WOMAP

Name

WOMAP

Legal name

WOMAP

Website

https://womap.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels3 records

Core offering

WOMAP is a Mexico-based BTL (Below-The-Line) marketing agency that develops, conceptualizes, produces, and executes below-the-line marketing campaigns, brand promotions, product launches, trade marketing programs, events, and promotional staffing deployments. The agency provides end-to-end campaign execution from creative concept through on-the-ground activation for enterprise brand clients across Mexico and Latin America, supported by offices in Mexico City, Guadalajara, Monterrey, and Miami.

Product overview

WOMAP is a BTL (Below The Line) marketing agency offering integrated marketing solutions across Mexico. The company operates as a service-based agency rather than a software product platform, providing campaign development, event production, brand promotions, trade marketing, promotional staffing, and media services. Founded in 2002 and established as a BTL agency in 2005, WOMAP delivers creative and execution services to clients including Telcel, Banamex, Nokia, Renault, and Cadbury. The portfolio spans conceptualization, production, and execution of marketing campaigns, events, promotions, staffing, and audiovisual content across Mexico City, Guadalajara, and Monterrey.

Differentiator

Problem solved

Functional benefit

Products and services

• BTL Campaign Services Development, conceptualization, production, and execution of BTL (Below The Line) marketing campaigns and communication strategies targeting segmented traditional and non-traditional platforms.
• Event Production and Management Planning, coordination, and logistical execution of events including corporate conventions, expositions, product launches, and private/social events for clients.
• Brand Promotions and Launches Development, conceptualization, production, and execution of brand promotions and product launch campaigns.
• Trade Marketing Services Marketing strategies focused on trade channels, point-of-sale promotions, and alternative media to strengthen brand presence in retail environments.
• Promotional Staffing Recruitment, selection, hiring, and training of promotional staff including edecanes (promotional models), demonstrators, promoters, hosts/hostesses, and other event personnel.
• Mass Promotion Services Large-scale promotional campaigns and point-of-sale promotion services across Mexico.
• Media Analysis and Purchasing Analysis, recommendation, and purchasing of advertising media for campaign deployment.
• CRM Project Management Design, implementation, and administration of specific customer relationship management projects.
• Audiovisual Production Production, coordination, and logistics of audiovisual content for events and campaigns.
• Concept Development Creative concept design services for dreams and global experiences, developing ideas and visual concepts for campaigns and brand image.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DDB Worldwide: Omnicom-owned creative network with DDB Mexico; offers full-service creative, digital, and BTL services to enterprise brands in Mexico, overlapping directly with WOMAP's target market and service portfolio.
• Leo Burnett: Publicis-owned global creative network with Leo Burnett Mexico; competes with WOMAP for enterprise brand work including creative campaigns, trade marketing, and integrated brand activations.
• BBDO: Omnicom-owned global advertising network operating in Mexico through BBDO Mexico; competes with WOMAP for major brand accounts and offers full-service capabilities including BTL and brand activation.
• Ogilvy: WPP-owned global advertising network with extensive Mexico operations offering integrated services across creative, digital, and BTL; competes with WOMAP for the same blue-chip Mexican brand budgets and multinational accounts.
• Publicis: Global advertising holding with Leo Burnett, Saatchi & Saatchi, and other networks operating in Mexico; competes for the same enterprise brand portfolios WOMAP serves with integrated advertising offerings.
• MullenLowe: IPG-affiliated global creative network with Mexico presence; competes with WOMAP for integrated brand campaigns, activations, and trade marketing work across major Mexican brands.
• McCann: IPG-owned global advertising network with McCann Mexico operations; competes with WOMAP in the Mexican enterprise advertising market with similar full-service creative, media, and brand activation capabilities.
• TBWA: Omnicom-owned global disruption-focused creative network with TBWA Mexico operations; competes for the same Mexican brand budgets as WOMAP with full-service creative, activation, and BTL capabilities.

Direct peers

• VML: Tech-driven marketing agency combining the former Wunderman and VMLY&R with strong Mexico operations; competes directly with WOMAP in CRM, brand activation, and digital BTL work with overlapping service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/womap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOMAP