Caviar Heritage

What Caviar Heritage does

Caviar Heritage is the trading brand of Wild North Fish General Trading LLC, a Dubai-based, privately held company founded in 2001 that operates a CITES-certified premium caviar and gourmet seafood e-commerce platform. Its core product set spans CITES-certified sturgeon caviar varieties (Beluga, Osetra, Kaluga, Siberian, and rare Albino Almas), salmon caviar (ikura), tobiko, premium seafood (King Crab, Chilean Sea Bass, Hokkaido Scallops, Yellow Fin Tuna), smoked salmon, truffles, saffron, and caviar accessories. The company serves two primary customer segments: high-net-worth individual consumers in Dubai and UAE purchasing luxury caviar for personal consumption and gifting, and B2B wholesale accounts including 500+ restaurants, hotels, and caterers, with named accounts such as Burj Al Arab, Emirates Airlines, and Emirates Catering.

The underlying operating capability is a cold-chain logistics and HACCP-compliant processing system anchored at a warehouse facility in Al Quoz Industrial Area, Dubai, supported by multiple food safety and sustainability certifications (CITES, BRC, IFS, Friend of the Sea, IFANCA Halal). Upstream supply is secured through partnerships with Kaluga Queen (sturgeon farm), CZRK (King Crab), and New Alaska Volkhov Limited. Same-day chilled delivery across Dubai and UAE is the core distribution promise, with cash on delivery as a payment option. The business model is product sales via three channels: direct-to-consumer e-commerce (wnfcaviarheritage.com), B2B wholesale supply to hospitality and catering accounts, and a Deliveroo marketplace listing. Pricing is unit-based across tiers from entry-level sturgeon caviar (AED 157–166 per 30g) to rare Almas caviar (AED 1,692–13,399), with gift sets ranging from AED 1,160 to AED 5,220. Marketing is digital-first, using an SEO-content blog, Instagram, Facebook, WhatsApp Business, and email.

The company is privately held with no disclosed institutional capital, no funding rounds, no M&A activity, and no public financial reporting. Headcount is reported at 6, with stated brand claims of 5,000+ individual clients and 500+ B2B accounts across UAE. The brand slogan is "Quality Beyond Exception," and the company claims distributed product reach across Europe, the Middle East, and the Far East, though primary operations are domestic UAE.

Name

Caviar Heritage

Legal name

Wild North Fish General Trading LLC

Website

https://wnfcaviarheritage.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Caviar Heritage (trading as Wild North Fish General Trading LLC) is a Dubai-based CITES-certified premium caviar and gourmet seafood e-commerce platform serving 5,000+ individual HNW clients and 500+ B2B accounts including Burj Al Arab, Emirates Airlines, and Emirates Catering via same-day chilled delivery across UAE.

Ownership category

akta.pro rank

Product category

Premium Caviar & Seafood

NAICS

Fish and Seafood Retailers (445250), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Premium caviar supply
• Specialty seafood distribution
• Cold chain logistics
• Gourmet food retail
• Wholesale seafood supply

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Caviar Sales: Direct-to-consumer online sales of premium caviar including Beluga, Osetra, Kaluga, and other sturgeon varieties. Products sold in various tin sizes with prices ranging from AED 157 to AED 13,399.
2. Premium Seafood Sales: Sales of King Crab, Smoked Salmon, Prawns, Scallops, Tuna, Halibut, and other premium seafood products.
3. Wholesale/B2B Supply: Bulk supply to 500+ restaurants, caterers, and hotels across UAE including Emirates Catering.
4. Gourmet Specialty Products: Sales of truffle products, saffron, condiments, and caviar accessories including serving sets and mother-of-pearl spoons.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Caviar Heritage (trading as Wild North Fish General Trading LLC) operates an e-commerce and B2B wholesale distribution platform for CITES-certified premium sturgeon caviar (Beluga, Osetra, Kaluga, Siberian, Albino Almas, Baerii), salmon caviar, tobiko, premium seafood (King Crab, Smoked Salmon, Hokkaido Scallops), truffles, saffron, and caviar accessories. The company delivers via dedicated cold-chain chiller vans with same-day service across Dubai and UAE, serving both luxury individual consumers and 500+ hospitality and catering businesses including Burj Al Arab and Emirates Airlines.

Product overview

Caviar Heritage (trading as Wild North Fish General Trading LLC) operates a comprehensive e-commerce platform for premium caviar and gourmet foods, established in 2001 and headquartered in Dubai, UAE. The product portfolio centers on CITES-certified sturgeon caviar varieties including Beluga, Osetra, Kaluga, Siberian, and rare Albino Almas, complemented by salmon caviar (ikura), tobiko (flying fish roe), premium seafood (King Crab, Chilean Sea Bass, Hokkaido Scallops), smoked salmon, truffles, and saffron. The company offers same-day chilled delivery across Dubai and UAE through dedicated chiller vans, serving both retail (5,000+ individual clients) and wholesale (500+ restaurant/caterer partners including Burj Al Arab and Emirates Airlines). The business model combines an e-commerce platform with B2B supply, luxury gift sets, and caviar accessories for complete culinary experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaluga Queen Hybrid Caviar Farm-raised hybrid caviar from Amur River and Japanese sturgeons, featuring chocolate brown pearls with delicate, buttery flavor and a hint of the sea. Targeted at gourmet consumers and chefs.

Quantifiable outcome

• Same-day delivery for orders placed before 2pm in Dubai
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• New Alaska Volkhov LimitedcoreStrategic or Co-development PartnerReputable supplier specializing in organic, wild-caught crab and fish. Their commitment to environmentally responsible practices aligns with WNF's sustainability mission. Features robust logistics infrastructure ensuring products reach customers in prime condition.
• CZRKcoreStrategic or Co-development PartnerParent company of all King Crab supply from Kamchatka and Barents Sea. CZRK's commitment to excellence and sustainability is evident in their products. Affiliation provides access to premium King Crab supply.
• Kaluga QueencoreStrategic or Co-development PartnerQiandao Lake sturgeon farm using net cage culture method that simulates wild habitat. 573km of clean waters with clarity up to 7 metres in 90% forest coverage region, providing ideal environment for Kaluga Queen sturgeon.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Imperia Caviar: Specialty caviar supplier stocking farmed Siberian, Osetra, and hybrid caviars for retail and foodservice customers. Comparable as a focused multi-species caviar DTC/wholesale operator with sustainability messaging.
• Sterling Caviar: US-based white sturgeon caviar producer that also sells direct to consumers and chefs. Comparable as a vertically-involved premium sturgeon caviar brand emphasizing sustainable aquaculture and chef/hospitality distribution.
• Black River Caviar: Producer of sustainably farmed Siberian, Osetra, and Beluga-hybrid caviars from Uruguay, serving DTC and wholesale channels. Comparable as a sustainability-certified multi-species caviar brand with global distribution.
• AmStur Caviar: Sustainably farmed Russian-sturgeon caviar producer selling direct to consumers and chefs in the US. Comparable positioning around sustainable aquaculture certification (Friend-of-the-Sea-equivalent messaging) and DTC + foodservice distribution.
• The Caviar Co. DTC-first premium caviar brand with a curated portfolio of sustainable farmed caviars plus accessories and gift sets. Comparable as a specialty caviar DTC retailer positioning around provenance, grading, and gifting — a similar playbook to Caviar Heritage's online shop and gift collections.
• Sturgeon Aquafarms: California-based sustainable sturgeon farm producing Osetra and white sturgeon caviar for retail and hospitality. Comparable as a farm-to-table sustainable caviar specialist supplying premium DTC and B2B channels.
• Marky's Caviar: Long-established US caviar and gourmet retailer carrying Beluga, Osetra, Sevruga, smoked salmon, foie gras, and truffles with both online and B2B supply. Comparable product breadth (caviar + gourmet specialty) and dual DTC + wholesale go-to-market.
• Petrossian: Historic Parisian caviar specialist offering Beluga, Osetra, and Sevruga plus premium smoked salmon across DTC, retail, and wholesale channels. Directly comparable as a multi-channel purveyor of luxury sturgeon caviar to both consumers and high-end hospitality/F&B customers.
• Tsar Imperial Caviar: US-based importer and distributor of premium Russian and Iranian caviar sold DTC and through wholesale channels. Directly comparable as a multi-tier caviar specialist with both consumer and foodservice supply.

Broad incumbents

• Pacific Seafood: Large US-based seafood harvester, processor, and distributor serving retail and foodservice. Comparable as a broad premium-seafood wholesaler with cold-chain logistics, though considerably larger and more diversified than Caviar Heritage's caviar-forward niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caviarheritageuae
• Instagraminstagram.com/caviarheritagedubai
• LinkedInlinkedin.com/company/caviar-heritage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caviar Heritage