Women On Wheels

What Women On Wheels does

Women On Wheels is a 501(c)(7) nonprofit social organization founded in 1982 and headquartered in Cleveland, Ohio, that serves female motorcycle enthusiasts in the United States, Canada, and the United Kingdom through a chapter-based community model. Its core offering is a tiered membership (Full, Support, GEM, Child, Dealer) priced as annual subscriptions, with access to a WordPress-based member portal, a quarterly WOW Magazine, and mileage recognition programs scaling to 1,000,000 miles. The organization operates 45+ chapters across the U.S., is governed by a 7-person Board of Trustees, and is supported by 8 Regional Ambassadors covering defined U.S. territories plus Canada/International.

The technology stack is conventional rather than proprietary: a WordPress website (womenonwheels.org) with online member enrollment, renewal, and event registration, plus a CafePress storefront for branded merchandise and downloadable forms/calendars hosted on the member portal. The platform is content- and event-centric, with no disclosed APIs, SDKs, mobile apps, or AI integrations. Engagement is driven by a recurring event calendar headlined by the annual international Ride-In (2026: Manhattan, Kansas, June 23–25) and a portfolio of regional rallies (WOWWOW Wisconsin, Fall Colors Ride MN, Bayou Boogie-palooza, Croozapalooza).

Revenue is generated from annual membership dues, annual chapter charter renewals across ~45 chapters, individual Ride-In registrations with tiered member/non-member/child pricing, and merchandise sales via CafePress. Pricing is not publicly disclosed; the only quantified pricing in the source material is host-hotel rates for the 2026 Ride-In. Marketing is community-led and event-driven, with active organic social (Instagram, Facebook, Twitter), the quarterly magazine as mid-funnel content, and word-of-mouth referrals as the primary acquisition channel. The organization holds the registered Women On Wheels® trademark and has iterated its visual identity (Lady Rider, Phoenix, WOW Script) as it enters its 45th year.

Name

Women On Wheels

Legal name

Women on Wheels, Inc.

Website

https://womenonwheels.org

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Women On Wheels is a 501(c)(7) nonprofit founded in 1982 that runs a 45+ chapter international community for female motorcycle enthusiasts, offering tiered memberships, a WordPress member portal, a quarterly magazine, mileage recognition programs, and an annual Ride-In event.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for Full WOW Member, Support Member, GEM WOW Member, Child WOW Member, and Dealer Member categories. Members receive access to the member portal, quarterly magazine, mileage programs, and all member benefits.
2. Chapter Renewals: Annual chapter charter renewals required for all 45+ chapters across the U.S.A., Canada, and United Kingdom.
3. Ride-In Event Registrations: Registration fees for the annual international Ride-In event. Includes options for Full WOW Members, Support Members, GEM Members, Non-Members, and Child registrations.
4. Merchandise Sales: Sales of WOW branded merchandise through CafePress including apparel and accessories.
5. Quarterly Magazine: Quarterly WOW Magazine distributed digitally to members and potentially available in print format. The magazine includes articles, event reviews, adventure stories, and board member introductions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Women On Wheels is a nonprofit international family-oriented organization that sells memberships to female motorcycle enthusiasts and their supporters. Core offerings include five membership tiers (Full, Support, GEM, Child, Dealer), an annual international Ride-In event, a quarterly WOW Magazine, mileage recognition programs, and access to a network of 45+ local chapters across the U.S.A., Canada, and the United Kingdom.

Product overview

Women On Wheels is a nonprofit international family-oriented organization serving female motorcycle enthusiasts since 1982. The organization offers a unified membership-based platform with multiple membership tiers (Full, Support, GEM, Child, Dealer), an annual flagship Ride-In event, a quarterly magazine, mileage tracking programs, and chapter network management. The product portfolio centers on a WordPress-based member portal providing access to event registration, calendar, forms, magazine content, and merchandise. The organization operates 45+ chapters across the U.S.A. with members in Canada and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Full WOW Member Primary annual membership tier for female motorcycle riders and passengers. Provides access to the member portal, quarterly WOW Magazine, mileage programs, events, and the full chapter network across the U.S.A., Canada, and the U.K.
• Support Member Annual supporting membership for male, female, and child non-riding supporters of the WOW family. Provides access to community events and the WOW ecosystem without requiring the member to be a rider.
• GEM WOW Member Annual membership tier for seasoned/experienced WOW members (Group Experienced Members), providing the full set of member benefits geared toward long-tenured riders.
• Child WOW Member Annual membership tier for children of existing WOW members, providing age-appropriate inclusion in the WOW community and family-oriented events.
• Dealer Member Annual business membership tier for motorcycle dealerships and participating businesses. Provides dealer-level engagement with the WOW female rider community and brand visibility.
• Annual Chapter Renewal Annual renewal required for the 45+ WOW chapters across the U.S.A., Canada, and the United Kingdom to maintain active chapter status and access organizational resources.
• Annual Ride-In Event Annual flagship international event for WOW members and supporters, featuring riding activities, bike shows, scavenger hunts, speakers, presentations, and social gatherings across a multi-day program.
• Ride-In Event Registration Online registration for the annual Ride-In event with tiered pricing for Full WOW Members, Support Members, GEM Members, Non-Members, and Child registrations.
• Women On Wheels Magazine Quarterly publication distributed to WOW members, featuring articles, event reviews, adventure stories, and Board Member introductions. Available digitally through the member portal and in printed format by mail.
• Mileage Programs Two structured mileage recognition programs: an annual mileage tracking program with certificates and a Personal Mileage Program with milestone bars (5,000 to 200,000 miles) and patches (300,000 to 1,000,000 miles).
• CafePress Merchandise Shop Online storefront operated through a CafePress partnership, selling WOW-branded apparel and accessories to members and supporters.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Motor Maids: Founded in 1941, Motor Maids is the oldest women's motorcycle club in North America and operates a directly comparable membership-based community for female motorcycle enthusiasts, with chapter structure, annual gatherings, and shared heritage positioning.
• The Litas: The Litas is a women's motorcycle community and event series that competes for the same female rider demographic, organized around local chapters, rides, and social gatherings in a more digitally native format.
• Babes Ride Out: Babes Ride Out organizes women's motorcycle events and community experiences, serving a similar female rider audience through event-driven engagement rather than WOW's chapter-based subscription model.
• Sisters' Century Riders: Sisters' Century Riders is a women's motorcycle riding group with a comparable member-led structure, sharing WOW's focus on female camaraderie, organized rides, and recognition programs for mileage achievements.
• Motorcycle Women's Foundation: A nonprofit foundation focused on advancing women in motorcycling through education, mentorship, and community building, operating in a closely adjacent niche to WOW's community-and-events model.

Broad incumbents

• Women Riders Now: Women Riders Now is a media and community platform covering women in motorcycling, addressing the same female rider audience through editorial content and resources rather than a chapter-based membership structure.
• Harley-Davidson: Harley-Davidson is a major motorcycle OEM that operates broad women's riding initiatives (e.g., Discover the Ride) and engages the same female motorcycle enthusiast demographic, with overlapping Dealer Member partnership potential.

Others

• Iron Butt Association: Iron Butt Association is a long-distance motorcycle riding community with mileage-based recognition programs (similar to WOW's mileage tracking with milestone bars and patches), though it serves all riders rather than focusing exclusively on women.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Fwomenonwheels.org&t=Women%20On%20Wheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women On Wheels