Van Dommelen BV
Van Dommelen BV (WMOK) is a Dutch wholesale supplier and in-house custom printer of promotional glassware, porcelain, mugs, cutlery, and packaging, serving exclusively resellers of corporate gifts and hospitality supplies via its wmok.nl e-commerce storefront.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Dommelen BV does
Van Dommelen BV operates the WMOK brand (wmok.nl) as a Dutch wholesale supplier and custom decorator of promotional drinkware, tableware, and hospitality items, selling exclusively to resellers of corporate gifts and horeca (hospitality) supplies rather than to end customers. Its product portfolio spans glassware (beer glasses, wine glasses, champagne flutes, gin & tonic, drinking and shot glasses, decanters, bottles), porcelain tableware (plates, bowls, cups and saucers, including the BONNA premium sub-brand), sublimation-compatible mugs, stainless-steel cutlery (Amber and Scala lines), and complementary gift packaging. The company differentiates through three in-house decoration methods: digital sublimation printing for full-color transfers, ceramic screen printing for scratch-resistant and dishwasher-proof porcelain decoration, and 2-component ink printing — supported by PMS color matching with 10% tolerance and a 36-piece minimum order threshold.
The business model is B2B wholesale with a single go-to-market channel: an own e-commerce storefront where resellers configure products, request quotes, and place orders, supplemented by downloadable artwork specifications, a PMS color fan, and an annual price list (2026 edition dated). Pricing is unit-based, ex-VAT, with one-color/one-side print included by default and per-color start-up costs layered on; 10% over/under delivery tolerance is contractually reserved under the Dutch glass-trade general terms filed with the Rotterdam court. Revenue is generated through (1) product sales of blanks or decorated items and (2) custom decoration services on either customer-supplied or company-supplied goods.
Van Dommelen BV is privately held under the Dutch B.V. structure, regionally scoped, with 37 employees and no disclosed management team, funding history, parent company, or M&A activity. Strategic posture in the available window (2025–2026) is one of incremental assortment broadening (packaging, cutlery) and continued investment in in-house production capacity, rather than geographic or category expansion beyond the existing reseller channel.
Van Dommelen BV firmographics
Firmographics- Name
- Van Dommelen BV
- Website
- https://wmok.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Dommelen BV (WMOK) is a Dutch wholesale supplier and in-house custom printer of promotional glassware, porcelain, mugs, cutlery, and packaging, serving exclusively resellers of corporate gifts and hospitality supplies via its wmok.nl e-commerce storefront.
- Ownership category
- akta.pro rank
Van Dommelen BV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Sale of glassware, porcelain, cutlery, and promotional items to resellers. Products are sold blank or with custom printing/decorations.
- Custom Decoration Services: Printing and decoration services on customer-supplied or company-supplied products including sublimation, screen printing, and two-component ink printing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blank packaging boxes starting from €0.90 per unit |
| Unit Pricing | Pay-as-you-go | Cutlery items ranging from €0.70 to €90.00 per set |
| Unit Pricing | Pay-as-you-go | Sublimation mugs with quantity-based pricing |
| Unit Pricing | Pay-as-you-go | Luxe packaging box for 2 glasses |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Van Dommelen BV product offering
Product offeringCore offering
Van Dommelen BV, operating as WMOK, is a Dutch wholesale supplier of glassware, porcelain, mugs, cutlery, and packaging products sold exclusively to resellers of promotional gifts and hospitality supplies. The company provides in-house custom printing and decoration services—including sublimation printing, ceramic screen printing, and glass screen printing—on its own products or customer-supplied items, with minimum order quantities starting from 36 pieces per design.
Product overview
WMOK (Van Dommelen BV) operates as a wholesale supplier and custom printer of promotional items exclusively for resellers of corporate gifts and hospitality supplies. The core offering consists of a diverse portfolio of glassware (beer glasses, wine glasses, champagne glasses, gin & tonic glasses), porcelain tableware (plates, bowls, cups, saucers), sublimation mugs, and cutlery. They provide three distinct printing methods: standard screen printing (loondruk) for glass and porcelain, sublimation printing for full-color digital transfers on compatible items, and 2-component ink printing. Production is handled in-house with a minimum order of 36 pieces per design. BONNA is offered as a premium sub-brand of professional porcelain tableware.
Differentiator
Problem solved
Functional benefit
Products and services
- Sublimation Mugs
- Beer Glasses
- Porcelain Tableware
- BONNA Tableware
- Sublimation Printing Service
- Screen Printing Service
- Packaging Products
- Cutlery
Companies that use Van Dommelen BV
Customer profileSegments2 records
Ideal customer profiles2 records
Van Dommelen BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Dommelen BV partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Van Dommelen BV competitors and assessment
Company assessmentDirect peers
- Mid Ocean Brands: Major European supplier of promotional products with in-house decoration and a broad assortment across drinkware, textiles, and gifts. Comparable multi-category B2B promotional-products business.
- PF Concept: One of Europe's largest promotional products distributors, selling branded merchandise to resellers and corporate clients. Highly comparable B2B promotional-products model with broad decoration capabilities.
- Bullet Group: Nordic/European promotional products group supplying resellers with decorated drinkware and gift items. Comparable B2B reseller model with custom-decoration focus.
Broad incumbents
- 4imprint: Publicly listed North American/UK promotional products distributor offering decorated drinkware and gift items at scale. Larger incumbent operating a much wider assortment and geographic footprint.
- HALO Branded Solutions: Large US promotional products distributor with deep decoration capabilities and broad category coverage. Established incumbent with similar B2B promotional-products model at much larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Van Dommelen BV social profiles
Digital presenceVan Dommelen BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Dommelen BV leadership team
Management profileNumber of profiles
Van Dommelen BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Dommelen BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Dommelen BV
What does Van Dommelen BV do?
Van Dommelen BV, operating as WMOK, is a Dutch wholesale supplier of glassware, porcelain, mugs, cutlery, and packaging products sold exclusively to resellers of promotional gifts and hospitality supplies. The company provides in-house custom printing and decoration services—including sublimation printing, ceramic screen printing, and glass screen printing—on its own products or customer-supplied items, with minimum order quantities starting from 36 pieces per design.
Is Van Dommelen BV a public or private company?
Van Dommelen BV is a private company. It is classified as unknown and is currently operating.
When was Van Dommelen BV founded?
Van Dommelen BV was founded in -1. It employs 11 to 50 people.
How does Van Dommelen BV make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are custom Decoration Services.
Who are Van Dommelen BV's main competitors?
Direct peers on record are Mid Ocean Brands, PF Concept and Bullet Group. Broad incumbents are 4imprint and HALO Branded Solutions.
Does Van Dommelen BV have an API?
No public API is recorded for Van Dommelen BV.