Women's Health Action Trust

Name

Women's Health Action Trust

Legal name

Women's Health Action

Website

https://womens-health.org.nz

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Product category

Women's Health Advocacy and Information Services

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYBPAGACAF

Maternal, Child & Family Health Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGACAC

Community Health, Prevention & Health Education

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGABAF

Gender Equality & Women’s Empowerment

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYEDACAMAB

Breastfeeding, Lactation & Infant Feeding Support

Education/Early Childhood Education/Health and Nutrition Programs for Young Children

Keywords

• Women's health advocacy
• Breastfeeding support
• Health information services
• Consumer health representation
• Community health promotion

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Contract Revenue: Women's Health Action has been contracting to Te Whatu Ora (formerly Ministry of Health) for over a decade to support the website and health information provision. This government funding provides financial sustainability for the organization and steers strategic priorities.
2. Philanthropic Grants and Donations: In addition to Ministry of Health funding, the organization is supported by grants and donations from philanthropic organisations and private individuals. Early funding came from subscriptions, donations, and private trust grants.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Women's Health Action is a national not-for-profit charity that delivers free, evidence-based health information and consumer advocacy services focused on women's health, breastfeeding support, and perinatal care across New Zealand. Its core offerings include the Big Latch On international breastfeeding event, an online breastfeeding support directory, a Breastfeeding Friendly Workplaces program, comprehensive Health Topics information resources covering sexual and reproductive health, and formal consumer representation on over 20 national and regional health governance groups.

Product overview

Women's Health Action is a national not-for-profit charity providing health information, advocacy, and community support services. The organization operates a portfolio of interconnected programs including the Big Latch On international breastfeeding event, the Find Your Breastfeeding Support directory, Breastfeeding Friendly Workplaces initiative, and comprehensive Health Topics information resources covering sexual and reproductive health, cervical and breast screening, and perinatal health. These services work together to deliver evidence-based health information, connect communities with support services, and advocate for consumer and whānau-informed health policy improvements.

Differentiator

Problem solved

Functional benefit

Brands

• Big Latch On: An annual international event started in 2005 by Women's Health Action to support parents in their infant feeding journeys, create safe spaces, and normalize breastfeeding in public. The event takes place during World Breastfeeding Week and welcomes all forms of infant feeding.
• Big Latch On Blog

Products and services

• Health Topics Information Service Evidence-based health information and resources covering women's health topics including breastfeeding, sexual and reproductive health, cervical screening, menopause, periods, endometriosis, HPV, and pregnancy/postnatal care, offered free of charge to women, people, and whānau across New Zealand.
• Big Latch On Annual international breastfeeding support event held during World Breastfeeding Week, creating safe spaces for parents and whānau to connect and access support with infant feeding journeys. In 2018, 778 events took place in 28 countries with approximately 60,000 participants.
• Find Your Breastfeeding Support

Quantifiable outcome

• Big Latch On 2018: 778 events in 28 countries with approximately 60,000 participants
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Te Whatu Ora (formerly Ministry of Health)coreStrategic or Co-development PartnerWomen's Health Action has been contracting to Te Whatu Ora (formerly the Ministry of Health) since 2001. This government partnership provides financial sustainability and helps steer the organization's strategic priorities, particularly supporting and promoting breastfeeding. Te Whatu Ora funding supports the organization's website and health information provision.
• Manatū Hauora (Ministry of Health)coreStrategic or Co-development PartnerWomen's Health Action supports the development of people-centred public health strategies, policies, and campaigns for Manatū Hauora in addition to Te Whatu Ora, providing consumer perspectives on health policy development.
• Lactation Consultants of Australia & New Zealand (LCANZ)minorStrategic or Co-development PartnerListed as a nationwide breastfeeding support service in the Find Your Breastfeeding Support directory, providing professional lactation consultant services across Aotearoa.
• La Leche League NZminorStrategic or Co-development PartnerListed as a nationwide breastfeeding support service in the directory, providing peer support and education for breastfeeding mothers across New Zealand.
• PlunketminorStrategic or Co-development PartnerPlunket is listed as a breastfeeding support resource and supporter of World Breastfeeding Week 2026, providing well child services and lactation consultant support.
• BreastfeedingNZminorStrategic or Co-development PartnerPartnership with BreastfeedingNZ to create breastfeeding at work resources and support working whānau with breastfeeding. Also a collaborator on He Wāhi Haumaru safe spaces initiative.
• He Wāhi Haumaru InitiativeminorStrategic or Co-development PartnerA collaboration between BreastfeedingNZ, Canterbury Breastfeeding Advocacy Service, and Women's Health Action to create safe spaces for infant feeding in communities across New Zealand.
• New Zealand Breastfeeding AllianceminorStrategic or Co-development PartnerListed as a nationwide breastfeeding support organization in the directory, working to promote and support breastfeeding across New Zealand.
• MAMA ArohaminorStrategic or Co-development PartnerListed as a breastfeeding support service providing resources and support for breastfeeding in New Zealand.
• Sexual Wellbeing Aotearoa (formerly Family Planning)minorStrategic or Co-development PartnerReferenced as a resource for abortion services and cervical screening, with Women's Health Action linking to their services for contraception and reproductive health information.
• World Alliance for Breastfeeding Action (WABA)minorStrategic or Co-development PartnerInternational partner supporting World Breastfeeding Week activities and global breastfeeding promotion efforts.
• Kids Health NZminorStrategic or Co-development PartnerListed as an online resource for breastfeeding and child health information in the support directory.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plunket (Royal New Zealand Plunket Trust): Plunket is New Zealand's largest provider of well-child health services, including free breastfeeding support, lactation consultant services, and maternal-child health visits from birth to age five. It directly partners with WHA on World Breastfeeding Week and is listed in WHA's support directory — making it a core peer in NZ maternal-child health services.
• La Leche League New Zealand: La Leche League NZ is a peer-support and education organization for breastfeeding mothers, providing mother-to-mother support groups across New Zealand. Listed as a partner in WHA's breastfeeding support directory, it competes and collaborates on the same core mission of breastfeeding promotion and lactation support.
• New Zealand Breastfeeding Alliance (NZBA): NZBA is a nationwide organization promoting and supporting breastfeeding, including accrediting Baby Friendly Hospitals in New Zealand. It operates in the same breastfeeding advocacy space as WHA, with overlapping mandates on infant feeding promotion and healthcare professional training.
• BreastfeedingNZ: BreastfeedingNZ partners with WHA on the He Wāhi Haumaru safe spaces initiative and breastfeeding-at-work resources. It focuses on community breastfeeding promotion in New Zealand, sharing overlapping scope on workplace lactation support and community-based infant feeding advocacy.
• Sexual Wellbeing Aotearoa (formerly Family Planning): Sexual Wellbeing Aotearoa provides sexual and reproductive health services including contraception, abortion services information, and cervical screening across New Zealand. WHA links to their services for reproductive health information, making them a directly adjacent peer in women's SRH advocacy and service delivery.
• Parents Centres New Zealand: Parents Centres NZ provides antenatal education, parenting support, and childbirth education classes across New Zealand. It overlaps with WHA in the perinatal and early parenthood support space, serving similar whānau-focused segments with consumer-led, evidence-based programming.

Regional players

• Australian Breastfeeding Association: Australian Breastfeeding Association is Australia's largest breastfeeding information and support organization, providing peer counselling, a national helpline, and breastfeeding education. It is a direct peer in mission and model to WHA's breastfeeding work but operates across the Tasman in Australia rather than New Zealand.

Emerging players

• National Childbirth Trust (NCT): NCT is the UK's largest charity for parents, providing antenatal education, breastfeeding support, and postnatal services. Comparable to WHA in its consumer-led, charity-based model delivering free maternal-child health information and peer support, though operating at significantly larger scale in the UK market.
• Health Navigator New Zealand: Health Navigator NZ is a government-funded health information platform providing evidence-based consumer health resources. It is a peer in delivering trusted, evidence-based health information to New Zealand consumers, though with a broader medical-condition scope rather than WHA's women/family-specific focus.

Broad incumbents

• La Leche League International: La Leche League International is the global parent organization of La Leche League NZ and other country affiliates, providing breastfeeding support, education, and advocacy worldwide. It shares WHA's breastfeeding promotion mission and operates the global mother-to-mother support model that LLL NZ implements locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LatchOnNZ
• Facebookfacebook.com/110944858934432
• Instagraminstagram.com/biglatchonnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Action Trust