West Madison Little League

Name

West Madison Little League

Legal name

West Madison Little League

Website

https://wmll.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Sports Leagues

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth baseball leagues
• Youth softball programs
• Challenger baseball division
• Youth sports programs
• Community athletics leagues

Headquarters

HQ city

Madison, Wisconsin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Registration fees for spring/summer and fall seasons vary by league level. Fall Ball fees range from $171 for Rookie to $211 for Minor. Challenger League is $15. Scholarships are available for families demonstrating financial need.
2. Sponsorships: Local businesses sponsor teams, fields, and the scholarship fund. Sponsorship opportunities include team sponsorships, signage, and donations to the player scholarship fund and challenger league.
3. Donations and Fundraising: WMLL accepts donations via mail and Venmo (@WestMadisonLittleLeague). The Drake Baldwin Appreciation Fundraiser auctions MLB memorabilia. Donors can designate their contributions to specific purposes.
4. Mandatory Service Opt-Out Fees: Families can opt out of volunteer service requirements for a fee: $180 per player ($360 max per family) for spring/summer, $120 per player ($240 max per family) for fall season.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

West Madison Little League organizes and operates youth baseball and softball league play for boys and girls ages 7-16 across Spring/Summer and Fall seasons, with age-based divisions (Rookie, Minor, Major, Junior, Senior) and a Challenger League for players with disabilities. The league also runs travel teams (West Madison Thunder) and District/All-Star Tournament teams feeding into the Little League tournament pathway.

Product overview

West Madison Little League is a youth baseball and softball organization providing structured programs to boys and girls ages 7-16 since 1959. The organization operates through two seasons (Spring/Summer and Fall Ball) with three types of play: baseball for boys and girls, softball for girls, and Challenger League baseball for children with disabilities. The program structure includes five age-based leagues per sport: Rookie (ages 7-8, pitching machine), Minor (ages 9-10, player pitch), Major (ages 11-12), Junior (ages 13-14), and Senior (ages 15-16). Additionally, the organization offers the Challenger League for players with disabilities, Fall Ball developmental season, West Madison Thunder travel teams, and District/All-Star tournament teams for competitive play.

Differentiator

Problem solved

Functional benefit

Products and services

• Rookie League Baseball & Softball Introductory leagues for players ages 7-8 (Little League ages) focused on fun, skill development, and learning key rules using a pitching machine on a Little League-sized field. Open to boys and girls.
• Minor League Baseball & Softball Developmental leagues for players ages 9-10 (Little League ages) focused on improving overall skills and game knowledge while playing on a Little League-sized field with player pitching. Open to boys and girls.
• Major League Baseball & Softball The most advanced league playing on Little League-sized fields, focused on expanding skills at positions of interest during more competitive play for players ages 11-12.
• Junior League Baseball Transformative league for players ages 13-14, focused on developing skills at positions of interest and adapting to playing on a full-sized field.
• Senior League Baseball WMLL's highest level of baseball play for players ages 15-16, focused on using and refining specialized skills during competitive play on a full-sized field.
• Junior/Senior League Softball WMLL's highest level of softball play, a combined league for players ages 13-16, focused on developing and refining specialized skills with pitching from 43 feet.
• Challenger League Baseball program for boys and girls ages 7-18 (up to 22 if still in school) with physical and mental disabilities, offering an authentic Little League experience structured to each player's ability, supported by buddy volunteers and adaptive rules. Registration fee is $15.
• Fall Ball Season Fall season baseball and softball programs with a developmental focus where players are placed based on their Little League age for the upcoming spring/summer season. Fall Ball registration fees range from $171 (Rookie) to $211 (Minor) per player.
• West Madison Thunder Travel Teams Travel baseball and softball program providing more development/practice time and tournament play than standard all-star teams, for WMLL players seeking additional competitive opportunities.
• District/All-Star Tournament Teams Official Little League tournament teams at the District, State, Regional, and World Series levels for ages 10, 11, 12, Junior, and Senior baseball levels.

Quantifiable outcome

• 67 seasons of baseball and 25 seasons of girls' softball since inception

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• DICK'S Sporting GoodsminorGTM or Marketing Partner · 1 March 2026DICK'S Sporting Goods hosts 20% off shop events for WMLL athletes, coaches, and families at the West Towne Mall store. Discount applies to in-store purchases with coupon.
• Exact SciencesminorGTM or Marketing Partner · 1 January 2026Exact Sciences is the Challenger League Sponsor for 2026. Located across Forward Drive from WMLL's ballpark complex.
• T-MobilecoreGTM or Marketing PartnerT-Mobile is a partner of Little League and offers the Call-Up Grant Program to help families in need pay their Little League registration fees. Qualifying families receive an electronic debit card worth $150 to use toward registration. In cases where WMLL covers the remaining portion, families have net $0 out of pocket.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ripken Baseball: Operator of youth baseball tournaments, leagues, and the Cal Ripken Sr. Foundation. Comparable as a youth baseball league and tournament operator with a similar age-group and competitive structure to WMLL.
• PONY Baseball and Softball: International youth baseball and softball organization operating age-based leagues (Shetland through PONY/Colt/Palomino) similar to WMLL's structure. Direct competitor for local league affiliations and youth player participation.
• Babe Ruth League: National youth baseball organization (Cal Ripken for ages 4-12, Babe Ruth for 13-18) that competes with Little League for affiliate local leagues. Comparable as a directly competing youth baseball league system with similar age-based league structure and tournament pathways.
• Little League International: National governing body that WMLL is affiliated with, providing the umbrella framework for youth baseball and softball leagues across the U.S. and Puerto Rico. Comparable as the parent ecosystem that defines WMLL's operating standards and tournament pipeline.
• USSSA (United States Specialty Sports Association): Multi-sport youth and amateur sports organization that fields baseball and softball leagues alongside its dominant travel ball tournaments. Comparable as a competing youth baseball/softball operator with a tournament-heavy business model.
• American Legion Baseball: National amateur baseball program for players 19 and under that operates as a feeder/high-school-age league. Comparable in serving youth baseball players with a structured league and tournament format, though focused on older teens.

Direct peers

• i9 Sports: Franchise-based youth sports league operator offering baseball, basketball, soccer, and flag football across the U.S. Comparable as a youth sports league operator with a similar registration, season, and volunteer-driven business model, though operating via franchise rather than nonprofit.
• East Madison Little League: Local Little League affiliate serving Madison's east side, directly parallel to WMLL in operating model, age-based league structure, and Little League affiliation. Most direct geographic comp on the other side of Madison.

Regional players

• Northside Kids Baseball / Madison Youth Baseball (consolidated local leagues): Other community-based youth baseball leagues operating in the greater Madison, Wisconsin market. Directly comparable as competitor leagues competing for the same pool of Madison-area families and registration dollars.

Emerging players

• Challenger Little League (national): National Challenger Division within Little League for players with disabilities. WMLL's Challenger League program is a local affiliate of this national initiative, comparable as the closest peer to WMLL's signature inclusive programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/0l_D7yv7bJ8?rel=0
• LinkedInlinkedin.com/company/west-madison-little-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Madison Little League