Wonasports

What Wonasports does

WonaSports is a Uruguay-headquartered, two-sided sports technology platform that combines a B2B SaaS product (Wona) for sports club operations with a B2C marketplace mobile app (QuieroJugar / QuieroEntrenar) for athletes. The Wona platform is built as cloud-based SaaS with iOS/Android consumer apps and a web admin portal, delivering all-in-one functionality for court clubs (padel, tennis, soccer, basketball) and fitness centers (gyms, CrossFit boxes, pilates, yoga) including court and class management, member management, automated billing and recurring debits, membership sales, bar/inventory, and multi-modal access control with facial recognition, QR, RFID tag, fingerprint, and keypad entry. The platform also bundles a Routines module containing 7,300+ exercise videos, CrossFit WOD scheduling with on-box screen projection, and a nutritional planning module with hydration tracking. A separate sub-brand, WonaPlay, offers streaming replays of amateur sports matches, extending the company beyond operations software into content.

The business model is multi-stream: clubs pay for B2B SaaS subscriptions (pricing not publicly disclosed), users download the consumer app free of charge, and the platform facilitates marketplace transactions — court bookings, class registrations, memberships, and ancillary services (nutrition, massage, physiotherapy, locker rentals, bar) — with payments routed through Mercado Pago as the third-party processor. Go-to-market is product-led and dual-sided: clubs onboard via the website registration form or WhatsApp sales contact, then gain marketplace visibility that drives member app downloads, while consumer app discovery (iOS and Google Play stores) feeds back into club-side demand. Distribution leverages app store optimization, direct WhatsApp sales for the Spanish-speaking LatAm market, and brand sponsorships (Tenfield, Powerade, Amstel, Goltv, Macro Mercado, Vitale).

The company operates as a privately-held, bootstrapped entity with 9 employees, no disclosed funding rounds, and no public revenue figures. It claims presence across 21 Latin American countries plus Canada, supports English, Spanish, and Portuguese, and serves a long-tail customer base of small sports clubs (8 named logos all SMB: World Padel, Roma Padel, Clutch, Salguero, Marangoni, SB5 Sports, Mamana, Libertador) with a corporate agreements module opening a B2B2C channel through employee wellness programs. No management team, founders, investors, or ownership structure is publicly disclosed.

Name

Wonasports

Legal name

WonaSports

Website

https://wonasports.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

WonaSports is a Uruguay-based two-sided sports platform offering B2B club management SaaS (Wona) and a B2C marketplace app for athletes, serving SMB padel, tennis, fitness, and CrossFit clubs across 21 Latin American countries plus Canada with booking, billing, access control, and amateur sports streaming (WonaPlay).

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. B2B SaaS Subscription for Sports Clubs: Sports clubs (padel, tennis, fitness centers, CrossFit boxes) pay for all-in-one management software including court/class/member management, billing, access control, and marketplace presence. The relationship between WonaSports and sports centers using the management software (SaaS) is governed by specific contracts and commercial agreements.
2. Marketplace Transaction Fees: Platform facilitates court bookings, class registrations, and membership purchases between users and clubs. Payments for bookings, deposits, full payments, memberships, and subscriptions flow through the platform with WonaSports acting as a technology facilitator.
3. Membership Subscriptions: Users purchase memberships and recurring plans to clubs directly through the app, with automatic renewal and debit capabilities through third-party payment providers.
4. Service Sales (Bar, Products, Additional Services): Clubs can sell additional services (nutrition, massage, physiotherapy, locker rentals, towels, parking) and bar/products through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wona is an all-in-one SaaS management platform for sports clubs (padel, tennis, soccer, basketball, gyms, CrossFit boxes, pilates, yoga) covering court management, class scheduling, member administration, billing with automatic debits, access control (including facial recognition), inventory, and reporting. The platform also operates a two-sided consumer marketplace app where athletes discover clubs, book courts and classes in real time, purchase memberships, and access digital fitness routines and nutritional plans. A sub-brand, WonaPlay, provides amateur sports streaming replays.

Product overview

Wonasports operates as a two-sided sports technology platform consisting of a club management SaaS (Wona) and a consumer marketplace app (Wona User App). The core Wona platform provides all-in-one management software for sports clubs including court management, class scheduling, member management, billing with automatic debits, membership sales, bar/product inventory, access control (with facial recognition/QR/biometrics), analytics dashboards, reporting, and operational modules for services, corporate agreements, promotions, and configuration. The companion User App enables athletes to discover clubs via map search, book courts and classes in real-time, purchase memberships, and access digital fitness routines and nutritional plans. A separate Routines Module adds specialized functionality for fitness routines (7,300+ exercise videos), WOD scheduling for CrossFit boxes, and nutritional planning with recipes and hydration tracking. The Marketplace integrates all clubs for user discovery and bookings. A sub-brand, WonaPlay, provides amateur sports streaming replays.

Differentiator

Problem solved

Functional benefit

Brands

• Wona: The all-in-one software platform for sports clubs, covering court management, class management, member management, billing, and more.
• WonaPlay

Products and services

• Wona (Core SaaS Platform) All-in-one SaaS platform for sports clubs covering court management, class scheduling, member administration, billing with automatic debits, membership sales, bar/product inventory, access control (facial recognition/QR/biometrics), analytics dashboards, reporting, and operational modules.
• Wona User App (QuieroJugar / QuieroEntrenar) Mobile application for end-user athletes to discover sports clubs, book courts and classes in real time, purchase memberships, access digital fitness routines and nutritional plans, and engage with the sports marketplace. Available on iOS (Apple App Store) and Android (Google Play).
• Wona Admin Panel Web-based administrative dashboard for club managers to control courts, classes, members, billing, inventory, employees, expenses, and access controls (facial recognition, QR, tag, fingerprint, or keypad).
• Wona Marketplace Digital marketplace integrated into the platform where clubs maintain profiles, users discover sports facilities via map search, book courts and classes, and purchase memberships.
• WonaPlay Streaming transmission channel for amateur sports that records amateur matches at various sports centers and makes them available for users to watch replays.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mercado PagocoreTechnology or IntegrationThird-party payment processing provider for handling transactions within the platform. WonaSports states it does not store full card details or have access to security codes, with payment data handled exclusively by Mercado Pago according to its own security policies.
• TenfieldminorGTM or Marketing PartnerSponsor of WonaSports platform. Appears in sponsor section alongside other brands including Macro Mercado, Powerade, Amstel, Goltv, and Vitale.
• Macro MercadominorGTM or Marketing PartnerSponsor of WonaSports platform. Appears in sponsor section alongside other brands including Tenfield, Powerade, Amstel, Goltv, and Vitale.
• PowerademinorGTM or Marketing PartnerSponsor of WonaSports platform. Appears in sponsor section alongside other brands including Tenfield, Macro Mercado, Amstel, Goltv, and Vitale.
• AmstelminorGTM or Marketing PartnerSponsor of WonaSports platform. Appears in sponsor section alongside other brands including Tenfield, Macro Mercado, Powerade, Goltv, and Vitale.
• GoltvminorGTM or Marketing PartnerSponsor of WonaSports platform. Appears in sponsor section alongside other brands including Tenfield, Macro Mercado, Powerade, Amstel, and Vitale.
• VitaleminorGTM or Marketing PartnerSponsor of WonaSports platform. Appears in sponsor section alongside other brands including Tenfield, Macro Mercado, Powerade, Amstel, and Goltv.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playtomic: Playtomic is a global marketplace and club management SaaS for padel and tennis clubs, directly competing with WonaSports' core court-sports vertical. It offers booking, subscriptions, and tournament management for clubs and players worldwide.
• Glofox: Glofox provides all-in-one management software for fitness studios and gyms, including memberships, class booking, and billing. It is a direct competitor in the fitness vertical of WonaSports' product.
• Eversports: Eversports is a European booking and management platform for sports studios including padel, tennis, yoga, and fitness. It overlaps with WonaSports' court booking, class scheduling, and marketplace offerings.
• Resamania: Resamania is a French SaaS platform for sports clubs and fitness studios offering member management, booking, and billing. It is a direct competitor in the European/LatAm SMB sports club management market.

Broad incumbents

• Mindbody: Mindbody is the largest SaaS platform for fitness studios, gyms, and wellness businesses globally. It overlaps with WonaSports' fitness center and class management capabilities, though it serves a broader health and wellness portfolio beyond sports clubs.
• ClubReady: ClubReady is a club management SaaS for fitness franchises and multi-location studios, offering member management, billing, and marketing. It competes with WonaSports' administration and billing modules for mid-market fitness operators.
• PerfectGym: PerfectGym is a club management platform for fitness chains and sports clubs, offering membership management, billing, and access control. It is comparable in scope to WonaSports' SaaS suite, particularly in the multi-location club segment.

Emerging players

• Wodify: Wodify is a specialized management platform for CrossFit boxes, offering WOD scheduling, class management, and performance tracking. It directly competes with WonaSports' WOD module and CrossFit vertical.
• CourtReserve: CourtReserve provides booking and management software for tennis and pickleball clubs, including court scheduling, member management, and billing. It overlaps with WonaSports' court-sports vertical.

Others

• ClassPass: ClassPass operates a consumer fitness marketplace connecting users to studios and gyms via subscription credits. While not a SaaS competitor, it addresses the same end-user discovery and booking problem that WonaSports' marketplace solves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonasports