Wohnwelt Rheinfelden

What Wohnwelt Rheinfelden does

Wohnwelt Rheinfelden is a full-range furniture and kitchen retailer operating as a showroom banner of the family-owned partnership Möbelmarkt Dogern KG, headquartered in Rheinfelden, Baden-Württemberg, Germany, near the Swiss border. The group operates four physical points — the flagship Wohnwelt Rheinfelden showroom, Möbelmarkt Dogern, and additional Möbelarena locations in Rheinfelden and Waldshut — each supported by on-site or central warehousing. The assortment spans living, dining, bedroom, children's, office, garden, bathroom, and accessory categories, plus a custom kitchen line with professional 3D planning; an in-house Interliving sub-brand provides coordinated private-label collections across rooms.

The customer base is dominated by individual consumers in the German-Swiss border region (south Baden-Württemberg and northern Switzerland including Zürich, Basel, Bern, Winterthur, Aarau, and Schaffhausen), with a secondary corporate/office furnishing segment. The business model is traditional retail with consumer-scale ticket sizes (sofas €519–€5,799, coffee tables €45–€249, dining chairs €49–€379), supplemented by delivery, assembly, financing, and an integrated Schweizer Vollkundenservice that handles German VAT refund, customs clearance, and Swiss delivery for cross-border shoppers. Go-to-market relies on physical showrooms, Click & Collect e-commerce with real-time stock visibility, an SEO-optimized product catalog, a VIP newsletter (€10 welcome voucher), a customer referral program, seasonal showroom events, and active social media presence on Facebook, YouTube, Instagram, and TikTok. Quality and sustainability certifications include Blauer Engel, Goldenes M (DGM), and FSC.

Name

Wohnwelt Rheinfelden

Legal name

Möbelmarkt Dogern KG

Website

https://wohnwelt-rheinfelden.de

Company type

Private

Founded year

1800

Operating status

Operating

Headcount range

11–50 employees

Short description

Wohnwelt Rheinfelden is a family-owned German furniture and kitchen retailer operating four showrooms (Wohnwelt Rheinfelden, Möbelmarkt Dogern, plus two Möbelarena locations) near the Swiss border, serving consumers in south Baden-Württemberg and northern Switzerland with full-range furniture, custom kitchens, and integrated VAT-refund cross-border service.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

akta.pro secondary industry

General Variety & Household Basics Stores (CRAGAJAH)

Keywords

• Furniture retail
• Home furnishings
• Kitchen planning
• Cross-border shopping
• Showroom retail

Headquarters

HQ city

Rheinfelden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Wohnwelt Rheinfelden is a physical retail and Click & Collect furniture and kitchen retailer selling full-range home furnishings (living room, dining room, bedroom, children's, office, garden, bathroom) and kitchen solutions across all room categories through two showroom locations and online ordering. The business complements product sales with delivery, professional assembly, 3D kitchen planning, flexible financing, lifelong after-sales service, and a differentiated Schweizer Vollkundenservice (Swiss Full Customer Service) that bundles customs clearance, VAT refund processing, free delivery, and assembly for cross-border Swiss shoppers.

Product overview

Wohnwelt Rheinfelden operates as a full-range furniture retailer with two showroom locations (Möbelmarkt Dogern and Wohnwelt Rheinfelden) in southern Germany near the Swiss border. The business operates both as a physical retail operation and an e-commerce platform offering Click & Collect. The core product portfolio centers on furniture across all room categories: Wohnzimmer (living room sofas, TV furniture, armchairs, coffee tables, wall units), Esszimmer (dining tables, chairs, benches, sideboards), Schlafzimmer (boxspring beds, mattresses, wardrobes), Kinderzimmer (children's furniture), Büro (office furniture), Gartenmöbel (garden furniture), Badezimmer, and Accessoires (lamps, mirrors, rugs, textiles). The kitchen division offers custom kitchen planning with 3D visualization. Service offerings complement the product range and include delivery/mounting, lifelong customer service, financing options, and specialized Swiss customer service with VAT refund processing. The Interliving sub-brand provides coordinated furniture collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Möbel (Furniture) Full-range furniture retail offering including living room (upholstered suites/sofas, sleeper sofas, TV furniture, armchairs, coffee tables, wall units/sideboards), dining room (dining chairs, dining tables, corner benches, sideboards, display cabinets), bedroom (boxspring beds, beds, mattresses and slatted frames, bedroom combinations, chests of drawers, nightstands, wardrobes including custom-fit wardrobes), baby/children/youth rooms (baby furniture, children's and youth room furniture, bean bags), hallway (wardrobes, wall shelves), office (desks, office chairs, office equipment), garden (garden sets, chairs, tables, loungers, lounge furniture, seat cushions, sun umbrellas, grills), bathroom, and accessories (lamps, mirrors, rugs, household items, boutique items, home textiles).
• Küchen (Kitchens) Kitchen furniture and accessories including custom kitchen planning with 3D visualization, household utility rooms, and kitchen objects, targeted at consumers outfitting new kitchens or renovating existing ones.
• Interliving Own-brand furniture collections offering coordinated living room, dining room, and bedroom furniture including living walls, upholstered furniture, beds, and dining tables.
• Click & Collect Online ordering service allowing customers to purchase products online and pick them up immediately from warehouse stock (Zentrallager Rheinfelden or Lager Möbelmarkt Dogern). Available for hundreds of in-stock items.
• 3D-Küchenplanung (3D Kitchen Planning) Professional kitchen planning service using modern 3D visualization technology, tailored to customer wishes and spatial conditions.
• Schweizer Vollkundenservice (Swiss Full Customer Service) Specialized service for Swiss customers including VAT refund processing, customs clearance, free delivery and assembly to Switzerland, and old furniture disposal. Covers Swiss customers from Zürich, Basel, Bern, Winterthur, Aarau, Schaffhausen, and surrounding areas.
• Finanzierung (Financing) Flexible payment options for furniture purchases, offered alongside product sales.
• Beratung (Consultation) Personal consultation services including appointment booking and home consultation for furniture selection.

Quantifiable outcome

• 4.8 out of 5.0 average Google rating — #1 among 176 largest German furniture stores (579,515 total reviews analyzed, April 2026)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mömax: Austrian-headquartered furniture and home accessories retailer with showrooms across Germany. Comparable full-category assortment and competitive value positioning targeting similar household buyers.
• porta Möbel: German furniture retail chain with multiple showrooms offering living, dining, bedroom, and kitchen assortments. Comparable mid-size multi-format furniture retailer competing for similar household customers.
• Roller: German furniture discounter with extensive showroom footprint. Comparable full-range furniture and home goods assortment at value-oriented price points.
• Segmüller: Family-owned German full-range furniture retailer operating large-format showrooms across Bavaria and southern Germany. Directly comparable multi-generational operator with similar showroom-led, service-intensive model.
• Höffner: Major German furniture retail chain with full-range showrooms across multiple states. Directly comparable in assortment breadth, kitchen planning, and value-oriented positioning in the German market.
• Möbel Kraft: Family-owned German furniture retailer with showrooms in northern and eastern Germany. Comparable multi-generational regional operator with broad household assortment.
• Möbel BOSS: German furniture and home accessories discounter with a multi-showroom footprint. Comparable value-positioned full-range assortment targeting similar household customers.
• Hardeck: Family-run German furniture retailer with multiple showrooms in western Germany. Comparable regional multi-generational operator with similar full-range assortment.

Broad incumbents

• IKEA Deutschland: Global furniture and home furnishings giant with a strong German footprint. Competes for the same household furniture budget with a different self-service showroom and pickup model.
• XXXLutz: Europe's largest furniture retailer with hundreds of showrooms across Germany and beyond. Overlaps in assortment but operates at a national/international scale that dwarfs regional operators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCSG1LfGP-GmLzVXG_sb22w
• Facebookfacebook.com/wohnweltrheinfelden
• Instagraminstagram.com/wohnwelt_rheinfelden
• TikToktiktok.com/@wohnwelt_rheinfelden
• LinkedInlinkedin.com/company/wohnweltrheinfelden

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohnwelt Rheinfelden