WMP

What WMP does

WMP (legally Wave Media Productions) is a privately held bespoke music composition and sound design studio founded in 2007 in Wakefield, United Kingdom, and currently operating from nine dedicated studios at the Tileyard North development. The firm operates exclusively as a professional services creative studio — not a software product — and delivers three integrated service pillars: Music for Advertising (custom soundtracks for television and cinema campaigns, typically via music supervisors and creative agencies), Sonic Branding (full sonic identities including sonic logos, brand films and audio landscapes), and Places & Spaces (immersive soundscapes for museums and visitor experiences worldwide).

Its core technology is human-led creative production backed by physical infrastructure: nine recording studios equipped with prized instruments and pro-grade gear for recording, mixing and mastering, plus on-demand access to elite facilities such as Abbey Road Studios and AIR Studios. The studio maintains a six-person in-house composer roster and a broader network of world-class musicians, enabling live recording of full ensembles and 12-piece horn sections. Revenue is generated through project-based engagements scoped against bespoke briefs, with pricing negotiated privately via direct contact with founders Will Featherby and Benjamin McAvoy; no public pricing, software licensing, or subscription model exists.

The company serves enterprise brand and agency clients across advertising, broadcasting, consumer electronics, beverages, automotive, beauty, financial services and the public/cultural sector. Notable work includes campaigns and sonic identities for SK-II, Apple, BBC, Amazon, Pepsi, VISA, Dove, Tanqueray, TNT Sports, Marantz and Phonak, plus museum installations at Kensington Palace, Al Salam Palace (Kuwait), The Silverstone Experience, York Castle Museum and The D-Day Story. The firm has no external funding, no parent company, and is sold primarily through direct studio relationships and partnerships with music supervision firms.

Name

WMP

Legal name

Wave Media Productions

Website

https://wmp.studio

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

WMP is a privately held UK bespoke music composition and sound design studio founded in 2007, delivering advertising soundtracks, sonic branding identities, and museum soundscapes to enterprise brands and agencies globally.

Ownership category

akta.pro rank

Product category

Music Composition and Sound Design Services

NAICS

Sound Recording Studios (512240), Sound Recording Industries (5122), Other Sound Recording Industries (51229)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAHAEAE

Sound Design (Creative/Design-Heavy FX, World-Building)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Audio Post-Production (Sound Design, Mixing, ADR)

SECONDARYMPAHAEAJ

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Audio Post-Production (Sound Design, Mixing, ADR)

Keywords

• Music composition services
• Sonic branding
• Sound design studios
• Advertising music production
• Museum soundscape design

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Music Composition for Advertising: Custom music composition services for television and cinema advertising campaigns. Project-based work partnering with music supervisors and agencies.
2. Sonic Branding Services: Full sonic identity creation for brands including brand films, sonic logos, and audio landscapes. Strategic longer-term brand engagements.
3. Museum and Attraction Soundscapes: Comprehensive audio services for museums and visitor experiences including research, recording, editing, music composition, and sound design for immersive AV experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

WMP is a bespoke music composition and sound design studio that creates original audio for moving image. It produces custom soundtracks for television and cinema advertising, designs full sonic identities for brands (including sonic logos and brand films), and builds immersive soundscapes for museums and visitor experiences worldwide. Supporting the work are nine professional recording studios at Tileyard North in Wakefield and a roster of composers and sound designers accessed project by project.

Product overview

WMP is a bespoke music composition and sound design studio that operates as a unified creative service offering rather than a software product. The company's core offerings consist of three main service pillars: Music for Advertising (composing soundtracks for TV and cinema ads), Sonic Branding (creating unique brand sound identities), and Places and Spaces (designing soundscapes for museums and exhibitions). Supporting these are recording studio facilities with nine studios at Tileyard North, a Play streaming feature for showcasing musical work, and a Feed section displaying creative projects. The studio maintains a roster of six composer/collaborators including Benjamin McAvoy, Will Featherby, Alexandra Milne, Kezia Tomsett, Peter Yelland-Brown, and James Joshua Otto, each bringing specialized skills in cinematic, electronic, and songwriting genres.

Differentiator

Problem solved

Functional benefit

Products and services

• Music for Advertising Bespoke music composition and sound design services for television and cinema advertising campaigns; WMP partners with music supervisors (e.g., Big Sync Music) and creative agencies to craft original soundtracks for brand clients such as SK-II, Tanqueray, Dove, VISA, SAP, and Helly Hansen.
• Sonic Branding Creation of unique sonic identities, brand films, sonic logos, and audio landscapes for brands seeking a distinctive sonic signature, exemplified by 'The Sound of Marantz', 'The Sound of Phonak', the full sonic identity rebrand for TNT Sports (with Molecular Sound), and sonic logo creation for Listen.
• Places and Spaces (Museum and Attraction Soundscapes) Comprehensive audio service for museums, exhibitions, and visitor experiences covering initial conception and brief development, research, recording, sourcing, editing, music composition, sound design, and on-site mix; examples include the Al Salam Palace Museum in Kuwait, York Castle Museum (Kirkgate Christmas 2020), The D-Day Story (LCT 7074), The Silverstone Experience (The Starting Grid), and Kensington Palace (From Crown To Couture).

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Molecular SoundflagshipStrategic or Co-development Partner · 1 January 2023Full sonic identity rebrand for TNT Sports in collaboration with Molecular Sound. WMP positioned themselves by the fans and recorded what they heard - the soundscape of sport embedded into the fabric of music. This was their largest scale sonic branding work to date.
• Abbey Road StudioscoreStrategic or Co-development PartnerRecording music at world-class Abbey Road Studios for sonic branding projects including TNT Sports. WMP pairs recording with the sounds of sport at venues like Wimbledon and Abbey Road Studios to fill sonic brands with authentic sound.
• AIR StudioscoreStrategic or Co-development PartnerRecording with ensembles at world-class AIR Studios. Will Featherby's work ranges from single piano notes to recording with full ensembles at facilities like AIR Studios.
• Big Sync MusiccoreChannel Partner/ Reseller/ DistributorPartnership with Big Sync Music for music supervision and soundtrack creation for campaigns including Tanqueray. Big Sync Music is a music supervision company connecting composers with brands.
• ListenminorStrategic or Co-development PartnerDirect to Brand partnership for Listen sonic branding work including Listen sonic logo creation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DLMDD: London-based sound design and audio branding studio producing music, sound design, and sonic identities for advertising and brand clients. Geographic and service-line peer to WMP within the UK market.
• DaHouse Audio: Music composition and sonic branding studio delivering bespoke advertising music and brand sound identities. Competes head-to-head with WMP for agency-led advertising and sonic branding briefs from global brands.
• Antfood: Boutique sonic branding and audio post-production studio with a similar service model spanning advertising music composition, sonic identity, and immersive sound design. Direct competitor for the same enterprise brand and agency briefs WMP pursues.
• MassiveMusic: Global sonic branding and music-for-advertising agency with offices worldwide. Closely comparable to WMP's three pillars (advertising music, sonic branding, brand experience audio) and operates with the same boutique-premium positioning serving major global brands.
• amp: Amsterdam-based sonic branding studio creating brand sound identities, sound logos, and audio strategies. Direct peer in sonic branding with a similar boutique-premium positioning and global brand client roster.
• Tin Drum: UK-based music and sound studio composing for advertising, film, and brands. Operates in the same niche as WMP for advertising music composition and brand sonic work within the UK.
• Strings & Tins: Music composition studio producing bespoke soundtracks for advertising, branded content, and sonic branding. Closely comparable to WMP's Music for Advertising service line with similar agency-led go-to-market.
• Sixième Son: Sonic branding and sound identity agency specializing in brand sound logos and audio strategy. Closely aligned with WMP's Sonic Branding pillar and serves comparable enterprise clients across multiple verticals.
• Human Worldwide: Global creative and sonic branding agency producing sound identities, music, and audio strategy for major brands. Comparable to WMP's sonic branding offering with broader creative integration.

Broad incumbents

• Abbey Road Studios: Iconic recording facility that is both a WMP partner and a broader industry incumbent offering scoring, mixing, and audio post-production services at scale. Comparable as a recording/audio service provider but operates with vastly larger capacity and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wmp_studio
• LinkedInlinkedin.com/company/wmpstudios
• Instagraminstagram.com/wmp.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMP