WJOB AM 1230 & FM 104.7

What WJOB AM 1230 & FM 104.7 does

WJOB AM 1230 & FM 104.7 is a private local radio broadcaster headquartered at 6405 Olcott Ave in Hammond, Indiana, operating continuously since 1923 under the slogan 'The Voice of the Region.' The station delivers news, sports, weather, traffic, and talk programming to northwest Indiana on AM 1230 and FM 104.7, and has extended its distribution to YouTube, TuneIn, and Apple Podcasts to reach listeners beyond the over-the-air footprint. Around its core broadcast, the company has built three additional content properties: the WJOB Podcast Network, which produces and distributes on-demand audio through Apple Podcasts and similar services; Heartland Sports Network, a regional sports streaming property; and a consolidated advertising sales layer routed through the PivottoLocal.com aggregator platform.

The underlying technology is conventional broadcast infrastructure plus digital streaming — no proprietary AI, data, or model assets are disclosed, and the streaming layer is supported by a technology partnership with Blueframe Tech. The business model is almost entirely advertising-driven, monetizing four inventory types: traditional radio spot advertising sold to local businesses, published political advertising rate cards for campaign cycles, podcast and sports-streaming sponsorship packages, and broader network sponsorships. Customer segments are horizontal and fragmented: a regional northwest Indiana listening audience, a long tail of local SMB advertisers, cyclical political advertisers, sports fans, and podcast creators. Distribution is a mix of direct sales (phone/email for general and political advertising) and channel sales via PivottoLocal.com, with self-serve streaming reach through TuneIn, YouTube, and Apple Podcasts.

The company operates with a 26-employee headcount, is privately held with no disclosed parent, institutional investors, or capital structure, and shows no signs of funding activity, M&A, leadership change, or geographic expansion beyond northwest Indiana. The strategic posture in the available data is one of legacy continuity plus incremental digital channel extension rather than scale-oriented growth.

Name

WJOB AM 1230 & FM 104.7

Website

https://wjob1230.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

WJOB AM 1230 & FM 104.7 is a private, locally owned radio station in Hammond, Indiana, broadcasting news, sports, weather, traffic, and talk to northwest Indiana since 1923 across AM, FM, podcast, and digital streaming channels, monetized through local SMB and political advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting
• Local news radio
• Regional sports streaming
• Podcast network
• Radio advertising

Headquarters

HQ city

Hammond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Traditional radio spot advertising sold to local businesses and advertisers. Rate information available for general and political advertising.
2. Sponsorships: Sponsored content opportunities for brands to reach the regional audience. Sponsorship packages available through PivottoLocal.com.
3. Political Advertising: Political advertising with specific rate sheets for campaign periods. Sold per available airtime slots.
4. Podcast Network: Podcast production and distribution through Apple Podcasts, generating advertising revenue from podcast audiences.
5. Sports Streaming: Sports streaming through Heartland Sports Network with potential advertising and subscription opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

WJOB AM 1230 & FM 104.7 is a privately held regional radio station broadcasting news, sports, weather, traffic, and talk programming across northwest Indiana from studios in Hammond, Indiana. The station distributes content simultaneously over AM 1230, FM 104.7, YouTube, TuneIn, and Apple Podcasts, and extends its offering through the WJOB Podcast Network and the Heartland Sports Network. Advertising and sponsorship inventory across all properties is aggregated and sold through PivottoLocal.com.

Product overview

WJOB AM 1230 & FM 104.7 is a traditional radio broadcasting company operating as a unified media platform consisting of core radio broadcast services (WJOB AM 1230 and FM 104.7), the WJOB Podcast Network for on-demand audio content distribution, and the Heartland Sports Network for sports streaming. All advertising, podcast, and sports streaming products are sold through the PivottoLocal.com platform, which aggregates fragmented local traditional and digital media. The company has been broadcasting since 1923, providing news, sports, weather, traffic, and talk programming to northwest Indiana for over 100 years.

Differentiator

Problem solved

Functional benefit

Products and services

• WJOB AM 1230 & FM 104.7 Radio Broadcast Traditional AM 1230 and FM 104.7 radio broadcasting service providing news, sports, weather, traffic, and talk programming to the northwest Indiana regional audience. Listeners access via over-the-air frequencies and digital streaming.
• WJOB Podcast Network Podcast production and distribution network affiliated with WJOB radio, distributing on-demand audio content including talk shows, news coverage, and co-hosted programs through Apple Podcasts.
• Heartland Sports Network Regional sports streaming network providing coverage and streaming of regional sports content for northwest Indiana audiences, distributed alongside WJOB radio properties.
• PivottoLocal.com Advertising Platform Aggregated advertising and sponsorship sales platform that consolidates WJOB radio stations, WJOB Podcast Network, and Heartland Sports Network inventory so advertisers and brands can purchase radio spots, podcasts, sports streaming, and sponsorship packages through one channel.
• Political Advertising Airtime Political advertising airtime sold to campaigns and political advertisers during election cycles, with published rate cards and specific airtime pricing for political messaging on WJOB AM 1230 and FM 104.7.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Blueframe TechcoreTechnology or IntegrationBlueframe Tech provides technology support for WJOB's streaming infrastructure. Their contact email is provided for technical support inquiries on the station's website.
• PivottoLocal.comcoreChannel Partner/ Reseller/ DistributorPivottoLocal.com serves as the aggregated platform for WJOB radio stations, WJOB podcast network, and Heartland Sports Network to sell advertising, podcasts, sports streaming, and sponsorship packages. This consolidates fragmented local traditional and digital media.
• Apple (Apple Podcasts)minorChannel Partner/ Reseller/ DistributorApple Podcasts provides podcast distribution for the WJOB Podcast Network, enabling search and subscription access for podcast audiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Townsquare Media: Owner of local AM/FM radio stations across small and mid-sized U.S. markets, digital properties, and live events. Directly comparable as a multi-platform local broadcaster monetizing ad inventory and events at the regional level.
• Emmis Communications: Radio broadcasting company operating local AM/FM stations in select U.S. markets with a focus on local content and digital extensions. Comparable as a regional multi-station operator pursuing diversified revenue across broadcasting, podcasting, and digital.
• Salem Communications: Owner of local AM/FM stations across the U.S. with a portfolio organized around news/talk and religious formats. Comparable as a small-to-mid market news/talk radio operator monetizing political and issue advertising.
• Cumulus Media / Westwood One: One of the largest U.S. radio broadcasters with hundreds of AM/FM stations and the Westwood One network. Directly comparable business model — local ad sales, network programming, sports content distribution, and podcast syndication.
• Beasley Media Group: Operates a portfolio of AM/FM radio stations in mid-sized U.S. markets with digital extensions. Comparable as a regional cluster operator competing for local ad dollars and audience share.
• Alpha Media: Multi-market U.S. radio operator focused on local content and digital sales. Directly comparable as an AM/FM operator pursuing diversified digital revenue including streaming and live events.
• Lotus Communications: Privately-held owner of AM/FM stations across several U.S. markets with a focus on local programming and regional sports rights. Comparable as an independent, privately-held small-market radio operator.

Broad incumbents

• Audacy (formerly Entercom): Major U.S. radio operator with local stations, sports rights (e.g., CBS Sports Radio), and a podcast platform (Cadence13/Pineapple Street). Comparable for its combination of local broadcasting, sports content, and podcast distribution.
• iHeartMedia: Largest U.S. radio operator and the parent of iHeartRadio streaming/podcast platform. Operates overlapping capabilities (local radio, podcast network, digital streaming, sports) but at national scale across hundreds of markets.

Regional players

• WGBO / Univision Radio (local Spanish-language broadcasters): Local-market AM/FM broadcasters in regional U.S. markets competing for the same local ad budgets and audience share as WJOB. Comparable as small-market regional radio operators, though typically serving Hispanic format audiences.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WJOB1230
• LinkedInlinkedin.com/company/wjob-am-1230-hammond

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJOB AM 1230 & FM 104.7