WizKid
- Company typePrivate
- Founded-
- HeadquartersDalton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
WizKid firmographics
Firmographics- Name
- WizKid
- Legal name
- WizKid Products Inc.
- Website
- https://wizkidmat.com
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WizKid industry classification
Industry- Product category
- Commercial Restroom Hygiene Products
- NAICS
- Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (32562)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Urinal & Commercial Restroom Cleaners/Deodorizers (CRAJADAI)
- akta.pro secondary industries
- Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Floor & Large-Area Disinfectants (Mopping Solutions) (CRAJANAF)
Keywords
Where WizKid is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WizKid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Antimicrobial Floor Mats: One-time purchase of antimicrobial mats (urinal mats, commode mats, runner mats, multi-purpose mats) sold in packs. Products treated with antimicrobial compounds effective for 30 days.
- Urinal Screens: One-time purchase of vertical and advanced urinal screens with embedded fragrances and enzymatic drain cleaners. Available in multiple fragrances including fragrance-free options.
- Air Fresheners: Passive air fresheners (Current Air Freshener) and Duo-Case wall mounting system. 30-day fragrance products with flow-through design for maximized fragrance release.
- Shoe Disinfecting System: Complete kit and refill products for shoe sanitization at facility entrances. Includes disinfectant tray, insert mats, and adhesive-backed runner mats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Antimicrobial Mats (Original, Diamond, Commode, Big A, Floor Mount) |
| Unit Pricing | Pay-as-you-go | Runner Mats |
| Unit Pricing | Pay-as-you-go | Urinal Screens |
| Unit Pricing | Pay-as-you-go | Shoe Disinfecting System |
| Unit Pricing | Pay-as-you-go | Air Fresheners |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
WizKid product offering
Product offeringCore offering
WizKid Products manufactures and sells antimicrobial floor mats, patented vertical and advanced urinal screens, passive air fresheners, and a shoe disinfecting system for commercial restrooms and facility entryways. Its antimicrobial mats are treated to kill 99% of germs in under six hours, and its urinal screens extend up the back wall of urinals to prevent splashback while dispensing enzymatic drain cleaners and 30-60 day fragrances. Products are sold primarily through Jan/San distributors and via the company's e-commerce site to Building Service Contractors, facility managers, and end-user commercial customers.
Product overview
WizKid Products is a hygiene and facility maintenance products company offering antimicrobial mats and advanced urinal screens designed to keep commercial facilities cleaner between cleanings. The product portfolio centers on two core product lines: antimicrobial floor protection mats (including Original Cut, Diamond Cut, Commode, Big 'A' Toilet, Floor Mount, Sink/Towel, Multi-Purpose, and Runner mats) and advanced urinal screens (Splash Hog Vertical, Mini Splash Hog, and Stingray screens). Supporting products include air fresheners (Current Air Freshener with Duo-Case wall mount), a Shoe Disinfecting System, and accessories (Runner Mat Cutting Guide, TimeStrip Indicators). The antimicrobial mats feature certified germ-killing treatment and are designed for restrooms, food service areas, entryways, and other facility locations. The urinal screens feature patented vertical designs that extend up the back wall to reduce splashback, with enzymatic drain cleaners. Products are primarily sold through Jan/San distributors and online, with recent expansion into air care. In November 2025, WizKid Products was acquired by Vectair, a global aircare and hygiene company operating in 90+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Cut Antimicrobial Urinal Mat Antimicrobial floor mat designed to protect floors below wall-mount urinals from puddles, odors, and stains. Features rubber backing, antimicrobial that kills 99% of germs in under six hours, and carpet-like texture. Price range: $78.00-$144.00.
- Diamond Cut Antimicrobial Urinal Mat
Quantifiable outcome
- Kills 99% of germ microbes in under six hours
- +3 more outcomes
Companies that use WizKid
Customer profileSegments3 records
Ideal customer profiles3 records
WizKid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WizKid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VectaircoreVectair, a global leader in aircare and hygiene programs with more than 35 years of experience, acquired WizKid Products in November 2025. Vectair trades in more than 90 countries and is known for unique solutions in scent delivery and hygiene for commercial spaces. Both companies share a passion for innovation and service, combining strengths to better serve customers across North America and beyond.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
WizKid competitors and assessment
Company assessmentDirect peers
- Betco Corporation: Betco is a privately held Jan/San chemical and equipment manufacturer with strong distributor relationships; its floor-care, restroom, and disinfectant lines compete directly with WizKid's mat and urinal-screen products in the same commercial channel.
- Vectair Systems: Vectair is WizKid's parent company (acquired Nov 2025) and a global aircare and hygiene specialist; it shares the Jan/San channel, scent-delivery adjacency, and commercial-restroom end customers, making it the closest operational peer.
- Impact Products: Impact Products is a Jan/San manufacturer and distributor of restroom and cleaning supplies, including urinal screens and mats, making it a closely comparable channel-aligned peer to WizKid in the US Jan/San market.
- Fresh Products: Fresh Products is a direct competitor in urinal screens, restroom deodorizers, and janitorial consumables; their Urinal Screens product line competes head-to-head with WizKid's Splash Hog and Stingray in the same Jan/San distributor channel.
Broad incumbents
- GOJO Industries: GOJO Industries (maker of Purell) is a hygiene incumbent with skin-care, surface-sanitization, and facility hygiene products; it competes with WizKid's antimicrobial and disinfectant offerings as part of a broader hygiene portfolio sold to facility managers.
- Zep Inc. Zep manufactures and distributes cleaning and maintenance chemicals, including restroom and surface sanitation products that overlap with WizKid's antimicrobial and restroom-cleaning positioning in Jan/San distribution.
- Ecolab: Ecolab is a global leader in cleaning, sanitizing, and infection-prevention solutions serving commercial and industrial facilities; its restroom and floor-care programs overlap with WizKid's antimicrobial mat and disinfectant positioning at scale.
- SC Johnson Professional: SC Johnson Professional supplies cleaning and hygiene solutions for commercial facilities, including surface disinfectants and air-care products, competing with WizKid's broader hygiene-and-aircare portfolio via distributor and direct channels.
- Kimberly-Clark Professional: Kimberly-Clark Professional offers a broad washroom and hygiene portfolio including surface cleaning, air care, and restroom consumables, overlapping with WizKid's antimicrobial mats and air-freshener lines through facility-management channels.
- Rubbermaid Commercial Products: Rubbermaid Commercial Products is a broad Jan/San incumbent offering restroom mats, hygiene products, and waste solutions; it competes with WizKid's antimicrobial mat line as part of a much larger facility-maintenance portfolio sold through the same distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WizKid social profiles
Digital presenceWizKid financial estimates
Financial estimateRevenue estimate
Valuation estimate
WizKid leadership team
Management profileNumber of profiles
Profiles1 record
WizKid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WizKid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WizKid
What does WizKid do?
WizKid Products manufactures and sells antimicrobial floor mats, patented vertical and advanced urinal screens, passive air fresheners, and a shoe disinfecting system for commercial restrooms and facility entryways. Its antimicrobial mats are treated to kill 99% of germs in under six hours, and its urinal screens extend up the back wall of urinals to prevent splashback while dispensing enzymatic drain cleaners and 30-60 day fragrances. Products are sold primarily through Jan/San distributors and via the company's e-commerce site to Building Service Contractors, facility managers, and end-user commercial customers.
Is WizKid a public or private company?
WizKid is a private company. It is classified as corporate owned and is currently acquired.
When was WizKid founded?
WizKid was founded in -1. It employs 11 to 50 people.
Where is WizKid based?
WizKid is headquartered in Dalton, United States, in the North America region.
How does WizKid make money?
Four revenue lines are on record. Antimicrobial Floor Mats are the primary driver. The others are urinal Screens, air Fresheners and shoe Disinfecting System.
Who are WizKid's main competitors?
Direct peers on record are Betco Corporation, Vectair Systems, Impact Products and Fresh Products. Broad incumbents are GOJO Industries, Zep Inc., Ecolab, SC Johnson Professional, Kimberly-Clark Professional and Rubbermaid Commercial Products.
Does WizKid have an API?
No public API is recorded for WizKid.
What industry is WizKid in?
WizKid's product category is Commercial Restroom Hygiene Products. Its primary akta.pro industry code is CRAJADAI, Urinal & Commercial Restroom Cleaners/Deodorizers, with a secondary code of CRAOAGAF, Restroom Hygiene & Odor Control Distribution. Its NAICS code is 325612 and its SIC code is 2842.