W!ZARD Radio Media

What W!ZARD Radio Media does

W!ZARD Radio Media operates a UK-based internet radio station and podcast network targeting primarily teens and young adults. The core product is a live online radio station broadcasting Friday through Sunday from 11:00 to 01:00 UK time, supplemented by an on-demand content library ("W!ZARD Repeats") accessible globally via web streaming. Underlying technology is a standard internet radio streaming platform paired with podcast production infrastructure distributed through third-party hosts Art19 and Spotify Megaphone, with no proprietary AI, machine learning, or data capabilities disclosed.

The company operates a portfolio of more than 12 podcast properties spanning entertainment, pop culture, music, music industry education, news, politics, theater, and lifestyle content, featuring hosts including Clara Amfo, Munroe Bergdorf, Jake Shears, Tia Kofi, Amber Davies, and Nikki Lilly. Distribution reaches listeners through Spotify, Apple Podcasts, YouTube, Instagram, and TikTok, with one podcast (Call To Stage) running a Patreon membership tier. Revenue is generated primarily through advertising and sponsorship, supplemented by branded content partnerships and promotional giveaways with media partners such as the Wicked film and ReverbNation.

A sister company, W!ZARD Talent, operates as a talent management and record label division offering artist services across strategy, recording, distribution, marketing, live events, touring, brand partnerships, and PR. The company is privately held, founder-led by James Gilmore since 2010, and headquartered in Borehamwood, Hertfordshire, UK, with approximately 11 employees. No external investment or institutional ownership has been disclosed.

Name

W!ZARD Radio Media

Legal name

Wizard Radio Limited

Website

https://wizardradio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

W!ZARD Radio Media is a UK-based internet radio station and podcast network targeting teens and young adults, operating live weekend broadcasts and 12+ on-demand podcasts, monetized through advertising, sponsorships, and talent management services.

Ownership category

akta.pro rank

Product category

Online Radio & Podcast Media

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Internet radio broadcasting
• Podcast production
• Digital audio media
• Talent management services
• Entertainment content creation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising & Sponsorship: The primary revenue stream appears to be advertising and sponsorship, given the branded content, competition giveaways, and promotional materials featured throughout the platform. The station features sponsored segments, branded content partnerships, and promotional collaborations with various brands.
2. Competition & Giveaway Promotions: The station runs promotional competitions with partner brands, such as the Wicked movie giveaway with Call To Stage podcast, which may generate revenue through promotional partnerships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

W!ZARD Radio Media operates a UK-based online teen radio station broadcasting live on weekends, supported by a network of more than a dozen original podcasts distributed across Spotify, Apple Podcasts, and YouTube. The company also runs W!ZARD Talent, a sister brand that provides talent management, artist development, and record label services to creatives and media personalities.

Product overview

W!ZARD Radio Media operates as a multi-platform entertainment media company comprising three core offerings: W!ZARD Radio Station (live and on-demand teen radio broadcasting Fri-Sun with entertainment, pop culture, and music programming), the W!ZARD Podcast Network (diverse podcast content spanning entertainment, pop culture, music, news, politics, and lifestyle genres with hosts including Grainne Maguire, Clara Amfo, Jake Shears, and others), and W!ZARD Talent (talent management and record label services for artists including Daisy Maskell, Nadia Rose, Josh Rivers, and Myles McCaulskey). The portfolio includes 12+ named podcast shows distributed via RSS across major platforms, with exclusive content available through Patreon supporter membership.

Differentiator

Problem solved

Functional benefit

Products and services

• W!ZARD Radio Station Live internet radio station broadcasting entertainment, pop culture, music, and current affairs programming to teen and young adult audiences on Fridays, Saturdays, and Sundays from 11:00 to 01:00 UK time, with on-demand replay functionality.
• W!ZARD Podcast Network

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• W!ZARD TalentcoreOthersW!ZARD Talent is the sister company to W!ZARD Radio Media, operating as a forward-thinking global talent management company and record label. While it shares branding, it operates as a distinct business entity offering services across strategy, development, recording, distribution, marketing, live events, touring, brand partnerships, endorsements, PR and publicity.
• ReverbNationminorGTM or Marketing PartnerReverbNation partnered with W!ZARD Radio for the 'Discover New Music' show segment where presenter Daisy Maskell discusses fresh artists and music industry topics. ReverbNation is a music industry platform providing artist discovery and career development resources.
• Universal Music UKcoreStrategic or Co-development PartnerUniversal Music UK collaborated with W!ZARD Studios to co-produce the 'Queer The Music' podcast hosted by Jake Shears. This strategic partnership produces original podcast content exploring queer music history and featuring notable music industry guests.
• Wicked (Film Distribution)minorGTM or Marketing PartnerW!ZARD Radio Station partnered with the Wicked film distributors for promotional giveaways, offering listeners chances to win Grimmerie prop replicas from the film in exchange for social media engagement and competition entries.
• 4MusicminorGTM or Marketing Partner4Music participated in the Blue Story film round table discussion alongside W!ZARD Radio Station, featuring 4Music's Krash Williams and W!ZARD presenters in a cross-media promotional collaboration for the film.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• Acast: Podcast hosting and monetization platform serving independent podcasters with ad-insertion, distribution, and analytics tools — directly comparable to W!ZARD's use of Art19 and Megaphone.

Broad incumbents

• Capital FM: Major UK commercial pop music broadcaster with strong pop-culture content and a large podcast network. Comparable as a broad incumbent targeting the same young pop-music audience with overlapping advertising inventory.
• KISS FM (UK): Major UK commercial youth radio station with digital streaming and podcasts. Competes for the same pop-culture, Gen-Z advertising dollar at significantly larger scale.
• BBC Radio 1: The UK's dominant youth broadcaster with extensive podcast portfolio (BBC Sounds) and massive reach to the same teen/young adult demographic W!ZARD targets. Sets the competitive ceiling for advertising rates and audience share.
• Spotify (Podcasts): Dominant podcast and music streaming platform that both distributes W!ZARD's content and competes for the same listener attention. Megaphone (owned by Spotify) is already used by W!ZARD for podcast hosting.

Direct peers

• Rinse FM: UK-based online and FM youth radio station with a strong podcast and live-stream presence targeting younger urban audiences. Directly comparable as a niche, digital-first UK radio brand.
• Reprezent Radio: UK-based community/online youth radio station broadcasting online with a similar niche, youth-focused, multi-platform approach. Most direct comparable in scale, format, and audience demographic.
• Reprezent 107.3 FM: London-based community youth station that, like W!ZARD, focuses on under-represented voices and young audiences with online streaming and podcasts. Strong model for direct comparability.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wizradio
• YouTubeyoutube.com/@TheFinalFronTia
• Instagraminstagram.com/wizradio
• LinkedInlinkedin.com/company/wizard-radio-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W!ZARD Radio Media