WNB Factory

What WNB Factory does

WNB Factory (legal entity: PK Restaurant Group, Inc.) is a privately held fast-casual restaurant franchise founded in 1997 in Atlanta, Georgia by Troy Pyo and Shin Kang. The concept centers on a unified menu built around 100% Certified Angus Beef burgers, all-natural No Antibiotics Raised chicken wings in 24+ proprietary signature flavors, hand-breaded chicken tenders and sandwiches, Philly-style cheesesteaks, combo meals, sides, salads, shakes/smoothies, and beverages (Coca-Cola Freestyle). The core product platform is menu engineering plus proprietary wing-sauce recipes and made-to-order preparation; there is no proprietary technology platform disclosed, with digital ordering handled through a third-party storefront (order.online), native iOS and Android mobile apps for VIP/loyalty signup and ordering, and third-party delivery integrations. The company operates a corporate headquarters in Norcross, Georgia with 11-50 employees and a flagship concession location at Mercedes Benz Stadium Section 218 under the Official Burger of the Atlanta Falcons partnership.

WNB Factory generates revenue through six primary streams: (1) dine-in and on-site food sales at franchise locations, (2) direct online ordering via the website for pickup and delivery, (3) third-party delivery platform orders, (4) catering for corporate and private events, (5) Metro Atlanta food truck bookings for private events, and (6) franchise fees and royalties ($35,000 initial fee, 5% royalty on net sales, 1% marketing fee). Pricing is unit-based with menu items ranging from $2.99 sides up to $102.99 for 100-piece MVP wing specials including fries. Customer segments span individual consumers and families seeking premium fast-casual dining, sports fans and event-goers at Mercedes Benz Stadium, corporate and private event organizers for catering, and prospective franchisees with $500,000 net worth and $250,000 liquid asset minimums.

The brand is actively expanding via franchise ownership, currently operating across 11+ U.S. states (Georgia, Alabama, Virginia, Texas, Ohio, Kentucky, Maryland, New Jersey, Pennsylvania, Colorado, South Carolina) with stated intent to add more, and pursuing SE US and NE US markets. Marketing leverages Instagram, Facebook, mobile app push, SMS and email (TCPA/CAN-SPAM compliant), a Flavor Quiz engagement tool, the Atlanta Falcons/Mercedes Benz Stadium partnership, and an NFL kicker Younghoe Koo brand ambassadorship. Supply chain quality is anchored by Certified Angus Beef licensing and American Humane Certified chicken certifications.

Name

WNB Factory

Legal name

PK Restaurant Group, Inc.

Website

https://wnbfactory.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

WNB Factory is a privately held fast-casual restaurant franchise founded in 1997 in Atlanta, Georgia, serving 100% Certified Angus Beef burgers, 24+ wing sauce flavors, and cheesesteaks across 11+ U.S. states with a flagship Mercedes Benz Stadium concession.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant

NAICS

Cafeterias, Grill Buffets, and Buffets (722514), Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

akta.pro secondary industries

Prepared Meat Meals (RTE/RTH) (AFANAFAA), Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items) (AFANACAG)

Keywords

• Fast casual dining
• Chicken wings restaurant
• Burger franchise
• Catering services
• Stadium concessions

Headquarters

HQ city

Norcross, Georgia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in and On-site Food Sales: WNB Factory generates the majority of revenue from on-site food and beverage sales across its franchise locations, serving made-to-order burgers, wings, cheesesteaks, chicken sandwiches, tenders, salads, sides, shakes, and beverages. Sales are point-of-sale transactions at individual restaurant locations.
2. Online Ordering (Direct Website): Customers place pickup and delivery orders directly through the WNB Factory website (order.online), generating per-order revenue with per-item pricing. The company also accepts third-party delivery platform orders.
3. Third-Party Delivery: WNB Factory integrates with third-party delivery partners for delivery orders, generating revenue from food sales through those platforms.
4. Catering Services: WNB Factory offers catering for corporate gatherings, family celebrations, and game-day parties with Certified Angus Beef burgers, award-winning wings, and made-to-order meals available via pickup or delivery. Customers contact their nearest location or fill out a catering inquiry form.
5. Food Truck Private Event Bookings: The WNB Factory Food Truck accepts bookings for catering and private events in the Metro Atlanta area with minimum requirements based on event type and size. Bookings require at least two weeks advance notice.
6. Franchise Fees and Royalties: WNB Factory earns revenue through an initial franchise fee ($35,000 as of 2026), ongoing franchisee royalties (5% of net sales), and marketing fees (1% of net sales) from its growing franchise network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

WNB Factory is a fast-casual restaurant franchise that sells made-to-order burgers (100% Certified Angus Beef), chicken wings in 24+ signature flavors, chicken tenders, chicken sandwiches, Philly-style cheesesteaks, salads, sides, shakes, and combo meals through dine-in, online ordering, third-party delivery, catering, food truck, and a flagship Mercedes Benz Stadium concession. The company also operates a growing franchise program (one-time $35,000 fee, 5% royalties, 1% marketing fees) and markets premium ingredient quality ("Only the Good Stuff") as the core differentiator.

Product overview

WNB Factory is a fast-casual restaurant franchise founded in 1997 in Atlanta, Georgia by Troy Pyo and Shin Kang. The company operates a unified restaurant concept offering a diverse menu centered on 100% Certified Angus Beef burgers, all-natural chicken wings (24+ signature flavors), hand-breaded chicken tenders and sandwiches, Philly-style cheesesteaks, combo meals, sides, salads, and beverages. The product portfolio includes core menu items organized into categories (burgers, wings, tenders, sandwiches, cheesesteaks, combos, sides, salads, desserts, and beverages), supplemented by service offerings (catering and food truck), a mobile app for ordering and VIP programs, and interactive tools like a flavor quiz. The company differentiates through quality ingredients, made-to-order preparation, and a partnership with the Atlanta Falcons.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Burgers (Steakburger and Premium Varieties)

Quantifiable outcome

• Serves thousands of fans at each Atlanta Falcons game and major event at Mercedes Benz Stadium

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Atlanta FalconscoreGTM or Marketing PartnerWNB Factory is the Official Burger of the Atlanta Falcons, part of the Falcons fan experience. This partnership reflects shared commitment to excellence, local pride, and delivering a first-class game day experience. WNB Factory operates a permanent concession location in Section 218 of Mercedes Benz Stadium, serving thousands of fans at Falcons games, major concerts, and world-class events.
• Mercedes Benz StadiumcoreGTM or Marketing PartnerWNB Factory holds a permanent concession location inside Mercedes Benz Stadium (Section 218), one of the premier venues in sports and entertainment. The stadium partnership enables WNB Factory to reach thousands of fans at every major event, positioning the brand at the intersection of sports, entertainment, and premium food.
• Younghoe Koo (Atlanta Falcons Kicker)majorGTM or Marketing PartnerProfessional NFL Kicker Younghoe Koo serves as a WNB Factory Brand Ambassador, providing athlete credibility and local sports endorsement for the brand.
• Certified Angus BeefcoreStrategic or Co-development PartnerWNB Factory is a fully licensed partner authorized to serve Certified Angus Beef. This partnership ensures access to premium quality beef meeting rigorous standards for flavor, tenderness, and juiciness — a cornerstone of the brand's quality positioning.
• American HumanemajorStrategic or Co-development PartnerWNB Factory's all-natural, no-antibiotics chicken is American Humane Certified, ensuring animal welfare standards in the supply chain and reinforcing the brand's quality ingredient commitment.
• QSR MagazineminorGTM or Marketing PartnerWNB Factory was featured in QSR Magazine as part of its franchise marketing efforts, highlighting the brand's growth trajectory and franchise opportunity to prospective operators.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Buffalo Wild Wings: Buffalo Wild Wings is a nationwide wing-focused casual dining chain serving 24+ sauce flavors, multiple event-daypart bundles, and a sports bar atmosphere. WNB Factory competes head-to-head in the wing category with a similar flavor variety and sports/entertainment positioning.
• Wingstop: Wingstop is a fast-casual chicken wing franchise with 2,000+ U.S. locations and a comparable menu of bone-in and boneless wings with multiple flavor profiles. It is the most direct competitor to WNB Factory in the wing-focused fast-casual space with a similar franchise-driven growth model.
• Shake Shack: Shake Shack is a public premium burger fast-casual chain with strong brand recognition, stadium presence, and made-to-order Angus beef positioning. WNB Factory competes in the same premium burger segment with a similar stadium partnership model.
• BurgerFi: BurgerFi is a premium burger fast-casual franchise serving 100% Angus beef burgers with a similar premium-ingredient positioning as WNB Factory. Both compete for quality-conscious consumers seeking an upgrade from typical fast-food burgers.
• Five Guys: Five Guys is a nationwide premium burger fast-casual franchise competing on made-to-order preparation and quality ingredients. WNB Factory differentiates through its wing focus but competes directly in the premium burger category.
• Wing Zone: Wing Zone is a wing-focused fast-casual franchise with a delivery-led model and a deep flavor library. WNB Factory competes in the same wing delivery and takeout channels with comparable flavor variety.
• Wayback Burgers: Wayback Burgers is a multi-state premium burger franchise with a comparable size and franchise-driven growth model. It serves as a similar small-cap franchise peer in the premium burger fast-casual segment.
• Zaxby's: Zaxby's is a Southeast-based chicken wing and tender fast-casual franchise competing in the same regional, multi-state footprint as WNB Factory. Both brands emphasize chicken wings, tenders, and made-to-order preparation as their core value proposition.
• Charleys Philly Steaks: Charleys Philly Steaks is a multi-state cheesesteak and chicken-focused fast-casual franchise. WNB Factory's cheesesteak menu and chicken sandwich lineup compete directly with Charleys in mall and airport-adjacent locations.

Broad incumbents

• Checkers & Rally's: Checkers and Rally's is a national drive-thru burger chain with a much larger footprint and more mature franchise system. WNB Factory is a smaller fast-casual brand competing in adjacent burger and chicken segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lovingwnbfactory
• Instagraminstagram.com/wnbfactory_official
• LinkedInlinkedin.com/company/wnb-factory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNB Factory