Women in Retail (WiR)

What Women in Retail (WiR) does

Women in Retail (WiR) is a Spain-based professional membership community serving women working across the retail industry. Operating as Women In Retail Club S.L, founded in 2023 and headquartered in Pozuelo de Alarcón with a dedicated physical community hub (Casa WiR) at Calle Sagasta 18 in Madrid, WiR connects women professionals from all retail sectors and functional areas who seek visibility, networking, mentorship, and career advancement in a traditionally male-dominated industry. The platform also serves retail employers and organizations looking to support gender equality and access female talent, providing them reputational and community benefits through association with WiR and its awards.

The core product is an online community platform hosted at womeninretail.es, where members self-register, accept terms and conditions and a privacy policy, and contract annual subscriptions. The product surface combines online membership, the Actualidad WiR content/news section, webinars (e.g., "Si no estás...no estás" with Judith Gutiérrez), in-person networking events, the annual Premios Women in Retail (WiR Awards) now in its 4th edition, and the Retail Good Governance Code (Código de Buen Gobierno en la Industria del Retail) as an industry advocacy initiative. Distribution mixes a self-service website with a direct in-person channel anchored at Casa WiR and partner venues.

WiR's go-to-market is community-led, with awareness driven through LinkedIn, Instagram, WhatsApp, email, a downloadable press dossier, and a regular calendar of events. Revenue mechanics rely on recurring annual membership subscriptions; pricing is not publicly disclosed, and no funding rounds, enterprise sponsor contracts, or named customer logos are evidenced. The company is privately held, founder/management-owned, with no disclosed parent company, investors, or external capital signals in the source data.

Name

Women in Retail (WiR)

Legal name

Women In Retail Club S.L

Website

https://womeninretail.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Women in Retail (WiR) is a Spain-based membership community serving women professionals in the retail industry through online registration, the Casa WiR physical hub in Madrid, webinars, networking events, and the annual WiR Awards, operated on an annual subscription model by Women In Retail Club S.L.

Ownership category

akta.pro rank

Headquarters

HQ city

Pozuelo de Alarcón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Membership subscriptions: WiR generates revenue through membership fees. Professionals join by subscribing through the website, accepting terms and conditions and privacy policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Women in Retail (WiR) is a paid membership-based professional community that connects women professionals in the retail industry through annual subscriptions, in-person networking events, webinars, the WiR Awards recognition program, and access to a physical community space (Casa WiR) in Madrid. Members join online via the website and the community drives engagement through events, awards, and a Retail Good Governance Code advocacy initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Women in Retail (WiR) Membership Community Subscribe to Women in Retail (WiR) Membership Community, a paid annual professional community for women in the retail industry who register online, accept terms and conditions, and get access to networking events, webinars, the WiR Awards, advocacy initiatives, and Casa WiR community space.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lean In Foundation: Global women's professional community built around circles, mentorship, and employer partnerships. Comparable in mission and membership model, but operates at much larger scale and is not retail-specific.
• Ellevate Network: Long-standing professional women's network offering events, mentorship, and community for women across industries. Similar subscription/network model and audience, but industry-agnostic.
• Chief (women executives network): Private membership network for women executives across industries, monetized through annual dues and curated peer experiences. Comparable business model and audience (senior women professionals), but generalist rather than retail-focused.
• Retail Week (UK): Established UK-based retail industry media and events business targeting retail leaders across functions. Comparable because it serves the same retail professional audience through content, events, and networking, though it is broader and not women-focused.

Emerging players

• Women in Payments: Professional community organizing events, awards, and networking programs for women in the payments industry. Highly comparable model (membership, events, awards, corporate sponsors) but in a different vertical.
• Women in Tech (global): Global professional community and conference platform for women in technology. Comparable community-led model with events, awards, and corporate partnerships, but tech-vertical.
• Mujeres Tech (Spain): Spanish-language professional community for women in the technology sector, with events, mentorship, and visibility programs. Closely comparable structurally, but focused on tech rather than retail.

Others

• Retail Gazette (UK): UK retail industry trade publication covering retail executives and trends. Comparable audience (retail professionals and employers) but operating as a media outlet rather than a membership community.

Regional players

• ASEME (Asociación de Mujeres Empresarias y Ejecutivas): Spanish association of businesswomen and female executives offering networking, training, and advocacy. Comparable in geography, audience, and mission, but broader (all industries) and association-structured rather than subscription-based.

Direct peers

• Women in Retail Leadership (US): The most direct analogue: a US-based professional community and events platform dedicated to women leaders in the retail industry, offering networking, awards, and content. Closely aligned mission, audience, and membership/community model, just operating in a different (larger) geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xlinkedin.com/company/women-in-retail-wir
• LinkedInlinkedin.com/company/women-in-retail-wir
• Instagraminstagram.com/womeninretail.wir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Retail (WiR)