WMU of Texas

What WMU of Texas does

WMU of Texas (Woman's Missionary Union of Texas) is a Dallas-headquartered, non-profit religious organization founded in 1880 that operates as the Texas state affiliate of the national Woman's Missionary Union, a Southern Baptist auxiliary. The organization serves Texas Baptist churches, women, and families by providing missions discipleship education, leadership training, missions engagement resources, and stewardship of denominational offerings. Its core programmatic work centers on mobilizing volunteers, channeling financial support to missions causes, and supporting the international missions work of the International Mission Board (IMB) — which fields more than 3,500 missionaries globally. The flagship fundraising vehicle is the annual Mary Hill Davis Offering for Texas Missions, with a stated 2026 goal of $3.5 million.

WMU of Texas also administers the Christian Women's Job Corps (CWJC) and Christian Men's Job Corps (CMJC) programs, which have scaled to approximately 200 sites nationally and address issues such as poverty, literacy, and workforce readiness through church-based ministry. The organization operates a Multicultural Ministry with explicit emphasis on Hispanic engagement through the Familias en Misión initiative, and facilitates international mission partnerships in Mexico, Colombia, and Vietnam. Governance is led by a President (Lisa Faughn, since 2023) and an Executive Director (Dwight Jones, since 2017), with operations executed by a small staff of approximately 8 employees based in Dallas.

The business model is that of a traditional faith-based auxiliary: revenue is generated through cooperative program allocations from affiliated churches, the annual Mary Hill Davis Offering, and discretionary donor contributions, then deployed toward missions education resources, programmatic support for CWJC/CMJC sites, and international missions partnerships. There is no commercial product, no paid consumer service, and no technology platform revenue. Distribution occurs through the Texas Baptist church network, and the customer base is functionally the denomination itself rather than individual consumers.

Name

WMU of Texas

Legal name

Woman's Missionary Union of Texas

Website

https://wmutx.org

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

1–10 employees

Short description

WMU of Texas is a Dallas-based, 146-year-old non-profit Baptist auxiliary that equips Texas Baptist churches, women, and families for missions discipleship through offering administration, leadership training, and multicultural and international mission outreach.

Ownership category

akta.pro rank

Product category

Religious Nonprofit Missions Services

NAICS

Religious Organizations (8131), Educational Support Services (6117), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Missions discipleship resources
• Christian ministry programs
• Church missions education
• Baptist faith services
• Workforce ministry training

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Mary Hill Davis Offering for Texas Missions: Annual statewide missions offering supporting Texas Baptists missionaries and ministries. Goal of $3.5 million for 2026. Collected through churches and online giving platforms year-round.
2. Annie Armstrong and Lottie Moon Offerings: Coordinating North American and International missions offerings through Southern Baptist channels.
3. General Donations: Ongoing donations to support WMU operations, missionary housing, scholarships, and mission projects.
4. Publications Revenue: Bridge Magazine and Impact Report are free to subscribers, funded by Mary Hill Davis Offering donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WMU of Texas provides missions discipleship resources, training programs, and ministry support services to Texas Baptist churches and their members. Core offerings include age-level discipleship curriculum (preschool through adults), the Christian Women's and Men's Job Corps workforce training programs, mission projects such as Border Ministries and Women's Build, publications (Bridge Magazine, Impact Report, newsletters), and the Mary Hill Davis Offering for Texas Missions fundraising initiative with a 2026 goal of $3.5 million.

Product overview

WMU of Texas offers a portfolio of missions-discipleship resources and ministry programs rather than a unified software product. The core offerings include print and digital publications (Bridge Magazine, Impact Report), age-level discipleship curriculum (Mission Friends, Girls in Action, Children in Action, Embrace for Young Women, and Adults), and specialized ministry programs including Christian Women's Job Corps (CWJC) and Christian Men's Job Corps (CMJC) for workforce training. The organization also runs mission projects such as the Women's Build (home construction with Buckner International), Border Ministries (Texas-Mexico border mission trips), Hispanic Ministries, Multicultural Ministry, and Sisters Who Care (African-American churches). Annual events include the Pursue Annual Meeting & Missions Celebration and the Familias en Misión conference. Funding is raised through the Mary Hill Davis Offering for Texas Missions ($3.5 million goal). Additional resources include the Texas Missionary Prayer Calendar, missionary housing (Mary's House), and the Missionary Parents Fellowship. The organization does not offer a software platform, API, or technology product.

Differentiator

Problem solved

Functional benefit

Brands

• Mary Hill Davis Offering: Annual state missions offering for Texas Missions, with a goal of $3.5 million. Named after Mary Hill Davis, WMU of Texas President from 1906-1931.
• Christian Job Corps (CJC)
• Bridge Magazine
• Pursue
• WMU Border Ministries
• Women's Build
• Missionary Parents Fellowship
• Familias en Misión

Products and services

• Bridge Magazine

Quantifiable outcome

• 3,500+ IMB missionaries supported through prayers and offerings
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, supporting and major.

• Texas Baptists River MinistrycoreStrategic or Co-development Partner · 1 January 2024Joint mission work along Texas-Mexico border. WMU supports River Ministry missionaries through the Mary Hill Davis Offering and coordinates mission trip opportunities. River Ministry missionaries like Vanessa Lerma serve as WMU missionaries.
• Texas Baptist MensupportingStrategic or Co-development Partner · 1 January 2020Collaboration on disaster relief efforts and mission projects. Texas Baptist Men provides disaster relief teams while WMU mobilizes church volunteers and coordinates donation campaigns.
• Buckner InternationalmajorStrategic or Co-development Partner · 1 January 2011Partnership for the annual Women's Build Project constructing homes in South Texas border communities. Buckner provides construction management and family support while WMU organizes volunteer teams and provides funding through Mary Hill Davis Offering.
• Baptist General Convention of Texas (Texas Baptists)coreStrategic or Co-development Partner · 1 January 1880Primary affiliated organization providing administrative support, giving platforms, and coordination with Texas Baptist churches. WMU of Texas operates as an auxiliary of the Baptist General Convention of Texas, sharing staff resources, office facilities, and mission networks.
• National Woman's Missionary Union (WMU SBC)coreStrategic or Co-development Partner · 1 January 1880National organization providing curriculum resources, training, events (including annual Missions Celebration), and support for state WMU organizations. WMU of Texas participates in national initiatives like Focus on WMU Sunday and Acteens panels.
• Baptist Student Ministries / Go Now MissionssupportingGTM or Marketing PartnerStudent missionaries serving domestically and internationally funded through Mary Hill Davis Offering. WMU promotes Go Now Missions opportunities and coordinates care packages for student missionaries.
• Christian Women's Job Corps / Christian Men's Job Corps National OfficecoreStrategic or Co-development PartnerNearly 200 registered CWJC/CMJC sites nationally. WMU of Texas hosts state certification training (NCT) and coordinates site development in Texas. The national office provides curriculum and training resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Woman's Missionary Union (WMU): National-level WMU organization that provides curriculum, training, and events (including the annual Missions Celebration) to state WMU organizations including WMU of Texas. Operates as the umbrella body in the same missions discipleship and evangelism category.
• Catholic Charities USA: National faith-based social services network providing humanitarian aid, community outreach, and job training. Comparable in faith-based social services and community outreach, with a different (Catholic) denominational focus.
• International Mission Board (IMB): Southern Baptist international missions sending agency. WMU of Texas supports 3,500+ IMB missionaries through prayers and offerings, making IMB a closely aligned peer in the same Southern Baptist missions ecosystem.
• North American Mission Board (NAMB): Southern Baptist missions agency focused on domestic church planting and missions mobilization. Comparable in faith-based missions mission and donor base, but operates at a national scale and with a broader (not women-focused) portfolio.
• The Salvation Army: International faith-based charitable organization delivering social services, disaster relief, and community programs. Comparable in faith-based humanitarian aid and donor-funded service delivery, though with a different theological lens and broader geographic footprint.
• World Vision: Large Christian humanitarian organization that funds international missions, child sponsorship, and disaster relief. Comparable in faith-based giving model and international missionary support, but at dramatically greater scale and broader denominational reach.
• Baptist General Convention of Texas (Texas Baptists): Parent-affiliated convention that provides administrative support, giving platforms, and coordination with Texas Baptist churches. It is the institutional ecosystem in which WMU of Texas operates and the principal channel for resources and funding.

Direct peers

• Habitat for Humanity: Faith-rooted nonprofit whose home construction mission overlaps with WMU of Texas's Women's Build Project. Comparable in faith-based volunteer mobilization and housing ministry, though at a much larger national scale.
• Buckner International: Texas-based Baptist-affiliated humanitarian organization that partners with WMU of Texas on the Women's Build Project. Operates in overlapping faith-based social services and family support categories, including children's services and humanitarian aid.
• Texas Baptist Men: Southern Baptist-affiliated men's missions organization within Texas Baptists that collaborates with WMU of Texas on disaster relief and mission projects. Comparable in faith-based missions mobilization, with a different demographic focus (men vs. women).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/wmuoftexas
• Facebookfacebook.com/wmuoftexas
• LinkedInlinkedin.com/company/wmuoftexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMU of Texas