WOGE Wohnungs-Genossenschaft Kiel eG

What WOGE Wohnungs-Genossenschaft Kiel eG does

WOGE Wohnungs-Genossenschaft Kiel eG is a registered German housing cooperative (eingetragene Genossenschaft, eG) founded on April 21, 1926, originally as Postbauverein Kiel eG and renamed WOGE in 1996. The cooperative provides affordable rental housing to approximately 4,100 members across roughly 2,300 apartments in 11-12 cities and communities in Schleswig-Holstein, including Kiel, Flensburg, Schleswig, Eckernförde, Altenholz, Kronshagen, Schwentinental, Heikendorf, Preetz, Bordesholm, Elmshorn, and Heide. Members gain access by purchasing cooperative shares (€160 per share, €100 entry fee) and receive lifetime tenancy rights, democratic voting rights via the General Assembly, and a dividend on share capital; rents range from €6.10-9.25/sqm for publicly subsidized units to €10.50-16.00/sqm for market-rate units.

The cooperative's core digital product is the WOGE-Portal, a member self-service platform built on the Aareon CRM (using OpenID Connect/PKCE authentication) and available via web browser and native iOS/Android applications. The portal supports contract management, document retrieval, damage reporting, rental certificate generation, and address changes. Supporting services include a 24/7 emergency hotline, janitorial/caretaker service, social management, and an expanding network of guest apartments (Gästewohnungen) — five of WOGE's own plus access to 117+ apartments via the GäWoRing cooperative network. Discounted member partnerships extend the value proposition to senior care (Home Instead, Johanniter emergency call), moving (Preuß Umzüge), travel (PSW-Reisen), shopping (coop Vorteilskarte), and lost-key recovery (KeyRefinder).

WOGE's business model is a non-profit, member-financed housing cooperative. Revenue is driven by recurring monthly rental income from the ~2,300-unit portfolio, supplemented by membership share capital (€160/share), guest-apartment fees, and ancillary service charges. The cooperative is funded through a mix of member equity, public subsidies via IB.SH/Förderbank Schleswig-Holstein (€4.4M alone for the Wiker Quartier), capital-market debt (€10M for Wiker Quartier), and cooperative reserves (€1.6M for Wiker Quartier). Surplus is reinvested into property maintenance, energy modernization, and new construction rather than distributed to investors. The cooperative is governed by a two-member executive board (CEO Sven Auen, who also chairs the regional WBGSH association, and full-time board member Anja Wiese) under the supervision of a supervisory board chaired by Jan Rasch, and is a member of the VNW, GdW, and WBGSH industry associations.

Name

WOGE Wohnungs-Genossenschaft Kiel eG

Legal name

WOGE Wohnungs-Genossenschaft Kiel eG

Website

https://woge-kiel.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

WOGE Wohnungs-Genossenschaft Kiel eG is a 100-year-old German housing cooperative providing affordable rental housing and member services to approximately 4,100 members across roughly 2,300 apartments in 11-12 cities in Schleswig-Holstein, Germany.

Ownership category

akta.pro rank

Product category

Cooperative Housing

NAICS

Facilities Support Services (561210)

SIC

Services-To Dwellings & Other Buildings (7340), Operators Of Apartment Buildings (6513), Services-Membership Organizations (8600)

akta.pro primary industry

Cooperative (Co-op) Housing Association Management (BPAJAHAC)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Homeowners Association (HOA) Management (BPAJAHAB)

Keywords

• Housing cooperative
• Rental housing
• Affordable housing
• Member services
• Residential property

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income: Monthly rental income from approximately 2,300 apartments across 11 cities and communities in Schleswig-Holstein. Rents are priced affordably (averaging 6.20-6.70 Euro per square meter in Schleswig-Holstein) compared to market rates, with some units publicly subsidized (6.10-9.25 Euro/sqm).
2. Membership Shares: Members purchase cooperative shares at 160 Euro per share (one share required for membership, two additional shares for apartment rental), plus 100 Euro entry fee. Members receive dividend payments on their shares.
3. Guest Apartment Fees: Revenue from renting out 5 guest apartments in Kiel to members for visitors/family stays at discounted rates

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WOGE Wohnungs-Genossenschaft Kiel eG is a German housing cooperative that provides affordable rental housing to approximately 4,100 members across roughly 2,300 apartments in 11 cities and communities in Schleswig-Holstein. Members join by purchasing cooperative shares (160 Euro per share plus a 100 Euro entry fee) and gain lifetime tenancy rights, democratic participation, and access to value-added services including guest apartments, care partnerships, and a 24/7 emergency hotline. The cooperative also develops new-build projects such as the Wohnpark Wiker Quartier in Kiel-Wik.

Product overview

WOGE Wohnungs-Genossenschaft Kiel eG is a German housing cooperative providing affordable rental housing and related services to its ~4,100 members across ~2,300 residential units in 11 cities and municipalities in Schleswig-Holstein. The company's core offering is the WOGE-Portal (a member self-service platform built on the Aareon CRM system), accessible via web browser and native mobile app (iOS/Android), which enables members to manage contracts, access documents, submit damage reports, and communicate with WOGE staff. The portfolio is augmented by a range of service partnerships including guest apartments (Gästewohnungen), elderly care (Home Instead), emergency call services (Johanniter Hausnotruf), lost-item return (KeyRefinder 2.0), moving services (Preuß Umzüge), travel booking (PSW-Reisen), a discount card (coop Vorteilskarte), and 24/7 emergency hotline. New residential projects such as the Wohnpark Wiker Quartier and planned developments like the Lornsenstraße project extend the housing stock with barrier-free, energy-efficient units. The cooperative also publishes member magazines, annual reports, and maintains a network of ~15 service icons spanning housing management, community, sustainability, and social services.

Differentiator

Problem solved

Functional benefit

Brands

• WOGE-Portal: A digital member service portal allowing members to manage contracts, submit maintenance requests, access documents, and communicate with the cooperative.
• WOGE-Wohncafé

Products and services

• Cooperative Rental Housing (Mitgliedschaft & Mietwohnungen) Affordable rental apartments available exclusively to cooperative members across 11 locations in Schleswig-Holstein, including publicly subsidized units (6.10–9.25 EUR/sqm) and market-rate units (10.50–16.00 EUR/sqm). Members purchase cooperative shares and gain lifetime housing rights plus one-person-one-vote democratic participation in the General Assembly.
• Guest Apartments (Gästewohnungen) Five furnished guest apartments in central Kiel available to WOGE members for hosting visitors at discounted cooperative rates. Members also gain access to over 117 guest apartments across Germany and Switzerland through the GäWoRing (Gästewohnungsring) network of 30 housing cooperatives.
• Wohnpark Wiker Quartier New-build residential quarter in Kiel-Wik delivering 59 barrier-free apartments, 8 apartments for young people with intellectual or physical disabilities, 1 guest apartment, 78 parking spaces, and a neighborhood café (Wohncafé). Developed in cooperation with Paritätischer Pflege Schleswig-Holstein and the Stadtteilnetzwerk NIKI following the Bielefeld Model of supported living. Total investment approximately 18.0 million EUR, including 4.4 million EUR in public subsidies.

Quantifiable outcome

• Average rent 6.70 Euro/sqm in Schleswig-Holstein (vs higher market rates)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• PSW-ReisencoreStrategic or Co-development PartnerLong-standing partnership with PSW-Reisen travel agency providing discounted travel packages to WOGE members. PSW-Reisen is a full-service travel agency representing most major tour operators, shipping lines, and airlines, with offices in Kiel (Max-Giese-Str. 22) and Lübeck (Hans-Böckler-Str. 2). WOGE members receive access to reduced-rate travel offers through this partnership.
• coop eGcoreStrategic or Co-development PartnerPartnership with coop eG (Kiel's oldest and largest consumer cooperative, founded 1899) offering WOGE members access to the 'cooptimist' discount card. Benefits include savings at 50+ partner businesses, daily offers in shopping, leisure, health and services sectors. Both cooperatives share genossenschaftliche values and the WOGE name appears in coop's housing development activities.
• Preuß Umzüge (Max Preuß)coreStrategic or Co-development PartnerPartnership with Preuß Umzüge moving company based in Preetz (Gerberweg 9). WOGE members receive 5% discount on moves within the cooperative plus 20 free moving boxes. The company provides time-efficient, professionally organized moves at fair prices with friendly, responsible staff.
• Home Instead KielcoreStrategic or Co-development PartnerCare and nursing service partnership offering WOGE members individualized senior care at discounted rates (55.50 Euro/hour vs 63.50 regular; 49 Euro base fee waived). Services include household help, respite care, dementia care, transportation, and meal preparation. Available in Kiel, Kronshagen, Heikendorf, Schleswig, Eckernförde, Schwentinental, Preetz, and Bordesholm regions.
• Johanniter UnfallhilfecoreStrategic or Co-development PartnerEmergency call service partnership offering WOGE members various emergency response packages including stationary base systems, mobile units independent of telephone network, combined mobile systems with nationwide locating, and potential health insurance cost coverage. WOGE members receive waiver of the standard 49 Euro initial fee.
• KeyRefinderminorStrategic or Co-development PartnerKey finder service partnership providing WOGE members with free 5-year key tracking service. If a tagged key is found, the finder can drop it in any mailbox and the postal service forwards it to KeyRefinder headquarters, who notify WOGE to return it to the owner. Service includes free return shipping regardless of location.
• GäWoRing (Gästewohnungsring)coreStrategic or Co-development PartnerWOGE membership in the Guest Apartment Ring (GäWoRing), a network of 30 housing cooperatives in Germany and Switzerland offering 117+ modern, well-equipped apartments. WOGE members can book guest apartments for short stays or longer visits at favorable rates. WOGE contributes 5 of its own guest apartments in Kiel to this network.
• DESWOS (Deutsche Entwicklungshilfe für soziales Wohnungs- und Siedlungswesen)minorStrategic or Co-development PartnerInternational development partnership supporting DESWOS projects in Asia, Africa, and South America to improve housing and hygiene conditions. WOGE participated in the 'Genossenschaften für Malawi' (Cooperatives for Malawi) campaign with a 2,026 Euro donation. WOGE received the symbolic relay baton from Baugenossenschaft Hegau eG.
• Stadtteilnetzwerk NIKI (Nördliche Innenstadt Kiel)minorStrategic or Co-development PartnerPartnership with NIKI neighborhood network supporting social projects and vibrant community living in Kiel's northern downtown area. WOGE contributed 12,000 Euro from centenary celebrations to support the network's initiatives.
• Paritätische Pflege Schleswig-HolsteincoreStrategic or Co-development PartnerCare partnership for the Wiker Quartier project implementing the 'Bielefelder Modell' concept. The mix of neighborhood engagement and experienced care service provider enables self-determined living with optional care services, including a supervised shared apartment.
• Stadtteilnetzwerk NIKI (NIKI)coreStrategic or Co-development PartnerNeighborhood network partnership for Wiker Quartier implementing the 'Bielefelder Modell' concept. The network, combined with professional care services, ensures self-determined living with optional care services and a supervised shared apartment.
• VNW (Verband norddeutscher Wohnungsunternehmen)coreStrategic or Co-development PartnerMembership in the Association of North German Housing Companies (VNW), the statutory audit association for cooperatives. VNW provides legal support, advocacy, and industry representation for WOGE's interests.
• GdW (Bundesverband deutscher Wohnungs- und Immobilienunternehmen)coreStrategic or Co-development PartnerMembership in the German Housing Industry Association providing national-level advocacy, research, and policy representation for housing cooperatives.
• Wohnungsbaugenossenschaften Schleswig-Holstein (WBGSH)coreStrategic or Co-development PartnerRegional association representing 18 cooperatives with approximately 68,000 apartments serving 104,000 members across Schleswig-Holstein (15% of all rental housing). WOGE participates in joint marketing campaigns including cinema advertising and the icon-based service labeling system.
• Kieler Wohnungsbaugenossenschaften (5 cooperative alliance)coreStrategic or Co-development PartnerAlliance of 5 Kieler Wohnungsbaugenossenschaften (WOGE, Baugenossenschaft HANSA, Baugenossenschaft Mittelholstein/bgm, Wankendorfer Baugenossenschaft, Wohnungsbaugenossenschaft Kiel-Ost) conducting annual clothing collection drives. 222,400 Euro raised over 15 years, with 17,000 Euro donated in 2024 to local (UKSH, DLRG, palliative care) and international (DESWOS Tanzania project) causes.
• Land Schleswig-Holstein (Förderbank IB.SH)coreStrategic or Co-development PartnerGovernment partnership for public housing subsidies. WOGE receives social housing promotion funds (e.g., 4.4 million Euro for Wiker Quartier project) enabling below-market rents on approximately 40-50% of new construction units.
• AareoncoreTechnology or IntegrationCRM and property management software provider powering the WOGE-Portal. Aareon provides the technology platform for member management, document handling, and self-service functionality.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Vonovia SE: Germany's largest residential landlord with ~500,000+ apartments across Germany. Listed on DAX. While not a cooperative, Vonovia operates in the same residential rental market in Schleswig-Holstein and competes for affordable-housing tenants and subsidies. Broad incumbent comparison for scale and capital access.
• Deutsche Wohnen SE: Major German residential property company (now part of Vonovia) with focus on metropolitan apartment rentals. Comparable in apartment rental operations and energy modernization programs, though not cooperative-structured. Provides benchmark for private market rental pricing and operations.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company with ~130,000+ apartments, comparable to WOGE's mission of providing affordable housing in northern Germany. While publicly owned (not cooperative), SAGA serves a similar tenant base and is included in VNW cooperative association activities alongside WOGE.

Direct peers

• Wankendorfer Baugenossenschaft: Another Schleswig-Holstein housing cooperative and member of WOGE's 5-cooperative Kiel alliance. Comparable in cooperative structure (eG), member ownership model, and regional focus. Wankendorfer operates a similar portfolio of affordable rental apartments with lifetime housing rights across northern Germany.
• Baugenossenschaft HANSA Kiel: Housing cooperative based in Kiel and named WOGE alliance partner. Operates the same Wohnungsgenossenschaft member-owned model serving Schleswig-Holstein members with affordable rental housing and similar service portfolios.
• Wohnungsbaugenossenschaft Kiel-Ost: Kiel-based housing cooperative and WOGE alliance partner in the 5-cooperative network. Directly comparable in scale (~1,000-3,000 units), cooperative governance, and member service offerings for affordable rental housing in the Kiel region.
• Wohnungsgenossenschaft 'Aufbau' Kiel: Another Kiel-area housing cooperative (Wohnungsgenossenschaft) operating under the same member-owned eG model as WOGE. Comparable in governance (one-member-one-vote), affordable rental offerings, and Schleswig-Holstein regional focus.
• Baugenossenschaft Mittelholstein (bgm): Regional housing cooperative serving Schleswig-Holstein and one of WOGE's named alliance partners in the 5-cooperative Kiel network. Operates under the same Wohnungsgenossenschaft (eG) cooperative model with member ownership, lifetime tenancy, and below-market rents — directly comparable in scale, governance, and service offerings.

Others

• VNW Verband norddeutscher Wohnungsunternehmen: Industry association serving as the statutory audit body for northern German housing cooperatives, including WOGE. Provides legal, advocacy, and industry representation services — a key ecosystem partner rather than a peer in residential operations.
• Aareon AG: Provider of the CRM and property management software (Aareon CRM) that powers WOGE-Portal. Aareon serves as a key technology enabler for German housing cooperatives and property managers, making it an adjacent ecosystem player rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wogekiel
• LinkedInlinkedin.com/company/woge-wohnungs-genossenschaft-kiel-eg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOGE Wohnungs-Genossenschaft Kiel eG