WLOS ABC 13
WLOS ABC 13 is an ABC-affiliated local broadcast television station serving Asheville and western North Carolina, owned by Sinclair Broadcast Group, delivering local news, weather, sports, and investigative content across broadcast, digital, and mobile platforms since 1956.
- Company typePublic
- Founded1956
- HeadquartersAsheville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WLOS ABC 13 does
WLOS ABC 13 is a local broadcast television station licensed to Asheville, North Carolina, operating as an ABC network affiliate since 1956 and serving the western North Carolina market across Buncombe, Henderson, Madison, and surrounding mountain counties. The station is owned and operated by Sinclair Broadcast Group (NASDAQ: SBGI), a publicly traded media conglomerate headquartered in Maryland, and operates with a headcount of 67 employees. Sinclair also owns a sister station in the market, WMYA, a MyNetwork affiliate, providing shared back-office and newsroom resources across the Asheville DMA.
Core products include local news broadcasts, weather forecasting supported by the Hunter Skycam Network, high school sports coverage anchored by Friday Night Rivals, investigative reporting through the "News 13 Investigates" unit, and community lifestyle programming ranging from Carolina Kitchen to Pet Pals. Distribution spans over-the-air broadcast, cable and satellite carriage (DirecTV, Dish Network), the wlos.com website with live streaming, dedicated iOS and Android mobile applications, and Sinclair's Storyline streaming platform, supplemented by social media presence on Facebook, X, and TikTok. Underlying technology is standard broadcast infrastructure for over-the-air transmission layered with digital streaming and mobile application delivery; no proprietary technology stack is disclosed.
The revenue model is two-stream: traditional broadcast advertising sold to local and regional advertisers targeting the western North Carolina audience, plus network compensation from ABC for carrying network programming. Content is provided free to viewers over the air with no direct consumer pricing, and Sinclair's group-level infrastructure provides shared content, sales, and operational support across stations. The station has no disclosed standalone financials, no funding activity, and no innovation milestones beyond its anniversary celebration, reflecting its position as a mature, locally anchored broadcast asset within a larger public-company portfolio.
WLOS ABC 13 firmographics
Firmographics- Name
- WLOS ABC 13
- Legal name
- Sinclair Broadcast Group
- Website
- https://wlos.com
- Company type
- Public
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WLOS ABC 13 is an ABC-affiliated local broadcast television station serving Asheville and western North Carolina, owned by Sinclair Broadcast Group, delivering local news, weather, sports, and investigative content across broadcast, digital, and mobile platforms since 1956.
- Ownership category
- akta.pro rank
WLOS ABC 13 industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where WLOS ABC 13 is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WLOS ABC 13 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Traditional broadcast advertising model generating revenue through television commercial airtime sold to local and regional advertisers targeting the western North Carolina viewing audience.
- ABC Network Affiliation: Revenue derived from network affiliation agreement with ABC, including compensation for broadcasting network programming and content.
Distribution channels4 records
Marketing channels6 records
WLOS ABC 13 product offering
Product offeringCore offering
WLOS ABC 13 is a local broadcast television station that produces and distributes local news, weather, sports, and investigative journalism content to viewers in western North Carolina. The station operates as an ABC network affiliate providing free over-the-air broadcast programming, supplemented by digital delivery through its website, mobile apps, and live streaming services. Its core revenue model is advertising-supported broadcasting.
Product overview
WLOS ABC 13 is a local television news station serving Asheville and western North Carolina as an ABC affiliate. The station operates as a single-platform broadcast media company with digital extensions. Its core product is the local news broadcast, complemented by weather forecasting services, sports programming (including Friday Night Rivals high school football coverage and Friday Football Frenzy), and investigative journalism through News 13 Investigates. The station extends its reach through a mobile application for iOS and Android, live streaming/watch capabilities, and community-focused content sections covering topics such as arts, food, pets, and local features.
Differentiator
Problem solved
Functional benefit
Products and services
- WLOS ABC 13 News Broadcast
- WLOS Weather
- WLOS Mobile App
- WLOS Watch/Live Streaming
- Friday Night Rivals
- News 13 Investigates
- Community Content
Companies that use WLOS ABC 13
Customer profileSegments1 record
Ideal customer profiles2 records
WLOS ABC 13 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WLOS ABC 13 partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
WLOS ABC 13 competitors and assessment
Company assessmentDirect peers
- WMYA-TV (MyNetworkTV/WLOS sister station): MyNetworkTV affiliate wholly owned by Sinclair and operated alongside WLOS, sharing the Asheville broadcast infrastructure and competing/cooperating with WLOS for local viewers and cable channel positioning.
- WBTV: CBS-affiliated local broadcast television station serving the Charlotte market, covering adjacent western North Carolina counties and competing with WLOS for regional advertisers and audience share in overlapping coverage areas.
- WCNC: NBC-affiliated local television station serving the Charlotte market and adjacent western North Carolina communities, providing comparable local news, weather, and digital streaming distribution and competing for the same regional advertisers as WLOS.
- WSPA-TV: CBS-affiliated local television station serving the Greenville-Spartanburg-Asheville market, competing head-to-head with WLOS for local news viewers, weather coverage, and regional advertising dollars in western North Carolina.
- WYFF-TV: NBC-affiliated local broadcast television station serving the Greenville-Spartanburg-Asheville market, directly overlapping WLOS's western North Carolina coverage area and competing for the same advertisers, viewers, and local news audience.
Broad incumbents
- Tegna Inc. Major U.S. local television station group operating numerous network-affiliated stations across mid-sized markets, directly comparable to Sinclair's portfolio model and WLOS's local broadcast advertising and network affiliation revenue structure.
- Nexstar Media Group: Largest U.S. owner of local television stations, operating network affiliates nationwide with the same advertising, network affiliation, and digital distribution model that underpins WLOS's business.
- E.W. Scripps Company: Diversified local broadcast and national media company operating local television stations comparable to WLOS, sharing exposure to traditional broadcast ad cycles, network affiliation economics, and digital streaming extension.
- Gray Television: Large U.S. owner-operator of local television stations, including network affiliates in regional markets similar to WLOS, with a comparable mix of broadcast advertising, network compensation, and digital streaming revenue streams.
- Hearst Television: Owns and operates local television stations across U.S. markets with a comparable network-affiliate broadcasting and digital distribution model, competing for regional advertisers and corporate broadcast talent pools relevant to WLOS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WLOS ABC 13 social profiles
Digital presenceWLOS ABC 13 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WLOS ABC 13 leadership team
Management profileNumber of profiles
WLOS ABC 13 subsidiaries and ownership
Company hierarchySubsidiaries1 record
WLOS ABC 13 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WLOS ABC 13 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WLOS ABC 13
What does WLOS ABC 13 do?
WLOS ABC 13 is a local broadcast television station that produces and distributes local news, weather, sports, and investigative journalism content to viewers in western North Carolina. The station operates as an ABC network affiliate providing free over-the-air broadcast programming, supplemented by digital delivery through its website, mobile apps, and live streaming services. Its core revenue model is advertising-supported broadcasting.
Is WLOS ABC 13 a public or private company?
WLOS ABC 13 is a public company. It is classified as corporate owned and is currently operating.
When was WLOS ABC 13 founded?
WLOS ABC 13 was founded in 1956. It employs 51 to 100 people.
Where is WLOS ABC 13 based?
WLOS ABC 13 is headquartered in Asheville, United States, in the North America region.
How does WLOS ABC 13 make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are ABC Network Affiliation.
Who are WLOS ABC 13's main competitors?
Direct peers on record are WMYA-TV (MyNetworkTV/WLOS sister station), WBTV, WCNC, WSPA-TV and WYFF-TV. Broad incumbents are Tegna Inc., Nexstar Media Group, E.W. Scripps Company, Gray Television and Hearst Television.
Does WLOS ABC 13 have an API?
No public API is recorded for WLOS ABC 13.
What industry is WLOS ABC 13 in?
WLOS ABC 13's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 51612 and its SIC code is 4833.