Wizard Cursos de idiomas

What Wizard Cursos de idiomas does

Wizard Cursos de Idiomas operates in Costa Rica as 'Wizard by Pearson,' the Central American arm of Pearson plc's larger Wizard language-school brand. The Costa Rica entity runs a 100% online English-language program for individual learners aged 11 and above, supported by a small San José-based team of approximately 10 employees. Distribution is entirely digital: prospective students complete a lead form on wizardcostarica.com (or contact the school via WhatsApp), and the sales team handles enrollment, group assignment, scheduling, and credit-card payment coordination. There are no physical Wizard school locations in Costa Rica — the company's physical-school footprint is in Paraguay (Asunción, Ciudad del Este, Encarnación), while its global brand claims more than 1,000 schools in Brazil alone and a presence in five countries (Brazil, Paraguay, Costa Rica, Chile, Japan).

The product surface consists of three subscription course formats — Curso Intensivo (5-month accelerated, 4 hours weekly including 2 hours of live class and 2 hours of self-study), Curso Extensivo (flexible, 2 hours weekly), and Curso Multinivel (heterogeneous-level groups, 2 hours weekly) — each structured into modules of approximately 70 total hours. Delivery runs through the proprietary 'Student Home' virtual classroom and is reinforced by an exclusive mobile application that provides interactive exercises, progress tracking, and real-time pronunciation evaluation, plus monthly Conversation Club sessions and Pearson Benchmark Tests administered from level W8. Courses conclude with the Pearson English International Certificate, an internationally validated proficiency credential included at no additional cost. All instructional content is 100% digital, and group sizes are capped at 10–12 students to preserve conversational focus.

The business monetizes English-course subscriptions billed monthly at undisclosed price points, with payments coordinated directly via international credit card; pricing is intentionally gated behind the sales-led enrollment flow. The Costa Rica unit does not function as an independent startup — it is a regional distribution and student-success node inside Pearson's global Wizard franchise, and inherits Pearson's brand, methodology, curriculum framework, and certification validation. Source data does not disclose Costa Rica-specific revenue, headcount history, or marketing spend, and the entity's strategic moves are largely derivative of group-level product and brand decisions taken at the Wizard by Pearson / Pearson level.

Name

Wizard Cursos de idiomas

Legal name

Wizard by Pearson

Website

https://wizardcostarica.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Wizard Costa Rica, operating as Wizard by Pearson, delivers 100% online live English language courses to individual learners aged 11+ in Costa Rica via three subscription formats on its Student Home platform and proprietary mobile app, under Pearson's brand and methodology.

Ownership category

akta.pro rank

Product category

Online Language Education

NAICS

Educational Services (611), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Group & Class-Based Live Tutoring Platforms (EDANAGAB)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Online english courses
• Language learning
• Live virtual classes
• English certification
• E-learning platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. English Language Courses: Wizard by Pearson generates revenue through course enrollment fees paid via international credit card. Students pay for access to live online classes, digital materials, the Student Home platform, and the mobile application. Payment is coordinated directly with the school.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Wizard Costa Rica sells live online English language courses delivered through the proprietary Student Home platform and an exclusive mobile application, leveraging Pearson-backed curriculum and methodology. Students can choose from three course formats (Intensive, Extensive, and Multilevel) with small group instruction of up to 10–12 learners, and receive a Pearson English International Certificate upon completion. Enrollment is conducted through a sales-assisted lead form, with recurring monthly subscription payments coordinated directly with the school.

Product overview

Wizard by Pearson is a language school offering three English language courses as its core products: Curso Intensivo (accelerated 5-month program), Curso Extensivo (flexible self-paced course), and Curso Multinivel (multi-level collaborative learning). All courses feature live online classes, self-learning content (totaling approximately 70 hours per module), reduced group sizes (up to 10-12 students), and an exclusive mobile app for practice. The offering is supported by the Student Home virtual platform, Conversation Club sessions, international Benchmark Test evaluations (from W8 level), and culminates in a Pearson English International Certificate upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Curso Intensivo (Intensive Course) An accelerated English language course designed to be completed in 5 months, featuring 2 hours of live online classes per week, 2 hours of self-learning content per week, and groups of up to 10 students. It targets adult learners and adolescents aged 11+ in Costa Rica who want a faster path to conversational fluency.
• Curso Extensivo (Extensive Course) A flexible English language course with 1 hour of live online class per week and 1 hour of self-learning content per week, featuring groups of up to 12 students grouped by proficiency level. It targets learners who need a slower, more flexible study pace.
• Curso Multinivel (Multilevel Course) A multi-level English course with 2 hours of live online classes per week, groups of up to 10 students at different proficiency levels who challenge each other to progress, and continuous teacher support throughout the course.
• Conversation Club Monthly online encounters where Wizard students practice English conversation with other learners to improve their speaking skills.
• Pearson English International Certificate An internationally validated and accepted English proficiency certification awarded to Wizard students upon completion of all course modules; it never expires and is provided at no additional cost.
• International Evaluations (Benchmark Test) Progress evaluation tests administered at the end of each book (available from level W8 onward) that certify students' language progress and identify strengths and areas for improvement, allowing teachers to personalize instruction.

Quantifiable outcome

• Module completion in 5 months with approximately 70 hours of total class time

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PearsoncoreOEM/ Whitelabel/ Licensing PartnerWizard operates as Wizard by Pearson, using Pearson's brand, methodology, and educational materials. Pearson, a global education company, provides the institutional backing, proprietary curriculum framework, and international certification validation (Pearson English International Certificate) that Wizard schools leverage across their global network of over 1,000 schools in 5 countries.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wizard-cursos-de-idiomas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizard Cursos de idiomas