.
- Humboldt-Universität zu Berlin – School of Business and Economics: Direct Berlin-based peer as another public Berlin university's business school and partner in the Berlin University Alliance (BUA). Offers comparable undergraduate and graduate business programs and competes for the same local student market.
- Technical University of Munich – TUM School of Management: Major German public university's business school with research strengths in digital transformation, innovation, and marketing — closely matching FU Berlin's profile and competing for DFG funding and doctoral talent.
- Rotterdam School of Management, Erasmus University: European research-active business school with strong marketing and management programs. Comparable profile in research output, international student composition, and European academic positioning.
- ESCP Business School (Berlin campus): Pan-European business school with a Berlin campus delivering Bachelor, Master, and executive programs including marketing specialization. Directly competes in the Berlin/Germany market for the same student and research talent pool.
Others
- European Conference on Information Systems (ECIS) Community: Academic conference community where the department has won multiple Claudio Ciborra Awards. Not a competitor but the primary venue where this department's research reputation is established and benchmarked against global peers.
Broad incumbents
- INSEAD: Global top-tier business school with marketing faculty and significant research output. Comparable in producing high-impact business and marketing research, though broader in scope and far larger than FU Berlin's marketing department.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marketing-Department - Freie Universität Berlin social profiles
Digital presenceMarketing-Department - Freie Universität Berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing-Department - Freie Universität Berlin leadership team
Management profileNumber of profiles
Profiles7 records
Marketing-Department - Freie Universität Berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing-Department - Freie Universität Berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing-Department - Freie Universität Berlin
What does Marketing-Department - Freie Universität Berlin do?
The Marketing Department is an academic unit within Freie Universität Berlin's School of Business & Economics that delivers Bachelor and Master degree programs in Business Administration with a marketing specialization, runs PhD programs, and conducts research in marketing, digital transformation, information systems, and entrepreneurship. It also hosts industry collaborations, academic conferences, and digital learning platforms such as Learn@FU and E-LAP.
Is Marketing-Department - Freie Universität Berlin a public or private company?
Marketing-Department - Freie Universität Berlin is a private company. It is classified as state government owned and is currently operating.
When was Marketing-Department - Freie Universität Berlin founded?
Marketing-Department - Freie Universität Berlin was founded in 1948. It employs 1 to 10 people.
Where is Marketing-Department - Freie Universität Berlin based?
Marketing-Department - Freie Universität Berlin is headquartered in Berlin, Germany, in the Europe region.
How does Marketing-Department - Freie Universität Berlin make money?
Two revenue lines are on record. Public Higher Education Funding is the primary driver. The others are student Fees and Tuition.
Who are Marketing-Department - Freie Universität Berlin's main competitors?
Direct peers on record are University of St. Gallen (HSG), HHL Leipzig Graduate School of Management, Mannheim Business School, WHU – Otto Beisheim School of Management, Humboldt-Universität zu Berlin – School of Business and Economics, Technical University of Munich – TUM School of Management, Rotterdam School of Management, Erasmus University and ESCP Business School (Berlin campus). European Conference on Information Systems (ECIS) Community is listed as an others. INSEAD is listed as a broad incumbent.
Does Marketing-Department - Freie Universität Berlin have an API?
No public API is recorded for Marketing-Department - Freie Universität Berlin.
What industry is Marketing-Department - Freie Universität Berlin in?
Marketing-Department - Freie Universität Berlin's product category is Higher Education. Its primary akta.pro industry code is EDAHAHAE, Marketing, Sales & Brand Management Schools, with a secondary code of EDAAANAF, Sales, Marketing & Digital Marketing Certifications. Its NAICS code is 5131.