Women NSW

What Women NSW does

Women NSW is the NSW Government's lead agency for gender equality, operating as a state agency under The Cabinet Office with 17 employees based in Sydney. It serves women and girls across New South Wales, with targeted reach into regional, rural, and remote communities through the Rural Women's Network, and dedicated programming for Aboriginal and Torres Strait Islander women, LGBTIQA+ women, and women with disabilities. Its core offerings consist of free policy toolkits — including the Women's Financial Toolkit, Return to Work Toolkit, and Perimenopause and Menopause Toolkit — alongside strategic frameworks such as the NSW Women's Strategy 2023-2026 and the department-level Gender Equality Action Plans (GEAPs) adopted by the NSW Secretaries Board in February 2024 and released for the 2025-2028 cycle in July 2025. The agency also operates the NSW Women's Advisory Council, the NSW Gender Equality Dashboard, and recognition programs including the NSW Women of the Year Awards and the Hidden Treasures Honour Roll, with the Wise, Wild & Woven podcast as an audio extension.

The underlying technology footprint is minimal: the agency is a policy and program delivery entity, not a software or platform operator. Toolkits are content resources, the dashboard is a data publication, and the podcast is a media channel. There is no disclosed proprietary technology stack, machine-learning system, or commercial product architecture in the input.

The business model is that of a public sector agency funded entirely through NSW Government budgetary allocations, with no commercial revenue, no pricing model, and no paying customers. All services, resources, and grants are provided free of charge. Its 'customers' in the conventional sense are NSW Government departments (as policy adopters and GEAP implementers) and women across NSW (as end beneficiaries), with revenue predictability contingent on continued government funding rather than market demand.

Name

Women NSW

Legal name

Women NSW

Website

https://women.nsw.gov.au

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Women NSW is the NSW Government's lead agency for gender equality, providing free policy toolkits, resources, recognition programs, and the NSW Gender Equality Action Plans to women and government departments across New South Wales, including targeted support for regional, Aboriginal, and diverse-identity women.

Ownership category

akta.pro rank

Product category

Government Gender Equality Services

NAICS

Public Administration (92), Administration of Public Health Programs (923120), Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs) (92313)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAFAD

Gender Equality & Women’s Rights Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Gender equality policy
• Women's support programs
• Government toolkits
• Rural women's network
• Gender equality strategy

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Women NSW is a NSW Government agency funded through government budgetary allocations. The agency does not generate commercial revenue but distributes grants and funding to support women in NSW through various programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Women NSW is the lead NSW Government agency responsible for improving the lives of all women in NSW by achieving gender equality through policy, innovation, and collaboration. The agency develops and implements policies, programs, and system reforms; delivers resource toolkits (Women's Financial Toolkit, Return to Work Toolkit, Perimenopause and Menopause Toolkit); administers grants and funding; runs statewide programs including the Rural Women's Network; and supports the NSW Women's Advisory Council.

Product overview

Women NSW is the lead NSW Government agency responsible for improving the lives of all women in NSW through policy, innovation, and collaboration. The organization offers a comprehensive suite of toolkits and programs including the Women's Financial Toolkit (with sub-modules for everyday money matters, help with unexpected issues, and planning for the future), the Return to Work Toolkit (covering job search, life stages, and running a business), the Perimenopause and Menopause Toolkit, NSW Gender Equality Action Plans, the NSW Gender Equality Dashboard, the Rural Women's Network, the NSW Women's Advisory Council, and awards programs like NSW Women of the Year Awards and Hidden Treasures Honour Roll. The portfolio also includes the Wise, Wild & Woven podcast celebrating regional and rural women. These interconnected programs collectively aim to advance gender equality through economic opportunity, health and wellbeing, and participation and empowerment across NSW.

Differentiator

Problem solved

Functional benefit

Brands

• Rural Women's Network: A statewide government program focused on uplifting women in regional, rural and remote areas by creating opportunities and linking them to information and services.
• NSW Women's Advisory Council
• Women's Financial Toolkit
• NSW Gender Equality Action Plans
• NSW Gender Equality Dashboard
• NSW Women of the Year Awards
• Return to Work Toolkit
• Perimenopause and Menopause Toolkit

Products and services

• Women's Financial Toolkit A comprehensive financial guidance resource helping women manage everyday finances, deal with unexpected life events, and plan for long-term financial wellbeing through online resources, advice, and support services.
• Return to Work Toolkit A toolkit helping women find reliable information on entering or re-entering the workforce, upskilling, or starting a business, covering job search preparation, life stages, and running a business.
• Perimenopause and Menopause Toolkit A toolkit providing symptom checklists, factsheets, webinars about menopause at work, and podcasts to support women experiencing perimenopause and menopause.
• NSW Gender Equality Action Plans Whole-of-government plans developed by NSW departments to advance gender equality through policies, programs, services, and workforce initiatives, applying intersectional lens to drive meaningful change.
• Rural Women's Network A statewide government program focused on uplifting women in regional, rural, and remote NSW by creating opportunities and linking them to information and services.
• NSW Women's Advisory Council An advisory body representing diverse voices, experiences, and priorities of women in NSW, providing specialist advice to the NSW Government on gender equality issues.
• NSW Gender Equality Dashboard An interactive tool providing accessible, timely data showing progress on key indicators of NSW women's social and economic outcomes across health, participation, and economic areas.
• NSW Women of the Year Awards Annual awards celebrating women and girls improving the lives of people in NSW across various categories.
• Hidden Treasures Honour Roll A recognition program acknowledging important volunteer roles women and girls play with NSW regional, rural and remote communities.

Quantifiable outcome

• NSW Women's Strategy 2023-2026 aims to improve economic, social and physical wellbeing of women and girls across NSW

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• NSW Women's Advisory CouncilcoreStrategic or Co-development PartnerThe NSW Women's Advisory Council advises the NSW Government, specifically the Minister for Women, on issues affecting women and girls across the state. The Council consists of 13 members plus two ex-officio members from Women NSW and The Cabinet Office, providing diverse perspectives on gender equality policy.
• NSW TreasurycoreStrategic or Co-development PartnerNSW Treasury released its 2024-2028 Gender Equality Action Plan as part of the pilot phase of the GEAP program. Treasury is implementing gender equality measures across its policies, programs, functions, services and workforce.
• NSW HealthcoreStrategic or Co-development PartnerNSW Health has developed a Gender Equality Action Plan as part of the whole-of-government approach to advance gender equality through health policies, programs, services and workforce.
• Department of Education and TAFE NSWcoreStrategic or Co-development PartnerDepartment of Education and TAFE NSW have developed Gender Equality Action Plans focusing on education sector gender equality through policies, programs, services and workforce.
• Department of Customer ServicecoreStrategic or Co-development PartnerDepartment of Customer Service has developed a Gender Equality Action Plan as part of the NSW Government GEAP program to advance gender equality within the department and broader community.
• Department of Communities and JusticecoreStrategic or Co-development PartnerDepartment of Communities and Justice has developed a Gender Equality Action Plan focusing on community services and justice sector gender equality measures.
• Department of Climate Change, Energy, the Environment and WatercoreStrategic or Co-development PartnerDCCEEW has developed a Gender Equality Action Plan as part of the whole-of-government approach to gender equality.
• Department of Planning, Housing and InfrastructurecoreStrategic or Co-development PartnerDPHI has developed a Gender Equality Action Plan focusing on planning, housing and infrastructure sector gender equality.
• Transport for NSWcoreStrategic or Co-development PartnerTransport for NSW has developed a Gender Equality Action Plan as part of the NSW Government whole-of-government approach.
• Premier's Department and The Cabinet OfficecoreStrategic or Co-development PartnerPremier's Department and The Cabinet Office have developed a joint Gender Equality Action Plan. The Cabinet Office houses Women NSW.
• Department of Creative Industries, Tourism, Hospitality and SportcoreStrategic or Co-development PartnerDCITHS has developed a Gender Equality Action Plan focusing on creative industries, tourism, hospitality and sport sectors.
• Department of Primary Industries and Regional DevelopmentcoreStrategic or Co-development PartnerDPIRD has developed a Gender Equality Action Plan with focus on regional and primary industries sectors.
• University of NewcastleminorStrategic or Co-development PartnerAssociate Professor Jill Duncan OAM, Chair of the NSW Women's Advisory Council, is an Associate Professor at University of Newcastle and member of Disability Council NSW.
• The University of SydneyminorStrategic or Co-development PartnerProfessor Elizabeth Hill, member of the NSW Women's Advisory Council, is a Professor at The University of Sydney and Deputy Director of the Gender Equality in Working Life research initiative.
• Breast Cancer TrialsminorStrategic or Co-development PartnerKaren Price, member of the NSW Women's Advisory Council, is the CEO of Breast Cancer Trials, the largest independent breast cancer research NGO in Australia and New Zealand.
• Full Stop AustraliaminorStrategic or Co-development PartnerTara Hunter, member of the NSW Women's Advisory Council, is Director Client and Clinical Services at Full Stop Australia, which aims to put an end to sexual, family and domestic violence.
• Settlement Services InternationalminorStrategic or Co-development PartnerViolet Roumeliotis AM, member of the NSW Women's Advisory Council, is the CEO of Settlement Services International, a community-based organisation supporting vulnerable individuals to overcome inequality.
• Bankstown Women's Health Centre and Fairfield Women's Health ServiceminorStrategic or Co-development PartnerMariam Mourad, member of the NSW Women's Advisory Council, is the CEO of Bankstown Women's Health Centre and Fairfield Women's Health Service, with extensive experience working with migrant women and women who have experienced domestic and family violence.
• Young Change AgentsminorStrategic or Co-development PartnerJanine Farah, member of the NSW Women's Advisory Council, is the NSW and ACT Regional Manager at Young Change Agents, a not-for-profit social enterprise supporting youth aged 10 to 21.
• Western Sydney Local Health DistrictminorStrategic or Co-development PartnerBelinda Cashman PSM, member of the NSW Women's Advisory Council, is a Wiradjuri woman and the Director of Aboriginal Health Strategy at the Western Sydney Local Health District.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Office for Women and Gender Equality (Canada): Canadian federal agency advancing gender equality through policy, programs, and partnerships. Comparable because it operates the same gender equality policy function at a different jurisdictional level, with similar toolkit, funding, and stakeholder engagement models.
• Office for Women (Australian Government, Department of Social Services): The federal-level Australian Government Office for Women performs a national analog of Women NSW's role, coordinating gender equality policy across federal departments. Comparable as a same-function government policy agency operating at a higher jurisdictional level.
• Workplace Gender Equality Agency (WGEA): Australian federal agency mandated to promote and improve gender equality in Australian workplaces, with a particular focus on employer reporting and workforce data. Comparable because it operates in the same gender equality policy space, with overlapping employer/workforce focus areas.

Emerging players

• Our Watch: Australian national leader in the prevention of violence against women and gender inequality, delivering frameworks and research adopted by state governments. Comparable as a gender equality organization whose outputs inform policy across multiple Australian jurisdictions including NSW.

Direct peers

• Office of Women's Interests (Western Australia): Western Australian state government office focused on gender equality, women's safety, and policy development. Comparable state-level agency serving Western Australia's population with similar policy and program functions.
• Office for Women (Department of Justice, Victoria): Victorian state government's lead agency on gender equality, responsible for women's policy and strategy within Victoria — directly analogous to Women NSW's mandate within NSW. Strongest functional and structural peer.
• Office for Women Queensland: Queensland state government's lead office for women's policy and programs. Directly comparable as a state-level gender equality agency delivering toolkits, grants, and policy frameworks within its jurisdiction.

Others

• Equality Rights Alliance: Australian national alliance of women's organizations focused on gender equality advocacy and policy influence. Comparable as a stakeholder and partner type that Women NSW's Advisory Council interacts with, but operates as an advocacy coalition rather than a delivery agency.
• Australian Human Rights Commission (Sex Discrimination Commissioner): Federal statutory body responsible for human rights including sex discrimination and gender equality. Comparable as an Australian national body whose remit overlaps with Women NSW on gender equality enforcement, education, and complaint handling.

Regional players

• White Ribbon Australia: Australian organization focused on engaging men and boys to prevent violence against women. Comparable as an Australian gender-equality adjacent organization that addresses one of Women NSW's priority issues (safety) but is community-facing rather than policy-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/womennsw
• LinkedInlinkedin.com/company/women-nsw
• Instagraminstagram.com/womennsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Women NSW