Surface Magic
Surface Magic, LLC is a family- and woman-owned refinishing service based in East Aurora, NY, providing professional bathtub, shower, tile, countertop, sink, and vanity resurfacing for homeowners, property managers, and rental property owners across Erie and Niagara Counties since 2010.
- Company typePrivate
- Founded2010
- HeadquartersEast Aurora, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Surface Magic does
Surface Magic, LLC is a privately held, woman-owned and family-owned refinishing service company headquartered in East Aurora, New York, operating since 2010 across Erie County and Niagara County. The company applies professional coatings directly over existing porcelain, cast iron, steel, and fiberglass surfaces to refinish bathtubs, showers, tile, countertops, sinks, vanities, and Jacuzzi and clawfoot tubs without removal, producing durable glossy finishes with written warranties of 3 years for rental properties and 5 years for owner-occupied homes. Its core technology is a proprietary application process using high-quality coating materials, with safety-first protocols including ventilator and aspirator equipment, and finish options including granite-appearance countertop resurfacing.
The business operates a direct-to-consumer model with no subcontractors, the owner present at every job site, and customer acquisition driven by a website, an online quote request form with same-business-day response, phone/text outreach, text-message promotions, blog content, and active promotional offers ($100 off bathtub refinishing, 5% discounts for military, veterans, and seniors). Customer segments include primarily homeowners refreshing bathrooms or kitchens without full renovation, with secondary segments of property managers and rental property owners needing cost-effective surface maintenance. Pricing is quote-based and not publicly disclosed, with a written guarantee on all work and a stated policy to meet or beat competitor pricing. The company is privately held with no disclosed external investment, no parent company, no subsidiaries, and no public listing; it employs 13 people and holds active operating status with no certifications, patents, trademarks filings, partnerships, or awards disclosed in available sources.
Surface Magic firmographics
Firmographics- Name
- Surface Magic
- Legal name
- Surface Magic, LLC
- Website
- https://wnysurfacemagic.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surface Magic, LLC is a family- and woman-owned refinishing service based in East Aurora, NY, providing professional bathtub, shower, tile, countertop, sink, and vanity resurfacing for homeowners, property managers, and rental property owners across Erie and Niagara Counties since 2010.
- Ownership category
- akta.pro rank
Surface Magic industry classification
Industry- Product category
- Residential Bathroom & Kitchen Refinishing Services
- NAICS
- Repair and Maintenance (811)
- akta.pro industry
- Tile & Stone Surface Restoration (Polishing, Honing, Refinishing)Countertop & Vanity Stone Care (Cleaning/Polishing/Sealing)Home & Personal Services/Home Cleaning & Housekeeping/Specialty Surface Cleaning (Stone/Marble/Wood Floor Care)Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus)Home & Personal Services/Home Cleaning & Housekeeping/Specialty Surface Cleaning (Stone/Marble/Wood Floor Care)
Keywords
Where Surface Magic is headquartered
LocationHeadquarters
- HQ city
- East Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surface Magic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Surface Refinishing Services: One-time service fees for bathtub refinishing, shower refinishing, tile refinishing, and countertop resurfacing. Revenue generated per job with quote-based pricing. No subcontractors used, ensuring quality control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | $100 off Bathtub Refinishing |
| Other | Pay-as-you-go | 5% Military/Veteran/Senior Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Surface Magic product offering
Product offeringCore offering
Surface Magic provides professional on-site refinishing and resurfacing services for bathtubs (including cast iron, steel, fiberglass, clawfoot, and Jacuzzi tubs), showers, tiles, sinks, vanities, and toilets, as well as kitchen countertops with multiple color options including granite-appearance finishes. The refinishing process applies a new durable surface directly over existing materials without removal, serving homeowners and rental property owners in Erie County and Niagara County, NY, with free quotes, written guarantees, and warranties (3 years for rental properties, 5 years for owner-occupied homes).
Product overview
Surface Magic is a bathroom and kitchen refinishing and resurfacing service company offering professional surface restoration for Erie County and Niagara County, NY. The company provides three main service categories: (1) Bathroom and Tile Surface Refinishing, which includes bathtub refinishing, shower refinishing, tile refinishing, sink resurfacing, vanity resurfacing, and clawfoot tub repair; (2) Shower and Tub Refinishing with services for showers, tubs, shower pans, and Jacuzzi tubs; and (3) Kitchen Countertop Resurfacing with refinishing and multiple color options including granite appearance finishes. All services come with warranties (3 years for rental properties, 5 years for owner-occupied) and include free quotes with work guaranteed in writing.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathtub Refinishing
Companies that use Surface Magic
Customer profileSegments3 records
Ideal customer profiles2 records
Surface Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Surface Magic partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Surface Magic competitors and assessment
Company assessmentOthers
Broad incumbents
Emerging players
Direct peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Surface Magic social profiles
Digital presenceSurface Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surface Magic leadership team
Management profileNumber of profiles
Profiles1 record
Surface Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surface Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surface Magic
What does Surface Magic do?
Surface Magic provides professional on-site refinishing and resurfacing services for bathtubs (including cast iron, steel, fiberglass, clawfoot, and Jacuzzi tubs), showers, tiles, sinks, vanities, and toilets, as well as kitchen countertops with multiple color options including granite-appearance finishes. The refinishing process applies a new durable surface directly over existing materials without removal, serving homeowners and rental property owners in Erie County and Niagara County, NY, with free quotes, written guarantees, and warranties (3 years for rental properties, 5 years for owner-occupied homes).
Is Surface Magic a public or private company?
Surface Magic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surface Magic founded?
Surface Magic was founded in 2010. It employs 11 to 50 people.
Where is Surface Magic based?
Surface Magic is headquartered in East Aurora, United States, in the North America region.
How does Surface Magic make money?
One revenue line is on record: surface Refinishing Services.
Who are Surface Magic's main competitors?
Others on record are Thumbtack and Angi (Angie's List). Broad incumbents are Bath Fitter and Re-Bath. Emerging players are N-Hance Wood Refinishing and Kitchen Tune-Up. Direct peers are DreamMaker Bath & Kitchen, Bath Crest, Miracle Method and Five Star Bath Solutions.
Does Surface Magic have an API?
No public API is recorded for Surface Magic.
What industry is Surface Magic in?
Surface Magic's product category is Residential Bathroom & Kitchen Refinishing Services. Its primary akta.pro industry code is HSAGAGAG, Tile & Stone Surface Restoration (Polishing, Honing, Refinishing), with a secondary code of HSAEAOAL, Countertop & Vanity Stone Care (Cleaning/Polishing/Sealing). Its NAICS code is 811.